MindHIVE: Visual Mobile Communication Presentation mindHIVE™ Visual Mobile Communication...

mindHIVE: Visual Mobile Communication Presentation

mindHIVE™Visual Mobile Communication

INNOVATIONENGAGEMENT LOYALT

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mindHIVE™ Visual Mobile Communication Presentation

INNOVATIONmindHIVE is a patent-pending visual mobile communication application that leverages the rapidly growing availiability of SMS/MMS enabled handsets.

mindHIVE provides brands with effective ways to engage consumers, activate sponsorships and generate additional advertising revenue.

mindHIVE audience engagement extends your brand reach by generating buzz, permission-based marketing opportunties and referral.

ENGAGEMENT LOYALTY

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Agenda and summary

๏ Objectives & Business Case (Qualitative)

๏ Process (How Does It Work)

๏ Requirements (What Will It Take To Work)

๏ Opportunities (What Are the Tangible & Intangible Benefits)

๏ Risks

๏ Next Steps

๏ About Us

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Objectives and business case (qualitative)

Develop innovative targeted solutions to augment revenue growth for SET New Media (Digital and Mobile) Division while simultaneously increasing brand awareness and sponsorship activation leading to higher advertising dollars for broadcast media.

Capability Required Benefits

Sponsorship ActivationSponsorship Activation

Brand Awareness and Referral

Brand Awareness and Referral

Revenue Growth

Innovative solutions and partnerships• Targeted Content and creative new media solutions

• Long lasting partnerships throughout the value chain leading to back end and front end revenue sharing

Increase Traffic and Stickiness•Activate followers through creative strategies and incentives

•Engage fans through the concept of six degrees of separation

•Leverage existing internal and external (FB) fan page

Raise awareness on the Brand•Be a leader in a new social media campaign •Reinforce the brand at every stage of the process•Run polls, ads, promotions with “real time” response tracking

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Requirements (what will it take to work)

Activities Activities Outcome & DeliverablesOutcome & Deliverables Responsible Responsible Partners Partners

Timing Timing (Completion Target (Completion Target

Date)Date)

StatusStatus

Create MOU Between SET (New Media) and Mind Hive (MH)

License Term, Revenue Share Model, Technology Customization, Ancillary Services

SET/MH 02/28/11 In Progress

Telco Partnership (MOU between SET and Telco's)

Revenue Sharing Model, Bulk SMS capabilities, Engagement Model

SET / TELCO 03/30/11 To be started

Customization Branded SET Microsite SET/MH 05/30/11 To be started

Integrated Go-To-Market Plan and Development

Sponsorship Activation Strategy, Tactics and Triggers. Detailed Roles and Responsibilities . Media Plan - promotions, contests etc.

SET/MH 05/30/11 To be started

Mobile and Social Advertising SMS Messaging / Advertising Plan SET /TELCO/MH 05/30/11 To be started

Product TestingEnd to End Process (Including Billing Process)

SET /TELCO/MH 06/30/11 To be started

Launch Continuous promotion and utilization

SET/MH TBD To be started

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HOW IT WORKS Fans take pictures with mobile devices, type a question in the “Subject Field” for the photo and MMS it to a branded address i.e. [email protected] for instant feedback.Fans’ telephone numbers remain anonymous to all users.

Fans’ pictures and associated questions are displayed

on the X FACTOR PIX website & FB Page. Fans’ pictures and comments remain anonymous to users on the web site.

On the web site all fans can:

Give instant feedback to the submitted photos and question by commenting.

First 5 comments will be sent to the users (fans) as branded SMS.

To view the rest of the comments, users (fans) must log on to the X FACTOR PIX website & FB Page.

Rank pictures and associated questions (thumbs up and down).

A

B

CD

E F

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AFan takes a picture with a mobile device, types a question in the “Subject Field” and MMS it to a branded address i.e. [email protected] for instant feedback.

Fan’s telephone number remains anonymous to users.

Benefits:

HOW IT WORKS

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B Fans’ pictures and associated questions are displayed on a custom built X FACTOR PIX

website. Fans’ pictures and comments remain anonymous to users on the web site.

Benefits:

HOW IT WORKS

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COn the X FACTOR PIX web site fans can rate pictures and the associated questions.

Benefits:

DFans give instant feedback to the submitted photos and question by commenting. All comments remain anonymous to users on the web site.

Benefits:

HOW IT WORKS

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E First 5 comments will be sent to the user as branded SMS.

Benefits:

To view the rest of the comments, the user must log on to the X FACTOR PIX website.

Benefits:

F

HOW IT WORKS

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About BGH LLC

Blue Green Horizons LLC is an innovation catalyst that develops targeted high value solutions for high growth markets.

BGH founders have broad expertise in media and communications technologies, marketing and business intelligence, business process optimization and legal governance and oversight.

Founders:

1. Operations and Finance: Suraj Khatwani

2. Technology Development: Oya Demirli

3. Marketing and Business Intelligence: Donal Carli

4. Information Architecture: William Hilson

5. Business Governance and Oversight: Jack Hughes Esq.

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MindHIVE: Visual Mobile Communication Presentation mindHIVE™ Visual Mobile Communication...

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