Mini Case 7 MIS325

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Year Month Region Group Product Units Revenue Unit Price

2012 Apr west cereal Special K 37 $131.72 $3.56

2010 Apr south fruit cherries 1069 $2,651.12 $2.48

2010 Apr west fruit apples 853 $2,123.97 $2.49

2011 Apr west fruit plus 25 $96.25 $3.85

2011 Apr east cereal Special K 914 $1,873.70 $2.05

2010 Apr south il! chocolate 19 $75.43 $3.97

2012 Apr east fruit cherries 1043 $2,690.94 $2.58

2011 Apr west fruit "rapes 148 $544.64 $3.68

2010 Apr east ice crea #e a% &e 520 $1,045.20 $2.01

2010 Apr south ice crea #re'ers 181 $562.91 $3.11

2012 Apr east ice crea (%ies 906 $2,301.24 $2.54

2011 Apr south cereal )aisi #ra 303 $945.36 $3.12

2012 Apr orth ice crea #e a% &e 601 $1,280.13 $2.13

2010 Apr orth il! whole 532 $1,718.36 $3.23

2012 Apr west il! s!i 704 $1,464.32 $2.08

2010 Apr east ice crea #e a% &e 1047 $2,251.05 $2.15

2010 Apr west il! low fat 1040 $2,204.80 $2.12

2011 Apr west cereal )aisi #ra 224 $658.56 $2.94

2011 Apr orth il! s!i 810 $2,154.60 $2.66

2011 Apr orth il! low fat 207 $794.88 $3.84

2012 Apr orth ice crea (%ies 1174 $3,287.20 $2.80

2010 Apr south cereal *heerios 369 $1,136.52 $3.08

2012 Apr east il! whole 423 $1,243.62 $2.94

2011 Apr west il! whole 794 $2,119.98 $2.67

2012 Apr orth cereal )aisi #ra 361 $1,353.75 $3.75

2011 Apr west fruit plus 913 $1,889.91 $2.07

2011 Apr orth ice crea (%ies 595 $1,713.60 $2.88

2010 Apr west ice crea #re'ers 348 $1,009.20 $2.90

2011 Apr south ice crea #e a% &e 696 $1,726.08 $2.48

2011 Apr west fruit plus 296 $1,089.28 $3.68

2010 Apr west cereal *heerios 1129 $2,924.11 $2.59

2012 Apr east fruit plus 16 $60.32 $3.77

2010 Apr south cereal )aisi #ra 358 $1,174.24 $3.28

2012 Apr orth fruit "rapes 306 $1,052.64 $3.44

2011 Apr south il! s!i 1133 $2,696.54 $2.38

2012 Apr south ice crea (%ies 363 $1,052.70 $2.90

2012 Apr orth fruit cherries 441 $1,406.79 $3.19

2012 Apr south ice crea #re'ers 795 $2,162.40 $2.72

2012 Apr orth fruit cherries 1163 $3,116.84 $2.682012 Apr south ice crea (%ies 504 $1,552.32 $3.08

2011 Apr south ice crea #re'ers 247 $963.30 $3.90

2011 Apr east cereal *heerios 643 $1,343.87 $2.09

2010 Apr orth fruit cherries 79 $306.52 $3.88


2011 Apr east il! s!i 295 $1,115.10 $3.78

2010 Apr west il! low fat 319 $979.33 $3.07


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2011 Apr south cereal )aisi #ra 326 $948.66 $2.91


2010 Apr orth cereal Special K 219 $871.62 $3.98

2011 Apr orth fruit plus 1144 $2,779.92 $2.43

2010 Apr west cereal )aisi #ra 302 $1,159.68 $3.84

2012 Apr orth cereal *heerios 779 $1,799.49 $2.31


2012 Apr south il! s!i 153 $604.35 $3.95

2012 Apr west ice crea #e a% &e 208 $767.52 $3.69


2012 Apr west fruit apples 1176 $3,104.64 $2.64

2010 Apr west cereal Special K 384 $1,351.68 $3.52

2011 Apr east ice crea #e a% &e 44 $163.68 $3.72

2011 Apr east cereal )aisi #ra 876 $1,778.28 $2.03

2010 Apr east ice crea (%ies 92 $329.36 $3.58

2012 Apr east il! whole 426 $1,435.62 $3.37

2011 Apr south cereal Special K 626 $1,471.10 $2.35

2011 Apr south fruit apples 4 $13.72 $3.43

2011 Apr orth fruit plus 113 $372.90 $3.30

2010 Apr west cereal )aisi #ra 96 $372.48 $3.88

2012 Apr south cereal *heerios 459 $1,381.59 $3.01

2010 Apr orth cereal )aisi #ra 174 $617.70 $3.55

2010 Apr east fruit "rapes 656 $1,423.52 $2.17

2010 Apr orth ice crea (%ies 207 $790.74 $3.82

2012 Apr east fruit apples 45 $165.15 $3.67

2011 Apr east il! low fat 29 $111.07 $3.83

2011 Apr south cereal )aisi #ra 1030 $2,204.20 $2.14

2012 Au" south il! low fat 119 $471.24 $3.96

2012 Au" south il! low fat 645 $1,470.60 $2.28

2012 Au" south ice crea #re'ers 152 $554.80 $3.65

2010 Au" west fruit plus 993 $2,740.68 $2.76

2010 Au" west il! low fat 726 $1,531.86 $2.11

2010 Au" west il! chocolate 149 $478.29 $3.21

2010 Au" east cereal )aisi #ra 297 $968.22 $3.26

2012 Au" west il! low fat 336 $1,192.80 $3.55

2012 Au" east fruit plus 291 $875.91 $3.01

2010 Au" west il! low fat 919 $1,874.76 $2.04

2012 Au" south cereal Special K 528 $1,082.40 $2.05

2012 Au" west il! whole 661 $1,864.02 $2.82

2010 Au" east il! whole 225 $695.25 $3.092010 Au" east il! whole 935 $2,337.50 $2.50

2010 Au" orth ice crea #e a% &e 821 $1,691.26 $2.06

2012 Au" west cereal )aisi #ra 952 $2,665.60 $2.80

2012 Au" west fruit plus 437 $1,433.36 $3.28

2011 Au" orth cereal )aisi #ra 429 $1,235.52 $2.88

2012 Au" west ice crea #re'ers 738 $1,667.88 $2.26

2012 Au" orth ice crea #re'ers 937 $2,576.75 $2.75

2011 Au" west fruit "rapes 639 $1,329.12 $2.08

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2010 Au" east il! low fat 544 $1,708.16 $3.14


2012 Au" south fruit plus 194 $626.62 $3.23



2010 Au" south il! s!i 1085 $2,983.75 $2.75

2010 Au" east il! low fat 875 $2,091.25 $2.39

2012 Au" south ice crea #e a% &e 734 $1,644.16 $2.24

2012 Au" east cereal *heerios 470 $1,344.20 $2.86

2012 Au" orth il! low fat 772 $2,068.96 $2.68

2011 Au" south il! chocolate 1040 $2,724.80 $2.62


2012 Au" east ice crea (%ies 131 $402.17 $3.07

2011 Au" south il! low fat 106 $392.20 $3.70

2011 Au" south ice crea #re'ers 985 $2,659.50 $2.70

2010 Au" east ice crea #re'ers 187 $632.06 $3.38

2011 Au" east cereal )aisi #ra 305 $1,030.90 $3.38

2010 Au" east il! chocolate 69 $262.20 $3.80

2011 Au" south ice crea #e a% &e 528 $1,710.72 $3.24

2010 Au" west fruit cherries 980 $2,205.00 $2.25

2010 Au" west cereal )aisi #ra 153 $514.08 $3.36

2011 Au" west fruit plus 327 $938.49 $2.87

2011 Au" south ice crea #re'ers 787 $1,983.24 $2.52

2011 Au" east fruit plus 281 $986.31 $3.51

2012 Au" west il! low fat 630 $1,486.80 $2.36



2012 Au" west ice crea #e a% &e 115 $399.05 $3.47

2010 Au" west il! chocolate 354 $1,005.36 $2.84

2010 Au" west ice crea #re'ers 985 $2,137.45 $2.17

2010 Au" orth il! whole 1140 $3,009.60 $2.64

2012 Au" south cereal Special K 30 $118.20 $3.94

2011 Au" west il! s!i 513 $1,662.12 $3.24

2012 Au" orth il! low fat 424 $1,386.48 $3.27

2011 Au" south fruit cherries 227 $898.92 $3.96

2012 Au" south cereal *heerios 702 $1,663.74 $2.37


2011 Au" east cereal *heerios 1017 $2,379.78 $2.34

2010 Au" south ice crea (%ies 28 $100.52 $3.59

2010 Au" south cereal )aisi #ra 479 $1,551.96 $3.242011 Au" orth fruit apples 986 $2,484.72 $2.52

2012 Au" orth il! low fat 307 $1,175.81 $3.83

2012 Au" west il! whole 1044 $2,317.68 $2.22

2010 Au" orth fruit apples 790 $2,117.20 $2.68

2010 Au" orth cereal Special K 455 $1,551.55 $3.41

2011 Au" south il! whole 323 $1,266.16 $3.92


2011 Au" orth ice crea #re'ers 599 $1,737.10 $2.90

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2012 Au" orth il! whole 1078 $2,565.64 $2.38

