Millennials - Wealth Enhancers...this generation. We're Australia's most experienced Millennial...
Transcript of Millennials - Wealth Enhancers...this generation. We're Australia's most experienced Millennial...
Millennials money&
research reporta
Wealth Enhancers helps high-achieving Millennials build and manage their wealththrough a combination of expert financial advice, coaching and accountability, and athriving community of tall poppies.
WE provide financial advice aligned with the goals, values and lifestyles unique tothis generation. We're Australia's most experienced Millennial Financial AdvisoryFirm.
Our mission is to create Australia's first financially free generation, in our country'shistory.
about
In Millennials and Money, we asked 565 Millennials about their wealth, needs, goals,concerns and more to find out what they really care about. The results were eyeopening.
1. The basics
2. Constantly striving for balance
3. The most complicated relationship
4. Investment outlook vs debt outlook
5. Millennials and charity
CONTENTS
BASICS
the
12% 36% 40% 12%
Millennials are currently the largest generation of people. They were born between 1980 and 1996
age 20-24 age 25-29 age 30-34 age 35-38
Relationships
28%
single
31% 6% 34% 1%
in a
relationship
engaged married divorced
Children
12% 15% 73%
one kid 2 or more kids no kids
Income
9%
17.5%
26%
19.8%17.5%
8%
2%
$25.000
0.2%$25.000
- 50.000
$50.000
- 75.000
$75.000
- 100.000
$100.000
- 150.000
$150.000
- 250.000
$250.000
- 500.000$500.000+
one kid more than one kid no kids
2% 60%
unemployed student professional entrepreneur
sports pro media pro tradesperson other
4% 19%
0.6% 2% 2% 10%
Work
Generation glass half full
When we asked about the personality type and general attitude of millennials,we found that most are optimists.
66%Optimistic and
positive
24% 10%neutral Pessimistic and
skeptical
Priorities across the board
Fitness
12% 34% 40% 14%Everyday or almost
every day
Three to five days
a week
Once or twice a
week Rarely or never
Social lifeMillennials aren’t just glued to their phones. They love
to get out and about with mates, too!
1.5%Everyday or
almost every day
Three to five
days a week
21%
Seeing the world
61%Once or twice
a week
16.5%Rarely or
never
The majority rated travel to be important (7/10)
Turns out staying fit and healthy is a priority too, with 87% ofMillennials working out at least once or twice a week
pRIORITIES ACROSS THE BOARD
constantly striving forbalance
What motivates Millennials?
Unlike the generations that precede them, millennials value experience over everything else.
When it comes to millennials and their jobs, our survey showed it's not just about the money.
Millennials & Net WEALTH
85%of those in our survey reported they are moremotivated toward experience than possesions.
said they strive to find balance between good pay anda reasonable job they like
50%
68%
said that it’s extremely important to them that theircareer and role aligns with their passion and purpose
5%would be in it for the money completely even if they hated the job.
only
the most complicatedrelationship
08 The Most Complicated Relationship Of All
How we relate to money is a huge factor in how we spend and invest it
money management
manage money themselves.
only feel they are totally in control
We know there are many contributing factors to our relationship with money. So we dug deeper:
reported that the way they feel about money is partially attributed to their upbringing and partially to their individual life experiences.
For the most part, millennials reported that their upbringing positively impactedtheir relationship with money
60%positive impact
17%no impact negative impact
23%
58% 13% 10% 8%
33%
experience guilt when spending, even with investments and savings
spend without thinking about
the consequences
don’t feel in control and are aware that they’re not using it effectively
dislike money and avoid thinking about it
73%
11%
their partner manages it
get help from their parents
get help from a financial advisor
get help from an accountant
13%
22%
12%
12%
Money & influence
Millennials are either pretty independent or only let their friends spending habits influence their decisions sometimes.
13%Only feel pressured to spend in a similar way as their friends
comparing wealth with friends
And when it comes to income…
Mum is not the word when it comes to money
5% never talk about money and were taught not to speak about it. 42% reported they sometimes talk openly about money with friends and family
as they’re not shy about it. 40% reported they talk about money with someone they trust, and only rarely.
