AW Coverage Portfolio - Millers Oils

At MC2 I worked with historic oils and lubricants company Millers

Oils between 2008 and 2011 with the brief of maintaining a high

level of coverage for the company in a competitive market. Our

activities and campaigns covered trade press and motorsport press

as the company was heavily involved in a number of motorsport

competitions.

OFFLINE COVERAGE SUMMARY AW COVERAGE PORTFOLIO - MILLERS OILS

Garage and M… G mot pro 29t… Yorkshire post… Yorkshire busi… Yorkshire busi… Car aftermark…

Lube june Commercial v… 1 scots auto s… Pmm ecobox … The garage an… Pmm october …

PIECES OF COVERAGE: 15

GARAGE AND MOTPROFESSIONAL JULY 2010

PROFILE FRONT COVER

We secured front cover features for Millers Oils in

the automotive trade press on a number of

occasions. This was always greatly received by the

client.

G MOT PRO 29TH JULY PROFILE

YORKSHIRE POST 3 DEC 09 F1HOPES AND

NANOTECHNOLOGY

Regional business press was a key focus for the

company, whose management team were proud of

its Yorkshire roots.

YORKSHIRE BUSINESS DESKCOM 24TH NOVEMBER

YORKSHIRE BUSINESS INSIDERFEB 10 DECLARATION OF

INDEPENDENCE

CAR AFTERMARKET NEWSADDITIVE BENEFITS NOV 09

LUBE JUNE

COMMERCIAL VEHICLEBIOFUEL ARTICLE

1 SCOTS AUTO SCENE MAY 10PREMIUM OILS RANGELEADING THE WAY FOR

MILLERS OILS AS PRESENCEGROWS

PMM ECOBOX SPECIALREPORT DECEMBER 2010 1

THE GARAGE AND MOTPROFESSIONAL 14 APR 10 LETMILLERS OILS HELP YOU WITH

YOUR OIL CHANGE

PMM OCTOBER 2009 ECOMAX

COMMERCIAL VEHICLEWORKSHOP BIOFUELS SPECIAL

REPORT MAY 2010

MOTOR FACTOR JUNEPREMIUM OILS

NORTHERN ECHO AUG 10 MAXCOATES SPONSORSHIP