GILLETTE- “THE BEST A MAN CAN GET ”

ABOUT GILLETTE• A Brand of Men’s Safety Razors and other Personal Care Products.• Owned By Proctor And Gamble.• Founded by King C Gillette in 1901.•Manufacturing operations located in 23 countries.

Gillette has had a number of breakthrough product innovations• First Twin Blade Shaving System named Trac II.• First Triple Blade System ,Mach III.• Famous Six Bladed Fusion.

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Gillette’s Position in Market

•70% Global Market Share in shaving and razor business.•$7.5 Billion in Annual Sales.•600 million men use Gillette Products everyday.

What are the reasons behind its success

• It knows what products men desire for their grooming needs.• Extensive Consumer Research.• Quality Product Innovations.• Successful Mass Communication

Its well recognised campaign “The Best A Man Can Get”features everyday men as well as Gillette Champions.

The massive marketing effort launched around the globe by Gillette include television, print,online and point-of sale.

Another Crucial Element in Gillette’s marketing strategy is Sports Marketing.

Baseball• Gillette has sponsorship with

major League Baseball since 1939.• Gillette ads have featured

baseball heroes such as Hank Aarona as early as 1910.

Football• The Company

sponsors Gillette stadium.• Gillette is also

corporate sponsor of NFL.

Beautiful Gillette Stadium

NASCAR Races And Rugby

Gillette sponsors several NASCAR races and drivers.It also sponsors UK tri nations rugby tournament.

Gillette even created Zamboni at the Boston Bruins Game that looked like a huge fusion razor shaving the ice.

Can Gillette ever become as successful at marketing to women?It would be difficult for a company like Gillette which is perceived by people as a men oriented brand to become as much famous among women.

Competitors of Gillette?They are

much behind!!

Here is the Proof……

SWOT ANALYSIS OF GILLETTE

Conclusion

•So now we have seen the reasons behind the success of Gillette.•Gillette has succeeded in winning trust of men.• It has brought a revolutionary change in the lifestyle of men.

DISCLAIMER

Created by Manish Ranjan, IIT BHU, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.