MILLENNIALS ENGAGE WITH TRUSTED BRANDS - Spots n Dots · 2017-05-18 · Millennials may not come to...
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www.cablespots.net Published Daily For Subscriptions, call 1-888-884-2630 [email protected] $300 Per Year Copyright 2017 Thursday, May 18, 2017 MILLENNIALS ENGAGE WITH TRUSTED BRANDS TRUST TOPS PRICE WITH CONSUMERS Millennials may not come to mind when you think of Reader’s Digest, but the long-established magazine is also after the lucrative young generation of consumers, just like pretty much everyone else. So its third annual “Trusted Brands” survey focused to some extent on Millennials—and found that they are even more brand conscious than other generations when it comes to trust. The Trusted Brands survey found that Millennials are more likely to engage with brands they trust. Millennials are identified as more likely to experiment with new brands and remember ads from trusted brands. They are highly responsive to brands that engage; 71% report they trust brands that value their contribution and feedback. There aren’t really any big surprises on the list. Southwest was the most trusted airline and Ford won for both passenger cars and SUV/crossover. McDonald’s was top’s for fast food, Kellogg’s for cold cereal and Tropicana for juice. Walmart was #1 for mass retailing, Purina for pet food and Tide for laundry detergent. The highly competitive wireless provider category was won by Verizon and Apple won as most trusted for mobile phones. Bank of America was the most trusted bank, State Farm, auto insurance, MetLife for life insurance and Fidelity for investments. CVS was the most trusted pharmacy and trusted products you might buy there include Nivea, NyQuil, Visine, Olay, Tylenol and Listerine—each winning for their respective brand categories. The survey results say gaining consumer loyalty is more vital than ever, with 72% of survey participants citing trust as important for purchasing decisions, an increase from 69% in 2016. More than 5,500 American’s were surveyed. KAGAN: Q1 SUBSCRIBER NUMBERS WERE DOWN Traditional multichannel defections picked up speed in the first quarter with an estimated loss of 802,000 subscriptions, according to Kagan, a group within S&P Global Market Intelligence. The 0.8% decline in a single quarter occurred in the historically strong first three months of the year. The impact of new streaming options suggests an important component of the loss comes from a shift in platforms within the familiar subscription construct rather than outright cord cutting. The estimated total traditional multichannel subscriptions fell to 97.0 million in the first quarter. Adding estimated subscribers from virtual services including Sling TV, DirecTV Now and Playstation Vue, lifts the combined total subscriptions to a package of live linear channels and on-demand content to 99.2 million. ADVERTISER NEWS In today’s very tough climate for brick-and-mortar retailers, even managing to show positive same-store sales may not be enough for chains to be optimistic. As we reported, Dick’s did show a gain of 2.4% for the quarter that ended on 4/29, but even with that positive it’s cutting back on expansion plans. The Wall Street Journal reports the chain will open 15-20 new stores in 2018 while it waits for real estate prices to come down and possibly as few as 5-10 in 2019. Both are big drops from the 43 that had been planned from this year……Target joins many other retailers with disappointing quarterly results; comparable store sales are down 1.3%, hurt by a 0.8% drop in the number of transactions and a 0.6% decline in the average transaction amount. Comparable digital channel sales were up 22%, but that was not enough to make the overall picture look good and the CEO says Target “face(s) multiple headwinds in the current landscape”……Big changes are coming for some West Coast Coke bottling plants: Illinois-based Reyes Holding LLC will take over for a Coca-Cola company- owned operation with territory in California and Nevada including L.A., San Francisco, San Diego and Las Vegas. Another Reyes subsidiary already handles Coke bottling in six Midwestern states including the Chicago, Detroit, Minneapolis and Milwaukee markets……Urban Outfitters blended same-stores sales fell by 3.1% despite a gain of 1.5% at the Free People banner. That was dragged down however by a 3.1% decline at the namesake chain and a 4.4% fall at Anthropologie……Convenience Store News says Iowa-based Yesway intends to acquire, improve and rebrand 500 convenience stores in the next several years, and is specifically targeting Texas, Oklahoma, Arkansas and Missouri as key areas for that expansion…… With prescription drugs still a major TV advertiser category, Johnson & Johnson says it, along with subsidiary Janssen Pharmaceutical Company plans to file for approval for 10 “potential blockbusters” between this year and 2021. It also has more than 50 line extensions coming in the same time frame...(Continued on page 3) Apply Today | https://jobs.comcast.com keyword “Spotlight” EOE The new Comcast Spotlight is here. Are you a sales leader that seeks excitement and the chance to sell across all screens? If so, we should connect. Plus many more across all levels Vice President of Ad Sales, Automotive Detroit, MI Regional Director of Sales, Automotive Bethesda, MD | Detroit, MI | Miramar, FL Local Director of Sales Quincy/Boston, MA Regional Sales Manager Atlanta, GA Featured Openings
Transcript of MILLENNIALS ENGAGE WITH TRUSTED BRANDS - Spots n Dots · 2017-05-18 · Millennials may not come to...
