Twitter: Basic TweetingTwitter: Basic Tweeting

Brent Williams, Chief Insider

Multifamily Insiders

April 29, 2009

Brent Williams, Chief Insider

Multifamily Insiders

April 29, 2009

Questions We Will AnswerQuestions We Will Answer

What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

Twitter Home PageTwitter Home Page

What Do People Tweet About?What Do People Tweet About?

Personal Tweets Connecting with friends & family Entertainment

Professional Tweets Career development & brainstorming Networking

Company Tweets Customer service, reputation management News distribution

Personal Tweets Connecting with friends & family Entertainment

Professional Tweets Career development & brainstorming Networking

Company Tweets Customer service, reputation management News distribution

Personal TweetsPersonal Tweets

Keeping Up With Your Friends and Family Pop Culture

“What is going on with Lost?” Superbowl Tweets

Real-Time News From News Agencies From Individuals At The Scene

Sharing Links

Keeping Up With Your Friends and Family Pop Culture

“What is going on with Lost?” Superbowl Tweets

Real-Time News From News Agencies From Individuals At The Scene

Sharing Links

Professional TweetsProfessional Tweets

Sharing links for useful information Links to market information and breaking news Links to industry blog posts

Sharing links for useful information Links to market information and breaking news Links to industry blog posts

Professional TweetsProfessional Tweets

Reviews or questions about a service or product Reviews or questions about a service or product

Professional TweetsProfessional Tweets

Conversation Tweets Responding to other people’s Tweets

Replies to somebody else’s Tweets (“@username”)

Conversation Tweets Responding to other people’s Tweets

Replies to somebody else’s Tweets (“@username”)

Professional TweetsProfessional Tweets

Conversation Tweets Forward somebody else’s Tweets (“Retweet”)

Conversation Tweets Forward somebody else’s Tweets (“Retweet”)

Professional TweetsProfessional Tweets

Twitter

Conversations

Twitter

Conversations

Company TweetsCompany Tweets

Product Rollouts

From @Starbucks

Product Rollouts

From @Starbucks

Company TweetsCompany Tweets

Company News If a news entity, like New York Times, it links to

their news posts.

From @JetBlue

Company News If a news entity, like New York Times, it links to

their news posts.

From @JetBlue

Setting Up Twitter & The BasicsSetting Up Twitter & The Basics

First, set up an account Fill out your account information

People want to know who you are before the follow you!

Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t

tweeted yet Start following people

First, set up an account Fill out your account information

People want to know who you are before the follow you!

Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t

tweeted yet Start following people

Follow People – Twitter “Find People”Follow People – Twitter “Find People”

Follow People – Follower ListFollow People – Follower List

Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Follow People – Mr. TweetFollow People – Mr. Tweet

http://www.mrtweet.net Just follow @MrTweet and it will help you find

people to follow.

http://www.mrtweet.net Just follow @MrTweet and it will help you find

people to follow.

Follow People – TwubbleFollow People – Twubble

http://www.crazybob.org/twubble/ Twubble analyzes all the people you are

following, cross-references who they are following, and tells you who the mutual contacts are!

http://www.crazybob.org/twubble/ Twubble analyzes all the people you are

following, cross-references who they are following, and tells you who the mutual contacts are!

Follow People – Friend or FollowFollow People – Friend or Follow

http://friendorfollow.com/ Are you following somebody and they aren’t

following you back? That could hurt your ratio!

http://friendorfollow.com/ Are you following somebody and they aren’t

following you back? That could hurt your ratio!

Twitter EtiquetteTwitter Etiquette

Twitter Spam Following thousands of people hoping they will

follow you back. Replying to people for the same reason.

Twitter Spam Following thousands of people hoping they will

follow you back. Replying to people for the same reason.

Twitter EtiquetteTwitter Etiquette

Watch what you Tweet about You will be heard! Remember that you are

speaking in a room full of other people Nobody wants to hear how good your egg salad

sandwich was

Watch what you Tweet about You will be heard! Remember that you are

speaking in a room full of other people Nobody wants to hear how good your egg salad

sandwich was

Twitter EtiquetteTwitter Etiquette

Advertise With Caution Just like with any advertising, your Tweets must

be compelling. Make sure they care about what you say or they will unfollow you.

If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Advertise With Caution Just like with any advertising, your Tweets must

be compelling. Make sure they care about what you say or they will unfollow you.

If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Searching TwitterlandSearching Twitterland

Twitter Search (http://search.twitter.com)

• Containing Certain Words• From or To a Specific Person• Location-Based Search

Twitter Search (http://search.twitter.com)

• Containing Certain Words• From or To a Specific Person• Location-Based Search

Searching Twitterland – Twitter LocalSearching Twitterland – Twitter Local

http://www.twitterlocal.net/ Desktop application that shows tweets based

upon location.

http://www.twitterlocal.net/ Desktop application that shows tweets based

upon location.

Alerts and Reputation ManagementAlerts and Reputation Management

These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!

TweetBeep (http://www.tweetbeep.com/) Possibly unreliable

TweetScan (http://www.tweetscan.com/) $15/year

These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!

TweetBeep (http://www.tweetbeep.com/) Possibly unreliable

TweetScan (http://www.tweetscan.com/) $15/year

Twitter On Your WebsiteTwitter On Your Website

Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on

your website, blog, MySpace or Facebook page.

Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on

your website, blog, MySpace or Facebook page.

Twitter On Your WebsiteTwitter On Your Website

Twitter Awareness Button Have your different online locations clearly visible

(http://themarketingnerd.blogspot.com/)

Twitter Awareness Button Have your different online locations clearly visible

(http://themarketingnerd.blogspot.com/)

Twitter In Use In Multifamily - EssexTwitter In Use In Multifamily - Essex

Community-Building endeavor for residents, prospects, and local businesses

Aim to have a Twitter account for each community What do they Tweet about?

Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!

Community-Building endeavor for residents, prospects, and local businesses

Aim to have a Twitter account for each community What do they Tweet about?

Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!