2010 Au" orth il! s!i 35 $137.20 $3.92

2012 Au" east il! chocolate 830 $2,199.50 $2.65

2012 +ec orth ice crea (%ies 746 $1,656.12 $2.22

2011 +ec west ice crea (%ies 614 $1,399.92 $2.28

2011 +ec south fruit plus 269 $957.64 $3.56

2011 +ec east cereal *heerios 88 $334.40 $3.80

2010 +ec east cereal Special K 918 $2,093.04 $2.28

2012 +ec south ice crea (%ies 946 $2,365.00 $2.50

2011 +ec orth cereal *heerios 843 $2,099.07 $2.49

2010 +ec south il! chocolate 176 $601.92 $3.42

2012 +ec orth il! low fat 419 $1,336.61 $3.19

2010 +ec orth cereal Special K 22 $85.80 $3.90

2011 +ec east cereal )aisi #ra 621 $1,757.43 $2.83

2010 +ec west cereal )aisi #ra 439 $1,562.84 $3.56

2011 +ec east fruit plus 515 $1,488.35 $2.89


2012 +ec orth fruit cherries 183 $689.91 $3.77

2010 +ec west cereal Special K 711 $1,514.43 $2.13

2011 +ec east ice crea #re'ers 121 $446.49 $3.69

2012 +ec east ice crea #re'ers 249 $821.70 $3.30

2010 +ec orth cereal )aisi #ra 995 $2,258.65 $2.27

2011 +ec east ice crea #e a% &e 762 $1,859.28 $2.44


2010 +ec south il! low fat 227 $740.02 $3.26

2010 +ec east il! s!i 35 $135.45 $3.87

2010 +ec east il! whole 909 $2,017.98 $2.22

2010 +ec orth ice crea #e a% &e 643 $1,427.46 $2.22

2011 +ec east fruit cherries 919 $2,030.99 $2.21

2011 +ec east ice crea #re'ers 318 $1,221.12 $3.84

2011 +ec west ice crea #e a% &e 412 $1,163.02 $2.82

2011 +ec south cereal )aisi #ra 973 $2,442.23 $2.51

2012 +ec south ice crea #e a% &e 191 $563.45 $2.95

2010 +ec east il! s!i 155 $551.80 $3.56

2010 +ec west fruit plus 388 $1,164.00 $3.00

2012 +ec orth il! whole 480 $1,670.40 $3.48


2012 +ec east cereal Special K 1041 $2,300.61 $2.21

2010 +ec east cereal )aisi #ra 277 $1,063.68 $3.84

2012 +ec west il! chocolate 528 $1,584.00 $3.002012 +ec orth cereal Special K 33 $121.44 $3.68

2011 +ec west il! whole 890 $2,492.00 $2.80

2012 +ec east il! s!i 58 $229.68 $3.96

2010 +ec east fruit plus 107 $425.86 $3.98


2012 +ec south cereal )aisi #ra 10 $35.10 $3.51


2012 +ec west fruit "rapes 918 $2,276.64 $2.48

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2010 +ec orth cereal *heerios 1164 $2,910.00 $2.50

2011 +ec south fruit cherries 702 $1,516.32 $2.16

2011 +ec west il! low fat 321 $1,229.43 $3.83

2010 +ec west cereal )aisi #ra 12 $47.16 $3.93

2012 +ec orth ice crea #re'ers 282 $992.64 $3.52

2011 +ec west fruit plus 205 $813.85 $3.97

2010 +ec orth ice crea #e a% &e 338 $1,210.04 $3.58

2010 +ec south ice crea #re'ers 1138 $2,788.10 $2.45


2010 +ec west il! low fat 148 $575.72 $3.89

2011 +ec west cereal )aisi #ra 232 $760.96 $3.28

2010 +ec south il! chocolate 973 $2,179.52 $2.24

2012 +ec east il! s!i 303 $902.94 $2.98

2011 +ec south cereal *heerios 994 $2,574.46 $2.59

2010 +ec south ice crea (%ies 38 $133.76 $3.52


2011 +ec south fruit "rapes 606 $1,272.60 $2.10

2012 +ec orth ice crea (%ies 90 $329.40 $3.66

2010 +ec west il! s!i 415 $1,166.15 $2.81

2012 +ec orth cereal *heerios 219 $757.74 $3.46

2010 +ec south ice crea (%ies 243 $903.96 $3.72

2011 +ec west il! s!i 996 $2,181.24 $2.19

2011 +ec south ice crea (%ies 273 $1,031.94 $3.78

2012 +ec south fruit plus 780 $1,942.20 $2.49

2010 +ec orth cereal Special K 944 $2,586.56 $2.74

2011 +ec orth ice crea #e a% &e 60 $238.80 $3.98

2011 +ec orth cereal )aisi #ra 857 $2,039.66 $2.38

2012 e- west fruit plus 1137 $2,944.83 $2.59

2011 e- south cereal )aisi #ra 166 $539.50 $3.25

2011 e- south ice crea #re'ers 760 $1,664.40 $2.19

2011 e- orth il! s!i 819 $1,760.85 $2.15

2011 e- east il! whole 899 $1,941.84 $2.16

2010 e- south il! whole 801 $1,970.46 $2.46

2010 e- east cereal )aisi #ra 1121 $2,701.61 $2.41

2010 e- orth fruit "rapes 284 $928.68 $3.27

2011 e- west fruit apples 477 $1,569.33 $3.29

2011 e- orth cereal )aisi #ra 786 $1,713.48 $2.18

2011 e- south cereal )aisi #ra 56 $203.28 $3.63

2011 e- south fruit cherries 326 $1,212.72 $3.72

2010 e- east il! low fat 1160 $3,120.40 $2.692011 e- south ice crea #e a% &e 978 $2,083.14 $2.13

2010 e- orth ice crea (%ies 790 $2,109.30 $2.67

2011 e- east il! low fat 889 $2,364.74 $2.66

2010 e- orth fruit "rapes 1152 $3,121.92 $2.71

2012 e- west fruit "rapes 213 $645.39 $3.03

2012 e- east fruit apples 500 $1,700.00 $3.40

2012 e- west ice crea (%ies 776 $2,149.52 $2.77

2010 e- south il! s!i 359 $1,041.10 $2.90

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2010 e- south il! s!i 150 $522.00 $3.48