www.cablespots.netPublished Daily
For Subscriptions,call 1-888-884-2630
[email protected]$300 Per Year
Copyright 2017
Thursday, May 18, 2017
MILLENNIALS ENGAGE WITH TRUSTED BRANDSTRUST TOPS PRICE WITH CONSUMERS Millennials may not come to mind when you think of Reader’s Digest, but the long-established magazine is also after the lucrative young generation of consumers, just like pretty much everyone else. So its third annual “Trusted Brands” survey focused to some extent on Millennials—and found that they are even more brand conscious than other generations when it comes to trust. The Trusted Brands survey found that Millennials are more likely to engage with brands they trust. Millennials are identified as more likely to experiment with new brands and remember ads from trusted brands. They are highly responsive to brands that engage; 71% report they trust brands that value their contribution and feedback. There aren’t really any big surprises on the list. Southwest was the most trusted airline and Ford won for both passenger cars and SUV/crossover. McDonald’s was top’s for fast food, Kellogg’s for cold cereal and Tropicana for juice. Walmart was #1 for mass retailing, Purina for pet food and Tide for laundry detergent. The highly competitive wireless provider category was won by Verizon and Apple won as most trusted for mobile phones. Bank of America was the most trusted bank, State Farm, auto insurance, MetLife for life insurance and Fidelity for investments. CVS was the most trusted pharmacy and trusted products you might buy there include Nivea, NyQuil, Visine, Olay, Tylenol and Listerine—each winning for their respective brand categories. The survey results say gaining consumer loyalty is more vital than ever, with 72% of survey participants citing trust as important for purchasing decisions, an increase from 69% in 2016. More than 5,500 American’s were surveyed.
KAGAN: Q1 SUBSCRIBER NUMBERS WERE DOWN Traditional multichannel defections picked up speed in the first quarter with an estimated loss of 802,000 subscriptions, according to Kagan, a group within S&P Global Market Intelligence. The 0.8% decline in a single quarter occurred in the historically strong first three months of the year.The impact of new streaming options suggests an important component of the loss comes from a shift in platforms within the familiar subscription construct rather than outright cord cutting. The estimated total traditional multichannel subscriptions fell to 97.0 million in the first quarter. Adding estimated subscribers from virtual services including Sling TV, DirecTV Now and Playstation Vue, lifts the combined total subscriptions to a package of live linear channels and on-demand content to 99.2 million.
ADVERTISER NEWS In today’s very tough climate for brick-and-mortar retailers, even managing to show positive same-store sales may not be enough for chains to be optimistic. As we reported, Dick’s did show a gain of 2.4% for the quarter that ended on 4/29, but even with that positive it’s cutting back on expansion plans. The Wall Street Journal reports the
chain will open 15-20 new stores in 2018 while it waits for real estate prices to come down and possibly as few as 5-10 in 2019. Both are big drops from the 43 that had been planned from this year……Target joins many other retailers with disappointing quarterly results; comparable store sales are down 1.3%, hurt by a 0.8% drop in the number of transactions and a 0.6% decline in the average transaction amount. Comparable digital channel sales were up 22%, but that was not enough to make the overall picture look good
and the CEO says Target “face(s) multiple headwinds in the current landscape”……Big changes are coming for some West Coast Coke bottling plants: Illinois-based Reyes Holding LLC will take over for a Coca-Cola company-owned operation with territory in California and Nevada including L.A., San Francisco, San Diego and Las Vegas. Another Reyes subsidiary already handles Coke bottling in six Midwestern states including the Chicago, Detroit, Minneapolis and Milwaukee markets……Urban Outfitters blended same-stores sales fell by 3.1% despite a gain of 1.5% at the Free People banner. That was dragged down however by a 3.1% decline at the namesake chain and a 4.4% fall at Anthropologie……Convenience Store News says Iowa-based Yesway intends to acquire, improve and rebrand 500 convenience stores in the next several years, and is specifically targeting Texas, Oklahoma, Arkansas and Missouri as key areas for that expansion…… With prescription drugs still a major TV advertiser category, Johnson & Johnson says it, along with subsidiary Janssen Pharmaceutical Company plans to file for approval for 10 “potential blockbusters” between this year and 2021. It also has more than 50 line extensions coming in the same time frame...(Continued on page 3)
Apply Today | https://jobs.comcast.comkeyword “Spotlight”EOE
The new Comcast Spotlight is here.
Are you a sales leader that seeks excitement and the chance to sell across all screens? If so, we should connect.
Plus many more across all levels
Vice President of Ad Sales, AutomotiveDetroit, MI
Regional Director of Sales, AutomotiveBethesda, MD | Detroit, MI | Miramar, FL
Local Director of SalesQuincy/Boston, MA
Regional Sales ManagerAtlanta, GA
Featured Openings
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WHAT’S DRIVING DIGITAL AD GROWTH? We wrote earlier this week of Brian Wieser’s view that double-digit percentage growth for digital advertising is being primarily driven by new advertisers with businesses built around digital media, rather than traditional brands. The Pivotal Research Group analyst provide some examples of how businesses operating in digital environments may spend a higher percentage of their sales on advertising relative to offline competitors. “During 2016, Amazon spent 4% of its revenue on paid advertising, while retailers such as Kroger and Home Depot spent only 1%; Target and Best Buy spent 2%.
