Minority Serving Institution COVID19 Symposium

A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H

N U T R I T I O N I S T S

Minority Serving Institution

COVID19 Symposium

April 14, 2021



Housekeeping

Submit Questions

Anytime during the symposium, submit

your question by clicking “Q&A” icon.

Evaluation

You will receive a brief survey at the end of

this symposium webinar. Please take a moment to complete

it.

Follow Up

The PowerPoint and recording will be sent

to all participants.



Acknowledgement

This work was supported in whole by an award from the U.S. Department of Health and Human Services, Centers for Disease Control and Prevention as part of the Strengthening Public Health Systems and Services through National Partnerships to Improve and Protect the Nation’s Health.

Cooperative Agreement: #OT18-1802



Steven Owens, MD, MPH, MA

Director, Health Equity Internship Program

Health Equity Consultant

Welcome and Purpose



Learning Objectives

▪ Discuss racial and ethnic health disparities related to COVID-19

▪ Explore health equity approaches to address racial and ethnic disparities associated with COVID-19

▪ Review advocacy approaches to address racial and ethnic health disparities associated with COVID-19



COVID19 Cohort

Florida Minority Serving Institutions

Public Health Programs/Schools

Bethune-Cookman University

Florida A&M University

Florida International University



Karen Probert, MS, RDN Executive DirectorAssociation of State Public Health Nutritionists (ASPHN)

Dr. Letitia Presley-CantrellChief, Program Development & Services BranchDivision for Heart Disease & Stroke PreventionCenters for Disease Control & Prevention

Dr. Deanna WathingtonExecutive DirectorConsortium of African American Public Health Programs (CAAPHP)

Greetings



Opening Session

Minority Serving Institutions Response to COVID-19



Speaker

Rhonda Conerly Holliday, PhD

Community Health & Preventive Medicine

Morehouse School of Medicine

Atlanta, GA

Opening SessionMinority Serving Institutions Response to

COVID-19

Mitigating the Impact of COVID-19 on Vulnerable Populations: Communication Strategies

www.msm.edu/ncrn

Funding Statement

This work was supported in whole by a $40 million award from the U.S. Department of Health and Human Services Office of Minority Health as part of the National Infrastructure for Mitigating the Impact of COVID-19 within Racial and Ethnic Minority Communities (NIMIC).

Grant #: 1CPIMP201187-01-00.

Identify and Engage

Communities

through

local, state, territory, tribes and

national

partners.

Link Vulnerable Communities

to Resources with Technology

Connecting communities to

community health workers,

healthcare and social services.

Nurture Existing and

Develop New Partnerships

to ensure an active information

dissemination network.

Monitor and Evaluate

identifying successes and

measuring outcomes to

improve the program.

Disseminate Culturally &

Linguistically Appropriate

InformationIn partnership with vulnerable

communities and national, state,

local, territory, tribe and

government organizations

Comprehensive

Dissemination

using mainstream media, white

papers, and

publications to educate and

train the response workforce.

National COVID-19 Resiliency Network | Morehouse School of Medicine

Objectives

Culturally and Linguistically Appropriate Messages to Drive Informed Health Decision-Making

Message and Materials Development

Audience Location Primary Partner Organizations Other Details

African American - General • Los Angeles + surrounding

counties

• Georgia

• Louisiana

• 100 Black Men

• The Southern Area Links

• Alliance for Strong Families and

Communities

• Adults, age 18+

Hispanic - General • Los Angeles + surrounding

counties

• Florida (Taylor County)

• UnidosUS

• National Latino Behavioral Health

Association

• Adults, age 18+

• Primarily Spanish speakers

Hispanic – Migrant

Workers/Meatpacking Plant

Workers

• El Paso, TX • University of Texas at El Paso (UTEP) • Adults, age 18+

• Primarily Spanish speakers

Recently released from incarceration • Louisiana (African American)

• Chicago (Latina)

