Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

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My Data – The New Digital You © Digital Health Solutions Ltd. 2014

description

My presentation at Mindtrek 2014, Tampere, Finland 4th of Nov 2014, about the digital health data business opportunities including my personal journey. http://www.mindtrek.org/2014/

Transcript of Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Page 1: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

My Data –

The New Digital You

© Digital Health Solutions Ltd. 2014

Page 2: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

So Digital Health Is Already Here -

and It Will Make Our Lives Better. But the real question is, do you want to lead,

or follow the change that emerges?

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© Digital Health Solutions Ltd. 2014

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Why Now?

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Because technology is cheap, small, and highly capable.

© Digital Health Solutions Ltd. 2014

Page 4: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Why Now?

Because we can integrate the sensors into a mobile device

and unleash their powers with software technology.

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© Digital Health Solutions Ltd. 2014

Page 5: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Why Now?

Because the mobile device enables us to send the data to the cloud

to be stored, shared, and analyzed.

© Digital Health Solutions Ltd. 2014

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So What

Gives?

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© Digital Health Solutions Ltd. 2014

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Personal Data Production Personal Health and Wellbeing Data

Volunteered Data

Observed Data

Inferred Data

Interests

Diet

Exercise

Blood pres.

Blood analz. …

Age

Sex Genome

Devices

Scale

Blood Pressure

Smartphone

PC, Laptop

Tablet

Foot Pod

Smart Clothes

Smart Glasses

Software

Embedded Software

Data Connectivity

Smartphone OS, Applications

PC Operating System

Tablet OS and Applications

Data Storage and Aggregation

Medical Records

Authentication Services

Internet Web Analytics and

Search Engines

Internet Cloud Storage

Telecom and Internet Operators

Health and Wellbeing Services

Sport and Fitness Services

Analysis and Productization of the Data

Medical Records Exchange

Business Intelligence

Ad Analytics and Data Exchange

Market Surveys

Public Research

Private Research

Sports Research

Data Consumption

End User

Small and Medium Enterprises

Global Enterprises

Public Services

Non-Profit Organizations

Source: World Economic Forum

Personal Health and Wellbeing -

Data Supply Chain, Analysis and Use

© Digital Health Solutions Ltd. 2014

Page 8: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Source:Rock Health, U.S. VC funding for Digital Health. 2014

Where’s the Money?

© Digital Health Solutions Ltd. 2014

Start-ups in these areas are now getting the most funding.

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My Genes – Our Genes The next source of data in personalized product and service creation.

Page 10: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Kirjoita tähän otsikko Kirjoita tähän alaotsikko

02 From Where Are My Genes From?

© Digital Health Solutions Ltd. 2014

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I Am a Finn! So what? I am also Mediterranean and Asian.

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© Digital Health Solutions Ltd. 2014

Page 12: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Kirjoita tähän otsikko Kirjoita tähän alaotsikko

Information Gets More Precise! And consumed and analyzed, to more personal products and services.

© Digital Health Solutions Ltd. 2014

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Insights &

Inspiration

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My Data –

Quantified Self To Date

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Page 15: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Bought Bodymedia FIT to measure

sleep, but that soon turned to food

and wellbeing diary

Purchased Body

Analyzer Sep

2012

Took up running, first with Sports

Tracker, then with My Asics and

finally with RunKeeper

Started Running

Measurement Jun

2012

Bought Withings Blood Pressure

Meter, and started to interested in

stress

Started Blood

Pressure

Measurement Apr

2012

Bought a Withings Scale, and

started to think of exercising again

Started to Weigh

Myself Jan

2012

© Digital Health Solutions Ltd. 2014

Page 16: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Bought Beddit sleep measurement

bedside device

Started to Measure

Sleep Apr

2013

Took up running, first with Sports

Tracker, then with My Asics and

finally with RunKeeper

Started Skiing

Measurement Apr

2013

Bought Withings Blood Pressure

Meter, and started to interested in

stress

Started to Hit the

Gym Four Times a

Week Mar

2013

Bought a Suunto Ambit2 smart

sports watch to follow running

more precisely for marathon

Started to Run with

More Ambition Mar

2013

© Digital Health Solutions Ltd. 2014

Page 17: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

With help of Aino Health

Management started systematic

approach to health

Started to Measure

MET levels Apr

2014

Bought GoPro 3+ Silver for

shooting action footage while

running, cycling and skiing

Sports Camera

Nov

2013

Bought Omegawave recovery

measurement devices and service

Started to Measure

Recovery June

2013

Acquired Mbody Smart Shorts for

leg physical activity measurement

Acquired Smart

Shorts Apr

2013

© Digital Health Solutions Ltd. 2014

Page 18: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

During the years, I have gathered

enough information to help others

with the same journey and beyond

Started My Own

Company Dec

2014 Biohacker Summit

2014…

Participated in National

Geographics Geno 2.0 Project

Did My First

Genome Analysis Nov

2014

Became involved with Runteq and

their Zoi running technique

solution

Started to Measure

Running Technique June

2014

Acquired Samsung Gear Fit and got

more active with Wellmo wellbeing app

Started to Monitor

Daily Activity More

Closely May

2014

© Digital Health Solutions Ltd. 2014

Page 19: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

Digital Health Is Already Here, and

It Will Make Our Lives Better. But the real question is, do you want to lead,

or follow the change?

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© Digital Health Solutions Ltd. 2014

Page 20: Mindtrek 2014 Tampere, Finland - Pekko Vehviläinen - My Data - The New Digital You

My Data –

The New Digital You

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