MiladyCatalog2011(Web)

Milady’s Best-SellingCosmetology Textbook

Gets a Facelift

New Edition!

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Nail Technology

Salon & Spa Business

Esthetics

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www.milady.cengage.com

T he #1 Textbook for Cosmetology EducationCatherine M. Frangie, Alisha Rimando Botero, Colleen Hennessey, Dr. Mark Lees, Bonnie Sanford, Frank Shipman, and Victoria Wurdinger

Editorial Contributors: John Halal, Randy Fermin, Jim McConnell, Janet McCormick, Vicki Peters, and Douglas Schoon

Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations.

Building upon the strong pedagogical features of previous editions, this Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner’s interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention.

This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals.

Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition.

The Milady Standard Cosmetology 2012 is the basis for your students’ success during their education and will continue to be a valuable resource as they progress through their careers.

Milady’s Standard Cosmetology, 2012

©20121,152 pages8.5"x11"

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Opportunities.2. Life Skills.3. Your Professional Image.4. Communicating for Success.

PART II: GENERAL SCIENCES.5. Infection Control: Principles

and Practices.6. General Anatomy and

Physiology.7. Skin Structure, Growth and

Nutrition.8. Skin Disorders and Diseases.9. Nail Structure and Growth.10. Nail Disorders and Diseases.11. Properties of the Hair and

Scalp.12. Basics of Chemistry.13. Basics of Electricity.

PART III: HAIR CARE.14. Principles of Hair Design.15. Scalp Care, Shampooing

and Conditioning.16. Haircutting.17. Hairstyling.18. Braiding and Braid

Extensions.19. Wigs and Hair Additions.20. Chemical Texture Services.21. Haircoloring.

PART IV: SKIN CARE.22. Hair Removal.23. Facials.24. Facial Makeup.

PART V: NAIL CARE.25. Manicuring.26. Pedicuring.27. Nail Tips and Wraps.28. Monomer Liquid and

Polymer Powder Nail Enhancements.

29. UV Gels.

PART VI: BUSINESS SKILLS.30. Seeking Employment.31. On the Job.32. The Salon Business.

new to thisedition• Procedures have been placed at

the end of each chapter to avoid interruption of the main content.

• Ten left-handed procedures provide a visual aid for left-handed students.

• Information on Infection Control has been updated. Information on cleaning, disinfecting, sterilization, theory and methods of infection control are emphasized to reinforce the importance of this topic.

• The book has been completely redesigned to present visual excitement, interesting and new graphics, and more than 750 new photos and illustrations.

key features• The book is logically laid out with

content from chapter to chapter building upon itself.

• Presents information students need for licensure in a cohesive and streamlined manner.

• Extensive coverage of the science behind cosmetology including Anatomy and Physiology, Chemistry and Electricity.

• The book was extensively reviewed by schools, instructors, and subject matter experts to provide accuracy and new material.

• Each chapter contains sidebar content that informs and guides the student by using anecdotal as well as real-life information.

• Review questions and glossaries in each chapter help students retain knowledge and study efficiently.

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Theory WorkbookContains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

ISBN-10: 1-4390-5923-3 | ISBN-13: 978-1-4390-5923-4 [Previous ISBN-10: 1-4180-4941-7 | ISBN-13: 978-1-4180-4941-6]

Spanish Edition ISBN-10: 1-4390-5910-1 | ISBN-13: 978-1-4390-5910-4 [Previous ISBN-10: 1-4180-4953-0 | ISBN-13: 978-1-4180-4953-9]

Practical WorkbookContains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.



Exam ReviewThe Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.



HaircuttingThis resource showcases 28 cuts and styles in addition to the textbook: 17 women’s and 11 men’s. Each cut and style is provided in step-by-step accuracy.



Hair Coloring and Chemical Texture ServicesThis resource showcases an additional 10 different texturing and 9 different coloring procedures. Each procedure is provided in step-by-step accuracy.



for the student...

Study Guide: The Essential CompanionThis full-color resource helps students recognize, understand and retain key concepts while minimizing assistance from the educator.



Situational ProblemsThis resource offers a unique chance for students to test the knowledge using scenario based questions. The supplement tests students’ critical thinking skills as they read specific situations and answer questions on the most appropriate way to approach and resolve conflicts.



Student CDThis resource includes over 100 helpful video clips, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. The games section creates an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with over 800 terms from the textbook.

ISBN-10: 1-4390-5919-5 | ISBN-13: 978-1-4390-5919-7 [Previous ISBN-10: 1-4180-4945-X | ISBN-13: 978-1-4180-4945-4]

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1. The Client Consultation.2. Infection Control: Principles and Practice.3. General Anatomy and Physiology.4. Properties of the Hair and Scalp.5. Basics of Chemistry.6. Principles of Hair Design.7. Scalp Care, Shampooing, and Conditioning.8. Haircutting.9. Hairstyling.10. Chemical Texture Services.11. Haircoloring.12. Disinfecting Non-Electrical Tools and Implements.13. Proper Hand Washing.14. Handling an Exposure Incident.15. Scalp Massage.16. Basic Shampooing and Conditioning.17. Blunt Haircut.18. Graduated Haircut.19. Uniform layer Haircut.

20. Long Layered (180 Degree) Haircut.21. Men’s Basic Clipper Cut.22. Horizontal Finger Waving.23. Carved or Sculpted Curls.24. Blow-Drying Short, Layered Curly Hair.25. Blow-Drying Straight or Wavy Hair.26. Thermal Waving.27. Single Braids with Extensions.28. Basic Cornrows.29. Basic Perm Wrap and Processing

(with Test Curl).30. Double Rod (Piggyback) Technique.31. Spiral Perm Technique.32. Applying Hydroxide Relaxer to Virgin Hair.33. Hydroxide Relaxer Retouch.34. Single Process Color on Virgin Hair.

(with Patch Test and Strand Test)35. Lightening Virgin Hair.36. Toner Application.37. Special Effects Haircoloring with Foil.

Topics &

Procedures

Covered:

Milady Standard Cosmetology:

DVD Series

The DVD Series for Milady Standard Cosmetology 2012 has been completely updated and revised to reflect the changes and trends of today. The five hours of content lead will lead your students through each aspect of their Cosmetology curriculum, from the theory and communication skills, through the step-by-step procedures that have set the Milady Standard Cosmetology apart from all others.

This three-DVD classroom set helps the educator to illustrate important points and steps which may be missed in the hands-on lesson. When integrated into your curriculum, this DVD Series can greatly increase student understanding of technique and form by giving the type of visual stimulation and reinforcement that would, in traditional instruction, be difficult to provide.

This DVD series includes audio in English with available Spanish subtitles.

ISBN-10: 1-4390-5897-0 | ISBN-13: 978-1-4390-5897-8

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Haircutting DVD SeriesThis DVD Series demonstrates the 28 cuts only (not styles) from the Haircutting Supplement within two DVDs. It contains English and Spanish voiceover, as well as subtitles in both languages.


Hair Coloring and Chemical Texture Services Instructor Resource on CDThis resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum.


Hair Coloring and Chemical Texture Services DVD SeriesThis DVD Series demonstrates the coloring and chemical texturing services from the Haircoloring and Chemical Texture Services Supplement. It contains English and Spanish voiceover, as well as subtitles in both languages.


OPTION 1NEW METRIC VERSION BUNDLEMilady Standard Textbook of Cosmetology with metric measurements used

Hard cover with Exam Review

ISBN-13: 978-1133164420

OPTION 2REGULAR VERSION BUNDLEMilady Standard Textbook of Cosmetology with imperial measurements used

Hard cover with Exam Review

ISBN-13: 978-1133023951

Milady’s Skin Care and Cosmetic Ingredients Dictionary, 3rd Edition328 pp., 6” x 9”, Softcover, ©2010 ISBN-10: 1-4354-8020-1 ISBN-13: 978-1-4354-8020-9

Milady’s Student Reference for Anatomy & Physiology4-Color, 8 ½” x 11”, Spiral Bound, ©2005 ISBN-10: 1-4018-9747-9 ISBN-13: 978-1-4018-9747-5

ALSO AVAILABLE IN SPANISH! ISBN-10: 1-4018-9748-7 ISBN-13: 978-1-4018-9748-2

Also Available!

Course Management Guide (Print)This primary instructor resource for the Milady’s Standard Cosmetology contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find transition guides, correlation guides for other Milady’s Standard Cosmetology supplements, lesson plans, transparency masters, review tests with answer keys and a CD-ROM in the back of the binder containing answer keys to the Student Workbooks as well as the Study Guide.


Course Management Guide on CDContains each page of the printed Course Management Guide, as well as a computerized testbank with nearly 1,100 questions, covering every chapter of the text. Also included is an image library with over 1,500 images from the textbook to create handouts and presentations for the classroom.



DVD SeriesThis 5-hour series on 3 DVDs will enhance classroom learning and is essential for remedial work and individual learning. It provides complete coverage of the practical applications of the textbook.

See pages 12 – 13 for more details.


Demo ISBN-10: 1-4390-5888-1 | ISBN-13: 978-1-4390-5888-6 [Previous ISBN-10: 1-4018-6166-0 | ISBN-13: 978-1-4018-6166-7]

Instructor Support Slides on CDInstructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images from the text to capture the interest of the visual learner.


Spanish Edition ISBN-10: 1-4390-5886-5 | ISBN-13: 978-1-4390-5886-2

Interactive Games on CDThis CD-ROM is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows.


Student CD School | Network VersionContains all of the tools available in the Individual Student Version, as well as administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom. This version of the Student CD can be downloaded to multiple computers or loaded onto your school’s network server.


Haircutting Instructor Resource on CDThis resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum.


for the instructor...

Textbook Bundles...

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FEATURES and BENEFITS of each edition of theEDGE by milady:• The haircuts, hair color and makeup demonstrated in both editions of theEDGE are beautiful, wearable and easy to duplicate looks

for everyday people wanting to look extraordinary. • Broadcast-quality video on DVD showcases the Design Team “in action” on both editions in a documentary-style, “reality” format and

will have you and your students glued to the television to take in as much as possible…and will certainly leave you wanting more!• Each student resource component consists of full-color, step-by-step, laminated technical cards provided in durable binders that

also contain the corresponding DVD. • Each Instructor Resource CD/DVD contains PowerPoint slides, lesson plans, headshots and the corresponding DVD footage that

contains the necessary licensing for classroom viewing.• DVD has English and Spanish voiceover and subtitles for greater accessibility.

metroluxe editiontheEDGE by Milady: metroluxe edition takes the student on a journey of the creative process as our team collaborates from concept to realization. Styling and makeup application is a true art form and needs to be treated as such. For the beauty & wellness industry to grow and flourish we must share this passion with everyone. Experience the trials, tribulations and triumphs as our artists take the viewer step by step through the creative process and learn firsthand how to translate inspiration into a collection of current, wearable hair and makeup. This easy-to-use and innovative product is a must have for any student looking to join the ranks of this exciting industry and demonstrates how valuable their talent is, and when combined with mastered technique, the result is quite powerful…and inspirational.

