MioDatos: Synchronized Channel Marketing
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Transcript of MioDatos: Synchronized Channel Marketing
About Us
• Headquarted in San Diego
• Over 30 Years in Business
• Reporting Partners from Around the World
Reseller Challenges
1. Limited Time/Resources
2. Limited Experience & Skills
3. Intimidated by Content Requirements
Vendor Challenges
1. Identifying the end customer
2. Enforcing a consistent message
3. Motivating partners to extend efforts
4. Controlling corporate identity
Solution: Synchronized Channel Marketing
5000 ResellersX
5000 Contacts___________________25,000,000 Impressions
Print AdvertisingNewspaper Name Print Circulation (Weekday)* 1/4 Page Ad Open (Weekday)** 1/2 Page Ad Open (Weekday)
Orange County Register 159,411 $ 1,834.00 $ 3,270.00
San Diego Union Tribune 192,782 $ 3,627.31 $ 7,254.63
Los Angeles Times 432,873 $ 4,252.00 $ 8,505.00
Washington Post 431,149 $ 3,540.00 $ 6,000.00
San Francisco Chronicle 218,987 $ 6,000.00 $ 9,000.00
Chicago Sun-Times 184,801 $ 6,500.00 $ 12,900.00
New York Post 299,950 $ 11,500.00 $ 23,153.00
Dallas Morning News 190,613 $ 20,475.00 $ 40,950.00
New York Times 731,395 $ 73,842.00 $ 133,183.00