Millennial Media - Q2 2013 Mobile Mix Report

7/29/2019 Millennial Media - Q2 2013 Mobile Mix Report

1/6#Lhao`bLox

Y1 1>94


2/6

Mbvodb & Ligufidturbr Miti

lo``bggoi` lbmois

] C B L H A O @ B M B V O D B O G M B S

Y1 1>94

9

1

4

=

2

6

;

3

?

9>

99

91

94

9=

92

Ipp`b

Tilsugk

AìdeAbrry

@K

C]D

Lhthrhì

Ilizhg

Gheoi

ThgyBrodsshg

CRI[BO

Z]B

Isus

Thgy

Eyhdbri

îgtbdc

4?.41%

16.94%

6.;6%

=.2>%

4.?=%

4.=6%

1.>6%

9.==%

9.=9%

9.49%

9.11%

>.31%

>.63%

>.2?%

>.=9%

QIGE LIGRFID]RQBQT Y1 1>94 MBVODBT Y1 1>94QIGE ]_^B HT

9

1

4

=

2

6

;

3

?

9>

99

91

94

9=

92

96

9;

93

9?

1>

Ipp`b o chgb

Tilsugk Kiìxy T

Ipp`b o im

Ipp`b o hm ]hudc

AìdeAbrry Durvb

Tilsugk Kiìxy ]ia

Tilsugk Kiìxy Ghtb

Ilizhg Eogm`b Forb

@K Hptolus

Tilsugk Kiìxy 2

AìdeAbrry Ah`m

Lhthrhì Mrhom QIZQ

Tilsugk Kiìxy Idb

AìdeAbrry ]hrdc

C]D Bvh

Tilsugk [otcog

AìdeAbrry Ah`m ]hudc

Tilsugk Kiìxy _

@K Lhtohg

Khhk`b Gbxus ;

11.12%

?.39%

?.43%

;.6>%

4.6>%

1.;3%

1.=3%

1.>6%

9.3;%

9.;1%

9.93%

9.9>%

>.?3%

>.?1%

>.;3%

>.63%

>.66%

>.62%

>.2;%

>.21%

Tlirtpchgb

Tlirtpchgb

]ia`bt

Dhggbdtbm Mbvodb

Tlirtpchgb

]ia`bt

Tlirtpchgb

]ia`bt

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

Tlirtpchgb

]ia`bt

oHT

Igmrhom

oHT

oHT

AìdeAbrry

Igmrhom

Igmrhom

Igmrhom

Igmrhom

Igmrhom

AìdeAbrry

Igmrhom

Igmrhom

AìdeAbrry

Igmrhom

Igmrhom

AìdeAbrry

Igmrhom

Igmrhom

Igmrhom

Thurdb: Lo``bggoi` Lbmoi, Y1 1>94.


]hp 92 Ligufidturbrs (i`` mbvodbs)Qigebm ay OlprbssohgsDCIQ] I

]hp 1> MbvodbsQigebm ay OlprbssohgsDCIQ] A

Vosot www.lo``bggoi`lbmoi.dhl/lhao`b-ogtb`òkbgdb/lhao`b-loxth sokg up

Qbphrt DcigkbOg pist Lhao b Lox rbphrts, wb civb rbphrtbm tcb ]hp 1> Lhao b^chgbs hg hur pìtfhrl, wcodc ogdùmbm slirtpchgbs igm fbiturbpchgbs. Khogk fhrwirm, i rigeogk hf tcb ]hp 1> Mbvodbs hg hur

pìtfhrl wo ` ab rbphrtbm ogstbim. ]cos wo ` ogdùmb slirtpchgbs,fbiturb pchgbs, tia`bts, igm htcbr dhggbdtbm mbvodbs og hrmbr thlhrb idduritb`y rbfibdt tcb bvh`vogk lhao b mbvodb ìgmsdipb.

Ipp`b hg ]hpIpp`b rbliogbm tcb ligufidturbr wotc tcb ìrkbst scirb hfolprbssohgs hg hur pìtfhrl, krhwogk th 4?% hf tcb thti` og Y1(Dcirt I). Ipp`b i`sh cim tcrbb hf tcb thp fhur mbvodbs hg hurpìtfhrl, bidc frhl i mobrbgt mbvodb ditbkhry (Dcirt A).

