Miracle presentation poscon in Prague
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Machine-readable and Interoperable Age Classification Labels in Europe Co-financed by the European Union - ICT Policy Support Program - Praha, 09-11.09.2014
Transcript of Miracle presentation poscon in Prague
Machine-readable and Interoperable
Age Classification Labels in Europe
Co-financed by the European Union - ICT Policy Support Program -Praha, 09-11.09.2014
Implementation of a common data model
for electronic age classifications in
different systems and technical contexts.
Objectiveof the pilot
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Partners
Project running: 02/2014-07/2016Budget: 1.36 Mio EUR; 50% co-financed by the EU
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DATA MODEL1
IMPLEMENTATION
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APPLICATIONS3
ITERATION4
SUPPORT5
DISSEMINATION6
Work Packages
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DATA MODEL1 3 basic principles:
- Technological neutral- Openness- Consideration of existing
approaches of electronical labels and current classification schemes
Work Packages
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DATA MODEL1
Work Packages
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DATA MODEL1
Work Packages
<issuer> <age-issuer>PEGI</age-issuer> <issuer-url>http://www.pegi.eu/</issuer-url> <country> <country-code>eu</country-code> <country-code>be</country-code> </country></issuer> <scope> <scope-id class="PEGI-classification">18423</scope-id> <scope-title>Supergame Title</scope-title></scope> <rating> <age>12</age> <age-icon>http://pegi.eu/label/12.png</age-icon> </rating>
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DATA MODEL1
Work Packages
<issuer> <age-issuer>PEGI</age-issuer> <issuer-url>http://www.pegi.eu/</issuer-url> <country> <country-code>eu</country-code> <country-code>be</country-code> </country></issuer> <scope> <scope-id class="PEGI-classification">18423</scope-id> <scope-title>Supergame Title</scope-title></scope> <rating> <age>12</age> <age-icon>http://pegi.eu/label/12.png</age-icon> </rating>
Public consultation
currently under way
www.miracle-label.eu/data-model/
consultation
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IMPLEMENTATION2
Work Packages
BBFC, UKNICAM, NLPEGI, EUFSM, DENBCI, CZ
Data via API Data within label
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Outlook Big chance for:
- classification bodies,- smart TV platforms, connected devices,- desktop und mobile OSs and open app
markets,- OTT services
(B2B & B2C, frontend and backend),- UGC-platforms (video, social networks),- search engine providers and- age-de as an existing labeling system.
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Outlook Things that currently happen:
- There is an initiative financed by the Spanish Government that aims at developing a convergent age classification in Spain. They are currently planning to use the MIRACLE specification for the electronic labels,
- The German self-regulatory body for TV content (FSF) is currently planning to provide their whole database online - they will either publish the data in MIRACLE format alone or in parallel to other schemes,
- Several mobile apps in the field of child protection and media education currently plan to make use of MIRACLE data, as this is an easy way to aggregate many content
- Talks with the RTL Group who consider MIRACLE as a potential standard for their technical backend/internal content distribution to aggregate classification decisions from different countries/schemes,
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Project leader
ContactPhone: + 49 40 450217-33Email: [email protected]: www.miracle-label.eu
Stephan DreyerSenior ResearcherHans Bredow Institute for Media ResearchRothenbaumchaussee 36D-20148 Hamburg
Contact