Although the comparable figure for Kohl’s and JC Penney was closer to 6%, our guess is that e-commerce-based retail probably has higher advertising intensity per dollar of revenue, which undoubtedly benefits digital media owners disproportionately,” Wieser explained. “Similarly, we can guess that niche manufacturers who sell their wares primarily via e-commerce are also more likely to spend a higher percentage of revenue on paid advertising, if only because they lack efficiencies that larger
brands who afford TV may experience in using mass media.” To the extent that digital-centric advertisers with a higher intensity of spending account for a growing share of the overall ad market, Wieser says total ad spending may grow a bit more than he had been expecting. Note that growth in Q1 was estimated at 4%, virtually all from digital. But the analyst is expecting tepid growth—if any—in the years ahead for traditional media.
SHOULD COLLEGES ADVERTISE?Some markets do receive advertising from colleges look-ing for students, and perhaps more of them should be utilizing TV in more markets. The number of students is declining and undergraduate enrollment was just 16.3 mil-lion last fall (1.9% less in just one year), which The Wall Street Journal comments “leave(s) schools to battle to lock in each admitted applicant.” While financial aid is nothing new, the paper notes schools have been forced to offer deeper tuition discounts to lure more students and boost revenue, but it appears that strategy hasn’t been success-ful. Some have lowered their “sticker prices” and along with larger discounts via financial aid, the National As-sociation of College and University Business Officers fears further declines in net tuition revenue “may limit the institutions’ ability to fulfill their educational and public ser-vice missions.”
ACCOUNT ACTIONS MediaPost reports that gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom’s OMD and WPP’s MEC as its agencies. OMD will continue to handle the North American portion of the assignment and MEC retains the business outside of North America. The firm spent around $102 million on measured media in the U.S. last year according to Kantar Media.
Thursday, May 18, 2017
CABLENET CHATTER Turner’s TBS network announced they have given a greenlight to Miracle Workers, a workplace comedy set in Heaven starring Daniel Radcliffe and Owen Wilson, with Lorne Michaels as executive producer. In addition, TBS has a new animated series called Close Enough from Regular Show creator J.G. Quintel, an update of the classic game show The Joker’s Wide, hosted by Snoop Dogg, along with a new untitled series from the comedy trio The Dress Up Gang. The network has closed a four-year deal with Conan O’Brien’s Team Coco to keep Conan on TBS through 2022. Super Deluxe will have its own 90-minute interactive, alternative late-night block on TBS, and Cedric the Entertainer, Taylor Mosby and Dante Hoagland have been cast in the new comedy starring Tracy Morgan called The Last O.G. Over at TNT, series orders were awarded to Michael Moore Live from the Apocalypse and Who Run the World from Sarah Jessica Parker, Morgan Spurlock and Refinery29. The network has ordered a pilot titled Highland, a scripted drama with actress-comedian Margaret Cho, and Daveed Diggs will star in the network’s drama pilot Snowpiercer……Former Fox News Channel host Bill O’Reilly has announced he will have a weekly spot on Glenn Beck’s radio show. O’Reilly calls Beck “a good friend” and says the two have a “lively” rapport. O’Reilly was fired from FNC last month amid accusations of sexual harassment that O’Reilly has denied……Cameron Scoggins (Z, Shades of Blue) has been promoted to a series regular on CMT’s Nashville. Scoggins had a recurring role in season five as a young Silicon Valley billionaire. In addition, newcomer Odessa Adlon will join the cast in a recurring role at Liv, a teen who lives on streets with a loose collection of other runaways. The second half of Nashville returns to CMT on Thursday, June 1st at 9 PM (ET)……Oxygen will premiere two new series this week. It Takes a Killer will air on Friday nights at 11 PM (ET) and Snapped will debut on Sunday, May 21st at 6 PM (ET)……Both CNN and sister network HLN are adding original documentary programming to their lineups for 2018. CNN said it will add five series including Detroit 1963: Once in a Great City (working title), 1968: The Year that Changed America (working title), American Heiress: The Patty Hearst Story, Kennedy’s: An American Dynasty (working title) and Pope (working title). HLN will develop a five-part series called Unmasking a Killer that will take viewers inside the investigation of The Golden State Killer – a man believed to be the most prolific uncaught rapist and serial killer in the nation……Kimberly Guilfoyle of Fox News has told an interviewer that she has been talking to the White House about becoming press secretary or taking another role in the administration. She made the remarks in an interview with Bay Area News Group. Sean Spicer has been in the position of press secretary, but there have been reports that President Donald Trump is looking to overhaul his press team. Guilfoyle is one of the co-hosts of FNC’s talk show The Five and is the ex-wife of California Lt. Governor Gavin Newsom.
Seth Meyers
A 101-year-old man recently became the oldest person to sky dive. At least that’s
the explanation coming from United Airlines.