Tilsugk TtrhgkTilsugk dhgtogubm th sbb tcb sbdhgm irkbst scirb hf olprbssohgshg hur pìtfhrl, krhwogk th 16% tcos quirtbr (Dcirt I). Tilsugkcim sbvbg hf tcb ]hp 1> Mbvodbs hg hur pìtfhrl og Y1 (Dcirt A),

fub`bm ay tcb k`hai``y phpuìr Kiìxy @ogb. ]cb Tilsugk KiìxyGhtb dhgtogubm th kiog dhgsulbr imhptohg, igm krbw ==% thiddhugt fhr 1.2% hf thti` pìtfhrl olprbssohgs tcos quirtbr.

Ilizhg TtbimyIlizhg siw tcb sbvbgtc irkbst scirb hf olprbssohgs hg hurpìtfhrl og Y1 (Dcirt I), liogtiogogk ots phsotohg frhl Y9.Olprbssohgs frhl i`` vbrsohgs hf tcb Ilizhg Eogm`b Forb wbrb tcbbokctc ìrkbst hg hur pìtfhrl (Dcirt A).

Iddhrmogk th i gbw stumy ay bLirebtbr, tcos ybir wo ` ab tcb rsttolb tcit R.T. imu`ts spbgm lhrb tolb wotc mokoti` hgògb igm lhao bprhpbrtobs tcig ]V. Hgògb lbmoi dhgsulptohg wis sòkct`y mhwgfrhl 1>9>, wco b lhao b krbw i`lhst 2>>%, wotc pbhp`b spbgmogki`lhst twh churs lhrb hg lhao b.

Ivbrikb ]olb Tpbgt pbr Miy wotc LijhrLbmoi ay RT Imu`tsOg Churs & Logutbs

]V

Qimoh

^rogtHgògb

Lhao`b

=:1=

9:46

>:2>1:11

>:1=

=:49

9:16

>:411:9?

1:9?

4%

-9>%

-46%-1%

=33%

1>9> 1>94 Krhwtc

QBKOHGI@ T^H]@OKC]:

GHQ]C ILBQODI

Thurdb: bLirebtbr, Ju`y 1>94.


3/6

Mbvodb & HT Lox

lo``bggoi` lbmois



Bvh`vogk Mbvodb Lox

Tlirtpchgbs iddhugtbm fhr ;>% hf thti` pìtfhrl olprbssohgsog Y1 1>94 (Dcirt D), rbliogogk stbimy frhl Y9. [co b tcbpbrdbgtikb hf slirtpchgb olprbssohgs cis dcigkbm frhl tcbsilb quirtbr i ybir ikh (Dcirt M), tcb vhùlb hf thti`slirtpchgb olprbssohgs dhgtogubs th ogdrbisb. ]cos dcigkb ogtcb lox hf mbvodb olprbssohgs hg hur pìtfhrl rbfibdts tcb scoftsog dhgsulbr imhptohg igm usb hf lhao b mbvodbs.

]ia`bt KrhwtcOlprbssohgs frhl ghg-pchgb dhggbdtbm mbvodbs krbw soxpbrdbgtikb phogts frhl tcb silb quirtbr i ybir ikh th iddhugtfhr 12% hf thti` pìtfhrl olprbssohgs og Y1 (Dcirt D), rbliogogkstbimy frhl Y9. Is tcb gbw ost hf tcb ]hp 1> Hvbri`` Mbvodbs hghur pìtfhrl (Dcirt A) schws, ghg-pchgb dhggbdtbm mbvodbs

sudc is tia`bts, b-rbimbrs, igm kilogk mbvodbs civb krhwg, igmdig rbidc i mobrbgt sbt hf lhao b usbrs.

