Mike ramsey rexburg iwmm presentation

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Let’s Talk About Search.

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69% Google26% BingcomScore March 2013 data

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1 in 3 of queries that people type into a standard Google search bar are about places

-Ed Parsons, Google.

P.S. In 2010 it was 1 in 5

WOWZERS

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‘s

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They are not satisfied with 69%

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ChromeYoutubeAndroid

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Google Wants To Get You What You Want Faster.

If possible before you have to ask.

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WHAT

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Why? Where? How? Who?

When?

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Knowledge Graph

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Authorship

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“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt

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AAA Storage

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www.LocationService.com

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So what does Google want?

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WebsiteLinksListingsReviews

Google Local Rankings

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Paid

LocalizedOrganic

BlendedListings

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PAID ADS (PPC)

Google+Local

Results

Organic Listings

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Local Listings

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NameAddressPhone NumberABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678

Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(801) 334-3456

Alfa Beta Cappa #117 123 RoadSalt Lake City, Utah(800) 123-1234

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ABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678

ALFA BETA CAPPA CO. 123 Road STE117SLC, Utah(800) 123-1324

ALFA BETA CAPPA INC #117123 Road Salt lake City, Utah(800) 123-1324

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You =

Bad NAP +

ED

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Local Listings

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http://google.com/places

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Let’s Talk About Your

Website

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Content Expansion

Nov – Feb 2011/12 VS. Nov – Feb 2012/13

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Sub Locations and Services

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DirectionsReviews

Bios

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INTERNAL LINKING ON MORE PAGES = Better Rankings…

Linked local pages across the site.

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building super local links

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Do non-local links buildReferral traffic? Sales? Audience?

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Local Sponsorships

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Post About Your Customers

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The Stats

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He Kinda Dominates…

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Make Local Infographics

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Local Content + LinksBuilds Audience.

Make Good Rankings an Outcome of That.

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Let’s Talk About

Reviews

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ReviewsAre

Hard

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GetOver

IT

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of consumers trust online reviews as much as personal recommendations.

said that positive online reviews make them more likely to use a local business.

The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)

Reviews Matter

52%

72%

[0051] In one implementation, the number of documents with reviews of a business may be used as a factor in determining the location prominence score of a document associated with the business

Reviews from Different sites

Increase Rank

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You Get

Rejected

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Google’s Filter

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You Have To

Work

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Everyone is seeing this…

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Warning!!!

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Last Chance to Back Out!

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What if I don’t want to leave reviews with my

full name?

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Mike [email protected]

Mike ramsey rexburg iwmm presentation

Technology

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