Minimal Viable Products
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Minimal Viable Products Monday, March 25, 13
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Introduction to Minimal Viable Product for the Geneva Lean Startup Group meetup of 21.03.2013.
Transcript of Minimal Viable Products
Minimal Viable Products
Monday, March 25, 13
Minimal Viable Product
Monday, March 25, 13
Minimal Viable Product• The version of a new product or service,
which allows us to:
Monday, March 25, 13
Minimal Viable Product• The version of a new product or service,
which allows us to:
• learn the most about real customer needs
Monday, March 25, 13
Minimal Viable Product• The version of a new product or service,
which allows us to:
• learn the most about real customer needs
• with the minimum effort
Monday, March 25, 13
Minimal Viable Product• The version of a new product or service,
which allows us to:
• learn the most about real customer needs
• with the minimum effort
• at the highest speed
Monday, March 25, 13
The minimal set of features...
Monday, March 25, 13
1/3 inch drill vs. 1/3 inch hole
Monday, March 25, 13
Type of features...
Monday, March 25, 13
Type of features...• Essential features:
• without them your product does not exist
Monday, March 25, 13
Type of features...• Essential features:
• without them your product does not exist
• Standard features:
• the features of most products of the same kind
Monday, March 25, 13
Type of features...• Essential features:
• without them your product does not exist
• Standard features:
• the features of most products of the same kind
• Differentiating features:
• those feature that make your product “unique”!
Monday, March 25, 13
Type of features...• Essential features:
• without them your product does not exist
• Standard features:
• the features of most products of the same kind
• Differentiating features:
• those feature that make your product “unique”!
Monday, March 25, 13
Validate your hypotheses guesses!
Monday, March 25, 13
Where to start?
Monday, March 25, 13
Validate fast!
Monday, March 25, 13
Validate fast!• Anyway, you won’t get it right the first
time...
Monday, March 25, 13
Validate fast!• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and your customers’) intuitions!
Monday, March 25, 13
Validate fast!• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and your customers’) intuitions!
• Get rid of the riskiest assumptions first
Monday, March 25, 13
Validate fast!• Anyway, you won’t get it right the first
time...
• ...but don’t start randomly: use your (and your customers’) intuitions!
• Get rid of the riskiest assumptions first
• Get out of your own reality distortion field
Monday, March 25, 13
Have Fun!Illustrations courtesy from
Monday, March 25, 13