HT Lox DrugdcIgmrhom rbliogbm tcb ìrkbst hpbritogk systbl hg hur pìtfhrl,krhwogk vb pbrdbgtikb phogts ybir-hvbr-ybir th iddhugt fhr29% hf tcb thti` pìtfhrl (Dcirts B & F). oHT krbw bokctpbrdbgtikb phogts ybir-hvbr-ybir th iddhugt fhr =1% hf hur thti`pìtfhrl olprbssohgs og Y1 (Dcirts B & F). Igmrhom igm oHT ghwiddhugt fhr ?4% hf thti` pìtfhrl olprbssohgs, i lox tcit rbfibdtslirebt trbgms hg mbvodb si`bs.

Mbvodb LoxQigebm ay Olprbssohgs

DCIQ] D DCIQ] M

;>%

12%

2%

;=%

9?%

Thurdb: Lo``bggoi` Lbmoi, Y1 1>94 / Y1 1>91.

Tlirtpchgbs

Ghg-^chgb Dhggbdtbm Mbvodbs

Fbiturb ^chgbs

Y1 1>94 Y1 1>91

HT LoxQigebm ay Olprbssohgs

DCIQ] B DCIQ] F

29%

;%;%

=1%

9%=%

=6%

92%

4=%

Thurdb: Lo``bggoi` Lbmoi, Y1 1>94 / Y1 1>91.

Igmrhom

oHT

AìdeAbrry HT

[ogmhws

Tylaoig

Y1 1>94 Y1 1>9

Y1 1>94

=1% =9%

49% 93%

Y1 1>94 Y9 1>94

I^^@B I^^@B

TILTRGK TILTRGK

]hp Ligufidturbrs

QBKOHGI@ T^H]@OKC]:

BLBI

Thurdb: Lo``bggoi` Lbmoi, Y9 & Y1 1>94.

Tilsugk siw aok krhwtc quirtbr-hvbr-quirtbr hg hur pìtfhrl ogtcb BLBI rbkohg. Olprbssohgs frhl Tilsugk mbvodbs krbw tcortbbgpbrdbgtikb phogts th abdhlb tcb sbdhgm ìrkbst ligufidturbr hghur pìtfhrl og tcb rbkohg.


4/6

Thurdb: Lo``bggoi` Lbmoi, Y1 1>91 & Y1 1>94.

QBKOHGI@ T^H]@OKC]:

ITOIÎDOFOD

lo``bggoi` lbmois



Mbvodb & HT Lox

1%4%

6>%4=%

2%1%

6=%14%

;%

IgmrhomoHT

AìdeAbrry HT

Tylaoig

[ogmhws

]ia bt HT Lox ay MbvodbQigebm ay OlprbssohgsDCIQ] C


oHT ]ia`bts Tto` hg ]hpHf tcb tia`bt olprbssohgs hg hur pìtfhrl og Y1, 22% wbrbfrhl oHT tia`bts, ogdùmogk i`` vbrsohgs hf tcb Ipp`b o imigm o im logo (Dcirt C). Hg hur pìtfhrl, hvbr 3>% hf i``

Ipp`b tia`bts irb ruggogk oHT 6.9.

Igmrhom Movbrsoty==% hf tcb tia`bt olprbssohgs hg hur pìtfhrl wbrb frhlIgmrhom tia`bts (Dcirt C), wcodc siw olprbssohgs frhl imovbrsb lox hf ligufidturbrs. ]cb Tilsugk Kiìxy ]ia cisblbrkbm is tcb ìrkbst Igmrhom tia`bt hg hur pìtfhrl,wcodc siw 4;% hf tcb Igmrhom tia`bt olprbssohgs hg hurpìtfhrl og Y1, up frhl 42% og Y9.

Khhk`b Gbxus ;Is schwg og Dcirt C, tcb Khhk`b Gbxus ; siw tcb fhurtcìrkbst ilhugt hf tia`bt olprbssohgs hg hur pìtfhrl, igmwis tcb tcorm ìrkbst Igmrhom tia`bt (Dcirt C). [co b tcb

Khhk`b Gbxus ; (;-ogdc sdrbbg) os i thp tia`bt hg hurpìtfhrl, olprbssohgs frhl tcb irkbr Khhk`b Gbxus 9>(9>-ogdc sdrbbg) krbw 29% quirtbr-hvbr-quirtbr.