• DreamCorps • Recently released, still on

probation/parole

• Mothers with children at home

• Low SES

Persons with Disabilities • Los Angeles + surrounding

counties

• Georgia

• Louisiana

• Association of University Centers on

Disabilities

• Young adults, ages 18-24

• African Americans

• Individuals with mild to moderate

intellectual disabilities

Native Hawaiian • Hawaii • Papa Ola Lōkahi • Homestead population

Pacific Islander • Arkansas • Papa Ola Lōkahi • Marshallese population

Asian American TBD • Asian & Pacific Islander American

Health Forum (with Philippine Nurses

Association of America)

• Filipino

American Indian TBD TBD TBD

Alaska Native TBD TBD TBD

Message Development and Dissemination

Message Development Strategy

Environmental Scan

Content Analysis

Literature Review

Formative Research

Community engaged approach

Community Based Prevention Marketing (CBPM)

Key Informant Interviews

Focus Groups

Pre-testing messages - Neuro-marketing

Morehouse School of Medicine

ICF Next

University of South Florida – College of Public Health

Message and Materials Audit Findings

• 95 online materials from government agencies (69), non-profits (14), research organizations (6), and others (6)

• More likely to be general (54) than culturally tailored (41)

–30 non-English (usually Spanish)

• 283 core messages

–Most focused on COVID-19 testing (222) instead of what to do if tested posted or experiencing symptoms (47) and COVID-19 vaccine (14)

–Most imparted knowledge (111) rather than addressed perceived self-efficacy/barriers (78), cues to action (65), perceived susceptibility (14), perceived benefits (10), and perceived severity (5)

Content Analysis: Select Results

• A total of 4,977 eligible news stories were identified on COVID-19 testing and 4,970 on the COVID-19 vaccines in general

– February to December 2020 across all audiences.

– A total of 231 articles were analyzed

– The majority (164) of stories appeared online, followed by on television (34), in a newspaper (23), and on the radio (10).

• More than half the stories (131) focused on the general public as opposed to specific NCRN’s identified priority communities.

– Ethnic-specific media outlets did not explicitly focus most of their news stories on the NCRN priority communities.

• Of the 461 key messages found in news stories

– 97 focused on perceived barriers/self-efficacy for getting the COVID-19 test or vaccine

• Only 29 articles had a call-to-action

– COVID-19 test (11)

– getting the vaccine (4)

Literature Review

• Hispanic/Latino/Latinx (COVID-19 Testing)

–More likely to be essential workers, with limited time to devote to testing.

–(May 2020) Less likely to be tested, to physically distance from people outside of their household, or be willing to install a tracking device for contact tracing.

–Barriers - concerns about immigration status, wanting to lessen health system contact, medical racism, and lack of transportation options.

–Facilitators - include explicit healthcare provider recommendation, credible counseling from trusted sources and clear materials.

Farm/field & meatpacking workers – (COVID-19 Testing)

• Less likely to access testing services, practice social distancing, wear face coverings.

• Survey found “good level of knowledge” but perceived lower risks

• Barriers - lack of access to insurance, perceived low susceptibility, long and nonflexiblework hours, concern quarantine or positive test prevents work/earning income

• Facilitators - access to testing services at worksite, flexible working hours

• Interventions need to address living, working and transportation conditions.

Alaskan Native/American Indian – (COVID-19 TESTING)

• No published, peer-reviewed research on knowledge and perception of COVID-19 testing or tracing among American

Indian or Alaskan Native populations in the United States.

• Ongoing research by CDC, Washington State University, and the University of Alaska.

o The Johns Hopkins Center for American Indian Health (CAIH) is currently undertaking a Rapid Acceleration ofDiagnostics (RADx) program for Navajo Nation and White Mountain Apache tribes, by increasing testing capability,contact tracing, quick turnaround home-testing, etc.

o The Cherokee National Health Services (CNHS) and Indian Health Service are increasing testing capacities and access totesting for their communities

• More likely to have some misperceptions of vaccines as curative, as opposed to preventive(among those surveyed).

• Less likely to receive an influenza vaccination and report less awareness of itsrecommendation and benefits (among those surveyed.)

• Facilitators - Healthcare provider recommendation, previous uptake of other vaccines, accessto insurance, higher levels of perceived likelihood and severity of future COVID-19 infection, orperceived effectiveness of the vaccine.

