Minolta in India

Market Report & Strategy

Report Prepared by Kartik Mehta© Year 2002 of J. J. Mehta & Sons . All rights reserved.

Minolta Market Report

SLR Cameras Market in India Compact Cameras Market in India Digital Camera Market in India

SLR Camera Market in India (Companies)

Nikon Canon Vivitar Pentax

Below Companies have a strong presence in India

Cosina

SLR Camera Market in India (SLR Market Share)

Canon10%

Nikon54%

Vivitar / Cosina25%

Others4%Minolta

2%Pentax5%

NikonVivitar / CosinaCanonPentaxMinolta Others

Manual SLR Cameras 70% , Auto-Focus SLR Camera 30% Market Share

Above Figures are Approx Estimates

SLR Camera Market in India (SLR Models)

Manual Focus Models Nikon FM10 Cosina C1s Nikon FM2 & FM3A Vivitar 3800N Minolta X-370s

Auto Focus Models Nikon F80 Nikon F65 Canon EOS 300 Canon EOS 66 Nikon F55 Canon EOS 30 / 33 Pentax MZ-7 Pentax MZ-3

Grey Market : 70% | Official Market : 15% | Foreign Owned : 15%

Budget GroupsA. Sub Rs. 10,000-12,000 (50% of market)B. Sub Rs. 20,000-23,000 (40% of market)C. Sub Rs. 35000 (7% of market)D. Rs. 35000+ (3% of market)

SLR Camera Market in India (Segments)

Who Buys Most of the sub-10000 category cameras are bought by commercial photographers and small studios who have the minimal budget. Amateurs and most of the professionals dominate the B. category . Advanced Amateurs and Top Professionals fall under the C. Category . Only the elite with lot of money to spare go on the D. Category . Professional Buyers in this category are far and few.

Above Figures are Approx Estimates

SLR Camera Market in India (SLRs Current Pricing)

Model No Grey Mkt (Dealer) Official Price (Dealer)

Nikon FM10 9800 ($ 196.00) 14000 ($ 196.00)

Minolta X370s 7800 ($ 156.00) NA

Vivitar 3800N 6700 ($ 135.00) NA

Nikon FM3A 25000 ($ 500.00) 35000 ($ 700.00)

Nikon F65 12500 ($ 250.00) 18500 ($ 370.00)

Nikon F80 17250 ($ 345.00) 27500 ($ 550.00)

Nikon F55 Kit 13500 ($ 270.00) 19500 ($ 390.00)

Canon EOS 66 Kit 12350 ($ 247.00) 19950 ($ 399.00)

Canon EOS 300 11850 ($ 237.00) 26500 ($ 530.00)

Canon EOS 33 20500 ($ 410.00) 34000 ($ 680.00)

Compact Camera Market in India (Companies)

Below companies have a strong presence in the compact camera market

Kodak Canon Olympus Pentax Premier Samsung Yashica Konica Chinese OEM Manufacturers

Compact Camera Market in India

Konica5%

Kodak40%

Canon5%

Chinese OEM30%

Others20%

KodakCanonKonicaOthersChinese OEM

The Exact Figures and the market is difficult to estimate due to lack of research data or marketing survey. But there is not doubt that Kodak is by far the leader in the market . Their mix of low cost cameras with

attractive deals (films free) and some heavy handed marketing helped them attain this position.

Above Figures are Approx Estimates

Official Mkt : 60%Unofficial Mkt : 40%Almost All Chinese OEM Cameras come via grey mkt .

Compact Camera Market in India (Models)

Manual Kodak KB10 Kodak KB12 Kodak Kroma Premier PC 500 Yashica MF2 Chinese OEM Models

Basic Auto Canon BF800 Kodak KZ35 Samsung Fino 15SE Premier .. Yashica EZ View Chinese OEM Models

Compact Camera Market in India (Models)

AF Auto Canon BF 80 Pentax PC5000 Olympus mju-II Canon AF 9s Also some models from

Samsung and Konica

AF Zooms Olumpus Superzooms 70 / 80

/110 Canon Zoom 76 / 85 / 115 Nikon Litetouch Zoom 70 / 90 Samsung Vega Series 70 / 120 Olympus mju Series 80 / 140 /170 Yashica Zoom 70 / 80 / 105

Below models of Minolta come to the market :

Minolta F35 , 50BF , Riva Zoom 70 and 115

Compact Camera Market in India (Segments)

Budget Groups Sub Rs 1000 Market , 55% Market Share , Kodak and Chinese

OEMS Sub Rs 2000 Market , 20% Market Share , Kodak , Canon ,

Samsung , Konica and Premier Sub Rs 5000 Market , 10% Market Share , Olympus , Canon ,

Samsung Premier , Pentax Sub Rs 10000 Market , 13% Market Share , Olympus , Canon ,

Samsung , Nikon and Pentax Rs 10000+ Market , 2% Market Share , Olympus , Samsung and

Canon

Above Figures are Approx Estimates

Digital Camera Market in India (Companies)

Kodak Fuji Nikon Olympus Canon

Sony Samsung

Digital Camera Market in India (Market Share)

Kodak35%

Fuji10%

Nikon20%

Canon5%

Olympus10%

Sony10%

Others10%

Kodak

Fuji

Nikon

Canon

Olympus

Sony

Others

1 Millon40%

2 Million25%

3 Million30%

4+ Million5%

1 Millon2 Million3 Million4+ Million

Official Market : 25% | Grey Market : 65% | Foreign Owned : 10%Above Figures are Approx Estimates

Digital Camera Market in India (Popular Models)

Kodak DC3200 , DX3600 and DX3900 Nikon 775 , 995 , 5000 , D1x Canon A10 , A20 , Ixus, G2 and D30 Olympus C2100, 3020 , E10 , E20 Sony Cybershot P5 , P505 , Mavica 75 , 85, 95 Minolta Dimage 7 Fuji A101 , 6900 , S1 Pro

Digital Camera Market in India (Segments)

Sub Rs 15000 (30% Market Share) Sub Rs 22000 (25% Market Share) Sub Rs 35000 (30% Market Share) Sub Rs 60000 (12% Market Share) 60000+ (Digital SLR) (3% Market Share)

Most of the Buyers of Digital Cameras in the Sub Rs 15000 and 22000 categories are small studio owners who want to get in to digital photography and give something similar to Polaroid. They are concentrating mainly on digital passports.

Many buyers in 35000 category are serious amateurs and computer savvy people who want the latest gadgetry. Most of the buyers for sub 60000 and Digital SLRs are again professional / commercial photographers who want to enter digital photography with what best is available.

Above Figures are Approx Estimates

Digital Camera Market in India (Current Pricing)

Minolta In India (Market Strategy)

How is Minolta Brand Perceived in India What products of Minolta are currently selling What products of Minolta can sell after its launch Marketing Plan at time of launch Pricing Strategy J. J. Mehta & Sons , The Company J. J. Mehta & Sons , The Capabilities Conclusion … time is running out ..