CASBAA OTT & Connected Media GroupANYWHERE ANYTIME ANY-SCREEN SPORTS

James MinerDigital Media

jamesminer@outlook.com+65-9009-0411

“Linear TV may be losing its appeal… …presenting both challenges and

opportunities for broadcasters and content providers”

Francesco VenturiniAccenture Media & Entertainment

Image Credit – The Cable Guy Brillstein Grey

• INTRODUCTION

• WHY DIGITAL?

• DIGITAL MEDIA SAMPLES

• FINAL THOUGHTS

CONTENTS

OVER THE TOP & BROADBAND TV

Over the Top Video Services (OTT) and Broadband TV services are transforming the way media is created, delivered and enjoyed.

TV still leads at home, but new OTT and complimentary/second screen experiences are emerging rapidly. These platforms are creating new behaviors and changing preferences for media.

New Advertising and Commercial models will have to emerge. We will continue to increase the amount of time that we spend enjoying media across more and more devices… Anywhere, Anytime, and on Any-screen.

• INTRODUCTION

• WHY DIGITAL?

• DIGITAL MEDIA SAMPLES

• FINAL THOUGHTS

CONTENTS

77% of all TV viewers are multi-screening TV no longer commands our full attention

of all media experiences arescreen based*

90%

*Google The New Multi-screen World Report 2012Photo: boxfish live demo

We Live in a Multi-screen World

Photo Credit RideThePine.com

Of Fans Check Favourite Teams & Events At Least

Once a Day!

72%

Photo Credit RideThePine.com

It’s an on-demand world, Fans expect to get their

dose of sports whenever the mood strikes them

Mobile IP Traffic is Growing Faster than PC IP Traffic

Smart Phones Globally in

2012

1BN

Data: Cisco Virtual Networking Index, Adobe Video Index 2013Image: Mashable , Code & Theory

Of Verizon’s Data Traffic is Video

51%

*Verizon CEO Lowell McAdam

ericsson-mobility-report-february-2013

More Mobile Subscribers than TV Viewers

GLOBAL MOBILESUBSCRIBERS

4.4BNGLOBAL TVVIEWERS

4.2BN

Image credit: pvzcc.wikia.com

There has been 50% growth in video streams since Q1 2011 led by News and Sports Content

More Video Starts in Q4 than ALL US Movie Ticket Sales in 2012

11X

Adobe: The U.S. Digital Video Benchmark - Q1 2013Photo image – AEREO

WELCOME TO THE POST PC ERA

4.3%

2012 Q1 2012 Q1 2012 Q1 2012 Q1 2012 Q1

-1.6%

-8.1% -8.3%

-13.9%

Source IDC PC Sales 2013

Global OTT Offerings are Growing Rapidly

OTT is Shaking up the TV Industry

has more U.S. subscribers than

HBO

NETFLIX

Photo image – AEREO

• INTRODUCTION

• WHY DIGITAL?

• DIGITAL MEDIA SAMPLES

• FINAL THOUGHTS

CONTENTS

FOX Sports Companion Service brings fans closer to all action Anywhere, Anytime, on Any-screen!

Companion Sports Service is Available for F1, Moto GP, Super Bikes, Tennis, Golf and Football.

Fans can watch all the action on any device Smart Phones, Tablets, PCs and Mac Computers.

All while engaging in Live Social Media Conversations in our Live Chats and Twitter Feeds!

FOX SPORTS OTT SECOND SCREENBringing Sports Social TV to Asia:

FOX SPORTS PLAY BROADBAND TV

FOX Sports Play is Asia’s first Broadband Sports

Network, offering Live and VOD video streaming across PC, Macintosh, and Tablet Platforms. FOX Sports Play delivers over 6000+ Live events per year.

FOX Sports Play Overview:• 5 Asian Broadband Sports Networks• Validated Access • 6000+ Live Events Per Year• Live and On-Demand Content• PC, Mac, and Tablet Platforms• Geo-Targeted Advertising• TVC Pre-Roll and Mid-Roll• Background Skins/Banners

PCCW, Astro, SingTel,

StarHub, and First Media

Affiliates

MOBILE AND TABLET APPS

FOX Sports Mobile - Sports News, Scores,

VOD and TV streaming on IOS, Android, Blackberry, and Windows8. Targeting Free Agents on the Move.

Mobile and Tablet Overview:• All Major Smart Phone & Tablet Platforms • IOS, Android, Blackberry, Windows8

Tablet and Mobile Versions• Live Video Mobile Streaming Services• Branded Sponsorship Across Platforms or Sports• Targeted Advertising by Country• Targeted Advertising by Platform• Drives Measurable Engagement

Available in Singapore, Malaysia, Indonesia, Hong Kong, Philippines , Vietnam , Macau.

Mobile Services& 4 Mobile TV

Offerings

28

• INTRODUCTION

• WHY DIGITAL?

• DIGITAL MEDIA SAMPLES

• FINAL THOUGHTS

CONTENTS

Next Generation TV is Social TV.

Image Credit: Anne Marie Roussel – edgeofdigitalculture.com

Sports and OTT Go Together

Photo Credit– Cream Blog.

Adopt an Anywhere Anytime Approach that

Leverages on the Behaviour of OTT Viewers

Photo Credit – AEREO

thankyou!

CASBAA OTT & Connected Media GroupANYWHERE ANYTIME ANY-SCREEN SPORTS

James MinerDigital Media

jamesminer@outlook.com+65-9009-0411