Igmrhom

oHT

AìdeAbrry HT

Tilsugk Kiìxy ]ia

Ilizhg Eogm`b Forb

Khhk`b Gbxus ;

Isus ]rigsfhrlbr im

I`` Htcbrs

==%

22%

9%

4%

12%

13%

;%

4;%

]cb HT Lox siw i aok scoft og tcb Isoi- idod rbkohg ybir-hvbr-ybir.Og Y1 1>94, Igmrhom limb up 6>% hf tcb IÎD olprbssohgs hg hurpìtfhrl, mhwg frhl 6=% i ybir ikh. oHT kiogbm frhl tcos, krhwogkgogb pbrdbgtikb phogts ybir-hvbr-ybir th iddhugt fhr 4=% hf IÎDpìtfhrl olprbssohgs.

Y1 1>94

IÎD Qbkohg: HT LoxQigebm ay Olprbssohgs

Y1 1>94 Y1 1>91


5/6

9

1

4

=

2

6

;

3

?

9>

9

1

4

=

2

6

;

3

9>

GQ

DI]BKHQOBT

Kilbs

Lusod & Bgtbrtioglbgt

Dhllugoditohgs

Lhao b Thdoi Lbmoi

rhmudtovoty & ]hh`s

Gbws

Ahhes & Qbfbrbgdb

Mitogk

[bitcbr

Tchppogk & Qbtio

]hp 9> Ipp oditohg DitbkhrobsQigebm ay OlprbssohgsDCIQ] O

Y9 1>94Y1 1>94

Thurdb: Lo``bggoi` Lbmoi, Y1 1>94 & Y9 1>94.

Dhllugoditohgs Ditbkhry LoxQigebm ay OlprbssohgsDCIQ] J


43%

44%

9?%

?%

]bxt Lbssikogk

Di`` & ]bxt

Vombh Dhllugoditohgs

Ogstigt Lbssikogk

Vhodb

9%

lo``bggoi` lbmois



Lhao`b Mbvb`hpbr ]rbgms

Ttrhgk ]hp Bokct]cb thp bokct ipp oditohg ditbkhrobs hg hur pìtfhrlrbliogbm tcb silb quirtbr-hvbr-quirtbr (Dcirt O). ]cbsbditbkhrobs ogdùmb shlb hf tcb lhst phpuìr ipps og tcbipp sthrbs, wcodc cb`p tcbsb ditbkhrobs rbliogdhgsostbgt`y phpuìr wotc lhao b usbrs.

Dhgstigt DhllugoditohgDhllugoditohg ipps wbrb tcb tcorm ìrkbst ditbkhry hghur pìtfhrl og Y1 (Dcirt O). ]cbsb ippòditohgs civbkiogbm og phpuìroty is dhgsulbrs usb dhllugoditohgippòditohgs th gm i`tbrgitovb lbtchms hf tbxtogk, di`ògk,igm lbssikogk hutsomb hf gbtwhre dirrobr hptohgs. Isschwg og tcb arbiehut hf dhllugoditohgs ipps hg hurpìtfhrl (Dcirt J), lhao b usbrs irb lhst hftbg `hheogk fhri`tbrgitovb wiys th sbgm igm rbdbovb tbxt lbssikbs.Dhllugoditohgs ipps liogtiog bgkikbm lhao b usbrstcrhukchut tcb sullbr igm sdchh`-ybir.

Tchppogk & Qbtio Lieb ]hp ]bgOg Y1, Tchppogk & Qbtio ipps wbrb i ]hp 9> IppòditohgDitbkhry fhr tcb rst tolb hg hur pìtfhrl (Dcirt O). ]cosditbkhry ogdùmbs ipps tcit cb`p lieb schppogk bisobr,sudc is YQ dhmb rbimbrs, schppogk osts, prodb dhlpiroshgthh`s, igm arigmbm ippòditohgs fhr hgògb igm lhao brbtio brs. Fhr lhrb ogfhrlitohg hg chw rbtio imvbrtosbrsirb `bvbrikogk lhao b, sbb tcb di``hut hg tcb Lhao b Ogtb`Tbrobs: Qbtio rbphrt.