2012 e- orth il! chocolate 711 $1,493.10 $2.10

2011 e- south fruit apples 1058 $2,920.08 $2.76


2011 e- orth cereal )aisi #ra 162 $486.00 $3.00

2012 e- south ice crea (%ies 625 $1,800.00 $2.88

2012 e- east ice crea #re'ers 367 $1,067.97 $2.91

2011 e- west il! whole 497 $1,520.82 $3.06

2010 e- east il! low fat 418 $1,212.20 $2.90

2010 e- orth fruit plus 559 $1,749.67 $3.13

2010 e- west fruit plus 879 $2,311.77 $2.63

2011 e- orth il! whole 419 $1,336.61 $3.19

2012 e- south fruit plus 383 $1,225.60 $3.20

2012 e- south ice crea #e a% &e 255 $790.50 $3.10

2011 e- east ice crea (%ies 356 $1,110.72 $3.12

2011 e- south ice crea #e a% &e 462 $1,496.88 $3.24

2011 e- south cereal *heerios 369 $1,287.81 $3.49

2011 e- west il! s!i 338 $1,301.30 $3.85


2010 e- orth cereal *heerios 5 $19.35 $3.87

2011 e- east il! whole 636 $1,354.68 $2.13

2011 e- orth il! whole 926 $2,555.76 $2.76

2010 e- west cereal *heerios 64 $247.68 $3.87

2010 e- west cereal Special K 1158 $3,033.96 $2.62

2012 e- south cereal )aisi #ra 879 $2,179.92 $2.48


2011 e- south fruit plus 687 $1,951.08 $2.84

2011 e- orth il! low fat 747 $1,553.76 $2.08

2010 e- south cereal )aisi #ra 749 $1,730.19 $2.31

2012 e- orth ice crea #re'ers 313 $1,089.24 $3.48

2012 e- west fruit plus 436 $1,325.44 $3.04

2010 e- east fruit cherries 776 $1,777.04 $2.29


2010 e- west ice crea #e a% &e 11 $38.72 $3.52

2012 e- west il! low fat 349 $1,190.09 $3.41

2012 e- south il! chocolate 417 $1,213.47 $2.91

2011 e- south ice crea (%ies 24 $81.36 $3.39


2012 e- west il! chocolate 132 $484.44 $3.67

2012 e- east cereal Special K 1008 $2,147.04 $2.132012 e- west fruit apples 400 $1,228.00 $3.07

2012 e- west fruit cherries 333 $1,082.25 $3.25

2010 e- west cereal )aisi #ra 1155 $3,199.35 $2.77

2010 e- south ice crea (%ies 316 $1,077.56 $3.41

2010 e- south il! s!i 926 $2,537.24 $2.74

2012 e- east fruit cherries 1218 $3,203.34 $2.63

2010 e- east fruit "rapes 231 $838.53 $3.63

2011 e- west ice crea (%ies 393 $1,359.78 $3.46

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2012 e- west ice crea #e a% &e 62 $234.98 $3.79

2010 e- west fruit plus 422 $1,388.38 $3.29

2011 e- south ice crea #e a% &e 21 $82.32 $3.92

2012 e- south ice crea (%ies 49 $181.79 $3.71


2010 e- east il! low fat 1019 $2,099.14 $2.06

2011 e- east ice crea #e a% &e 147 $577.71 $3.93

2012 e- east cereal Special K 290 $1,119.40 $3.86

2010 e- west cereal )aisi #ra 708 $1,777.08 $2.51

2012 e- orth fruit cherries 267 $817.02 $3.06

2012 e- orth cereal )aisi #ra 22 $77.66 $3.53

2012 &a east il! s!i 901 $2,288.54 $2.54

2011 &a south ice crea (%ies 794 $1,754.74 $2.21

2011 &a south cereal )aisi #ra 1104 $2,726.88 $2.47

2011 &a south fruit "rapes 765 $2,080.80 $2.72

2010 &a west cereal Special K 165 $575.85 $3.49

2011 &a west ice crea #e a% &e 626 $1,252.00 $2.00

2012 &a orth fruit plus 175 $614.25 $3.51

2010 &a east il! chocolate 2 $7.54 $3.77

2012 &a east cereal )aisi #ra 218 $645.28 $2.96

2011 &a west il! low fat 783 $1,973.16 $2.52

2012 &a east il! low fat 535 $1,685.25 $3.15


2012 &a orth il! low fat 1056 $2,608.32 $2.47

2011 &a south cereal Special K 814 $2,189.66 $2.69

2011 &a west il! low fat 69 $271.86 $3.94

2012 &a south il! whole 344 $1,152.40 $3.35

2012 &a orth il! s!i 68 $248.88 $3.66

2012 &a south cereal *heerios 1045 $2,654.30 $2.54

2010 &a west fruit apples 1005 $2,532.60 $2.52

2011 &a west cereal )aisi #ra 556 $1,784.76 $3.21


2010 &a east cereal )aisi #ra 148 $481.00 $3.25

2010 &a east il! chocolate 452 $1,505.16 $3.33

2011 &a east fruit cherries 100 $385.00 $3.85

2011 &a orth fruit "rapes 191 $578.73 $3.03

2011 &a west fruit plus 469 $1,383.55 $2.95

2011 &a west il! whole 940 $2,002.20 $2.13

2012 &a south fruit plus 781 $2,085.27 $2.67

2010 &a south fruit plus 251 $825.79 $3.292010 &a west fruit "rapes 790 $1,998.70 $2.53

2012 &a west ice crea (%ies 559 $1,732.90 $3.10


2010 &a west il! chocolate 185 $553.15 $2.99

2012 &a west fruit "rapes 26 $91.52 $3.52

2011 &a west ice crea #e a% &e 284 $896.85 $3.16

2010 &a west cereal )aisi #ra 75 $272.25 $3.63

2010 &a orth fruit cherries 370 $1,165.50 $3.15

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2011 &a east cereal Special K 222 $801.42 $3.61

2012 &a west il! chocolate 877 $2,025.87 $2.31



2012 &a west ice crea (%ies 158 $589.34 $3.73

2011 &a south fruit plus 1145 $3,194.55 $2.79

2010 &a east il! chocolate 295 $908.60 $3.08

2011 &ul west ice crea #re'ers 816 $1,827.84 $2.24

2010 &a south ice crea #e a% &e 136 $451.52 $3.32

2010 &a east cereal )aisi #ra 883 $2,419.42 $2.74

2012 &a orth il! s!i 60 $218.40 $3.64

2011 &ul west ice crea #e a% &e 279 $808.60 $2.90

2011 &a west fruit "rapes 634 $1,496.24 $2.36

2011 &a south ice crea (%ies 223 $715.83 $3.21


2010 &a south cereal Special K 278 $1,031.38 $3.71

2012 &a orth fruit cherries 307 $1,037.66 $3.38

2010 &a orth il! whole 951 $2,206.32 $2.32

2010 &a orth ice crea #e a% &e 16 $58.24 $3.64

2011 &a orth cereal )aisi #ra 60 $234.00 $3.90

2011 &a orth il! chocolate 218 $850.20 $3.90

2010 &a south ice crea #e a% &e 49 $181.30 $3.70

2012 &a west il! low fat 676 $1,953.64 $2.89

2012 &a east il! chocolate 390 $1,111.50 $2.85

2012 &a west cereal )aisi #ra 799 $2,213.23 $2.77

2012 &a west il! whole 875 $2,100.00 $2.40

2010 &a west fruit apples 717 $1,814.01 $2.53

2011 &a east cereal Special K 656 $1,357.92 $2.07

2010 &a orth ice crea (%ies 51 $179.01 $3.51

2012 &a orth cereal Special K 335 $1,048.55 $3.13

2012 &a east il! whole 234 $776.88 $3.32

2012 &a west fruit "rapes 264 $773.52 $2.93

2011 &a east il! whole 96 $374.40 $3.90

2011 &a west il! low fat 597 $1,271.61 $2.13

2010 &a south il! chocolate 1114 $3,041.22 $2.73

2012 &ul west ice crea (%ies 249 $794.31 $3.19

2010 &a orth fruit "rapes 1020 $2,315.40 $2.27

2012 &a east fruit plus 175 $686.00 $3.92

2012 &a east fruit plus 537 $1,745.25 $3.25

2012 &a south ice crea #re'ers 352 $1,302.40 $3.702010 &a east cereal Special K 766 $1,600.94 $2.09

2011 &a south cereal Special K 188 $661.76 $3.52

2012 &a south il! s!i 97 $316.22 $3.26

2011 &a east ice crea (%ies 72 $282.96 $3.93

2010 &ul south ice crea (%ies 937 $1,920.85 $2.05

2012 &ul west fruit cherries 924 $2,402.40 $2.60


2011 &ul orth cereal )aisi #ra 407 $1,347.17 $3.31

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2012 &ul west ice crea (%ies 650 $1,514.50 $2.33