• Barriers - Feelings of discrimination, concerns of safety and side effects, lack of healthinsurance, general distrust in the medical care system, language barriers, and lack of culturallycompetent care.

Hispanic/Latino/Latinx – (Vaccine Acceptance) Precedents

• Good knowledge on influenza virus modes of transmission, risk and benefits, but alimited knowledge on prevention measures (among those surveyed).

• Facilitators – being infected or witnessing a diagnosed patient, access to vaccinationat the worksite, providers recommendation, tailored, targeted and bilingual publichealth messaging, trusted sources of information.

• For migrant and cross borders transient population, providing seasonal influenzavaccination at transit points, immigration facilities, transportation venues, crossborders towns increases vaccine uptake.

• Barriers - Fear, concerns about safety, low perceived risk of the H1N1 influenza,mistrust of government, inconsistent information, providers discouragement, lack ofvaccine recommendations, working conditions, lack of vaccine on worksite, fatalisticbeliefs.

Farm/field & meatpacking workers – (COVID-19 Vaccine

Acceptance) Precedents

• Barriers to vaccine uptake include concerns about side effects, distrusted in vaccines.

• Factors facilitating pneumococcal vaccination uptake among Navajo adults 65 + include the existence of comorbidities (diabetes, cardiac and lung diseases.

Alaskan Native/American Indian – (COVID-19 Vaccine

Acceptance)

• Uncomfortable with receiving a vaccines if they had underlying distrust of the government, distrust of the pharmaceutical companies, skepticism of the vaccine development process, and vaccine safety.

• Vaccine intention/acceptance increased if persons believed that the vaccine could prevent disease and had few manageable (or none) side effects.

• Mostly compliant with preventive health behaviors related to personal hygiene and avoiding a sick person less compliant with social distancing behaviors and healthcare-related behaviors (getting care, vaccination).

Black/African Americans

• In medically underserved areas, having access to routine medical care, vaccines in nontraditionalvenues and having a clear understanding the medical implications of untreated influenzaenhanced vaccine uptake.

• Healthcare providers recommendations were associated with higher vaccine uptake.

• Less likely to have positive perceptions of vaccines and vaccine uptake when there arediscrepancies between “official” messaging and local/community messaging.

Blacks/African Americans

• HBV vaccine uptake among was associated with misinformation on how HBV wascontracted.

• Lack of Medicare coverage was associated with lower HBV vaccine uptake.

• Trusted sources of information for HBV vaccination included physicians/healthcare providers, pharmacists, family members, and community functions or health fairs

• Information received from friends was related to increased HBV screening andtesting for those who had been informed that they should be screened/tested.

Pacific Islanders

• Women housed in jails expressed concern about the age cut-off for HPV vaccine. They felt thereshould be not be an age limit.

• Having the HPV vaccine available at no cost was important to men housed in jail.

• If more than one dose of a vaccine was required, incarceration could be a barrier if the first dosewas started when they were not incarcerated.

• Both men and women experiencing incarceration were knowledgeable of the HPV vaccine, butvaccine uptake was low, even for those at risk.

People Experiencing Incarceration


─ Main ingredient of CBPM is Social Marketing

─ Social marketing is an approach to behavior change that uses traditional marketing

tools to promote sustainable and positive social change.

─ CBPM steps include:

• Situational Analysis – review of existing communication materials and literature

• Selection of a behavioral focus and priority population

• Formative research with priority population to better understand knowledge,

attitude, beliefs and behavior.

• Development of social marketing plan and communication messages

• Pretesting materials using neuromarketing and traditional qualitative tools.

