MIRC Presentation at Chicago Broadband COnference
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Transcript of MIRC Presentation at Chicago Broadband COnference
Seeing Like a Community: Doing Well by Doing Good
Bernadine Joselyn, Director Public Policy & EngagementBlandin Foundation, Grand Rapids, Minnesota
Provider Marketing Plans
Community Development Plans
Linkage
Sell high bandwidth and value-added services to businesses
Transform businesses to be globally competitive
Tech savvy businesses are positioned to succeed
Sell high bandwidth and value-added services to community institutions
Ensure that schools and hospitals are community assets that attract new residents
Well connected institutions deliver world-class services
Increase broadband penetration to 100%
Ensure that everyone is connected to enable full community and economic participation
Digital inclusion expands market and enables community innovation
Invest in a growing market that provides ROI
Support high quality of life that retains and attracts residents and businesses
Quality broadband is a marketable asset
Market Development = Community Development
• Your brand– Trusted partner– State of the art network – Quality service
• Soft sales environment• Sales opportunities
– Connectivity– Equipment– Services
• Entire community is your extended sales force
• Community brand– Tech savvy community– Place for tech businesses and
people to move• Everyone is connected• Cool community broadband
applications• Technology new seen as a problem
solving tool• A “culture of use” emerges
For more information:
Blandin on Broadband Blogblandinonbroadband.org
Blandin Websiteblandinfoundation.org