2012 &ul south ice crea #re'ers 983 $2,595.12 $2.64

2011 &ul orth ice crea (%ies 1109 $2,717.05 $2.45


2012 &ul west cereal )aisi #ra 965 $2,383.55 $2.47

2012 &ul west fruit plus 825 $1,938.75 $2.35


2010 &ul east fruit cherries 1175 $3,031.50 $2.58

2011 &ul south fruit plus 1108 $2,692.44 $2.43

2011 &ul south il! low fat 61 $203.13 $3.33

2011 &ul orth ice crea #re'ers 177 $559.32 $3.16

2010 &ul south cereal )aisi #ra 371 $1,372.70 $3.70

2012 &ul west cereal Special K 312 $1,126.32 $3.61



2010 &ul south fruit apples 192 $624.00 $3.25

2012 &ul east ice crea #e a% &e 629 $1,358.64 $2.16

2011 &ul south ice crea (%ies 538 $1,522.54 $2.83

2011 &ul east fruit plus 330 $990.00 $3.00

2011 &ul east ice crea #re'ers 895 $2,497.05 $2.79

2010 &ul south fruit apples 907 $2,122.38 $2.34

2011 &ul west ice crea #e a% &e 693 $1,524.60 $2.20

2012 &ul west il! chocolate 545 $1,754.90 $3.22

2012 &ul orth il! s!i 607 $1,371.82 $2.26

2011 &ul south cereal )aisi #ra 940 $2,444.00 $2.60

2011 &ul east ice crea #e a% &e 737 $1,687.73 $2.29

2011 &ul south il! whole 69 $255.99 $3.71

2010 &ul south fruit "rapes 109 $392.40 $3.60

2011 &ul orth fruit apples 814 $1,880.34 $2.31

2011 &ul south il! whole 707 $1,993.74 $2.82

2012 &ul east ice crea (%ies 492 $1,476.00 $3.00

2011 &ul west ice crea #e a% &e 277 $817.38 $2.95



2010 &ul east il! low fat 1116 $2,957.40 $2.65

2011 &ul west fruit cherries 752 $1,992.80 $2.65


2010 &ul south fruit cherries 293 $1,136.84 $3.88

2011 &ul orth fruit cherries 819 $1,859.13 $2.27

2012 &ul east fruit plus 10 $39.60 $3.962010 &ul orth ice crea #re'ers 885 $2,079.75 $2.35

2012 &ul orth fruit plus 156 $472.68 $3.03

2012 &ul south fruit cherries 36 $121.32 $3.37

2011 &ul orth fruit cherries 309 $868.29 $2.81

2010 &ul south il! whole 162 $526.50 $3.25


2010 &ul west il! s!i 282 $927.78 $3.29


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2012 &ul south il! low fat 100 $385.00 $3.85

2012 &ul south cereal Special K 242 $914.76 $3.78

2010 &ul west fruit "rapes 230 $802.70 $3.49

2012 &ul west ice crea (%ies 177 $580.56 $3.28

2012 &ul east il! chocolate 1069 $2,672.50 $2.50

2011 &ul south il! chocolate 879 $2,338.14 $2.66

2010 &ul south fruit "rapes 979 $2,613.93 $2.67



2010 &ul south ice crea (%ies 207 $705.87 $3.41

2011 &ul east fruit plus 253 $733.70 $2.90

2012 &ul orth il! whole 387 $1,095.21 $2.83

2010 &ul orth fruit "rapes 405 $1,352.70 $3.34

2011 &ul orth cereal *heerios 80 $317.60 $3.97

2011 &ul east ice crea #e a% &e 7 $25.97 $3.71

2011 &ul south cereal *heerios 706 $1,673.22 $2.37

2011 &ul east il! chocolate 201 $613.05 $3.05

2012 &ul south fruit cherries 414 $1,270.98 $3.07


2012 &ul south cereal Special K 513 $1,467.18 $2.86

2010 &ul west cereal Special K 528 $1,515.36 $2.87

2010 &ul south cereal *heerios 577 $1,817.55 $3.15


2010 &ul south il! chocolate 876 $2,058.60 $2.35

2011 &ul south fruit apples 879 $2,250.24 $2.56

2012 &ul east ice crea #re'ers 714 $1,749.30 $2.45

2012 &ul west il! s!i 463 $1,370.48 $2.96

2012 &ul west ice crea #re'ers 232 $793.44 $3.42

2012 &u orth fruit apples 237 $729.96 $3.08

2010 &u south fruit "rapes 1056 $2,523.84 $2.39

2012 &u west cereal )aisi #ra 991 $2,001.82 $2.02

2010 &u west ice crea (%ies 762 $1,737.36 $2.28

2010 &u orth cereal )aisi #ra 771 $1,611.39 $2.09

2011 &u east ice crea (%ies 917 $2,109.10 $2.30

2011 &u east cereal Special K 692 $1,515.48 $2.19


2010 &u south ice crea (%ies 731 $1,688.61 $2.31

2010 &u west fruit "rapes 591 $1,761.18 $2.98

2010 &u orth ice crea #re'ers 325 $1,241.50 $3.82

2010 &u south cereal Special K 470 $1,339.50 $2.852012 &u east cereal )aisi #ra 28 $110.32 $3.94

2012 &u orth ice crea #re'ers 1056 $2,935.68 $2.78


2012 &u south fruit plus 354 $1,228.38 $3.47

2012 &u east fruit cherries 864 $1,848.96 $2.14

2010 &u east ice crea #re'ers 893 $2,205.71 $2.47

2012 &u south cereal )aisi #ra 741 $1,948.83 $2.63

2010 &u west cereal Special K 79 $314.42 $3.98

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2010 &u orth fruit cherries 917 $2,540.09 $2.77

2011 &u orth il! low fat 370 $1,209.90 $3.27

2012 &u south il! low fat 531 $1,062.00 $2.00

2011 &u west ice crea #re'ers 357 $1,088.85 $3.05

2011 &u south il! s!i 805 $1,754.90 $2.18

2010 &u east cereal )aisi #ra 428 $1,369.60 $3.20

2012 &u south ice crea #re'ers 870 $2,096.70 $2.41

2011 &u west il! low fat 238 $932.96 $3.92

2012 &u south fruit "rapes 258 $990.72 $3.84

2010 &u west il! chocolate 1028 $2,631.68 $2.56

2012 &u orth fruit apples 776 $2,141.76 $2.76

2012 &u orth il! low fat 996 $2,121.48 $2.13

2011 &u west cereal Special K 1069 $2,458.70 $2.30


2012 &u orth cereal Special K 36 $127.08 $3.53

2011 &u west fruit apples 398 $1,357.18 $3.41


2011 &u orth cereal )aisi #ra 134 $442.20 $3.30

2010 &u orth fruit apples 240 $952.80 $3.97

2012 &u south ice crea #re'ers 157 $485.13 $3.09

2012 &u east fruit cherries 153 $489.60 $3.20

2012 &u south fruit plus 870 $1,861.80 $2.14

2010 &u south il! chocolate 467 $1,494.40 $3.20

2012 &u south cereal )aisi #ra 920 $1,932.00 $2.10

2011 &u orth ice crea (%ies 409 $1,325.16 $3.24

2011 &u west cereal *heerios 34 $122.40 $3.60

2012 &u orth fruit plus 407 $1,172.16 $2.88

2011 &u south fruit apples 1103 $2,581.02 $2.34

2010 &u orth ice crea #e a% &e 13 $45.11 $3.47




2010 &u east il! s!i 1029 $2,243.22 $2.18

2010 &u south fruit apples 81 $301.32 $3.72

2012 &u orth cereal *heerios 965 $2,267.75 $2.35

2010 &u orth ice crea (%ies 132 $450.12 $3.41

2011 &u orth fruit plus 424 $1,403.44 $3.31


2012 &u south il! s!i 249 $751.98 $3.02

2012 &u east il! s!i 188 $594.08 $3.162010 &u orth cereal Special K 363 $1,368.51 $3.77

2010 &u south ice crea #e a% &e 268 $1,002.32 $3.74

2012 &u south cereal Special K 214 $774.68 $3.62


2012 &u orth il! low fat 847 $1,998.92 $2.36




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2012 &u orth il! s!i 181 $582.82 $3.22