• Implementation and evaluation

Human-centered

Research-guided

Marketing techniques

Social good


─ Key Insights from Cohort 1─ Lack of confidence/trust in vaccine development ─ Lack of understanding related to why vaccine is needed and the

behaviors after vaccine has been given. ─ Mistrust of medical system/pharmaceutical. Another layer

related to mistrust due to immigrant or racial/ethnic status.─ Mistrust of government. Vaccine development to fast,

administration push the vaccine due to political gain.─ Language –availability in Spanish and other languages

Focus Groups

• 2 virtual focus groups were conducted per priority population• Each group had up to 9 participants

• Each focus group session lasted 1.5 hours• Conducted in English and Spanish, and other languages if

needed• Focus groups began in February and are ongoing• Community partners were trained to assist with recruiting• Complete a virtual training to recruit community

members for focus groups• Learn how to recruit using virtual methods

• Provide insights and feedback to support communication program planning

Focus Groups: African American Audience Results

• COVID-19 Testing• Lack of internal cues to action

• “My job requires us to have it before we go to work, so that's why I took the test. Otherwise, I

would have not taken it.” • “I had to visit my Grandfather. He's a little bit up there in age, and, around Christmas time, we

always go every year to Mississippi. And I wanted to make sure that I didn't bring that [COVID-19] to him, so I had to get tested.”

• Low perceived susceptibility• “I live alone and I'm pretty much a hermit anyway. So, I'm not exposed to a lot of people like I used

to be, so that was one reason I didn't get tested.” • “I just keep the same routine that I have for caution, so I do wear my mask. I take vitamins and

exercise as much as possible, so I don't try to put myself in the situation where I can get sick.”

• High perceived barriers and low perceived self-efficacy• “Although there's a lot of access points, just my two times the lines were over two hours, maybe

even a little bit longer, and my people ain't waiting that long.” • “I don't want that thing jammed up my nostrils, put up my nose 'cause my girlfriend had that [test]

done I think two or three times. I just don't want it done.”

Focus Groups: African American Audience Results

• COVID-19 Vaccine• Distrust in institutions and science

• “I really don't trust the government. You know the vaccine was produced too quickly. You know once again, we had somebody pushing it and making sure it was produced. So, nothing’s gonna fully make me trust it.”

• “I'm not 100% against the vaccine. I just, I'm not trying to be the trial, you know. Like trying not to be like the first group.”

• Negative outcome expectations• “This vaccine has not been carefully researched to know the long-term effects. It’s just

that things are always changing. I want to wait it out to know what the long-term effects are.”

• “Every person is different. Everybody's DNA is different, so you don't know what's gonnahappen to you. So, the people that are not taking it are being you know cautious.”

• Low perceived effectiveness• “I'm 71 years old, and I'm scared to death. I don't wanna get sick. I want to be around

as long as I can, but are these vaccines really going to do the job? Let's put it that way.”• “My question is if we get this vaccine and we still have to wear the mask and do all this

other stuff, what is the purpose of the vaccine, right?”

Focus Groups: General Hispanic Audience Results

• COVID-19 Testing• Low perceived barriers and high perceived self-efficacy

• “I would get it. Maybe I would worry if I was charged for it and I didn’t need it. But the government offers it for free and it’s the best. The test is very easy.”

• “In most places where someone wants to go get a test, you have to make an appointment, but the problem is that appointments are through the computer so that's a problem for older people, many people who are 65 years or older, do not know how to use it for computer or do not have internet.”

• Low perceived susceptibility• “I haven't taken the test, because like I said, there's no one near me who thank God

had symptoms or had the test and realized they were positive”. • Lack of internal cues to action

• “At work, in one department, they didn’t tell us who it was, but all of a sudden they closed the office and said that there was a case. Then we all had to go get the test and [they told us] that we couldn’t go back until we had a negative test result.”

• “For me, my mom, she doesn’t go anywhere so I had to get tested before going to her house.”

Focus Groups: General Hispanic Audience Results

• COVID-19 Vaccine• Negative outcome expectations

• “I’d like to wait a bit more for later in the future in any case getting it. But I’ve decided not to get it because there are a lot of unknowns still of what could happen or what the vaccine could cause in the future.”

• “They mentioned that the FDA hasn’t approved it yet and I have seen the consent of the places that have given the vaccine. And they have a consent that says that they are not responsible for people who get the vaccine”.

• Mix of trust and distrust in science• “I had heard that the Pfizer one is the best [vaccines]. I think if I had an option, it would be the one I’d

prefer, Pfizer... I think it’s more trustworthy.” • “But, well, I think that I need a bit more for more time to pass because, yeah, they rushed a lot to

release it.”