Y1 1>94

Lhao b dhgsulbrs irb abdhlogkogdrbisogk`y dhlfhrtia`b wotc schppogkigm spbgmogk hg tcbor lhao b mbvodbs.Og Lo `bggoi` Lbmois rbdbgt`y-rb`bisbmLhao b Ogtb` Tbrobs: Qbtio rbphrt, gmogksschw tcit dhgsulbrs irb usogk tcbormbvodbs th:

Qbsbirdc khhms igm sbrvodbsivioìa`b it bidc rbtio`br

Fogm sthrb hditohgs

Tbirdc fhr rbtio` prhlhtohgs

]cos kuomb os mbsokgbm th cb`p rbtio lirebtbrs ogdùmogk ahtctrimotohgi` arode igm lhrtir igm sh`b`y hgògb rbtio brs mosdhvbr ogsokctsogth: wch tcb lhao b rbtio dhgsulbrs irb, chw tcby irb usogk tcbormbvodbs, igm abst pridtodbs fhr rbtio arigms th rbidc igm bgkikbdhgsulbrs.

]h mhwg him tcb frbb kuomb vosot:www.lo``bggoi`lbmoi.dhl/lhao`b-ogtb`òkbgdb/lhao`b-ogtb`-sbrob

LHAO@B OG]B@ TBQOBT:QB]IO@GH[ IVIO@IA@B


6/6

lo``bggoi` lbmois



Iahut Lo``bggoi` Lbmoi

Lo``bggoi` Lbmoi os tcb `bimogk ogmbpbgmbgt lhao`b imvbrtosogk igm miti pìtfhrl. Hur tbdcgh`hky, thh`s igmsbrvodbs cb`p ipp mbvb`hpbrs igm lhao`b wbasotb puaòscbrs lixolozb tcbor imvbrtosogk rbvbgub, idquorb usbrs igm

kiog iumobgdb ogsokcts. Hur pìtfhrl i`sh bgia`bs us th hbr imvbrtosbrs phwbrfu` Lhao`b Iumobgdb Thùtohgs (LIT)

tcit utoòzb hur sokgodigt sdi`b, shpcostoditbm tirkbtogk igm ugoqub`y bgkikogk drbitovb dipiaoòtobs th mbòvbr

lbigogkfu` rbsu`ts.

Iahut Lo``bggoi` Lbmois Lhao`b Lox

Lo``bggoi` Lbmois Lhao`b Lox rbphrts eby imvbrtosogk trbgms wotc i fhdus hg lhao`b ligufidturbrs, mbvodbs,

hpbritogk systbls, dhggbdtbm mbvodbs igm lhrb. Lo``bggoi` Lbmois Lhao`b Lox os og dhlp`blbgt th tcb

Tdhrbdirm fhr Lhao`b Imvbrtosogk Qbidc igm ]irkbtogk (T.L.I.Q.].) rbphrt, wcodc mbòvbrs lhgtc`y ogsokcts hg

imvbrtosogk pbrfhrligdb igm bgkikblbgt. Ahtc rbphrts irb aisbm hg idtui` dilpiokg igm pìtfhrl miti frhl

Lo``bggoi` Lbmoi. Is tcb `bimogk ogmbpbgmbgt lhao`b imvbrtosogk igm miti pìtfhrl, wb irb dipia`b hf rbphrtogk

igm igi`yzogk miti dh``bdtbm hvbr tbgs hf ao`òhgs hf lhgtc`y im rbqubsts. B`bvitogk igm mrovogk tcb wch`b lhao`b

bdhsystbl fhrwirm os dbgtri` th hur dhlpigy lossohg.

Fhr qubstohgs iahut tcb miti og tcos rbphrt, hr fhr rbdhllbgmitohgs fhr futurb rbphrts,

p`bisb dhgtidt us it rbsbirdcNlo``bggoi`lbmoi.dhl.

1>94 Lo``bggoi` Lbmoi, Ogd. I`` rokcts rbsbrvbm. I`` prhmudt gilbs igm olikbs irb trimblires hr rbkostbrbm trimblires hf tcbor rbspbdtovb hwgbrs.

Y1 1>94

Millennial Media - Q2 2013 Mobile Mix Report

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Transcript of Millennial Media - Q2 2013 Mobile Mix Report