Option #1Student Binder with 6 laminated technical cards & DVD, ©2009ISBN-10: 1-4354-2001-2 | ISBN-13: 978-1-4354-2001-4Note: Purchase one (1) copy for each student.

Instructor Resource on CD | DVD, ©2009ISBN-10: 1-4354-2005-5 | ISBN-13: 978-1-4354-2005-2Note: Purchase one (1) copy for program to be utilized by instructor(s).

Option #2Instructor Resource on CD | DVD, ©2009ISBN-10: 1-4354-2005-5 | ISBN-13: 978-1-4354-2005-2Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only.

muse editiontheEDGE by Milady: muse edition showcases the Milady design team as they meet three very different women with specific lifestyles, desires and requests that are uniquely their own. As hair and makeup designers, the canvas is the purpose whose purpose in visiting a professional is to look and feel great. The client is the lifeline to a successful business and approaching every client as their muse will fuel your students for an inspired and passionate career. In this edition we explore the art and science of the “Needs Assessment”, a consultation designed to assist the student in discovering the needs and desires of their client and collaborating on solutions for meeting those needs. The Needs Assessment is the first step to an exceptional service and is designed to create trust and rapport for a lasting relationship between the student and the client.

Option #1Student Binder with 6 laminated technical cards & DVD, ©2010ISBN-10: 1-4354-8181-X | ISBN-13: 978-1-4354-8181-7Note: Purchase one (1) copy for each student.

Instructor Resource on CD | DVD, ©2010ISBN-10: 1-4354-8183-6 | ISBN-13: 978-1-4354-8183-1Note: Purchase one (1) copy for program to be utilized by instructor(s).

Option #2Instructor Resource on CD | DVD, ©2010ISBN-10: 1-4354-8183-6 | ISBN-13: 978-1-4354-8183-1Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only.

Option #3theEDGE by milady: metroluxe edition Instructor Resource on CD/DVD + theEDGE by milady: muse edition Instructor Resource on CD/DVDPackage ISBN-10: 1-4354-3414-5 | ISBN -13: 978-1-4354-3414-1

John Halal

Hair Structure and Chemistry Simplified, fifth edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.

304 pp., 8” x 9 ¼”, Softcover, ©2009ISBN-10: 1-4283-3558-7 | ISBN-13: 978-1-4283-3558-5

key features• Section on emulsions and surfactants explains the dynamics of surface tension and

distinguishes between the hydrophobic and hydrophilic properties essential for all emulsions.

• Provides advanced information on multiple phase and micro emulsions (liposomes and nanospheres).

• Includes key information on the dangers of exposure to ultra-violet light and the explanation of sunscreens, SPF and the new FDA monograph, that details their use.

• Draws attention to the dangers of mixing different chemicals, even those that may seem completely safe.

• New information will help readers select the right product, from the flood of new products that were not available just a few short years ago.

• Includes new information on the importance of the hair’s ‘f-layer” that covers the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA).

• New information and photos detail hydrothermal and deep ovoidal cracks in the cuticle caused by thermal styling wet hair with hairdryers and hot irons.

Hair Structure and Chemistry Simplified, 5th Edition

contents1. Science and Cosmetology.2. The Structure of Life.3. Microbiology.4. The Structure of Skin.5. Understanding Skin Disease.6. The Growth and Structure of Hair.7. The Properties of Hair.8. General Chemistry.9. Advanced Chemistry.10. Shampoos, Conditioners, and Styling Aids.11. Color and Hair Lightening.12. Haircoloring.13. Permanent Waving.14. Chemical Hair Relaxers and Soft Curl

Permanents.15. Salon Health and Safety.

for the studentWorkbookHair Structure and Chemistry Simplified Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

ISBN-10: 1-4283-3561-7 | ISBN-13: 978-1-4283-3561-5

Exam ReviewA simple, powerful tool for the student, Hair Structure and Chemistry Simplified Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.

ISBN-10: 1-4283-3560-9 | ISBN-13: 978-1-4283-3560-8

for the instructorCourse Management Guide (Print)This instructor resource contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find detailed lesson plans, procedures for in-class experiments and a CD-ROM containing an image library with nearly 300 images for you to use in classroom presentations and handouts.

ISBN-10: 1-4283-3559-5 | ISBN-13: 978-1-4283-3559-2

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Milady

This 2-disc DVD series is a primary supplement to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics and Barbering. The perfection of soft skills is a vital factor for a professional to succeed. Mastering skills such as how to relate with clients, coworkers and managers, how to manage personal feelings and preferences at work and how to successfully make the transition from the school setting to the work environment are every bit as vital as knowing how to perform practical services. This product was designed to answer the salon owner’s complaints that while new cosmetologists they will employ may be technically sound; many lack the basic business, professional and communication skills necessary. This product is designed specifically for instructors to use as an education tool throughout the program, and students who want to view the material individually for a better understanding of what they will face when they enter into job market.

DVD, Running Time: Approx. 180 mins., ©2007ISBN-10: 1-4018-9940-4 | ISBN-13: 978-1-4018-9940-0

key features• Diverse characters are modern in their needs, attitudes and work styles so viewers

will easily relate to one or more of them.• A variety of relationships are explored within the salon culture from stylists and

clients to the interpersonal relationships of managers and coworkers.• Real-life scenarios connect with theoretical principles to help viewers retain the

concepts presented.• Excellent illustrations lead to a clearer understanding of key concepts.• Dialog that is clear, concise and true to life.• Contains English and Spanish voiceover and subtitles for greater accessibility.

Also Available ...............................................................................

Milady’s Soft Skills: Interpersonal Skills for the Beauty Industry DVD Series

contents1. Ethics. 2. Honesty. 3. Respect. 4. Etiquette. 5. Personal Appearance. 6. Hygiene. 7. Listening. 8. Professionalism. 9. Time Management. 10. Resume Preparation. 11. Interview Skills. 12. Personal Communications. 13. Effective Verbal & Non-Verbal

Communications. 14. Coworker Communications. 15. Manager Relations Communications. 16. Front-Desk Management. 17. Scheduling. 18. Communications with Unhappy Clients. 19. Communications with Difficult Clients. 20. Client Retention Strategies. 21. Marketing Strategies. 22. Retailing/Promotions. 23. Team Building.

The Art of African American Hair DesignPamela Berry

The Art of African American Hair Design is as exciting and as adventurous as the wide field of cosmetology. This full-color, spiral-bound, photography-rich manual allows the user to be creative in the styling process. Each chapter will teach students how to create a beautiful masterpiece, every time. By learning these concepts and techniques, they will be better equipped to create their own beautiful hair designs! Inside, they will learn French rolls, barrel curl, flat twist with waterfalls, basket weaves, silky lock dreads, and quick weaves.

72 pp., 8 ½” x 11”, Spiral Bound, ©2008 ISBN-10: 1-4196-0406-6 | ISBN-13: 978-1-4196-0406-5

contents1. Rolls. 2. Ponytails. 3. Twist, Coils, and Fingerwaves. 4. Thermal Styling. 5. Braiding and Extensions. 6. Weaving.

key features• Full-color, spiral bound resource that lays flat making it easy-to-use.• Hundreds of step-by-step photos show the student exactly what to do.• Twenty-two different styles, including silky locks and basket-weave.

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Joel Gerson

Milady’s Standard Esthetics: Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. This text is designed to deliver a complete overview of all the information necessary to introduce a newcomer to the world of professional skin care, including: human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals, and makeup. The material covers the History of and the Opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. This text also prepares the learner for management of business operations and successful retailing of products and services.

672 pp., 8 ½” x 11”, Hardcover, ©2009Textbook Bundled with Exam ReviewISBN-10: 1-4354-3359-9ISBN-13: 978-1-4354-3359-5

Spanish Edition ISBN-10: 1-4283-1902-6ISBN-13: 978-1-4283-1902-8

contentsPART I: Orientation.1. History and Career Opportunities in Esthetics.2. Your Professional Image.3. Communicating for Success.

PART II: General Sciences.4. Infection Control: Principles and Practice.5. General Anatomy and Physiology.6. Basics of Chemistry.7. Basics of Electricity.8. Basics of Nutrition.

PART III: Skin Sciences.9. Physiology and Histology of the Skin.10. Disorders and Diseases of the Skin.11. Skin Analysis.12. Skin Care Products: Chemistry, Ingredients,

and Selection.

PART IV: Esthetics.13. The Treatment Room.14. Basic Facials.15. Facial Massage.16. Facial Machines.17. Hair Removal.18. Advanced Topics and Treatments.19. The World of Makeup.

PART V: Business Skills.20. Career Planning.21. The Skin Care Business.22. Selling Products and Services.

Milady’s Standard Esthetics: Fundamentals,10th Edition

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ourskey features

• The new edition presents information students need for licensure in a cohesive and streamlined manner.

• Chapters grouped in five main parts to help locate information faster.

• Features: “focus on”, did you know, and activity boxes to help master key concepts and techniques.

• New chapter on nutrition and its effect on the skin.

• Hundreds of new photos that show students step-by-step esthetics procedures.

• Reorganized Business Skills section provides a more accurate chronological order for licensure and career skills.

• Seamlessly ties into Milady’s Standard Esthetics: Fundamentals

• Up-to-date and expanded section on infection control

• Learning Objectives and Review Questions help instructors set goals and gauge student comprehension.

Student WorkbookThe Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

ISBN-10: 1-4283-1894-1 | ISBN-13: 978-1-4283-1894-6


Exam ReviewThe Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement.

ISBN-10: 1-4283-1895-X | ISBN-13: 978-1-4283-1895-3


Step-By-Step ProceduresThis spiral-bound full-color supplement to Milady’s Standard Esthetics: Fundamentals can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance.