• Mix of perceptions about effectiveness• “Since this is something new, a lot is not known about the coronavirus. Now they are saying that

there are new strains. There are a lot of things, many factors that are changing that maybe influence the vaccine, therefore, maybe what they are giving now will not work for what changes in COVID in the future.”

• “Many people have already been vaccinated, millions of people have been vaccinated, the number of deaths has been minimal. I think that right there shows that the vaccine works and that it is a positive thing for humanity.”

Key Informant Interviews

• NCRN Partners will participate in virtual video chat interviews

• 45 total interviews to be conducted, 5 for each audience

• Each interview will last 1 hour • Conducted in English and Spanish, and other

languages, if needed• Interviews began in March and are ongoing• Provide insights and feedback to support

communication program planning

Pretesting Material - Neuromarketing─ Neuro-marketing is using facial expressions – sometimes called micro expressions—eye

tracking (measuring exactly where you are looking and for how long), the sweat on our

hands, heart rate, and other involuntary reactions to judge how a person responds to a

stimulus such as a commercial, poster or movie scene.

─ Why we are using neuromarketing – to pre-test materials and messages related to COVID-

19 with community representatives to ensure that materials are clear, attractive,

persuasive, and not offensive in any way.

─ Partner organizations will…

• Assist in preparing or reviewing the instructions to participants.

• Participate in a preview of the study (10 members) to make sure all instructions and

materials are clear and being delivered correctly.

• Recruit participants to do the test

─ University of South Florida will provide technical assistance.

Websitewww.msm.edu/ncrn

Twitter

@COVID_19Network

Email [email protected]

Subscribe for Updates from the

Network! Facebook

@NationalCOVID19Network

LinkedIn

National COVID-19 Resiliency Network

https://ncrn.msm.edu/s/?language=en_US



Question & Answer Intern Panel Introduction

Thometta Cozart, MS, MPH, CHES

Manager, Health Equity Internship Program



Moderators & Intern Panels



Moderators & Intern Panels

Ethan Johnson, MPHFlorida Department of Health of Volusia CountyPanel A: State and Local Health Agencies’ Response to COVID-19

Florence Greer, MPH, MPA Florida International University Stemple College of Public Health & Social WorkPanel B: COVID-19, Elderly Adults & Campus-Community Outreach

Kellie O’Dare, PhD Florida A&M UniversityInstitute of Public HealthPanel C: COVID-19, Cardiovascular Disease & Community Health



Meghan Spencer, Florida A&M University Mississippi State Department of Health

State & Local Agencies’ Response to COVID-19Moderator: Ethan Johnson, MPH, Florida Department of Health of Volusia County

Panelists

Panel A

Jimia Brown, Florida A&M University Alabama Medicaid Agency

Aurora Sullivan, Bethune-Cookman University Florida Department of Health of Volusia County



Maria Molina, Florida International University

Community Health Empowerment Network, Inc.

COVID-19, Elderly Adults & Campus-Community OutreachModerator: Florence Greer, MPH, MPA, Florida International University

Stemple College of Public Health & Social Work

Panelists

Panel B

Shelly Luckhoo, Florida International University FIU COVID Response Team

Sierra Tate, Bethune-Cookman University (B-CU)B-CU Aging Program

Environmental Health and Behavioral Impact of COVID-19 on the Elderly Population of North Miami

Maria Andrea Molina, ASPHN Health Equity Intern

Preceptor: Dr. Karlyn Emile

Site: Community Health and Empowerment Network, Inc

Community Health and Empowerment Network

(CHE)

CHE is a non-profit organization that provides

charitable empowerment and health education to

the population of Miami-Dade County to address

health disparities in South Florida. The

organization offers educational courses to help

individuals develop healthier habits and lifestyles

by focusing on mental, sexual, financial, and

physical health.

Vision: A South Florida in which holistic,

comprehensive, and cutting-edge health care is

accessible to, and accessed by, all.

Mission: Improving community health by

empowering individuals.

Values: Collaboration. Teamwork. Healthy living.