12% are a completely open book about money.
feel they have less wealth than them
feel they have much less wealth than them
feel they have more wealth than them
feel they have much more wealth than them
feel they have similar wealth
think they earn less
think they earn much less
think they earn more
think they earnmuch more
think they earnthe same
26%
5%
22.5%
6%
40%
23.2%6% 21.5% 2.8%42%
investment outlookvsdebt outlook
Knowledge is power
Do Millennials have it?
said they didn’t feel prepared to manage their personal finances when they graduated from high school 50%
of our respondents said they couldn’t remember taking part in anypersonal financial management education at school.
Our survey revealed the lack of financial education at school is a great contributor to millennials not feeling able to manage their personal finances.
80%
while a staggering
What do millennials consider to be risky?
When it comes to shares, millennials consider them to be…
And when it comes to property, millennials consider this investment to be…
Not risky, butimportant to
building wealth
According to these results, millennials are slightly more open to investing in property than shares overall.
Somewhat risky,
but okay to invest in:
Not risky with the right education
Unsure
Risky enough to avoid completely
39% 38% 16% 5% 2%
Somewhat risky, but not something
to avoid
Not risky with the right education
Not risky at all,important to build wealth
Unsure
Risky enough to avoid completely
19% 43% 19% 14% 5%
Millennials know that some debt is healthy
51.5%feel that debt is
necessary to build wealth
17.2%say they avoid debt at all costs
21.3%say that debt is okay if it’s used to build income
10%report that credit card debt
is just a part of their life
39%
35%
23%
22%
7%13%
FOR THOSE MILLENNIALS WHO ARE ENGAGED WITH THEIR FINANCES,
THESE ARE THE PRODUCTS THEY USE
Superannuation
Credit card
Life insurance
Mortgage
Income protectionservice
Property
85%
45%
42%
41%
39%75%
39%
Total & permanentdisability
Shares
Personal loan
Trauma insurance
Managed funds
Self managedsuperannuation
Taking a closer look at those who aren’t investing...
37% are waiting until they earn more or receive a bonus or windfall.
1% are waiting until marriage and 4% are waiting until they reach a specific age.
11% don’t know where to start and 3% reported they don’t know who to ask for help.
3% are concerned about losing money and are held back by the risk factor, while
3% just haven’t gotten around to it.
Why don’t millennials have financial advisers?
concerns about the cost:
Millennials As Investors
When asked about who they would seek advice from, said they'd go to a
financial adviser or planner first. 49%
would hit up the bank.
uncertainty about which one to choose
a distrust in financial advisers
no time
ONLY 3%
38% would seek advice from their friends or family before going to a planner
8% would go to an accountant
For the millennials that do have financial advisers, here’s what their experiencehas been:
Millennials and Insurance
42% of the Millennials we surveyed feel adequately insured, with 5% feeling as though
they're overinsured and a worrying 30% feeling underinsured.
What's worse... 13% have no idea if they have any insurance at all.
feel happy paying for it out of their super.
The majority, however, are on the fence with paying for insurance out of their super.
33%
would be happy to pay for insurance from their cash flow
don't value insurance or don't want to pay premiums
would split it between their super
and cash flow
gave a clearer picture
of goals & purpose in life
provided coaching
& guidance
provided expert
advice
helped
increase wealth
improved relationship
with money
met like-minded
people
helped work through
beliefs around money
millennials
charity
&
Millennials are very driven by social causes, especially when it comes to doinggood with the purchases they make. But do they donate regularly to charities?
Here’s what we found out:
42% said they donate, but nothing regular 30% said they donate to a cause regularly
11% said they donate both money and time regularly 7% said they donate time regularly, but not money
77% said they donate 0-2% of their income annually
For those who donate, the percentage of their income they give to charitiesvaries, but one group is clearly dominant.
Overall, millennials want to participate in philanthropic giving over
their lifetime, even if they feel they’re not yet financially able.
44% said they want to give more
and plan to do so in the future
24%
22%
said they already give a lot
want to, but don’t believe they’ll ever financially be able to
90%
14% donate 2-5% of annual income 4% donate 5-10% of annual income
3% donate over 10% of annual income
of Millennials donate in one form or another