Mirror, Mirror on the wall.

“The business of beauty and what

you can do about it”

A K2 Vista Film Production

What is beauty?

“ A quality attributed to whatever pleases or whatever pleases or satisfies the senses or mind”

Definition of beauty

Only 2% of women feel comfortable comfortable describing

themselves as beautiful

Source: Campaign for Real Beauty

Why is that?

19th century industrialization facilitated a facilitated a worldwide homogenization of beauty ideals

Beauty became associated with Western countries, white people, and

with women

Weapons of Mass Deception

• Mass Media + TV + Cosmetics industry = a commodity for the everyday woman.

Materialistic society

“if you have it you should should flaunt it”

To present

Beauty Industry is

a $330 Billion Billion global

industry

Media saturation of saturation of

beautiful people

Hollywood and Beauty pageants reinforce global reinforce global homogenization

Beauty mania continues in 21st

centuryBeauty mania continues in 21st

century

Mass media

Body sculpting

Objectification

AnorexiaBulimia

Only see one dimension, their physical

15

physical appearance

Beauty Myth is ideal and unrealistic

16

"Even I don't wake up

:

wake up looking like

Cindy Crawford."

Cindy Crawford

Objectification

What is Objectification?

Being represented and perceived as an perceived as an object (your body) rather than as a person.

Why object to it?

It dehumanizes and strips away identity of a identity of a person by reducing them to body, or just parts of her body.

Cultural Ethnocentrism

We tend to regard our own culture’s customs as highly culture’s customs as highly “civilized” and others’ as

“savage”.

Women want whiter skin

Beauty Is Born ... and Made

Many winning Pageants contestants secret formula is body sculpting and

plastic surgery

Plastic Surgery Includes

• Breast augmentation,• Liposuction• Nasal surgery• Eyelid surgery• Eyelid surgery• Abdominoplasty

Going under the knife

• In US Over 12.5 Million people underwent plastic surgery

American Society of Plastic Surgeons

And it can go wrong

Or badly wrong

The Brazilian Model--Ana Crolina

When she was

healthy…

After she was sick… Reston died of Anorexia

So what are the answers?

• Here’s a start

Back to basics

• See, appreciate, natural beauty

Back to basics

• More to beauty than cosmetics, clothes, perfumes,….

You are unique, you don’t need to abuse your body

Understand modern beauty is manufactured not real• The “Evolution” video uses time-lapse photography to

illustrate how much a model’s natural appearance has likely been modified in an advertisement

Images taken from “Evolution,” available at http://www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7373&filmno=1

Beauty is the whole you Inner and Outer

Inner Beauty

Psychological qualities like:• Kindness• Sensitivity• Compassion• Compassion• Creativity• Intelligence.

Outer Beauty

Includes physical factors, such as:

• Health• Youthfulness• Youthfulness• Sexiness• Symmetry• Complexion

So Beauty is about the whole self.

• "O God, as You have made my appearance beautiful, beautiful, likewise make my character beautiful.“ Muhammad, Prophet of Islam

Understand standards of beauty change over time

"I wanted to go through to the Miss England finals to break the stereotype

Go against the flow

break the stereotype that you have to be tall and skinny to be considered beautiful.“ Chloe Marshall, Runner Up Miss UK

Be Accepting

Of who we are, not making any alterations to it.

Be Accepting

Dress Modestly

We must believe

• That all of God’s creation is beautiful, because He does not create anything except with beauty and perfection.

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A K2 Vista Film Production

Email: k2film@live.comwww.k2vista.com

All images are from public domain and copyright of respective owners