Milind KHAMKAR Sr. Director Information Solutions

India & South Asia

Sanofi India Limited

The Problem Statement

1. You are transferred to a new location or on a public holiday you or your

family member needs an emergency healthcare. What will you do?

2. You are on vacation with family, travelling to some unknown location and

you need an emergency healthcare attention . What will you do?

3. You are looking for a second opinion for your ailment. What will you do?

To address one of the fundamental unmet healthcare need of the

society with the support of deep and diversely spread & well

established technology platform from trusted sources. ‘Find & Reach the HCP’

The SolutionW

hat w

ill y

ou d

o ? … Go to a neighbor

… Call a friend / colleague

… Contact family doctor

… Go to nearest pharmacy

… Google it

Call a

TOLL FREE

service

‘FIND &

REACH

the

HCP’

1-800-120-HCP

The Constraints1. HCP database with basic contact information

2. HCP consent to ensure compliance with regulations and law of

the land

3. Geographical coverage of HCP database and TOLL FREE service

4. Up to date maintenance and management of records

5. Accessibility and inter-operator ability of the TOLL FREE number

6. Call volume management

7. Setting right expectations of all stakeholders

Implementation Steps

BUILD• Robust Infra.• HCP database• HCP consent • TOLL FREE #• Back office

PUBLISH• Awareness • Engagement• Value

proposition

SUSTAIN• Accessibility• Uninterrupted

Service • Scalability

Technologies Used1. Robust and High capacity Infrastructure – Connect,

Compute and Storage

2. Scalable Database to take care of Volume and

Velocity

3. Discovery, query management and search tool

4. Document management

5. TOLL FREE service

TELCO - Increase in numbers of calls and callers

HCP – Increase footfall and streamlined appointment process

Consumer – find and reach the HCP with easy appointment process

Robust and up to date HCP database for Healthcare ecosystem

Outcomes

Thank you