MindSphere an open industrial cloud ecosystem for digital services - IVA · MindSphere – an open...

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MindSphere an open industrial cloud ecosystem for digital services Dr. Peter Weckesser COO Product Lifecycle Management, Siemens AG Digital Factory siemens.com/mindsphere Unrestricted © Siemens AG 2016

Transcript of MindSphere an open industrial cloud ecosystem for digital services - IVA · MindSphere – an open...

Page 1: MindSphere an open industrial cloud ecosystem for digital services - IVA · MindSphere – an open industrial cloud ecosystem for digital services Dr. Peter Weckesser –COO Product

MindSphere –

an open industrial cloud

ecosystem for digital services Dr. Peter Weckesser – COO Product Lifecycle Management,

Siemens AG Digital Factory

siemens.com/mindsphereUnrestricted © Siemens AG 2016

Page 2: MindSphere an open industrial cloud ecosystem for digital services - IVA · MindSphere – an open industrial cloud ecosystem for digital services Dr. Peter Weckesser –COO Product

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17.02.2016Page 2 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Digitization of industries

The world is changing

faster then ever before

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17.02.2016Page 3 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Industrie 4.0

Defining the way forward in industry in the internet age

An initiative of the German industry sponsored by the German Government

Cornerstones of the initiative Industrie 4.0

• Horizontal integration of the

value-add networks

• Seamless integration of the

engineering of the entire

value-add chain

• Vertical integration and

networked production systems

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17.02.2016Page 4 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

The evolution towards Industrie 4.0 in production

From Industrie 1.0 to Industrie 4.0 Degree ofcomplexity

1800 1900 2000 TimeToday

FirstIndustrial

Revolution

follows introduction of water-

and steam-powered

mechanical manufacturing

facilities

SecondIndustrial

Revolution

follows introduction of

electrically-powered mass

production based on the

division of labor

ThirdIndustrial

Revolution

uses electronics and IT to

achieve further automation of

manufacturing

FourthIndustrialRevolution

based on cyber-physical systems (CPS)

First mechanicalloom, 1784

First production line,Cincinatti Slaughterhouses, 1870

First programmable

logic controller (PLC),

Modicon 084, 1969

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17.02.2016Page 5 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

New business models in the Internet age

From taxi to

ride-sharing

From record store

to streaming

From bookstore

to e-book

From

Yellow Pages

to marketplace

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17.02.2016Page 6 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Paradigm Shift

From a product-focused

to a user-centric mindset

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17.02.2016Page 7 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Turning capex into opex?

The Total Care service approach of

Rolls Royce sells power by the hour

Source: Internet

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17.02.2016Page 8 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

An industrial (r)evolution

A global and cross-industry

development

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17.02.2016Page 9 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

We're seeing an increasing digitization of industries

Based on "Smart Service Welt" report/Accenture visualization

Degree of maturity ofdigital business models

Energy

Discrete &

Process

Industries

Health

Mobility

Trade

Media

Less complex industry

Easy to digitize industries have already started to change …

…more complex industries will follow

Digitization, Sensors,

Connectivity, Bandwidth,

Data Capturing and

Storage, Clouds,

Analytics …

New Business Models,

Ecosystem concept and

Paradigm shift: From

product-focused to

user-centric mindset …

Technical Drivers

Business Drivers

More complex industry

1

2

Tipping-Point!

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17.02.2016Page 10 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Digitalization requires and enables

flexible development of business models

Service

Offering

Test

Project

Test

Innovation

Test

Business

Processes & Organization

Technology

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17.02.2016Page 11 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Our answer at Siemens

An open ecosystem and platform

turning Smart Data into

Value and Business

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17.02.2016Page 12 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Optimization of plants and machines as well as energy and resources

• Open standard (OPC) for connectivity

of Siemens und third-party products

• Plug and play connection of Siemens products

(engineering in the TIA Portal)

• Optional cloud infrastructure – public cloud,

private cloud or on premise solution

• Cloud for industry with open application

interface for individual customer applications

• Transparent pay-per-use pricing model

• Opportunities for completely new business

models (e. g. selling machine hours)

MindSphere –

the open cloud platform for industry customers

MindSphere based on SAP HANA-Technology

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17.02.2016Page 13 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Two easy steps:

MindSphere for OEMs to create new data-driven services

Step 1 Connect

Get MindSphere user-account,

receive and integrate

Connector Box into

machine / equimpment

Step 2 Configure

Configure data acquisition,

connectivity and Visual

Analyzer via MindSphere

Run Service .

Monitor e.g. health status of all

assets in MindSphere with

Fleet Manager and drill into

details using Visual Analyzer

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17.02.2016Page 14 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

Know-How of branches, products and user data

are the foundation for Digital Service Business Models

Business models

Intelligence

Connectivity

Data source

Service contracts with availability

guarantee and reduced down-times

through predictive and preventive

services

Prediction of engine faults based on

branche and product expertise

Send data to central cloud / data base

Measurement of partial discharge at

motor winding and recording of operating

temperatur (e-motor)

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17.02.2016Page 15 IVA Seminar Industrie 4.0 Dr. Peter Weckesser

The Future: Business Models on a profit and performance-related basis

Payment for Usage and

Performance of industrial

products?

X as a Service –

Sale of driving performance, machine

usage, compressed air, welding spots,

pumped oil…

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Thank you!

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