ISBN-10: 1-4390-5925-X | ISBN-13: 978-1-4390-5925-8

Student CDThis resource includes helpful video clips and interactive slides, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with nearly 800 terms from the textbook.

ISBN-10: 1-4283-1897-6 | ISBN-13: 978-1-4283-1897-7




Also Available!

for the student...

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Course Management Guide (Print)This is the primary instructor resource for the Milady’s Standard Esthetics: Fundamentals. This contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find a transition guide to identify changes made from the 9th edition, detailed lesson plans, handouts, review tests with answer keys and the answer key to the questions in the Student Workbook.

ISBN-10: 1-4283-1893-3 | ISBN-13: 978-1-4283-1893-9

Course Management Guide on CDThis resource contains each page of the printed Course Management Guide, as well as a computerized testbank with 900 questions, covering every chapter of the text. Also included is an image library with nearly 700 images from the textbook to create your own handouts and presentations. The files are in .pdf, not Microsoft Word® and must be opened with Adobe Reader®, a free software program. This is a saleable only product.

ISBN-10: 1-4283-1898-4 | ISBN-13: 978-1-4283-1898-4

DVD SeriesThe DVD Series contains nearly 2 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed.

ISBN-10: 1-4354-0281-2 | ISBN-13: 978-1-4354-0281-2

Demo Available! ISBN-10: 1-4354-1285-0 | ISBN-13: 978-1-4354-1285-9

Instructor Support Slides on CDInstructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images from the text to capture the interest of the visual learner. Slides can be downloaded to an instructor’s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention.

ISBN-10: 1-4283-1901-8 | ISBN-13: 978-1-4283-1901-1

Student CD School | Network VersionThis resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Milady’s Standard Esthetics: Fundamentals. This version of the Student CD-ROM can be downloaded to multiple computers or loaded onto your school’s network server.

ISBN-10: 1-4354-1289-3 | ISBN-13: 978-1-4354-1289-7

Interactive Games on CDThis resource is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows.

ISBN-10: 1-1113-1335-0 | ISBN-13: 978-1-1113-1335-7

for the instructor

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Milady

Milady’s Standard Esthetics: Advanced is a brand new book created to introduce advanced treatments in the skin care industry. This text is designed for those students who are enrolled in an advanced esthetics course from 600 to 1200 hours, and picks up where our Fundamentals textbook leaves off. This in-depth, yet easy to understand resource is essential for programs that require advanced material to meet today’s requirements such as: electricity and light energy, the role of the esthetician in a medical environment, and new cutting edge spa treatments as well as technological advances. This text contains expanded information in business and financial skills that are critical for a student to succeed as a skin care professional in the beauty and wellness industry.

879 pp., 8 ½” x 11”, Hardcover, ©2010

Textbook bundled with Exam ReviewISBN-10: 1-4354-3341-6ISBN-13: 978-1-4354-3341-0

contents1. Changes in Esthetics.2. Infection Control.3. Advanced Histology of the Cell and Skin.4. Hormones.5. Anatomy and Physiology: Muscles and Nerves.6. Anatomy and Physiology: The Cardiovascular and Lymphatic

Systems.7. Chemistry and Biochemistry.8. Laser, Light Energy, and Radiofrequency Therapy.9. Nutrition and Stress Management.10. Advanced Skin Disorders: Skin in Distress.11. Skin Typing and Age Analysis.12. Skin Care Products: Ingredients and Chemistry.13. Botanicals and Aromatherapy.14. Ingredient and Products for Skin Issues.15. Pharmacology for Estheticians.16. Advanced Facials Techniques.17. Advanced Skin Care Massage.18. Advanced Facial Devices.19. Hair Removal.20. Advanced Makeup.21. Spa Treatments.22. Alternative Therapies.23. Aurveyda Theory and Treatments.24. Working in a Medical Setting.25. Medical Terminology.26. Medical Intervention.27. Plastic Surgery Procedures.28. The Estheticians Role in Pre- and Post-Medical Treatments.29. Financial Business Skills.30. Marketing.

Milady’s Standard Esthetics: Advanced

key features• Presents information students need for licensure

in a cohesive and streamlined manner.• Features “focus on”, “did you know”, and

activity boxes to help master key concepts and techniques.

• Hundreds of photos that demonstrate step-by-step advanced esthetics procedures are included in the text.

• Advanced Glossary includes basic key terms from Milady’s Standard Esthetics: Fundamentals to reinforce learning for basic skills to perform advanced treatments.

• Advanced coverage of key skin care topics, including hormones, nutrition, botanicials and ayurveda.

• Seamlessly ties into Milady’s Standard Esthetics: Fundamentals

• “Regulatory Agency Alerts” remind students to confirm local laws with their instructors or state boards.

• Learning Objectives and Review Questions help instructors set goals and gauge student comprehension.

For Advanced Courses Offering Above 600 Program Hours (Only includes advanced content. Fundamentals text still required)

Student WorkbookThe Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

ISBN-10: 1-4283-1977-8 | ISBN-13: 978-1-4283-1977-6

Exam ReviewThe Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement.

ISBN-10: 1-4283-1978-6 | ISBN-13: 978-1-4283-1978-3

Step-By-Step ProceduresThis spiral-bound full-color supplement to Milady’s Standard Esthetics: Advanced can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance.

ISBN-10: 1-4390-5911-X | ISBN-13: 978-1-4390-5911-1

Student CDThis resource includes helpful video clips and interactive slides, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with nearly 1000 terms from the textbook.

ISBN-10: 1-4354-1286-9 | ISBN-13: 978-1-4354-1286-6

for the student




Also Available!

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Course Management Guide (Print)This is the primary instructor resource for the Milady’s Standard Esthetics: Advanced. It contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find detailed lesson plans, handouts, review tests with answer keys and the answer key to the questions in the Student Workbook.

ISBN-10: 1-4283-1976-X | ISBN-13: 978-1-4283-1976-9

Course Management Guide on CDThis resource contains each page of the printed Course Management Guide, as well as a computerized testbank with 1,000 questions, covering every chapter of the text. Also included is an image library with nearly 1,300 images from the textbook to create your own handouts and presentations. The files are in .pdf, not Microsoft Word® and must be opened with Adobe Reader®, a free software program. This is a saleable only product.

ISBN-10: 1-4283-1979-4 | ISBN-13: 978-1-4283-1979-0

DVD SeriesThe DVD Series contains 2 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed.

ISBN-10: 1-4354-1288-5 | ISBN-13: 978-1-4354-1288-0

Demo Available! ISBN-10: 1-4354-1292-3 | ISBN-13: 978-1-4354-1292-7

Instructor Support Slides on CDInstructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images from the text to capture the interest of the visual learner. Slides can be downloaded to an instructor’s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention.

ISBN-10: 1-4283-1980-8 | ISBN-13: 978-1-4283-1980-6

Student CD School | Network VersionThis resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Milady’s Standard Esthetics: Advanced. This version of the Student CD-ROM can be downloaded to multiple computers or loaded onto your school’s network server.

ISBN-10: 1-4354-1290-7 | ISBN-13: 978-1-4354-1290-3

for the instructor

These spiral-bound, full-color supplements to Milady’s Standard Esthetics: Fundamentals 10th Edition and Milady’s Standard Esthetics: Advanced textbooks can be used in conjunction with the textbook, or on their own to brush up on key procedures. Each step is clearly explained and is accompanied throughout by full-color photos.

At the end of each of the procedures, you’ll find a list of rubrics, or ways to note and comment on your performance of each of the key tasks. Rubrics are used in education for organizing and interpreting data gathered from observations of student performance. It is a clearly-developed scoring document used to differentiate between levels of development in a specific skill performance or behavior. You can use it to evaluate yourself, other students, or, as an instructor, to evaluate your own students.

To assist you in really learning each and every step, we’ve noted which procedures can be found on the companion DVD series, Milady’s Standard Esthetics: Fundamentals or Milady Standard Esthetics: Advanced. If you already own these DVDs, or know that your school owns them, we encourage you to watch the procedure in video to strengthen your understanding of that particular procedure.

Milady’s Standard Esthetics: Fundamentals, Step-By-Step Procedures132 pp., 8 ½” x 11”, Spiral Bound, ©2010ISBN-10: 1-4390-5925-X | ISBN-13: 978-1-4390-5925-8

Milady’s Standard Esthetics: Advanced, Step-by-Step Procedures224 pp., 8 ½” x 11”, Spiral Bound, ©2010ISBN-10: 1-4390-5911-X | ISBN-13: 978-1-4390-5911-1

key features• Spiral-bound allows for an easy to use reference in the classroom or in the

clinic. • Rubrics appear at the end of every procedure as a self-assessment tool to gauge

performance. • Step-by-step instructions for key procedures estheticians are required to know

for state boards. • Procedures explained in detail and accompanied by full color photos.• A DVD symbol identifies those procedures that are also located on Milady’s

Standard Esthetics: Fundamentals DVD.• Extra pages included for taking notes and adding reminders.

Milady’s Standard Esthetics: Step-by-Step Procedures

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contents1. Advanced Anatomy & Physiology of the

Skin.2. Hygiene & Sterilization Techniques.3. The Immune System.4. AIDS and Communicable Diseases.5. Hormones.6. Skin Analysis.7. Recognize and Refer Medical Conditions.8. Essential Knowledge of Chemistry.9. Cosmetic Chemistry and Functional

Ingredients.10. Performance Ingredients & Active

Ingredients.11. Skin care Products.12. Claims in Cosmetics.13. Sensitive Skin, Allergies and Irritants.14. Rosacea.15. Acne.16. Cosmodogenicity.17. Extraction.18. The Intrinsic Aging Process.19. Sun and Sun Damage.20. The new Science of Aging Skin

Treatment.21. Chemical peeling and Exfoliation

Procedures.22. Treating the Plastic Surgery Patient.23. Cosmetic Medicine & Medical Relations.24. The Scientific Approach.

Mark Lees

This all new edition of Skin Care: Beyond the Basics builds upon the strong reputation of its predecessors as an outstanding resource for the advanced esthetics student. Using plain language, it explains real-world scenarios and profiles what estheticians will experience when they are practicing in the clinic environment. Detailed information on subjects such as acne, sensitive skin, cosmetic ingredients and clinical management of aging skin is included. The subject matter is presented in a direct manner which leads to proven understanding in the classroom and positive client outcomes in the student clinic. This book is a must-have resource for the esthetics student and will remain a trusted reference tool for them throughout their career.