Programs and Services:

- R.E.D Women’s Health

- CHE Network's Healthy Hub Program

- Food Support Program

- Healthy Kidz Scholars Summer Camp

• Worked with a group of 16 elderly individuals,

who were partnered with AARP, to create a

COVID-19 focus group.

• The project lasted 6 weeks and consisted of

weekly meetings through Zoom, where

presentations about all aspects of COVID-19

were given.

• We focused on gauging the knowledge the

participants already had and adding to it.

• Gave a Pre- and Post-Assessment about their

general knowledge about COVID-19.

• Gave an Environmental Health and Behavior

Survey to assess if their environment and

behavior affects their likelihood of contracting

COVID-19.

Project Weekly Schedule

Week 1

- Introduction and Pre-Assessment Survey

Week 2

- COVID-19 Preventive Measures

Week 3

- What to do when infected with COVID-19

Week 4

- Staying connected during COVID-19 quarantine

Week 5

- Staying well during COVID-19 quarantine

Week 6

- COVID-19 vaccination, Post-Assessment Survey

and Environmental Health and Behavior Survey

From the Pre-Assessment findings:

➢Most participants had some knowledge about COVID-

19 and its pathology.

➢Most participants did not know the difference between

quarantine and isolation.

➢Not all participants knew which demographic was

most affected by COVID-19.

From the Post-Assessment findings:

• There was an increase in their knowledge about

COVID-19 and its pathology.

• Most participants correctly identified the difference

between quarantine and isolation.

• All participants correctly identified which

demographic was most affected by COVID-19.

Environmental Health and Behavior Survey

This survey included a broader participant pool of 60

participants from AARP, which allowed us to gathered

enough data to make valid conclusions.

Responses for the survey were gathered in English and

Spanish.

Have you or someone you are close to contracted

COVID-19?

• Increase in knowledge by participants about

COVID-19 and its pathology,

• Increased knowledge about the importance of

receiving the COVID-19 vaccine.

• Most participants increased their general

knowledge about COVID-19

• Ability to differentiate between quarantine

and isolation

• Improved knowledge about the demographic

most affected by the disease.

• Increased ability to make own informed

decisions about getting the vaccine.

• The other main significance of the project was

to determine the relationship between

participants’ behavior and their likelihood of

contracting COVID-19. The survey answers

obtained from the Environmental Health and

Behavior survey demonstrated that there is a

slight connection between how many times

participants left their homes and their

likelihood of contracting COVID-19. Results

obtained were inconclusive due to the small

population surveyed, so further investigation

into this relationship needs to be done to

statistically associate them both. Future

investigations need to be done with a broader

participant pool.

• Evaluate the environmental health and

behavior effects of COVID-19 on the elderly

population of North Miami.

• Engage in activities (i.e., focus group) that

will help capture a present-time snapshot of

the effect of COVID-19 on the elderly

population of North Miami

• Assess participants COVID-19 knowledge

and behavior

• Provide the participants tools to reduce the

burden of COVID-19 and other

infectious/environmental diseases.

I would like to thank the ASPHN program for

giving me the incredible opportunity of

participating in the Health Equity Internship.

Most importantly, I want to thank Dr. Karlyn

Emile and Ms. Micaelle Titus for their

unconditional support and guidance

throughout this internship.

Site Background

Goals

Project Description Results Public Health Significance

Acknowledgments

If you or someone you are close to contracted COVID-

19, did you suffer severe symptoms such as respiratory

failure, cardiac injury, acute respiratory distress

syndrome or any other severe symptoms?

How often do you leave your home for things like work,

recreational activities, grocery shopping, and doctor

appointments?



