Mike McGrail, LITE 2016
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The Importance of Personas Mike McGrail Marketing Director
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Transcript of Mike McGrail, LITE 2016
![Page 1: Mike McGrail, LITE 2016](https://reader033.fdocuments.in/reader033/viewer/2022042906/58a7c4441a28ab6b5a8b5403/html5/thumbnails/1.jpg)
The Importance of PersonasMike McGrail
Marketing Director
![Page 2: Mike McGrail, LITE 2016](https://reader033.fdocuments.in/reader033/viewer/2022042906/58a7c4441a28ab6b5a8b5403/html5/thumbnails/2.jpg)
Do you know who your customers and prospects are?
![Page 3: Mike McGrail, LITE 2016](https://reader033.fdocuments.in/reader033/viewer/2022042906/58a7c4441a28ab6b5a8b5403/html5/thumbnails/3.jpg)
Personas help that understanding
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What do you need to know?
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Current job role, skills and career path to this
point
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Their personality and personal background
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Their goals and objectives
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The problems they face
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What may be their objections?
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Recognise anyone?
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Gathering the Info?• Internal sessions with all
teams• Look at job specs, LinkedIn
and be a stalker • Interviews with customers
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Then What?• Create the Persona docs –
presentation and posters and make centrally available
• Take all teams through face-to-face and consider feedback
• Ensure they’re front of mind• Refresh quarterly