480 pp., 8” X 9 ¼”, Softcover, ©2012 ISBN-10: 1-4354-8745-1 | ISBN-13: 978-1-4354-8745-1

new to this edition• Each subject has been thoroughly updated with new content relevant to the needs and

wants of today’s esthetics client.• New photos and illustrations help the reader identify skin conditions and increase the

students understanding of anatomy and physiology.• Information on cosmetic ingredients and chemistry, sun science and skin conditions

has been updated to highlight recent breakthroughs in skin care.• An in-depth discussion of the effects of the endocrine system and hormones familiarizes

the esthetician with relative skin problems.

key features• Real world scenarios and advice prepare the esthetics student for his or her career.• Information is presented in an easy-to-read scientific format, thereby eliminating the

need to pursue ineffective treatments.• Content is perfect for the student looking to increase his or her knowledge of esthetics

in situations where advanced coursework is not offered.• Information included on acne, aging treatments and sensitive skin gives students the

relevant knowledge of common treatment needs.

for the studentWorkbookThe Workbook contains interactive exercises to reinforce learning from the textbook. Fill-in-the-blank, charts, word search and crosswords will reinforce vocabulary, writing and critical thinking skills.

ISBN-10: 1-4354-8744-3 | ISBN-13: 978-1-4354-8744-4

for the instructorCourse Management Guide on CDThe Course Management Guide on CD-ROM contains lesson plans and a workbook answer key in PDF format. Also and image library and computerized test bank are included.

ISBN-10: 1-4354-8743-5 | ISBN-13: 978-1-4354-8743-7

Instructor Support Slides on CDProvides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text. Slides can be downloaded to an instructor’s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention.

ISBN-10: 1-4354-8742-7| ISBN-13: 978-1-4354-8742-0

Mark Lees

The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care Questions provides estheticians and students with answers to their most-often-asked skin care questions. Written in nontechnical language and organized by subject into chapters, this book is easy to navigate. The Q & A format provides concise, quick answers to questions about skin care and individual skin types.


features• Provides scientific, fact-based answers to frequently asked questions. • Content is presented in clear and concise answers.• Q & A format makes it reader-friendly and easy to follow. • Readers can zero in on exactly what they want to know. • Content addresses pertinent subjects, gives concrete direction to problems,

and addresses important contemporary questions.• Provides readers with real-world information on how to correct skin

conditions.

The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care Questions

contents1. Understanding the Skin.2. Aging and Photo-Aging.3. Acne and Acne-Prone Skin.4. Sensitive/Redness & Allergy-Prone Skin.5. Dry Skin.6. Sun Care.7. Dark Spots/Pigment Problems.8. Skin Care Products & Ingredients.9. Your Personal Skin Analysis.10. Problems That Need a Doctor.

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Aromatherapy: Therapeutic Use of Essential Oils for EstheticsJimm Harrison

Aromatherapy: Therapeutic Use of Essential Oils for Esthetics explores the complex and important chemistry and application of essential oils. With alternative and natural therapies becoming a part of daily life, this pertinent topic deserves this complete and informative treatment. Through aromatherapy, the use of essential oils is a creative, versatile, and powerfully effective treatment. This book provides the tools and knowledge necessary to understand the complexities of essential oil therapy, and confidently utilize its healing potential. Aromatherapy is addressed from multiple angles and includes chemical, biological, and holistical perspectives. The reader will benefit from the incorporation of psychology, philosophy, diet, nutrition, and lifestyle in terms of their relevance to essential oil use. Multiple photos and charts help illustrate the content. Extensive coverage of 33 essential oils presents in-depth knowledge of how these oils should be valued and used in a spa or medical setting. The book carefully notes and explains the many varying descriptions of essential oils that are available, and describes in detail the reasons why conflicting information exists and how to filter through it.

key features• Provides a useful foundation and a basis for the client/practitioner

relationship by defining holistic beauty and the role of the practitioner.• Allows for thorough knowledge of essential oil activity and safety,

empowering the student in essential oil selection and consultation.• Presents practical methods of essential oils with easy-to-follow

guidelines that can be applied to any practice.• Discusses human and plant biology and physiology allowing for a

deeper knowledge of essential oil effectiveness and use.• Demonstrates the relationship between plants and humans, giving

added support to the healing properties of essential oils.

contents1. Holistic Beauty and Skin Care. 2. Essential Oils and Aromatherapy. 3. The Olfactory System on Essential Oil Effects on Emotions. 4. Discovering Essential Oils. 5. Essential Oil Biology and Chemistry. 6. Therapeutic Effects of Essential Oils. 7. The Essential Oils for Therapeutic Use. 8. Blending and Methods of Application. 9. Therapeutic and Topical Use of Carrier Oils. 10. Composition of Therapeutic Cosmetic Formulas and Spa Treatments. 11. Essential Oils’ Synergistic Relationship with Nutrition, Diet, and Supplements. 12. The Holistic Consultation and Aromatherapy Treatment. 13. Aromatherapy Licensing and Regulations.

407 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2008 ISBN-10: 1-4018-9895-5 | ISBN-13: 978-1-4018-9895-3

Hydrotherapy for Health and Wellness: Theory, Programs & TreatmentsRichard Eidson

This ancient technique and its treatments can be used by massage therapists, estheticians, and cosmetologists. Based on new developments in several areas, hydrotherapy is now used in the modern spa, medical spa, and wellness center to help clients feel healthy, improve and prevent overall health problems, including mental health, and enhance personal appearances such as anti-aging.

From modern anatomy & physiology, it is now known that the human body is 60% water. Modern hydrotherapy uses water from outside the body to transform the fluid dynamics inside the body. Also, greater scientific understanding of the behavior of water is providing new insights into the new ways to use water as a therapeutic treatment. Another important development in modern hydrotherapy has been the development of better, more effective hydrotherapy equipment. Described in this book is new technology that has been produced such as better hydrotubs, underwater hydro-massage, and equipment for steam therapy, hydro-massage tables, misting systems and some completely new inventions. This book provides a clearer understanding of what the main health and wellness goals of clients are and how to develop holistic programs to allow clients to attain and maintain these goals.

key features• Provides education on hydrotherapy treatments for all massage

therapists, estheticians and cosmetologists.• Offers information on how to develop a complete hydrotherapy

program in spa and wellness centers.• Gives an advanced model of anatomy & physiology that explains

hydrotherapy in modern scientific terms.• Presents a relevant history and future of hydrotherapy.• Covers all relevant topics of hydrotherapy education necessary for a

therapist to perform hydrotherapy treatments.• Features several treatments that are easy to implement and do not

require expensive equipment.

contents1. Principles of the Natural Behavior of Water. 2. Hydrosphere: One Dynamic Water System. 3. Dynamic Fluid Anatomy and Physiology and Hydrotherapy. 4. Balanced Hydration Program: A Key to Health and Wellness. 5. Understanding the Keys Elements of a Hydrotherapy Treatment. 6. Hygiene and Safety. 7. Hydrotherapy Treatments. 8. History of Hydrotherapy: Ancient to Present. 9. The Future of Hydrotherapy. 10. Unique Uses of Water for Health and Wellness. 11. Marketing Hydrotherapy Programs.

412 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2009 ISBN-10: 1-4180-4929-8 | ISBN-13: 978-1-4180-4929-4

Milady’s Aesthetician SeriesMilady introduces a series for the practicing aesthetics professional! After extensive research, Milady has developed an advanced educational series for those wanting to stay up-to-date with modern equipment and techniques. Containing case studies that feature invaluable professional secrets once only known by top practitioners, this innovative series is the first of its kind to provide a source of real world practical advice. Each book is written in an easy-to-read style and includes specific instructions for implementing each process.

Aging SkinSusanne Schmaling352pp., 8” x 9 ¼”, Softcover, ©2012 ISBN-10: 1-4354-9614-0 | ISBN-13: 978-1-4354-9614-9

Medispa DictionaryMilady352 pp., 5 ½” x 8 ½”, Softcover, ©2012ISBN-10: 1-4390-6028-2 | ISBN-13: 978-1-4390-6028-5

Microdermabrasion, 2nd Edition350 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN-10: 1-4354-3865-5 | ISBN-13: 978-1-4354-3865-1 PREVIOUS EDITION ISBN-10: 1-4018-8176-9 | ISBN-13: 978-1-4018-8176-4

Peels and Chemical Exfoliation, 2nd Edition352 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-10: 1-4354-3866-3 | ISBN-13: 978-1-4354-3866-8 PREVIOUS EDITION ISBN-10: 1-4018-8177-7 | ISBN-13: 978-1-4018-8177-1

Botox®, Dysport™, Dermal Fillers and Sclerotherapy, 2nd Edition304 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-10: 1-4354-3864-7 | ISBN-13: 978-1-4354-3864-4 PREVIOUS EDITION ISBN-10: 1-4018-8169-6 | ISBN-13: 978-1-4018-8169-6

Permanent Makeup: Tips and Techniques222 pp., 8” x 9 ¼”, Softcover, ©2007 ISBN-10: 1-4018-8173-4 | ISBN-13: 978-1-4018-8173-3

Medical Terminology: A Handbook for the Skin Care Specialist174 pp., 8” x 9 ¼”, Softcover, ©2006 ISBN-10: 1-4018-8171-8 | ISBN-13: 978-1-4018-8171-9

Ensuring an Optimal Outcome in Skin Care144 pp., 8” x 9 ¼”, Softcover, ©2006 ISBN-10: 1-4018-8178-5 | ISBN-13: 978-1-4018-8178-8

Advanced Hair Removal346 pp., 8” x 9 ¼”, Softcover, ©2007 ISBN-10: 1-4018-8174-2 | ISBN-13: 978-1-4018-8174-0

Common Skin Diseases: A Handbook for the Aesthetician270 pp., 8” x 9 ¼”, Softcover, ©2007 ISBN-10: 1-4018-8170-X | ISBN-13: 978-1-4018-8170-2

Common Drugs and Side Effects: A Handbook for the Aesthetician288 pp., 8” x 9 ¼”, Softcover, ©2008 ISBN-10: 1-4018-8172-6 | ISBN-13: 978-1-4018-8172-6

Advanced Face and Body Treatments for the Spa306 pp., 8” x 9 ¼”, Softcover, ©2008 ISBN: 1-4018-8175-0 | ISBN-13: 978-1-4018-8175-7

Cosmetic Surgery and the Aesthetician276 pp., 8” x 9 ¼”, Softcover, ©2008 ISBN: 1-4018-8168-8 | ISBN-13: 978-1-4018-8168-9

Building Your Medispa Business190 pp., 8” x 9 ¼”, Softcover, ©2009 ISBN: 1-4018-8167-X | ISBN-13: 978-1-4018-8167-2

A Comprehensive Guide to EquipmentSusanne Schmaling432 pp., 8” x 9 ¼”, Softcover, ©2009 ISBN: 1-4180-5078-4 | ISBN-13: 978-1-4180-5078-8

Lasers and Light TherapyPamela Hill & Patricia Owens360 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN: 1-4283-9963-1 | ISBN-13: 978-1-4283-9963-1

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Facials and Facial Massage

This DVD discusses many options such as facials with microdermabrasion, facials with peels and different eye and lip treatments that are useful to create the treatment that is just right for a client. The disc goes through the process of a facial step-by-step showing when and where to add specialized treatments. This is a must have DVD for

any instructor striving to improve their students’ facials and facials with combination treatments.

