Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

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GSM Association © ary # 41, Helsinki 20 - 23 April 1999 Mike Short Mike Short Director, Network Strategy - Director, Network Strategy - Cellnet Cellnet Chairman - Mobile Data Chairman - Mobile Data Association Association [email protected] [email protected] www.mda-mobiledata.org www.mda-mobiledata.org

description

Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association [email protected] www.mda-mobiledata.org. Time for a D@T@ Task Force?. M. i. l. l. i. n. s. World Cellular Subscriber Growth to Dec 98. 350. 305m. 300. 204m. 250. 200. 138m. 150. 87m. o. - PowerPoint PPT Presentation

Transcript of Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

Page 1: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Mike ShortMike ShortDirector, Network Strategy - CellnetDirector, Network Strategy - Cellnet

Chairman - Mobile Data AssociationChairman - Mobile Data Association

[email protected]@cellnet.co.uk

www.mda-mobiledata.orgwww.mda-mobiledata.org

Page 2: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Time for a

D@T@

Task Force?

Page 3: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

World CellularSubscriber Growth to Dec 98

0

50

100

150

200

250

300

350

1991 1992 1993 1994 1995 1996 1997 1998

Year End

o

Milli

ns 16m 22.9m 34.1m

55m

87m

138m

204m

305m

Page 4: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Cellular Data Growth Globally: 1999-2007

(millions of users)

0

50

100

150

200

250

300

350

400

ENDYEAR

2000 2001 2002 2003 2004 2005 2006 2007

CIRCUIT

PACKET

SMS ONLY

Source: OVUM 1998 371 450 527 602 674 744 806 863 912

Total GlobalCellularSubscribers

Page 5: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Source: OVUM 1998

Cellular Data Growth Globally: 1999-2007

(% subscribers using data)

0

510

1520

2530

35

ENDYEAR

2000 2001 2002 2003 2004 2005 2006 2007

Page 6: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Mobiles & the Internet - some predictions

• Within two years all mobile terminals will be Internet-enabled.

• Within two years mobile data will be faster than today’s ISDN lines.

• Mobile trading will be a reality by 2001.

• By 2005 more mobiles will be connected to the web than PCs.

• 30% of all Internet traffic will be accessed by mobile by 2005.

Page 7: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Death of Distance

Page 8: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Death of Distance

1G - Transport of Goods

2G - Transport of People

3G - Transport of Ideas

Source:- www.deathofdistance.com - Frances Cairncross

Page 9: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Mobile Internet

Collaborate or Compete?

Page 10: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Getting Personal

Page 11: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Getting Personal

Page 12: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Location Free

Page 13: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

GSM Data Staircase

SMS

USSD

WAP / Bluetooth

GPRS

EDGE

UMTS

1997

1998

1999

2000

2001

2002

IP Backbone Mobile IP VoIP

Page 14: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Internet Evolution

• World Wide Web

• HTML HDML XML

• Internet as Interconnect

• Mobile IP - Version 6

• VoIP

Page 15: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

Association Preparation

• Liaison with - MDA / WDF- GMCF- WAP Forum- Blue Tooth

• Public Relations- Mobile Data Guides- CD ROM

D@T@ Task Force

Page 16: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

SERG: - Requirements / IETF

- Mobile IP ‘Roadmap’

IREG: - Signalling / Addressing- GPRS Awareness

BARG:- Data Billing

TWG: - Data TerminalsWAP Liaison

CSG: - Data Publicity- MDA / WDF Liaison

D@T@

Task Force

Page 17: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

GSM D@T@ Task ForceGSM D@T@ Task Force

• Know-how transfer

• Data Roaming

• Business development

• Loyalty

• Cost reduction

• Preparing for competitive threat.

Page 18: Mike Short Director, Network Strategy - Cellnet Chairman - Mobile Data Association

GSM Association ©`Plenary # 41, Helsinki 20 - 23 April 1999

D@T@ Task Force