2012 &u west il! s!i 23 $91.31 $3.97

2011 &u orth cereal Special K 869 $2,068.22 $2.38

2010 &u orth fruit cherries 1042 $2,573.74 $2.47

2010 &u west il! chocolate 373 $1,145.11 $3.07


2010 &u west ice crea (%ies 141 $551.31 $3.91

2011 ar east il! low fat 1058 $2,369.92 $2.24

2010 ar south cereal )aisi #ra 401 $1,194.98 $2.98

2012 ar south ice crea (%ies 1072 $2,647.84 $2.47

2011 ar orth il! low fat 52 $191.36 $3.68

2012 ar west cereal Special K 943 $1,886.00 $2.00

2012 ar west fruit plus 367 $1,067.97 $2.91

2010 ar south fruit apples 101 $367.64 $3.64

2011 ar east cereal *heerios 992 $2,618.88 $2.64

2011 ar orth fruit cherries 880 $1,944.80 $2.21



2010 ar orth ice crea #re'ers 249 $986.04 $3.96

2010 ar orth il! low fat 881 $2,149.64 $2.44

2011 ar orth ice crea (%ies 1079 $2,697.50 $2.50

2010 ar east fruit "rapes 504 $1,441.44 $2.86

2011 ar west fruit plus 789 $2,011.95 $2.55

2012 ar south fruit cherries 184 $730.48 $3.97

2011 ar west fruit plus 148 $535.76 $3.62

2011 ar south fruit cherries 1142 $2,992.04 $2.62

2012 ar orth il! low fat 853 $2,106.91 $2.47

2011 ar south fruit plus 137 $494.57 $3.61

2010 ar south ice crea #re'ers 660 $1,346.40 $2.04

2010 ar west fruit apples 300 $1,014.00 $3.38


2010 ar south fruit "rapes 347 $1,145.10 $3.30

2010 ar east fruit apples 46 $166.06 $3.61

2012 ar west fruit "rapes 169 $650.65 $3.85

2012 ar south cereal )aisi #ra 383 $1,348.16 $3.52

2012 ar orth il! low fat 28 $110.60 $3.95

2011 ar west il! whole 359 $1,044.69 $2.91


2010 ar west il! chocolate 718 $1,601.14 $2.23

2010 ar orth ice crea #re'ers 833 $1,699.32 $2.042012 &u west ice crea #re'ers 499 $1,651.69 $3.31

2011 ar east fruit plus 178 $590.96 $3.32

2011 ar east il! whole 206 $817.82 $3.97

2011 ar orth fruit cherries 154 $577.50 $3.75

2012 ar orth il! chocolate 211 $753.27 $3.57

2011 ar east fruit plus 240 $806.40 $3.36

2010 ar orth il! low fat 843 $1,947.33 $2.31

2010 ar east fruit apples 318 $909.48 $2.86

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2010 ar west il! low fat 13 $45.37 $3.49

2010 ar east il! whole 509 $1,618.62 $3.18

2010 ar west ice crea (%ies 1228 $3,278.76 $2.67

2012 ar west il! low fat 114 $364.80 $3.20

2011 ar south il! whole 365 $1,032.95 $2.83

2010 ar south fruit cherries 699 $1,789.44 $2.56

2011 ar west fruit cherries 162 $481.14 $2.97

2012 ar east ice crea #re'ers 16 $63.84 $3.99

2010 ar orth il! low fat 904 $2,124.40 $2.35

2010 ar west cereal Special K 667 $1,614.14 $2.42


2012 ar east il! s!i 233 $726.96 $3.12

2011 ar east il! chocolate 516 $1,692.48 $3.28

2010 ar orth il! s!i 174 $689.04 $3.96

2010 ar orth il! chocolate 979 $2,251.70 $2.30

2012 ar south fruit "rapes 369 $1,129.14 $3.06

2011 ar west cereal )aisi #ra 115 $457.70 $3.98

2010 ar west ice crea #re'ers 346 $986.10 $2.85

2012 ar east cereal Special K 148 $577.20 $3.90

2011 ar south cereal *heerios 530 $1,632.40 $3.08

2010 ar south cereal )aisi #ra 341 $975.26 $2.86

2012 ar east cereal *heerios 242 $774.40 $3.20

2012 ar east cereal Special K 987 $2,122.05 $2.15

2012 ar south fruit apples 697 $1,700.68 $2.44

2010 ar orth il! low fat 369 $1,357.92 $3.68

2012 ar west cereal *heerios 1052 $2,472.20 $2.35

2010 ar south il! low fat 252 $844.20 $3.35

2010 ar orth fruit "rapes 89 $322.18 $3.62

2011 ar east ice crea #re'ers 862 $2,111.90 $2.45

2012 ar south ice crea (%ies 488 $1,678.72 $3.44

2012 ar orth cereal )aisi #ra 857 $2,073.94 $2.42

2010 ar orth ice crea #re'ers 167 $619.57 $3.71

2010 ar east il! chocolate 178 $669.28 $3.76

2012 ar east cereal *heerios 652 $1,440.92 $2.21

2010 ar south cereal *heerios 734 $1,570.76 $2.14

2010 ar south fruit plus 415 $1,440.05 $3.47

2010 ar west il! low fat 552 $1,159.20 $2.10

2011 ar orth il! s!i 766 $2,037.56 $2.66

2011 ar east il! whole 319 $1,068.65 $3.35

2012 ar orth fruit plus 13 $48.75 $3.752011 ar west ice crea #re'ers 809 $1,860.70 $2.30

2012 ar orth cereal )aisi #ra 42 $160.44 $3.82

2010 ar south ice crea #re'ers 164 $505.12 $3.08


2011 ar west fruit apples 116 $383.96 $3.31

2012 ar east cereal )aisi #ra 116 $381.64 $3.29

2010 ar east ice crea (%ies 167 $666.33 $3.99

2011 a' orth ice crea (%ies 869 $1,781.45 $2.05

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2011 a' south cereal Special K 777 $1,717.17 $2.21

2012 a' west il! s!i 949 $2,391.48 $2.52

2012 a' west ice crea (%ies 679 $1,649.97 $2.43

2010 a' south ice crea #re'ers 193 $746.91 $3.87

2011 a' south il! low fat 241 $819.40 $3.40

2010 a' east il! chocolate 763 $1,884.61 $2.47

2012 a' east il! whole 266 $1,024.10 $3.85

2012 a' west il! low fat 367 $1,313.86 $3.58

2010 a' east ice crea (%ies 726 $1,669.80 $2.30

2012 a' south cereal Special K 110 $368.50 $3.35

2010 a' east cereal )aisi #ra 437 $1,516.39 $3.47

2012 a' south fruit "rapes 958 $2,299.20 $2.40

2012 a' east ice crea #re'ers 195 $561.60 $2.88

2012 a' south cereal *heerios 392 $1,266.16 $3.23

2012 a' west cereal )aisi #ra 367 $1,097.33 $2.99

2010 a' south ice crea (%ies 911 $2,286.61 $2.51

2012 a' east fruit "rapes 701 $1,472.10 $2.10

2010 a' south ice crea #e a% &e 886 $1,904.90 $2.15

2012 a' west cereal )aisi #ra 184 $601.68 $3.27



2010 a' orth il! chocolate 886 $2,037.80 $2.30

2010 a' east ice crea #re'ers 957 $2,411.64 $2.52


2011 a' south il! s!i 272 $990.08 $3.64

2010 a' west il! chocolate 1060 $2,745.40 $2.59

2010 a' south cereal )aisi #ra 390 $1,228.50 $3.15


2012 a' west ice crea #re'ers 1148 $3,099.60 $2.70

2011 a' east cereal Special K 890 $2,109.30 $2.37

2010 a' orth ice crea #re'ers 58 $227.36 $3.92

2012 a' east il! s!i 992 $2,539.52 $2.56

2010 a' east il! s!i 467 $1,354.30 $2.90

2012 a' orth cereal Special K 587 $1,731.65 $2.95

2011 a' east il! low fat 581 $1,841.77 $3.17

2011 a' south il! low fat 1226 $3,346.98 $2.73

2011 a' west fruit apples 766 $1,554.98 $2.03

2010 a' west ice crea #e a% &e 97 $322.04 $3.32

2010 a' south ice crea (%ies 218 $691.06 $3.17

2010 a' orth fruit "rapes 365 $1,160.70 $3.182012 a' orth il! s!i 760 $1,542.80 $2.03

2010 a' west ice crea #re'ers 192 $572.16 $2.98

2012 a' east fruit cherries 1180 $3,138.80 $2.66

2011 a' west ice crea #re'ers 548 $1,156.28 $2.11

2011 a' west il! low fat 896 $2,257.92 $2.52


2011 a' west fruit "rapes 983 $2,231.41 $2.27

2010 a' east ice crea (%ies 250 $830.00 $3.32

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2012 a' orth ice crea #re'ers 494 $1,595.62 $3.23