Approximate Running Time: 56 minutes ISBN-10: 1-4354-1346-6 | ISBN-13: 978-1-4354-1346-7

Wound Healing

In this DVD, students will learn to identify different types of wounds, discover medications which may interfere with healing, and understand the effects of smoking on wound healing. They’ll also learn about the various phases of healing: Inflammation, the Proliferative phase, and the Remodeling phase. It explains the

possible causes of specific wounds, healing according to age and health, as well as contraindications to prevent further wounding. Students will see types of scars; from normal to abnormal scarring, and learn about aspects which delay the healing process and means of infections. This program educates the clinician in the ways to identify and avoid scarring during the healing process.

Approximate running time: 32 minutes ISBN-10: 1-4354-7007-9 | ISBN-13: 978-1-4354-7007-1

Skin Care by Skin Type

With this resource, students will learn about the history of skin care, how to define skin type and condition, identify the common skin conditions associated with different skin types, and how to recommend appropriate home care regimes. Skin conditions which are covered in this program are Normal, Dry, Oily, Sensitive, and Combination. Students will discover

the most commonly used at-home and therapeutic skin care products, including ingredients incorporated with specified treatments. Includes interactive trivia with the option to watch the video with trivia questions.


Microdermabrasion

This DVD teaches students the techniques of microdermabrasion, including who is and isn’t a candidate, as well as anticipated results based on clients’ skin types and Glogau classifications. It takes the student through the process step-by-step, just as it unfolds in the clinic, from patient

education to final results and post-treatment care. There are hands-on demonstrations of techniques on real clients and the adherence to simple protocols and treatment processes. Self-scoring quizzes are presented at appropriate parts of the program for immediate feedback on learning progress and retention.


Chemical Exfoliation and Peeling Agents

In this DVD, students will witness actual peel demonstrations that can help reverse the accumulated effects of sun exposure, environmental pollutants, as well as scarring from acne and other issues that affect our skin and make

us look tired and old beyond our years. The program includes detailed discussion of pre- and post-peel care as well as the importance of skin typing of individual clients as part of the overall peeling process.


Fitzpatrick Skin Typing and Aging Analysis

This DVD discusses, in detail, the Fitzpatrick Skin Typing System developed by Dr. Thomas Fitzpatrick. The Fitzpatrick system requires asking each client questions concerning skin color, unaltered eye and hair color, ethnicity and response to ultra violet

light without skin protection. Using the answers to the questions, Fitzpatrick lists six types of skin, Types I, II, III, IV, V and VI. Also covered in detail are the two primary aging analysis systems, the Rubin Classification of Aging Analysis, and the Glogau Classification System.


Pamela Hill Institute Aesthetics DVDs

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Y Nail Technology

Catherine M. Frangie, Douglas Schoon, Sue Ellen Schultes, Deborah Beatty, Jewell Cunningham, Lin Halpern, Nancy King, Lacinda Headings, Terri Lundberg, Janet McCormick, Rebecca Moran, Godfrey F. “Oscar” Mix, D.P.M., Laura J. Mix, & Vicki Peters

This latest edition of Milady’s Standard Nail Technology contains new and updated information on many subjects, including, but not limited to, infection control, product chemistry, manicuring, pedicuring, electric filing, monomer liquid and polymer powder nail enhancements and UV gels Also included is a completely new chapter, The Creative Touch, loaded with the latest nail art mediums and techniques to enhance the learner’s experience.

In order to make for easier implementation, select editorial content from Milady’s Standard Nail Technology and Milady’s Standard Cosmetology have been aligned. This new format makes this the most complete resource for students ready to kick off their nail technology careers.

Also included are brand new photographs and art that depict nail technicians performing their work and serving their clients encompassed by more than 400 pieces of art throughout the book, including procedural art.

560 pp., 8 ½” x 11”, Softcover, ©2011

Textbook bundled with Exam ReviewISBN-10: 0-5384-5760-0ISBN-13: 978-0-5384-5760-6

Spanish Edition ISBN-10: 1-4354-9755-4 | ISBN-13: 978-1-4354-9755-9[Previous Edition ISBN-10: 1-4283-6076-X | ISBN-13: 978-1-4283-6076-1]

contentsPART I: Orientation.1. History and Opportunities.2. Life Skills.3. Your Professional Image.4. Communicating for Success.

PART II: Sciences.5. Infection Control: Principles and

Practices.6. General Anatomy and Physiology.7. Skin Structure and Growth.8. Nail Structure and Growth.9. Nail Diseases and Disorders.10. Basics of Chemistry.11. Nail Product Chemistry Simplified.

Milady’s Standard Nail Technology, 6th Edition

new to this edition• Full-color artwork to enhance step-by-step

procedures including a new section on basic nail art.• Over 350 beautiful new photographs (procedural

photos, photos depicting nail technicians in appropriate settings.

• Additional learning elements such as Application Tips, Web Resources, and revised Caution sidebars.

• Expanded information in technical and procedural chapters such as Electric Filing, UV Gel nails, and Nail Art.

• Thorough safety and disinfection procedures for daily use in a nail salon, following OSHA and FDA guidelines.

key features• Full-color artwork to enhance step-by-step

procedures including a new section on basic nail art.

• Learning objectives provide goals for the student. • Easy-to-read section on State Licensing

requirements.• Highlighted safety cautions alert students to

services that include potentially dangerous procedures.

• Regulatory agency alerts remind students to check with their instructors for specific regulations in their state.

• Business tips help nail technicians improve their business relations to achieve complete customer satisfaction.

• Application tips give additional insight to nail technicians as they perform the service procedures.

• 46 step-by-step procedures with brand new photos offer clear, easy-to-understand directions for performing techniques and preparing students for their practical exams.

12. Basics of Electricity.

PART III: Nail Care.13. Manicuring.14. Pedicuring.15. Electric Filing.16. Nail Tips and Wraps.17. Monomer Liquid and

Polymer Powder Nail Enhancements.

18. UV Gels.19. The Creative Touch.

PART IV: Business Skills.20. Seeking Employment.21. On the Job.22. The Salon Business.

Student WorkbookCorrelates to the core textbook. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension. Includes fill-in-the-blank word review exercises, matching exercises, and final review examinations.

ISBN-10: 1-4354-9764-3 | ISBN-13: 978-1-4354-9764-1 [Previous Edition ISBN-10: 1-4283-5949-4 | ISBN-13: 978-1-4283-5949-9]

Exam ReviewContains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.


Spanish Study ResourceIncludesWorkbook and Exam Review


Study Summary for VietnameseISBN-10: 1-4354-9761-9 | ISBN-13: 978-1-4354-9761-0

Student CDThis interactive CD is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams.

• Helps strengthen the concepts and terminology taught in the classroom and presented in Milady’s Standard Textbooks

• Contains test bank that differs from those in the Exam Review or the Online Licensing Preparation

• Includes audio glossary for students

• Interactive games strengthen knowledge of terminology and concepts

• Quizzes for each section of content that randomly delivers questions so each quiz is unique

• Video clips that demonstrate many procedures and concepts students need to know


for the student

Milady’s Illustrated Cosmetology Dictionary, 2nd Edition444 pp., 5 ½” x 8 ½”, Softcover, ©2002 ISBN-10: 1-56253-667-2 ISBN-13: 978-1-56253-667-1

*eBook available on www.milady.cengage.com



Also Available!

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Course Management Guide (Print)This is the primary instructor resource to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. It contains all of the tools educators need to make teaching exceptional and easy as well as facilitate strong classroom management. This will dramatically increase student interest and understanding. Contains the following: • Transition guide to identify changes made to the textbook • Detailed Lesson Plans • Review Tests with Answer Keys • Answer Keys to the corresponding Student Workbook • Transparency Overview Masters

ISBN-10: 1-4354-9767-8 | ISBN-13: 978-1-4354-9767-2 [Previous Edition ISBN-10: 1-4283-5946-X | ISBN-13: 978-1-4283-5946-8]

Course Management Guide on CDThis resource contains each page of the printed Course Management Guide, with the addition of a computerized testbank. Also included is a library of images featured in the text so that you can create your own handouts or presentations. The files are in .pdf, not Microsoft Word, and must be opened with Adobe Reader, a free software program. This is a saleable only product.

ISBN-10: 1-4354-9766-X | ISBN-13: 978-1-4354-9766-5 [Previous Edition ISBN-10: 1-4283-5947-8 | ISBN-13: 978-1-4283-5947-5]

DVD SeriesProvides demonstrations of practical applications with the ability to view from multiple angles to ensure no step is missed, and in an easy-to-use manner.

ISBN-10: 1-4180-5460-7 | ISBN-13: 978-1-4180-5460-1

DEMO AVAILABLE! ISBN-10: 1-4180-7251-6 | ISBN-13: 978-1-4180-7251-3

Instructor Support Slides on CDThis resource provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images that correlate with the text, with the added features of graphics, sound effects, and animation, to capture the visual learner’s interest. Files can be downloaded to the instructor’s computer and edited as desired. This is a saleable only product.


