Managed all inbound and outbound lead generation planning and execution of end-to-end campaigns through segmentation, target planning, and list building/research

Created and maintained marketing metric reports on demand generation activities to track campaign ROI, effectiveness, business impact and trends

MManaged all marketing automation systems (Hubspot) and CRM System (Salesforce) including supporting all aspects campaign setup and lead generation processes

Worked cross functionally to optimize marketing technology, driving business requirements that ensure the teams have tools they need to deploy effective programs

Palmetto Clean Technology

Marketing Operations Manager

2019-2020

Set the digital innovation vision and roadmap for 70+ brands within the Nestle portfolio; design pilots and execute test and learns

Work upstream with platform partners (Google, Facebook, Twitter and Pinterest) to evaluate technology that enhances customer experience; impact partner road map and determine alphas/betas

EEducate all levels of leadership and marketers on the digital landscape, how to think about new technology and how to implement in their marketing efforts

Managed platform and agency partners to craft digital media and mobile strategies with focus on alpha and beta opportunities; socialized digital learnings to global Nestlé team

DDeveloped structure, business case and change management proposal to create internal analytics group focusing on digital marketing data and analytics.

Nestlé USA

Digital Project Manager

2019

Experience

One question that has always fascinated me... What will the future look like?

II’ve enjoyed answering that question for Fortune 500 companies including Sherwin-Williams

and Nestlé, helping these giants move from traditional systems to agile practices - leveraging

B2B and B2C marketing expertise to unlock digital channels and re-establish the baseline for

extraordinary customer experiences. Stewarding growth for multi-million dollar business units

within Nestlé, I never stop asking what the future could look like, or more importantly, what it

should look like and my role in building that future state.

Briefly about me

RECOMMENDATIONS

Charleston, SC me@mirandamccurdy.com 843-483-1945

Miranda McCurdy

It is very rare to come across standout talent like Miranda McCurdy. I had the pleasure of working with Miranda as one of the partner agencies she managed directly during her time working at Palmetto. I was always impressed wiwith Miranda's ability to command a room and quickly get people on board with new company initiatives. Working on the agency side I have dealt with a lot of marketing managers in the past and her ability to juggle multiple projects to and tthrough the finish line was unlike anyone our agency has ever worked with before. As Palmetto grew as a company having her join their team made a dramatic difference in the productivity level due to her ability to liaise effectively between marketing aand engineering teams with the utmost detail and diligence. As a team member or a leader, Miranda earns my highest recommendation. She would be an asset to any team.

Chris J. Mera,Principal, Mera Group

Miranda, thank you for your leadership on the DiGiorno digital campaign. This produced a 7% lift in brand awareness and top performing video creative on platform to date!

Christopher PadgettVVP Marketing, Head of Digital and Consumer CommunicationsNestlé USA

Championed internal and external teams to design, develop and implement acquisition communication projects integral to the success of the company's largest ($11.3 billion) acquisition of Valspar.

DDeveloped the internal communications department process and procedures for managing projects; responsible for administering tools to track and report on all department projects, including weekly reports on project status.

Collaborate with internal and external teams to design, develop and implement Global Brand Strategy project (Let Your Colors Show).

PProvide end-to-end digital project management for dozens of concurrent internal projects including redesign of the company's global intranet, increasing engagement and confidence level of data for over 60,000 Sherwin-Williams employees throughout the world.

UUnder guidance of Director, manage the Internal Communications department budgets ensuring projects remain within budget. Responsible for creating quarterly report comparing actual spending with budget projections.

2016-2019

Working with Miranda McCurdy was an absolute pleasure. As the Digital Project Manager for The Lead creative agency, Miranda played a critical role in shepherding our creative work through final delivery. When she was involved with a prproject, I could rest assured that my team would be set up for success. I valued her strong accountability, eagerness to understand, responsiveness and, above all, patience with the mixed-bag of personality types in a creative eenvironment. If you need organization, clear communication and strong decision-making, Miranda McCurdy is the perfect fit for your team.

Shawn CollinsCreative Producer & Post Production Supervisor at Nestlé

Miranda is awesome. Organized and always on-point. hard to find great marketing people like her. So happy to have her on my team!

Chris KemperFFounder and CEO, Palmetto

RECOMMENDATIONS

2019 Board President SWWC

2018 SWWC Communications Committee

2012-2015 ICSC Member

Lakeland Community College

Mentor High School Graduate

Created a department content calendar and road map. Authorized expenses in accordance with the budget that was submitted and approved. Monitored the amount of spending with the budget to ensure that spending does not exceed the budget. Annual Forecasting, Annual Mid-Year Reforecasting, Quarterly Variance Reporting, Invoicing, Expense Approval and Capital Allocation.

RResponsible all aspects our national trade show and events program including content strategy, budget, planning, execution and post-con meetings. Developed all trade show budgets, ordered show services, served as on-site manager and initial point of engagement for all events, manage marketing and promotional opportunities. Trade show vendor contract negotiation resulted 80K in company savings in 202015.

Major Event Production: Producer of our 3-day event at the Bellagio Resort in Las Vegas. Created and managed budget, invoicing, collections and event closeout, manage food and beverage, registration, signage, general contractor, facility, transportation and off-site events.

Designed & developed the company’s first CSR (Corporate Social Responsibility) website and first set of brand guidelines.

Managed the creation of video production schedules and resources ensuring all internal creative approvals were given on time.

Communications Specialist

Sherwin-Williams

DDR Corp.

Experience

BOARDS AND MEMBERSHIPS

EDUCATION

Marketing Content Specialist

2012-2015