2010 a' south ice crea #re'ers 1033 $2,716.79 $2.63

2011 a' west cereal *heerios 571 $1,724.42 $3.02


2012 a' west ice crea #re'ers 10 $35.60 $3.56

2012 a' orth fruit plus 778 $1,945.00 $2.50

2010 a' west il! chocolate 110 $378.40 $3.44

2012 a' east il! low fat 431 $1,301.62 $3.02

2010 a' south cereal Special K 217 $807.24 $3.72

2011 a' east cereal *heerios 964 $2,062.96 $2.14

2012 a' west fruit apples 1070 $2,493.10 $2.33

2010 a' east fruit "rapes 778 $1,727.16 $2.22

2012 a' south il! whole 871 $2,055.56 $2.36

2011 a' south cereal Special K 1103 $2,724.41 $2.47

2012 a' south il! s!i 973 $2,432.50 $2.50

2011 a' south ice crea #re'ers 333 $1,025.64 $3.08

2010 a' west il! s!i 835 $2,087.50 $2.50

2010 a' south fruit "rapes 107 $396.97 $3.71

2010 a' orth ice crea (%ies 291 $1,079.61 $3.71

2011 a' south ice crea #re'ers 218 $749.92 $3.44

2010 a' orth fruit cherries 930 $2,557.50 $2.75

2011 a' south cereal *heerios 830 $1,933.90 $2.33

2011 a' south il! chocolate 148 $464.72 $3.14

2010 a' west cereal )aisi #ra 872 $2,049.20 $2.35

2010 /o east ice crea #re'ers 272 $1,014.56 $3.73

2010 /o east cereal Special K 199 $702.47 $3.53

2010 /o east cereal *heerios 1147 $2,982.20 $2.60

2010 /o west fruit "rapes 581 $1,783.67 $3.07

2010 /o south ice crea #re'ers 555 $1,692.75 $3.05

2010 /o south fruit "rapes 288 $1,051.20 $3.65

2011 /o south il! s!i 1113 $3,071.88 $2.76

2010 /o orth fruit apples 81 $316.71 $3.91

2012 /o south fruit "rapes 203 $704.41 $3.47

2010 /o east fruit "rapes 114 $378.48 $3.32

2012 /o east ice crea #re'ers 116 $386.28 $3.33

2012 /o east fruit apples 188 $716.28 $3.81


2010 /o south ice crea #re'ers 225 $632.25 $2.81

2012 Apr west ice crea #re'ers 793 $1,586.00 $2.002011 /o east il! low fat 686 $1,502.34 $2.19

2011 /o east fruit cherries 165 $625.35 $3.79

2011 /o south cereal *heerios 1192 $3,289.92 $2.76

2012 /o west il! s!i 721 $1,658.30 $2.30

2012 /o orth cereal )aisi #ra 1065 $2,662.50 $2.50

2012 /o orth ice crea #re'ers 945 $2,003.40 $2.12

2010 /o orth ice crea #e a% &e 904 $2,006.88 $2.22

2011 /o east cereal )aisi #ra 901 $2,135.37 $2.37

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2011 /o east fruit cherries 1016 $2,722.88 $2.68

2010 /o west fruit apples 912 $2,179.68 $2.39

2010 /o east fruit plus 1117 $3,116.43 $2.79

2012 /o orth ice crea (%ies 296 $893.92 $3.02

2012 /o south il! chocolate 476 $1,404.20 $2.95

2012 /o orth cereal *heerios 764 $1,581.48 $2.07

2012 /o west ice crea #e a% &e 204 $638.52 $3.13

2011 /o west cereal Special K 292 $1,080.40 $3.70

2010 /o west fruit plus 351 $1,214.46 $3.46

2010 /o south cereal *heerios 1123 $3,110.71 $2.77


2010 /o south fruit "rapes 343 $1,166.20 $3.40


2012 /o orth cereal )aisi #ra 188 $742.60 $3.95

2012 /o east il! whole 245 $774.20 $3.16


2012 /o east il! whole 596 $1,865.48 $3.13

2011 /o west il! s!i 269 $876.94 $3.26

2012 /o east fruit apples 270 $769.50 $2.85


2012 /o south fruit cherries 659 $1,858.38 $2.82

2011 /o west ice crea #re'ers 576 $1,837.44 $3.19

2011 /o west il! whole 710 $1,469.70 $2.07

2011 /o east il! whole 182 $580.58 $3.19

2010 /o east ice crea #e a% &e 328 $1,207.04 $3.68

2010 /o west cereal *heerios 420 $1,209.60 $2.88

2012 /o west il! chocolate 539 $1,115.73 $2.07

2011 /o orth cereal Special K 409 $1,480.58 $3.62

2012 /o orth cereal *heerios 241 $773.61 $3.21


2010 /o south fruit apples 308 $1,176.56 $3.82

2012 /o orth ice crea #re'ers 1048 $2,295.12 $2.19

2010 Apr west ice crea (%ies 284 $982.64 $3.46

2011 /o orth il! chocolate 36 $139.68 $3.88

2010 /o orth ice crea #e a% &e 192 $727.68 $3.79

2011 /o south il! chocolate 606 $1,830.12 $3.02

2012 /o west il! whole 297 $852.39 $2.87

2011 /o west il! whole 595 $1,868.30 $3.14

2012 /o east cereal *heerios 874 $2,219.96 $2.54

2010 /o south cereal Special K 496 $1,567.36 $3.162011 /o south ice crea (%ies 125 $453.75 $3.63

2011 /o orth fruit plus 997 $2,173.46 $2.18


2010 /o west ice crea #re'ers 731 $1,805.57 $2.47

2012 /o east il! whole 1036 $2,558.92 $2.47

2012 /o east fruit "rapes 106 $404.92 $3.82

2012 /o south fruit apples 630 $1,392.30 $2.21


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2010 /o south il! low fat 435 $1,326.75 $3.05

2011 ct east cereal )aisi #ra 360 $1,011.60 $2.81

2011 ct east il! chocolate 350 $1,008.00 $2.88

2011 ct orth cereal *heerios 875 $2,327.50 $2.66

2012 ct west fruit apples 896 $2,114.56 $2.36

2012 ct east fruit apples 555 $1,803.75 $3.25

2011 ct east il! chocolate 831 $2,143.98 $2.58

2011 ct orth fruit apples 932 $2,404.56 $2.58

2012 ct east cereal )aisi #ra 78 $304.20 $3.90

2012 ct orth ice crea #re'ers 205 $750.30 $3.66

2010 ct south il! chocolate 26 $91.52 $3.52

2011 ct east fruit apples 714 $1,677.90 $2.35

2010 ct west fruit plus 906 $2,364.66 $2.61

2011 ct east cereal *heerios 222 $710.40 $3.20

2010 ct west il! s!i 250 $832.50 $3.33

2012 ct south ice crea (%ies 1089 $2,864.07 $2.63

2010 ct orth cereal )aisi #ra 202 $660.54 $3.27

2010 ct south fruit plus 766 $1,639.24 $2.14

2011 ct east ice crea (%ies 908 $2,442.52 $2.69

2011 ct south fruit apples 247 $894.14 $3.62

2012 ct south cereal Special K 851 $2,204.09 $2.59

2011 ct south cereal *heerios 502 $1,601.38 $3.19

2011 ct south il! s!i 399 $1,137.15 $2.85

2010 ct south ice crea #e a% &e 949 $2,344.03 $2.47

2010 ct orth cereal )aisi #ra 417 $1,413.63 $3.39

2012 ct east cereal Special K 166 $605.90 $3.65

2012 ct south cereal Special K 993 $2,025.72 $2.04

2011 ct east cereal *heerios 907 $1,931.91 $2.13

2010 ct south fruit plus 1061 $2,694.94 $2.54

2010 ct west cereal )aisi #ra 395 $1,248.20 $3.16

2011 ct west il! low fat 460 $1,568.60 $3.41

2012 ct orth ice crea #e a% &e 879 $2,452.41 $2.79

2012 ct orth ice crea (%ies 636 $1,888.92 $2.97

2012 ct east cereal *heerios 157 $502.40 $3.20

2012 ct orth fruit "rapes 296 $982.72 $3.32

2012 ct east ice crea #re'ers 529 $1,523.52 $2.88

2011 ct west ice crea #e a% &e 410 $1,242.30 $3.03

2012 ct orth il! chocolate 223 $867.47 $3.89

2011 ct orth cereal Special K 179 $705.26 $3.94

2011 ct orth ice crea #re'ers 882 $1,975.68 $2.242010 ct west ice crea #re'ers 969 $1,957.38 $2.02