Spanish Student Workbook Answer KeyISBN-10: 1-4354-9757-0 | ISBN-13: 978-1-4354-9757-3 [Previous Edition ISBN-10: 1-4283-6075-1 | ISBN-13: 978-1-4283-6075-4]

Student CD School | Network VersionThis resource can be downloaded to one or multiple computers, as well as your school network server. Educators can track the progress of their students and can use this product to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams. It is designed to strengthen the concepts and terminology taught in the classroom and presented in Milady’s Standard Textbooks. This is a saleable product only.• Contains testbank that differs from those in the Exam Review or the

Online Licensing Preparation• Includes audio glossary for students• Interactive games to strengthen knowledge of terminology and concepts• Quizzes for each section that randomly deliver questions so each quiz is

unique• Video clips that demonstrate many procedures and conceptsISBN-10: 1-4354-9759-7 | ISBN-13: 978-1-4354-9759-7 [Previous Edition ISBN-10: 1-4283-5952-4 | ISBN-13: 978-1-4283-5952-9]

Interactive Games on CDThis resource is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows.

ISBN-10: 1-1113-1711-9 | ISBN-13: 978-1-1113-1711-9

for the instructor

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Maura T. Scali-Sheahan

Milady’s Standard Professional Barbering is the primary resource for Barbering students preparing for their state licensing exam and a successful career in the professional market. It is the only textbook available that offers an integrated set of supplements to enhance the teaching and learning process. This new edition is the most stunning and versatile barbering education tool in the industry. Packed with hundreds of brand new full-color photos and procedures, students will be provided with the latest in infection control, hair replacement technologies, career preparation instruction and step-by-step shaving.

Milady has been the trusted choice of Barbering educators for nearly sixty years and this new edition continues that trend with in-depth and engaging coverage of the most current topics in the profession.

844 pp., 8 ½” x 11”, Hardcover, ©2011

Textbook bundled with Exam ReviewISBN-10: 10-0-5384-5766-XISBN-13: 978-1-5384-5766-8

Spanish Edition ISBN-10: 1-4354-9708-2 | ISBN-13: 978-1-4354-9708-5 [Previous Edition ISBN-10: 1-4354-1943-X | ISBN-13: 978-1-4354-1943-8]

contentsPART I: Orientation to Barbering.1. Study Skills.2. History of Barbering.3. Professional Image.

PART II: The Science of Barbering.4. Microbiology.5. Infection Control and Safe Work Practices.6. Implements, Tools, and Equipment.7. Anatomy and Physiology.8. Chemistry.9. Electricity and Light Therapy.10. Properties and Disorders of the Skin.11. Properties and Disorders of Hair

and Scalp.

PART III: Professional Barbering.12. Treatment of the Hair and Scalp.13. Men’s Facial Massage and Treatments.14. Shaving and Facial Hair Design.

Milady’s Standard Professional Barbering, 5th Edition

new to this edition• Layout design reflecting up-to-date approach to

engage student interest and learning.• More full color photos added for greater clarity

and understanding of procedures, including men’s haircutting and styling and step-by-step shaving photos.

• Content regarding workers classifications and IRS tax information and types of business structures.

• “Tip from the NABBA” box element provides students with professional insights from state barber board members.

• The Business of Barbering topic now reorganized to present State Board Preparation and Licensing Laws prior to The Job Search and Barbershop Management section.

• Updated information on men’s hair replacement, including the latest products and procedures.

key features• Chapters presented in a sequential order, building

on prior knowledge and learning as each new topic and/or subject is introduced.

• Full color photos to make the content more appealing to visual learners.

• Step-by-step procedures to help the student retain and apply information in a quicker fashion.

• Key Terms and Glossaries with current industry information helps students focus their attention on integral information, assist in their studies and prepare them for the workplace upon receiving their license.

15. Men’s Haircutting and Styling.16. Men’s Hairpieces.

PART IV: Advanced Barbering Services.17. Women’s Haircutting and Styling.18. Chemical Texture Services.19. Hair Coloring and Lightening.20. Nails and Manicuring.

PART V: The Business of Barbering.21. State Board Preparation and Licensing Laws.22. The Job Search.23. Barbershop

Management.

Student WorkbookCorrelates to the core textbook. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension. Includes fill-in-the-blank word review exercises, matching exercises, and final review examinations.


Spanish Edition ISBN-10: 1-4354-9707-4 | ISBN-13: 978-1-4354-9707-8 [Previous Edition ISBN-10: 1-4354-1944-8 | ISBN-13: 978-1-4354-1944-5]

Exam ReviewContains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.


Spanish Edition ISBN-10: 1-4354-9706-6 | ISBN-13: 978-1-4354-9706-1 [Previous Edition ISBN-10: 1-4354-1945-6 | ISBN-13: 978-1-4354-1945-2]

Student CDThis interactive CD is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams.• Helps strengthen the concepts and terminology taught in the

classroom and presented in Milady’s Standard Textbooks• Contains test bank that differs from those in the Exam Review or the

Online Licensing Preparation• Includes audio glossary for students• Interactive games strengthen knowledge of terminology and concepts• Quizzes for each section that randomly delivers questions so each quiz

is unique• Video clips that demonstrate many procedures and concepts students

need to knowISBN-10: 1-4354-9709-0 | ISBN-13: 978-1-4354-9709-2 [Previous Edition ISBN-10: 1-4018-7404-5 | ISBN-13: 978-1-4018-7404-9]

Procedures DVDThe Procedures DVD is a fun, effective way to review many practical procedures with over 90 minutes of instructional video. Ten unique step-by-step procedures can be viewed at your convenience, either on a computer or a DVD player, at school, at home, or at work.

ISBN-10: 1-4180-5085-7 | ISBN-13: 978-1-4180-5085-6

for the student...

Milady’s Illustrated Cosmetology Dictionary, 2nd Edition444 pp., 5 ½” x 8 ½”, Softcover, ©2002 ISBN-10: 1-56253-667-2 ISBN-13: 978-1-56253-667-1

*eBook available on www.milady.cengage.com



Also Available!

WebTUTOR Advantage eHomework Solution WebTUTOR Advantage eHomework Solution is a content rich, web-based teaching and learning aid that takes learning beyond the classroom, whether you want to create a hybrid class, or offer an entire course online via WebCT, Blackboard. Includes Chapter Learning Objectives, Flashcards, Study Sheets, Online Chapter Quizzes, Online Course Preparation, Discussion Topics, Glossary, Weblinks and Interactive Games.

WebTUTOR Advantage on WebCT ISBN-10: 1-4354-9703-1 | ISBN-13: 978-1-4354-9703-0

WebTUTOR Advantage on Blackboard ISBN-10: 1-4354-9704-X | ISBN-13: 978-1-4354-9704-7

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Course Management Guide (Print)This is the primary instructor resource to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. It contains all of the tools educators need to make teaching exceptional and easy as well as facilitate strong classroom management. This will dramatically increase student interest and understanding. Contains the following: • Transition guide to identify changes made to the textbook • Detailed Lesson Plans • Review Tests with Answer Keys • Answer Keys to the corresponding Student Workbook • Transparency Overview Masters


Course Management Guide on CDThis resource contains each page of the printed Course Management Guide, with the addition of a computerized testbank. Also included is a library of images featured in the text so that you can create your own handouts or presentations. The files are in .pdf, not Microsoft Word, and must be opened with Adobe Reader, a free software program. This is a saleable only product.


DVD SeriesProvides demonstrations of practical applications with the ability to view from multiple angles to ensure no step is missed, and in an easy-to-use manner.

ISBN-10: 1-4018-8015-0 | ISBN-13: 978-1-4018-8015-6

Instructor Support Slides on CDThis resource provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images that correlate with the text, with the added features of graphics, sound effects, and animation, to capture the visual learner’s interest. Files can be downloaded to the instructor’s computer and edited as desired. This is a saleable only product.


Spanish Student Workbook Answer Key/CDISBN-10: 1-4354-9701-5 | ISBN-13: 978-1-4354-9701-6

WebTUTOR Advantage eHomework Solution WebTUTOR Advantage eHomework Solution is a content rich, web-based teaching and learning aid that takes learning beyond the classroom, whether you want to create a hybrid class, or offer an entire course online via WebCT, Blackboard. Includes Chapter Learning Objectives, Flashcards, Study Sheets, Online Chapter Quizzes, Online Course Preparation, Discussion Topics, Glossary, Weblinks and Interactive Games.

WebTUTOR Advantage on WebCT ISBN-10: 1-4354-9703-1 | ISBN-13: 978-1-4354-9703-0

WebTUTOR Advantage on Blackboard ISBN-10: 1-4354-9704-X | ISBN-13: 978-1-4354-9704-7

Interactive Games on CDThis CD is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows.

ISBN-10: 1-1113-1333-4 | ISBN-13: 978-1-1113-1333-3

for the instructor...

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contentsPART I: The History and Advancement of Therapeutic Massage.1. Historical Overview of Massage.2. Requirements for the Practice of Therapeutic Massage.3. Professional Ethics for Massage Practitioners.

PART II: Human Anatomy and Physiology.4. Overview.5. Human Anatomy and Physiology.

PART III: Massage Practice.6. Effects, Benefits, Indications and Contraindications of Massage.7. Equipment and Products.8. Sanitary and Safety Practices.9. Consultation and Documentation.10. Classical Massage Movements.11. Application of Massage Technique.12. Procedures for Complete Body Massages.13. Hydrotherapy.14. Massage in the Spa Setting, by Steve Capellini.15. Clinical Massage Techniques.16. Lymph Massage.17. Therapeutic Procedure.18. Athletic/Sports Massage.19. Massage for Special Populations.20. Massage in Medicine.21. Other Somatic Therapies.

PART IV: Massage Business Administration.22. Business Practices.

Appendix I. Basic Pharmacology for Massage Therapists, by Faye N. Schenkman.

Mark F. Beck

The Theory & Practice of Therapeutic Massage, fifth edition is the classic text in the massage industry including the essential knowledge and skills needed to become a successful, professional massage therapist, plus the essentials of anatomy and physiology. Essential topics to the industry such as ethics, hygiene, communication skills, and body mechanics are discussed. Full-color illustrations and photographs clearly illustrate techniques and procedures. Classical massage is expanded with clinical techniques including neuromuscular and myofascial techniques, and lymph massage, combined to better serve the client by following therapeutic procedures. Numerous career tracts are explored including massage in a spa environment and athletic massage. A new chapter discusses massage for special populations including pre-natal, infant, elder, critically ill, people with cancer, and hospice. The final chapter has been revised to cover business practices for finding employment or successful self-employment.