Mayra Martinez, Bethune-Cookman University

Healthy Start of Volusia County

COVID-19, Cardiovascular Disease & Community HealthModerator: Kellie O’Dare, PhD, Florida A&M University, Institute of Public Health

Panelists

Panel C

Jessica Bassan, Florida International University American Heart Association

Sherrie Chatmon, Florida A&M UniversityIBM Watson Health



Question & Answer



Closing Session



Moderator

Dr. Deanna Wathington, CAAPHP

Panelists

Dr. Felicia Caples, Jackson State University

Dr. Cynthia Harris, Florida A&M University

Olivia De Leon, MPH, CHES, New Mexico State University

MSI COVID-19 Response Panel

JACKSON STATE UNIVERSITYCOLLEGE OF HEALTH SCIENCES

COVID-19 MITIGATION

COMMUNICATION & MARKETING PLANPresenter: Felicia Caples, PhD

Program Director and Assistant Professor

56

MARKETING TACTICS SUMMARYJSU Website• Landing page

Digital Campaign• Display and Paid Social

• Facebook and Instagram

Comcast Cable• TV, on-demand, in-app

Commercial• 30s and 15s commercial• Photography

Billboards• Digital boards

• Ridgeland• Richland• Jackson (2)• Clinton

• Static Boards• Canton• Flora• Utica• Pelahatchie

Radio• WJMI - 99.7 FM• WHLH - 95.5 FM

Virtual Town Halls• Video conferencing camera• Lighting Kit• Microphone• Events software platform

Collateral • Handouts• Infographic cards

Give-a-ways• Masks• Hand sanitizer• Touchless keychain

57

58

DIGITAL CAMPAIGN OVERVIEW

IMPRESSIONS

7,208,529

POST REACTIONS

6,209POST ENGAGEMENTS

413,914

CLICKS

19,896CTR

.28%

VIEWABILITY

89.24%

59

BILLBOARD ADS - EXAMPLES

60

DIGITAL CAMPAIGN SLIDESHOW

IMPRESSIONS

320,901CLICKS

1,332CTR

.42%

61

:15, :30, and :60 Commercial Spots

Thank you!

62

New Mexico State University

COVID-19 EFFORTS

Olivia De Leon

Minority Serving Institution (MSI)

COVID-19 Efforts

Timeline

• March 11, 2020 was the first case of COVID-19 in New Mexico

• NMSU announced two-week spring break for students, beginning Monday, March 16-30

• Shifted to online courses (asynchronous, synchronous, hybrid)

• Housing remained open

• 3/24/2020 Aggie Health and Wellness shifted to Tele-health appointments

• 5/26/2020 Rapid Response team gave their first NMSU address

• 7 leadership team were identified•classroom, supplies, communications, HR, student services, testing/tracking/screening), student experience

• August 21,2020 began COVID-19 testing/contract tracing at Las Cruces Campus

Student Contributions

NMSU alumnus and

E-25Bio co-founder Bobby Brooke

Herrera helped developed a rapid

diagnostic test for COVID-19 that

returns results in about 15 minutes.

NMSU mechanical engineering

student and

Uniform manager developed a

mask that allows the band to

play and practice safely. The

masks have been used by other

universities and high schools

across America.

New Mexico State University

computer science

students developed a phone

app that will help NMSU

health officials conduct

contact tracing of COVID-19

cases on campus.

New Mexico State University's Aggie Health and

Wellness Unit (medical, counseling, health

education, food pantry) remained open throughout

the pandemic as they were essential employees

assisting and conducting business with

modifications.

Thank You!



Question & Answer Closing Remarks



Evaluation

Access the evaluation links in the chat box

General Evaluation

https://www.surveymonkey.com/r/5HD7MCY

CE Evaluation

http://bit.ly/CHES_MSICOVID19

https://www.surveymonkey.com/r/5HD7MCY

http://bit.ly/CHES_MSICOVID19



Closing Remarks



COVID19 Cohort

FAMU: Jimia Brown, Sherrie Chatmon, Yameke Fletcher, Ciara Holloman, Ariel King, Mereya Quintana,, Meghan Spencer

BCU: Makayla Edwards, Mayra Martinez, Amaya Morris, TaZion Ritchie, Terika Scatliffe, Aurora Sullivan, Sierra Tate

FIU: Jessica Bassan, Mohini Bhakta, Alexis Jones, Shelly Luckhoo, Maria Molina, Lizza Roson



Thank You!

www.asphn.org

[email protected]

Minority Serving Institution COVID19 Symposium

Documents

Transcript of Minority Serving Institution COVID19 Symposium