2012 ct east il! low fat 416 $1,277.12 $3.07

2010 ct orth cereal )aisi #ra 169 $540.80 $3.20

2011 ct orth il! low fat 487 $1,577.88 $3.24

2012 ct east cereal *heerios 452 $1,527.76 $3.38

2010 ct orth fruit apples 24 $94.80 $3.95


2011 ct west fruit "rapes 943 $2,555.53 $2.71

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2012 ct west fruit apples 189 $674.73 $3.57

2010 ct west cereal *heerios 760 $1,626.40 $2.14

2011 ct south ice crea #e a% &e 442 $1,524.90 $3.45

2010 ct west fruit cherries 303 $1,157.46 $3.82

2010 ct east il! s!i 129 $443.76 $3.44

2010 ct west ice crea (%ies 175 $575.75 $3.29

2011 ct orth ice crea #e a% &e 29 $103.82 $3.58

2012 ct west ice crea (%ies 178 $596.30 $3.35

2012 ct orth fruit apples 37 $138.75 $3.75

2012 ct west cereal )aisi #ra 327 $1,020.24 $3.12

2010 ct east ice crea (%ies 229 $778.60 $3.40

2011 ct east il! whole 818 $2,118.62 $2.59

2012 ct south fruit cherries 134 $514.56 $3.84

2010 ct east il! whole 997 $2,163.49 $2.17

2011 ct west il! whole 780 $2,012.40 $2.58

2011 ct orth fruit cherries 1046 $2,907.88 $2.78

2010 ct orth fruit apples 425 $1,496.00 $3.52


2011 ct east il! whole 592 $1,207.68 $2.04

2010 ct south il! low fat 614 $1,332.38 $2.17

2010 ct west cereal *heerios 1071 $2,816.73 $2.63

2012 ct orth ice crea #e a% &e 187 $742.39 $3.97

2011 ct west fruit cherries 670 $1,507.50 $2.25

2012 ct east fruit cherries 978 $2,034.24 $2.08

2011 ct west fruit "rapes 568 $1,766.48 $3.11

2010 Sep west fruit plus 848 $1,958.88 $2.31

2012 Sep east cereal *heerios 836 $2,265.56 $2.71

2010 Sep east fruit "rapes 962 $2,405.00 $2.50

2012 Sep south fruit "rapes 117 $466.83 $3.99

2010 Sep west fruit apples 119 $459.34 $3.86

2012 Sep orth cereal *heerios 203 $613.06 $3.02

2012 Sep west ice crea (%ies 877 $2,306.51 $2.63

2010 Sep orth fruit plus 32 $118.08 $3.69

2010 Sep west fruit apples 346 $1,231.76 $3.56

2012 Sep orth il! low fat 469 $1,467.97 $3.13

2012 Sep south fruit apples 402 $1,210.02 $3.01

2011 Sep orth cereal *heerios 245 $977.55 $3.99

2012 Sep orth ice crea (%ies 1026 $2,842.02 $2.77

2010 Sep east il! low fat 996 $2,649.36 $2.66

2011 Sep orth il! whole 1023 $2,516.58 $2.462010 Sep south fruit plus 686 $1,372.00 $2.00

2011 Sep south cereal *heerios 412 $1,165.96 $2.83

2012 Sep west fruit "rapes 974 $2,103.84 $2.16

2011 Sep west cereal )aisi #ra 220 $638.00 $2.90

2010 Sep west cereal )aisi #ra 933 $2,556.42 $2.74

2011 Sep west ice crea #re'ers 49 $162.68 $3.32

2010 Sep orth ice crea #e a% &e 938 $2,579.50 $2.75

2011 Sep south il! s!i 845 $2,281.50 $2.70

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2010 Sep east cereal *heerios 113 $418.10 $3.70

2011 Sep orth fruit plus 303 $936.27 $3.09

2011 Sep east fruit apples 333 $1,145.52 $3.44


2010 Sep south il! s!i 752 $1,534.08 $2.04

2011 Sep west il! low fat 481 $1,385.28 $2.88

2010 Sep west fruit plus 504 $1,456.56 $2.89

2012 Sep east fruit plus 415 $1,402.70 $3.38

2012 Sep east il! s!i 421 $1,204.06 $2.86


2011 Sep east cereal )aisi #ra 899 $1,995.78 $2.22

2012 Sep orth il! s!i 63 $214.83 $3.41

2010 Sep south ice crea #e a% &e 490 $1,543.50 $3.15

2010 Sep south fruit cherries 936 $1,909.44 $2.04

2010 Sep orth il! s!i 230 $816.50 $3.55

2010 Sep east il! low fat 857 $1,731.14 $2.02

2012 Sep east ice crea (%ies 287 $906.92 $3.16

2011 Sep east ice crea #e a% &e 493 $1,612.11 $3.27

2010 Sep south il! whole 1136 $2,828.64 $2.49

2011 Sep east ice crea (%ies 499 $1,576.84 $3.16

2010 Sep west ice crea #e a% &e 103 $355.35 $3.45

2010 Sep east il! s!i 727 $1,592.13 $2.19

2012 Sep south ice crea (%ies 291 $931.20 $3.20

2011 Sep south il! chocolate 432 $1,257.12 $2.91

2012 Sep east il! whole 583 $1,824.79 $3.13

2010 Sep east il! whole 450 $1,395.00 $3.10

2010 Sep east fruit plus 79 $270.18 $3.42

2012 Sep east fruit apples 48 $157.92 $3.29

2010 Sep orth il! whole 868 $1,944.32 $2.24

2010 Sep east fruit "rapes 558 $1,138.32 $2.04

2011 Sep south ice crea #e a% &e 205 $717.50 $3.50

2012 Sep east fruit cherries 28 $104.44 $3.73

2010 Sep south fruit plus 816 $1,950.24 $2.39

2012 Sep orth cereal )aisi #ra 846 $1,844.28 $2.18

2011 Sep south ice crea #re'ers 26 $99.58 $3.83

2011 Sep orth fruit "rapes 792 $1,615.68 $2.04

2010 Sep south fruit apples 34 $129.20 $3.80

2010 Sep south il! low fat 954 $2,060.64 $2.16

2011 Sep east il! whole 733 $1,905.80 $2.60

2012 Sep west cereal )aisi #ra 182 $567.84 $3.122010 Sep west cereal )aisi #ra 820 $1,910.60 $2.33


2010 Sep west cereal )aisi #ra 242 $834.90 $3.45

2012 Sep orth cereal Special K 374 $1,357.62 $3.63

2011 Sep orth il! low fat 346 $989.56 $2.86

2010 Sep south cereal )aisi #ra 974 $2,610.32 $2.68

2012 Sep west ice crea (%ies 216 $784.08 $3.63

2012 Sep south cereal )aisi #ra 244 $954.04 $3.91

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2010 Sep orth il! chocolate 780 $2,082.60 $2.67