1,008 pp., 8 ½” x 11”, ©2011

HardcoverISBN-10: 1-4354-8523-8 | ISBN-13: 978-1-4354-8523-5[Previous Edition ISBN-10: 1-4018-8029-0 | ISBN-13: 978-1-4018-8029-3]

SoftcoverISBN-10: 1-4354-8524-6 | ISBN-13: 978-1-4354-8524-2[Previous Edition ISBN-10: 1-4018-8030-4 | ISBN-13: 978-1-4018-8030-9]


Theory & Practice of Therapeutic Massage, 5th Edition

new to this edition• New chapter on massage for special populations

including hospice, pre-natal, infant, elder, critically ill, and people with cancer plus lymph massage and clinical skills such as trigger point therapy, neuromuscular techniques and myofascial techniques.

• Now features all full-color illustrations and photographs, including techniques and procedures.

• Maintains the comprehensive coverage of Swedish massage techniques and repositions clinical massage techniques to the heart of the text.

• Revised final chapter, covering business practices for finding employment or successful self-employment.

• End-of-chapter questions for discussion and review revised to include additional higher-level critical thinking exercises.

• Additional key terms and definitions incorporated throughout.

• Contents at a Glance page, in addition an extended Table of Contents.

• Covers all pertinent topics in the NCETM, NCETMB and FSMTB exams.

key features• Includes full-color photos of techniques.• Includes essential anatomy and physiology.• Accompanying workbook has exercises in multiple

formats to enhance learning.

WorkbookThe Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.



Exam ReviewA simple, powerful tool for the Massage student, the Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement.

ISBN-10: 1-4354-8528-9 | ISBN-13: 978-1-4354-8528-0


Student CDThe Student CD is an invaluable resource to supplement a students’ current cosmetology curriculum. Helpful video clips, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. The Student CD-ROM also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with terms from the textbook.


The Massage Therapist’s Guide to Client Safety and Wellness304 pp., 7” x 5”, Spiral Bound, ©2010 ISBN-10: 1-4283-1922-0 ISBN-13: 978-1-4283-1922-6

*See page 44 for more details.



Also Available!

for the student...

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Instructor’s Manual (Print)This is the primary instructor resource for the Theory & Practice of Therapeutic Massage. This contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find detailed lesson plans and a CD in the back of the book containing the answer key for the student workbook.


Course Management Guide on CDThis resource contains each page of the printed Theory & Practice of Therapeutic Massage Instructor Manual with the addition of a computerized testbank with nearly 1,200 questions, and an image library with 800 images from the textbooks. The files are in .pdf, not Microsoft Word® and must be opened with Adobe Reader®, a free software program.


Instructor Support Slides on CDProvides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint™ with hundreds of slides featuring images from the text to capture the interest of the visual learner.

ISBN-10: 1-1110-3694-2 | ISBN-13: 978-1-1110-3694-2

Student CD School | Network VersionThis resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Theory & Practice of Therapeutic Massage. This version of the Student CD can be downloaded to multiple computers or loaded onto your school’s network server.


Interactive Games on CDThis resource is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows.

ISBN-10: 1-1113-1334-2 | ISBN-13: 978-1-1113-1334-0

for the instructor...Steve Capellini

The Complete Massage Book for Massage Therapists is specifically for massage therapy students who want to succeed in the spa industry, whether as an employee or an owner of their own spa. It is the only book that includes extensive information about real-world working conditions in actual spas, with an enormous amount of feedback from working spa directors and owners regarding what they are looking for in employees. Students will learn what makes a spa massage different from a massage given in any other environment, and how you can make your own spa massages the best they can possibly be. Beyond giving explanations and step-by-step instructions regarding a wide range of spa modalities, the book offers an in-depth look at topics such as massage modalities specific to the spa environment, herbal therapies, and customer service and hospitality, and more that many other resources do not cover.

720 pp., 8 ½” x 11”, Softcover, ©2010ISBN-10: 1-4180-0014-0 | ISBN-13: 978-1-4180-0014-1

key features• Specifically targets massage therapists only.• Educational components such as review questions and glossary are customized for this

audience to create the optimal learning experience.• Shows therapists how to get a job in the spa industry, how to be the best employee,

how to effectively retail spa products and how to open and run a small spa.• Includes information about real-world “Hydrotherapy for the 21st Century,” Based on

feedback from working spa owners and directors at top properties so readers will learn what actual employers want them to know increasing their employability.

• Offers profiles of real-life professionals in the spa industry.• “Spa Caution” alerts the student to possible contraindications and safety issues for both

the client and the therapist.• “Spa Etiquette”, “Spa Tip” and “Did You Know” callouts enlighten and advise the reader

on trends, suggestions and interesting facts that would otherwise be gained only through on-the-job experience.

• Course Management Guide CD-ROM includes curriculum for three types of spa therapy courses: Short (16-24 Hours), Mid-Length (36-60 Hours) and Long (78-130 Hours).

for the studentWorkbookContains interactive exercises such as fill-in-the-blank and matching.

ISBN-10: 1-4180-0015-9 | ISBN-13: 978-1-4180-0015-8

for the instructorCourse Management Guide on CDContains lesson plans, computerized testbank with 350 questions, and an image library with over 150 images.

ISBN-10: 1-4180-0017-5 | ISBN-13: 978-1-4180-0017-2

Instructor Support Slides on CDContains chapter-by-chapter outline of discussion topics with hundreds of slides with images.

ISBN-10: 1-4390-6040-1 | ISBN-13: 978-1-4390-6040-7

The Complete Spa Book for Massage Therapists

contentsPART I: Spa History and Development.1. Spa History.2. Spas in the Modern Age.3. Spa Equipment, Facilities and Procedures.

PART II: Hydrotherapy for the 21st Century: Water-Based Spa Treatments.4. Bath and Shower Techniques.5. Heat and Cold Applications.6. Exfoliation.7. Thalassotherapy.

PART III: Body Wraps, Esthetic Treatments, Advanced Modalities and Spa Massage.8. Body Wraps, Mud, Clay and Herbal

Therapies.9. Spa Massage.10. Stone Therapy.11. Aromatherapy.12. Advanced Modalities.13. Esthetic Modalities for Spa Therapists.

PART IV: Spa Careers.14. Finding Spa Work.15. Becoming a Valuable Spa Employee.16. Spa Retailing for Massage Therapists.17. Opening a Therapeutic Spa.18. Spa Operations.

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Steven Schenkman

Massage Therapy: What It Is and How It Works is a unique text whose primary purpose is to define and describe the depth, scope, and universe of practice of this rapidly expanding profession. The first four chapters of this resource explain a continuum of practice beginning at the most basic levels of touch, leading to the most advanced levels of holistic care. These chapters also included are sixteen interesting and relevant case histories that showcase, demonstrate, and differentiate practice by first-, second- and third-paradigm practitioners. Following is a unique model of the breadth of the profession, The Continuum of the Four Massage Therapy and Bodywork Levels. It discusses and demonstrates how the main intention of each of the twenty-six modalities presented primarily treats and affects one of the four layers of the energy/matter continuum of the mind-body complex.


key features• An overview of the primary setting at which therapists work and an intimate look at a

day in the life of a massage therapist in a private practice, clinic, hospital, spa, athletic facility, and corporate environment.

• Twenty-six different massage therapy and bodywork modalities, including history, theories, assessment, techniques, indications, contraindications, and much more.

• A chapter on the role that massage therapists play within the larger healthcare team.

Massage Therapy: What It Is and How It Works

Deborah Ochsner

The Massage Therapist’s Guide to Client Safety & Wellness is intended for future and current massage therapists alike. This full-color handbook includes First Aid and CPR, common conditions, step-by-step directions for providing a safe work environment and much more! It offers a quick reference format with easy to follow step-by-step instructions, full-color photographs, illustrations and diagrams throughout for easy identification and a detailed index for easy cross-reference and appendices with important references and information.

304 pp., 7” x 5”, Spiral Bound, ©2010 ISBN-10: 1-4283-1922-0 | ISBN-13: 978-1-4283-1922-6

key features• A spiral-bound reference and that can lay flat, allowing

for hands-free usage when dealing with a situation, dialing a number, or administering first aid.

• Massage-therapy-centered with information applicable to any massage therapy practice.

• Perfect size... fits in your coat pocket!• Coated pages protect from damage caused by oils on

your hands!

The Massage Therapist’s Guide to Client Safety and Wellness

contents1. General Safety Guidelines. 2. Disinfection and Universal

Precautions. 3. Workplace Safety. 4. Abuse Recognition. 5. Cautionary or Indicated

Medical Conditions. 6. Contraindicated Medical

Conditions. 7. Emergency and Non

Emergency Situations. 8. First Aid and CPR. 9. Wellness and Stress

Management. Appendix A. Common Medications and Herbs. Appendix B. HIPAA: What Every Therapist Needs to Know. Appendix C. Important Contact Information.

...........................................................................

contentsSECTION I: Massage Therapy: What It Is.1. Introduction to the Three Paradigms of

Practice.2. First Paradigm – Relaxation and Stress

Reduction.3. Second Paradigm – Remediation, Therapy,

and Pain Relief.4. Third Paradigm – Holistic Integration.

SECTION II - Massage Therapy: How It Works.5. History and Evolution of Massage Therapy

and Bodywork.6. The Continuum of the Four Massage

Therapy and Bodywork Levels.7. The Somatic Level of the Massage Therapy

and Bodywork Continuum.8. Somato-Psychic Layer of the Massage

Therapy and Bodywork Continuum.9. The Bioenergetic Layer of the Massage

Therapy and Bodywork Continuum.10. The Energetic Layer of the Massage

Therapy and Bodywork Continuum.11. Practice Settings: A Day in the Life of a

Massage Therapist.12. Massage Therapy within the Larger

Healthcare/Well Being Team.

