Mike FilsaimeIncreasing Online

Profits Notes

Marketing Cola: Integration Strategies for Advanced Marketing

What integration marketing is

Targeted complimentary offers

Offer to someone with a higher rank to sell your products along with theirs for a 75% commission You'll reciprocate and everyone grows

Leveraging marketing real estate of other's

Proven and consistent conversionsTargeted Complimentary Offers

Leveraging Marketing Real Estate of Others

Proven and Consistent ConversionsAccurate Metrics for Current and Potential Visitors

Where to integrate your marketing

Other people's order pages (Up Sells)

On other people's thank you pages

On other people's success pages

On other people's logout pages Paypal is example

On other people's websites

In other people's auto responder follow upsIn other people's exit pops

In other people's members area

Co reg leads for share of profits

the 5 keys to successful integration

Accurate metrics

JV Partner with the Proper Target Market

Higher Affiliate Commissions than Normal

50% is the normal commission

75% will make them happy100% is through-the-roof

The offer given is better than the normal retail price

Easy plug and play integration (no hoops)

Actual Case Study

The Butterfly Marketing Manuscript

The QVC upsell Offer home study course

The peopleThe bonuses

The case studies

Video

Sales: Commitment and Consistency

Make it Easy

2 to 3 Step process

do as much of it form them as possiblesign them up for it (good relationships only )

Offer to do all the work

stats and thank you's

Found Money on the Table

Viral Marketing to Create Attention

History

Viral marketing is really just a form of Word of Mouth Marketing on SteroidsWord of mouth used to spread person-to-person and via transportationGutenberg printing press allowed first Mass Media distribution

Catalyst Method Explodes

Gutenberg's printing press

the Newspaper

Radio

Television

the telephone

The Internet

E-mail

IM

MobileSMS Text messaging

Is your message, product or service worth talking about?

Buzz

New

Fresh

InspirationalInnovative

Controversial

EdgyHumorous

Heart Warming

TabooSecretive

Engaging (participation)

Suspenseful

Gmail

no marketingcreated scarcity by giving accounts to power users

cachet drove the market

The Death of Internet Marketing

34,000 Optins in over 24 hours

75,000 optin members in 1 week

Buzz

Delivery mechanism

maven

connectors

wiifm

Be careful with edgy

Infection stage

every viral campaign needs an infection of the initial host in order to spread

Massive initial infecting stage will have the greatest effect in most cases

Having a proper pre launch is critical

Tipping points

This can occur when a maven (authority figure) picks up the product and superconnectors pickup the thread

Infection Stage in your marketing

I. Having a proper Pre Launch is critical

II. Setup the right Affiliate program

III.

Use Press Releases, Articles, Video,Forum Posts and Blogs to get and keep people talking

Delivery Mechanism

Forced part of signup process

Incentivized uses WIIFM

Hyperviral 'Piggy-backing'

Self Advertising in the use of the product or the use of the product requires other friends and family to use the service

Examples: Skype, Paypal, Hotmail, etc.

Airborne

personal contact

intimate contact

blood or sexual intercourse

Delivery Mechanism in Marketing

If the delivery mechanism is not easy, it will kill the growth

Make it easy, fun, and logical to spread your message

WIIFMmake obvious what's in it for people

In B2B, affiliate program is key

Viral flow

content page1. name & e-mail

2. Tell a friend viral component

Blog

1. Visitor is sent to blog

2. Visitor is encouraged to leave a blog comment

3. Follow-up with more content

Scalability

Make sure your virus can scale when your dream happens

Ask yourself the right questions

What would happen if I got 1000, 100,000 or 1 million hits, customers, sales in 1 month/week/day?

Be proactive and make adjustments before you start your campaign. Do not be reactive to the problems that can occur during growth

Call to action

Marketing is key. Something can go viral and not make any money.

Must be easy to find

Duration

The key to long term duration is having a post launch strategy

Providing your users with a multitude of toolsTool already include the message and their name and affiliate link

Integration marketing - using the real estate pages of other marketers with similar targeted customers and prospects

More Great Tools to Leverage Viral Marketing

Others make money while spreading your marketing message

Free reports

Videos

Viral PDF/Branded PDF

Resale Rights

Master Resale Rights

PLR Rights

Recommended Resources

Viral Friend Generator

Butterfly Marketing

Robert CialdiniInfluence Persuasion

Internet Marketing | Butterfly Marketing | Mike Filsaime’s Blog

Take Action

Mike Filsaime's Online Strategies are Reviewed and Incorporated into Marketing Plan

Mike Filsaime Profile

Tom McCarthy IntroductionMike Filsaime is retiredHere as a favor to buddy Rich Schefren

Speaking is a businessJohn ChildressGreat speaking program

2007

On a plane speaking 60% of the year

Working constantly

Was declaring e-mail bankruptcy every 14 days

Decided to stop speaking

Decided to stop coachingOne year, made $4.7 million after $4.6 million previous year

Good to Great - Tom CollinsGood is the Enemy of Great

First 6 words of book

We owe it to the world to be great

5 Ways to Increase Online Profits

1. Get More Prospects (traffic, Viewers, Listeners, Readers, etc...)

A) BuyAdwords

B) CreateTraffic Geyser

Planting seeds on the Internet

C) Borrow

Affiliate programs

JVs

D) Empower

Empower affiliates

E) Integrate (Marketing like Coca-Cola)

F) Duplicate (Viral Marketing)

2. Increase conversion at point of sales

A. Test

TestAlways be testing

Tweak

Improve

B. New

New site designs

Audio video

Sales copy

C. Offer

Offer

The first thing you want to test

The offer is what you're going to give them and how they're going to get it

It's what they're gonna pay and how they're going to pay you

Guarantee'We offer a no-hassle money-back guarantee'

Offer a risk-reversal guaranteeAsk for performance outline before giving

Headline

D. Exit

Exit SaversGood sales people don't leave their card on the desk

Pop UpsA 24 hour discount offer can popup as well

Exit ChatsA live chat will come up when user goes to leave website

Optin

Optin

Squeeze PageFollow up

Monetize people on their way out

3. Maximize profit and number of transactions at point of sale

Increase Price. Offer Less

OTO

OTODownsells

up Sells

Cross sellsBumps

Thank you page ads

Backup CDBackup CD

Printed Deluxe Versions

Premium Phone Support

Premium Shipping

QuantityholidaysWould you like to buy 2, makes a great gift

2nd or more for half off (Multi License Gift, RV, etc...)

Amazon Up sell (Customers who purchased this also purchased...)

80% of our customers who do buy use this option

Have an ebook spiral boundcheck box: Preferred customers prefer this deluxe version shipped to them

4. Reduce loss and costsLower Refund Rate

Stick strategies

better customer support

better training

better productsupport forums

videos

help docsknowledgeable staff

Lower Production Costs

Outsourcing

5. Frequency and recurring

Now that we have customer, are we focused on...?

Everything else can become engine

Forced continuityback end products or outsource back end

followup for other products

direct mail

e-mail follow upGive people a newsletter sign-up box when checking out

call centersell ads

have different funnels for different products