Minedshare 10 7 08
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Transcript of Minedshare 10 7 08
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Who b Keith?
10.7.08
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FamMan
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JamMan
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WerknMan• Digital refugee, brand alchemist
• Founded MAGNET magazine
• K2 Design, Ogilvy, R/GA, InFocus, etc.
• Livin large at the intersection of culture, business and technology
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Y Here?
• Lead strategic engagements by:– interpreting client business and communication objectives,
– understand brand strategy and audience behavior,
– create trans-media insights, and – develop communications concepts
Director of Strategy is a friend
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Brand X
Customers
Employees
Press
Analysts
Trade Associations
Thoughts
Partners
Bloggers
Schools
REPUTATION ECONOMY
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Agencies as “Architects of Participation”
ecosystems designed for
user contribution
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!WutHappenin?
Quick Response (QR) Codes:
Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL
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!WutHappenin?consumers to customize their kicks with colors from the real world. Take a photo with a mobile phone, text message it to a designated number, and Nike will extract the two dominant colors from the scene to create a pair of classic 1985 Dunk high-top basketball sneakers.
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!WutHappenin?
Weardrobe.com
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Brand e l as ticit y
Nestle enters “Beauty Food” segment with Glowelle –drinkable skin care
Offered exclusively at Neiman Marcus
Available in powdered form also!
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Letzcunverse!
We komunikate more?