Massage Therapy Career Guide for Hands-On Success, 2nd EditionSteve Capellini358 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2006 ISBN-10: 1-4180-1051-0 ISBN-13: 978-1-4180-1051-5

Marketing Massage: From First Job to Dream Practice, 2nd EditionMonica Roseberry480 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2007 ISBN-10: 1-4180-3214-X ISBN-13: 978-1-4180-3214-2

Managing Physical Stress with Therapeutic MassageJeffreyW. Forman432 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2007 ISBN-10: 1-4180-1489-3 ISBN-13: 978-1-4180-1489-6

Touchabilities® Essential ConnectionsIris Burman & Sandy Friedland376 pp., 8” x 10”, Softcover, ©2006 ISBN-10: 1-4180-4833-X ISBN-13: 978-1-4180-4833-4

FASCIA: Clinical Applications for Health and Human PerformanceDr. Mark Lindsay320 pp., 7” x 9”, Softcover, ©2009 ISBN-10: 1-4180-5569-7 ISBN-13: 978-1-4180-5569-1

Spa TherapyJames Crebbin-Bailey, John Harrington & Dr. John Harcup288 pp., 8 ½” x 11”, Softcover, ©2005 ISBN-10: 1-86152-917-1 ISBN-13: 978-1-86152-917-6

Healing Massage: A Simple ApproachMarsha Jelonek Walker & Jonathan D.Walker544 pp., 6” x 9”, Softcover, ©2003 ISBN-10: 0-7668-0692-8 ISBN-13: 978-0-7668-0692-4

An Holistic Guide to ReflexologyTina Parsons288 pp., 8 ½” x 11”, Softcover, ©2003 ISBN-10: 1-86152-907-4 ISBN-13: 978-1-8615-2907-7

The Official Guide to Body Massage, 2nd EditionAdele O’Keefe384 pp., 8 ½” x 11”, Softcover, ©2006 ISBN-10: 1-8448-0330-9 ISBN-13: 978-1-8448-0330-9

Milady’s Guide to Lymph Drainage MassageRamona Moody French208 pp., 8 ½” x 11”, Softcover, ©2004 ISBN-10: 1-4018-2472-2 ISBN-13: 978-1-4018-2472-3

Massage Basics: A Guide to Swedish, Shiatsu and Reflexology TechniquesMark Beck, Shelley Hess, & Erica Miller154 pp., 6” x 9”, Softcover, ©2002 ISBN-10: 0-7668-3760-2 ISBN-13: 978-0-7668-3760-7

Professional’s Reflexology HandbookShelley Hess174 pp., 6” x 9”, Softcover, ©1997 ISBN-10: 1-56253-334-7 ISBN-13: 978-1-5625-3334-2

Shiatsu MassageErica Miller158 pp., 6” x 9”, Softcover, ©1996 ISBN-10: 1-56253-264-2 ISBN-13: 978-1-5625-3264-2

Fundamentals of Anatomy and Physiology, 3rd EditionDr. Donald C. Rizzo614 pp., 8 ½” x 11”, Softcover, ©2010 ISBN-10: 1-4354-3871-X ISBN-13: 978-1-4354-3871-2

Kinesiology Foundations for PTAS & OTASLeAnne M. Conner, Daniel C. Snyder, & Gregory F. Lorenz496 pp., 7 3⁄8” x 9”, Softcover, ©2005 ISBN-10: 1-4018-1791-2 ISBN-13: 978-1-4018-1791-6

Human Diseases, 3rd EditionMarianne Neighbors & Ruth Tannehill-Jones496 pp., 8 ½” x 11”, Softcover, ©2010 ISBN-10: 1-4354-2751-3 ISBN-13: 978-1-4354-2751-8

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Milady’s Master Educator, 2nd EditionLetha Barnes

The first edition of Milady’s Master Educator revolutionized Teacher Training in the field of cosmetology and changed the future of the beauty industry. The revised 2008 edition will do even more. This new two-volume approach to teacher development is the most extraordinary teacher-training program available today. It is a program of learning for certified educators and student instructors alike. The first volume of the this edition is designed to meet all the criteria established by national testing and accreditation agencies. The second volume delivers powerful content that will enable dedicated new educators to out-perform other entry-level educators. In addition, this volume will further develop professional educators to be the best they can possibly be and brings exciting content to the classroom. Don’t miss this opportunity to ignite that spark that made you want to become an educator in the first place or to motivate your success toward your new goal as an educator in the exciting field of cosmetology!

STUDENT COURSE BOOK456 pp., 8 ½” x 11”, Softcover, ©2009 ISBN-10: 1-4283-2151-9 | ISBN-13: 978-1-4283-2151-9

EXAM REVIEWContains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.

ISBN-10: 1-4283-2154-3 | ISBN-13: 978-1-4283-2154-0

facilitator resourcesCOURSE MANAGEMENT GUIDE (PRINT)Contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you’ll find detailed lesson plans, handouts and review tests with answer keys.

ISBN-10: 1-4283-2152-7 | ISBN-13: 978-1-4283-2152-6

COURSE MANAGEMENT GUIDE ON CDThis resource contains each page of the printed Milady’s Master Educator Course Management Guide, with the addition of a computerized testbank with over 800 questions, covering every chapter of the text. Also included are Instructor Support Slides to enhance visual learning in the classroom. The files are in .pdf, not Microsoft Word® and must be opened with Adobe Reader®, a free software program. This is a saleable only product.

ISBN-10: 1-4283-2153-5 | ISBN-13: 978-1-4283-2153-3

DVD SERIESContains nearly 4 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed. (8-Tape VHS Video Library still available)

ISBN-10: 1-4180-2926-2 ISBN-13: 978-1-4180-2926-5

Deliver the knowledge and skills needed by the industry’s future educators as well as strengthen the expertise and abilities of today’s teachers.

contentsVOLUME I: Basic Teaching Skills for Career Education Instructors.1. The Career Education Instructor.2. The Teaching Plan and Learning

Environment.3. Basic Learning Styles and Principles.4. Effective Classroom Management and

Supervision.5. Basic Methods of Teaching and Learning.6. Program Review, Development and Lesson

Planning.7. Educational Aids and Technology in the

Classroom.8. Effective Presentations.9. Assessing Progress and Advising Students.10. Making the Student Salon an Adventure.11. Career and Employment Preparation.

VOLUME II: Professional Development for Career Education Instructors.1. Educator Relationships.2. Achieving Learner Results.3. Learning is a Laughing Matter.4. Teaching Study and Testing Skills.5. Teaching Success Strategies for a Winning

Career.6. Teams at Work.7. Communicating Confidently.8. The Art of Retaining Students.9. Evaluating Professional Performance.

Edward J. Tezak

Creating a salon or spa from scratch is a daunting task. Successful Salon and Spa Management, Sixth Edition cuts through the confusion and provides the student with a clear understanding of what it takes to run a salon or spa. From understanding the differences in what type of salon or spa they want to open, all the way through financing and operating for profit, students will enter their professional careers with a strong understanding of building and running their own business.

192 pp., 8” x 9 1/4”, Softcover, ©2011ISBN-10: 1-4354-8246-8 | ISBN-13: 978-1-4354-8246-3

new to this edition• Chapters reorganized to be in simple chronological order of the basic steps of

opening a salon or spa.• “Financing the New Business” chapter has been updated to reflect today’s

economy.• Updated with references to the latest technology for the salon and spa.

key features• Includes many of the forms necessary for running a salon business.• Step-by-step guidance on opening your salon and spa.• Provides advice on salon menu pricing to keep your business profitable.• Covers lease and rents agreements, utilities and other operating costs.

for the studentWorkbookSuccessful Salon and Spa Management Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

ISBN-10: 1-4354-8247-6 | ISBN-13: 978-1-4354-8247-0

for the instructorInstructor Resource on CDThis is the primary instructor supplement for Successful Salon and Spa Management. It contains lesson plans, an answer key for the workbook and PowerPoint slides which correlate to each chapter in the textbook.

ISBN-10: 1-4354-8248-4 | ISBN-13: 978-1-4354-8248-7

Successful Salon and Spa Management, 6th Edition

contents1. Salon/Spa Types and Their Locations.2. Financing the New Business.3. Salon/Spa Operating Costs.4. Permits, Public Utilities and Insurance.5. Types of Leases and Rent Agreements.6. Decorating Arrangement and Placement.7. Salon/Spa Business Tools.8. Salon/Spa Advertising.9. Merchandising In Your Salon and Spa10. Use of Cosmetology Schools by Salons

and Spas11. Labor-Related Laws12. Salon/Spa Personnel13. Salon and Spa Forms and Items for

Record Keeping.

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Janet D’Angelo

Spa Business Strategies: A Plan For Success, second edition covers important topics such as the need to develop a clear vision and solid business plan and finding the best location and further planning the physical space. As technology becomes increasingly prevalent to business, this new edition explains the advantages of using computers and their subsequent effect on the efficiency and productivity of your salon. There is also a strong focus on communication between employees and between employee and customer.


key features• Provides an overview of current trends and discusses education that is needed

to take the spa industry to the next level as well as includes regulations which are affecting the spa industry.

• New financial planning information as it relates to architecture and design.• New information relative to assessing the market value of a spa and the

feasability for profit.• Information on the latest spa equipment and technological tools.• New illustrations and examples of marketing materials are provided.

for the studentWorkbookContains interactive exercises such as fill-in-the-blank and matching.

ISBN-10: 1-4354-8210-7 | ISBN-13: 978-1-4354-8210-4

for the instructorCourse Management Guide on CDContains lesson plans, a 350 question Computerized Testbank, and an image library with over 150 images.

ISBN-10: 1-4354-8211-5 | ISBN-13: 978-1-4354-8211-1

Instructor Support Slides on CDContains chapter-by-chapter outline of discussion topics with hundreds of slides featuring images from the text.

ISBN-10: 1-4354-8803-2 | ISBN-13: 978-1-4354-8803-8

Spa Business Strategies: A Plan for Success, 2nd Edition

contents1. What Is Your Vision? 2. The Spa Business. 3. Getting Down to Business. 4. Purchasing a Day Spa. 5. Architecture and Design of Your Spa. 6. Purchasing Professional Products and

Equipment. 7. Techno-Savvy: Using Communication

Systems in the Spa. 8. Marketing Your Spa. 9. Presentation IS Everything. 10. Sales and Service. 11. Maintaining Your Business.

N O T E S :

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THREE EASY WAYS TO ORDER1. Email: [email protected]. Fax: photocopy order form below and send to 416.291.27233. Phone: call you order into us at 416.291.8057 or 1.800.267.4247

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PLEASE SHIP THE FOLLOWING ITEMS AT ONCE (PLEASE PRINT)

#19-1220 Ellesmere Road Scarborough, Ontario M1P 2X5 Tel 416.291.8057 Fax 416.291.2723 Toll Free 1.800.267.4247, www.npgroup.ca

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EXCLuSiVE CANADiAN DiSTriBuTOr19-1220 EllEsmErE rd. scarborough, oN m1P 2X5TEl.: 416-291-8057, 1-800-267-4247 | FaX: 416-291-2723E-mail:[email protected] | wEb:www.NPgrouP.ca

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