2011 Sep south fruit apples 470 $1,569.80 $3.34

2012 Sep orth ice crea #e a% &e 104 $407.68 $3.92

2010 Sep orth il! low fat 320 $1,110.40 $3.47

2011 Sep west fruit "rapes 460 $1,458.20 $3.17

2010 Sep west fruit cherries 91 $321.23 $3.53

2010 Sep east ice crea #re'ers 266 $1,037.40 $3.90

2010 Sep west cereal Special K 801 $1,754.19 $2.19

2010 Sep south il! whole 1134 $2,857.68 $2.52

2012 Sep west cereal )aisi #ra 683 $1,523.09 $2.23

2011 Sep east ice crea (%ies 143 $541.97 $3.79

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roup ice crea

Su its )e"io

ro%uct east orth south west

#e a% &err's 4714 5725 7290 3781

#re'ers 7685 9785 16953 12214

(%ies 6175 11207 14494 9529

roup ice crea

Su its ro%uct

ear oth #e a #re'ers(%ies

2010

&a 201 1085

e- 11 1106

ar 2419 1395

Apr 1567 529 583

a' 983 2433 3859

&u 281 1946 2084

&ul 956 2024

Au" 821 1172 28

Sep 1531 266

ct 949 969 404

/o 1424 1783+ec 981 1138 281

2011

&a 910 1667

e- 1608 1146 773

ar 3733 1079

Apr 740 247 595

a' 1099 869

&u 1947 2421

&ul 1993 2969 1647

Au" 528 2371

Sep 698 75 642ct 881 882 908

/o 1312 125

+ec 1234 439 887

2012

&a 352 717

e- 317 1035 1450

ar 16 1560

Apr 809 1588 2947

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a' 1847 1065

&u 3198

&ul 629 3074 2395

Au" 849 1827 131

Sep 104 2697

ct 1066 734 1903

/o 204 2604 296

+ec 191 531 1782

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roup ice crea

it rice Su its

$2.00 1419

$2.01 520

$2.02 969

$2.04 1493

$2.05 1806

$2.06 1769

$2.11 548

$2.12 945

$2.13 1579

$2.15 1933

$2.16 1451

$2.17 985

$2.19 1808

$2.20 693

$2.21 794

$2.22 2293$2.24 2432

$2.26 738

$2.28 1376

$2.29 737

$2.30 2452

$2.31 731

$2.33 650

$2.34 1095

$2.35 885

$2.40 729

$2.41 870$2.43 679

$2.44 1508

$2.45 3823

$2.47 3645

$2.48 696

$2.50 2025

$2.51 1791

$2.52 1744

$2.54 906

$2.63 2999

$2.64 983$2.67 2018

$2.69 908

$2.70 2133

$2.72 795

$2.74 1034

$2.75 1875

$2.77 2629

$2.78 1056

$2.00 $2.01 $2.02 $2.04 $2.05 $2.06 $2.11

0

500

1000

1500

2000

2500

3000

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$2.79 1774

$2.80 2163

$2.81 225

$2.82 412

$2.83 538

$2.85 346

$2.88 1944

$2.90 279

$2.90 1695

$2.91 367

$2.92 386

$2.95 191

$2.95 277

$2.97 636

$2.98 192

$3.00 492

$3.02 452

$3.03 410

$3.04 1177

$3.05 1845

$3.06 578

$3.07 131

$3.08 1001

$3.09 157

$3.10 814

$3.11 582

$3.12 851

$3.13 204

$3.15 490

$3.16 284

$3.16 963

$3.17 218

$3.18 103

$3.19 825

$3.20 730

$3.21 223

$3.23 494

$3.24 1399

$3.26 318

$3.27 879$3.28 177

$3.29 175

$3.30 249

$3.31 499

$3.32 532

$3.33 116

$3.35 178

$3.38 187

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$3.39 24

$3.40 641

$3.41 655

$3.42 232

$3.44 706

$3.45 545

$3.46 677

$3.47 128

$3.48 313

$3.50 205

$3.51 51

$3.52 331

$3.56 10

$3.57 355

$3.58 764

$3.59 28

$3.63 341

$3.64 16

$3.65 152

$3.66 295

$3.68 328

$3.69 329

$3.70 678

$3.71 514

$3.72 287

$3.73 430

$3.74 268

$3.78 344

$3.79 397

$3.81 316

$3.82 532

$3.83 26

$3.84 318

$3.87 193

$3.90 513

$3.91 141

$3.92 183

$3.93 219

$3.96 249

$3.97 187$3.98 60

$3.99 183

$4.00 283

Total Result 109552

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$2.12 $2.13 $2.15 $2.16 $2.17 $2.19 $2.20 $2.21 $2.22 $2.24 $2.26 $2.28 $2.29 $2.30

its Sol% as a fuctio of it rice

ortra'i" uit sales as a fuctio of uitprice for ice crea lea%s to a %owwar%

slopi" tre%lie. "eeral, the ore theice crea costs, the less uits that are sol%.*ustoers %o ot perceie eou"h alue ice crea to -u' ore tha 500 uits a-oea price of $3 asi%e fro oe outlier a' isost li!e %ue to reasos other tha cost.

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$2.31 $2.33 $2.34 $2.35

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roup ice crea

Su its ro%uct

it rice #e a% &err's (%ies

$2.00 626

$2.01 520

$2.05 1806

$2.06 821

$2.13 1579

$2.15 1933

$2.16 629

$2.20 693

$2.21 794

$2.22 1547 746

$2.24 734

$2.28 1376

$2.29 737

$2.30 1643$2.31 731

$2.33 650

$2.34 1095

$2.43 679

$2.44 762

$2.45 1109

$2.47 949 1072

$2.48 696

$2.50 2025

$2.51 1791

$2.54 906

$2.63 1966

$2.67 2018

$2.69 908

$2.74 1034

$2.75 938

$2.77 2629

$2.79 879

$2.80 2163

$2.82 412

$2.83 538

$2.88 1220

$2.90 279

$2.90 363

$2.95 191

$2.95 277

$2.97 636

$3.00 492

$3.02 296

$3.03 410

$2.00 $2.01 $2.05 $

0

500

1000

1500

2000

2500

f eitherhae ot#e &er$2.202. &err's

Siilar t

at hi"h p

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$3.05 474

$3.06 578

$3.07 131

$3.08 504

$3.10 255 559

$3.12 356

$3.13 204

$3.15 490

$3.16 284

$3.16 786

$3.17 218

$3.19 249

$3.20 291

$3.21 223

$3.24 990 409

$3.26 318

$3.27 493 386

$3.28 177

$3.29 175

$3.32 233 250

$3.35 178

$3.39 24

$3.40 229

$3.41 655

$3.44 488

$3.45 545

$3.46 677

$3.47 128

$3.50 205

$3.51 51

$3.52 11 38

$3.58 367 92

$3.59 28

$3.63 341

$3.64 16

$3.66 90

$3.68 328

$3.69 208

$3.70 49

$3.71 7 340$3.72 44 243

$3.73 158

$3.74 268

$3.78 273

$3.79 254 143

$3.82 207

$3.91 141

$3.92 125

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$3.93 147 72

$3.97 187

$3.98 60

$3.99 167

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.06 $2.13 $2.15 $2.16 $2.20 $2.21 $2.22 $2.24 $2.28 $2.29 $2.30

(%ies #e &err's

(%ies

:iear ; (%ies

ro%uct #e a

:iear ;ro%u

e of the -ra%s sell 0 uits i the %ata, it ca -e assue% that the'o=ere% their pro%uct at that price. errall, (%ies sells a lot ore thar's. (%ies is a-le to sell a su-staisial aout of uits at a low price,0 each. At a hi"h price, (%ies still sells ore tha -e &err's. #epro%ucts %o ot ar' i price as uch as (%ies pro%ucts %o.

the >rst chart, ice crea %oes ot see to sell a% -e as pro>ta-le

ices, a-oe $3.00.

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<

% &err's

t #e a% &err's

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roup ice crea

)e"io west

Su its ear

oth 2010 2011 2012

&a 910 717e- 11 393 838

ar 1574 809

Apr 632 1001

a' 289 548 1837

&u 1221 2198 1115

&ul 2065 2014

Au" 985 853

Sep 103 49 1093

ct 1144 410 178

/o 731 576 204

+ec 1026

roup ice crea

)e"io east

Su its ear

oth 2010 2011 2012

&a 72

e- 503 367

2000

2500

hae coclu%e% that seasoailt' %oes hae a e=ect o icecrea sales i the west re"io. (ach 'ear sales are lower ithe witer oths a% hi"her i suer oths. ?he ipactis ot er' si"i>cat i re"io as 'ou ca see -' a%@usti"the re"io i the lower piot ta-le a% iewi" the cha"e ithe "raph a% its tre%lies. ?here sees to -e a "reater

correlatio -etwee 'ears, rather tha seasos.

&a$

0

500

1000

1500

2000

2500

Units Sold

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ar 167 862 16

Apr 1659 44 906

a' 1933 195

&u 1621 917

&ul 1639 1835

Au" 187 131Sep 266 1135 287

ct 229 908 529

/o 600 116

+ec 1201 249

&a$0

500

1000

1500

Units Sold

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,e- .ar Apr .a' &u$ &ul Au" Sep ct /o

Month

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,e- .ar Apr .a' &u$ &ul Au" Sep ct /o

Month

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2010

+ec

2010

ol'$oial ;2010<

2011

ol'$oial ;2011<

2012

ol'$oial ;2012

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+ec

ol'$oial ;2010<

2011

ol'$oial ;2011<

2012

ol'$oial ;2012

Mini Case 7 MIS325

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Transcript of Mini Case 7 MIS325