Mike Mayes Product School Presentation Consumer-v-Enterprise in Product Management
-
Upload
carlos-gonzalez-de-villaumbrosia -
Category
Business
-
view
79 -
download
0
Transcript of Mike Mayes Product School Presentation Consumer-v-Enterprise in Product Management
It’s All the Same: Consumer and Enterprise Product Management
/Productschool @ProductSchool /ProductmanagementNY
15+ years of product, design, UX …
Circaviso Workmarket
GLG Capital One
… University of Virginia - Architecture
Mike Mayes
CIRCAVISO // @michaelmayes
…
CIRCAVISO
CIRCAVISO // @michaelmayes
…
Fandango (MGO) …
CreativeDistrict BuildFair Twenty20 TruBrain
Technicolor ADP
… theAudience
Hirabl ClearServe
Consumer Enterprise
But I’ve only worked at (enterprise company)…
I want to do product at (consumer startup)
CIRCAVISO // @michaelmayes
But I’ve only worked at (enterprise company)…
I want to do product at (consumer startup)
CIRCAVISO // @michaelmayes
enterprise
consumer
CIRCAVISO // @michaelmayes
“ Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, Product Lifecycle Management (PLM) integrates people, data, processes and business systems. “
@wikipedia
Product Management
CIRCAVISO // @michaelmayes
what is product management?
Source:martin eriksson http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
ENTERPRISE
CIRCAVISO // @michaelmayes
Microsoft to buy LinkedIn for $26.2 billion
Dell to buy EMC for $67 billion
Avago Ltd. buys Broadcom Corp. for $37 billion
Google Inc. buys Motorola for $12.4 billion
Hewlett-Packard buys Autonomy for $10 billion
Microsoft Corp. buys Skype for $8.5 billion
Oracle Corp. buys Sun Microsystems for $7.4 billion
… the study and application of object-oriented building techniques, where building components are pre-designed / pre-engineered / pre-fabricated for inclusion in joint-based
(linear element), panel-based (planar element), module-based (solid element), and deployable (time element)
construction systems.
The Kit of Parts
CIRCAVISO // @michaelmayes
…
Source: http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy
The Kit of Parts
CIRCAVISO // @michaelmayes
…
Source: http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy
Doors
Windows
Walls
Beams
…
Your kit of parts is what you make of it.
Enterprise and Consumer Product Management
CIRCAVISO // @michaelmayes
Project Lifecycle
CIRCAVISO // @michaelmayes
…
Research Strategy Design Build Launch Analyze Optimize
Project Lifecycle
CIRCAVISO // @michaelmayes
…
Research Strategy Design Build Launch Analyze Optimize
Competitive mapping Stakeholder interviews Background strategy
User Personas Business goals Brand strategy UX strategic drivers Messaging and voice
Site map UX prototype User interface concepts
Project Lifecycle
CIRCAVISO // @michaelmayes
…
Research Strategy Design Build Launch Analyze Optimize
Competitive mapping Stakeholder interviews Background strategy
User Personas Business goals Brand strategy UX strategic drivers Messaging and voice
Site map UX prototype User interface concepts
things in your kit!
Trello / Jira / Rally / Pivotal Slack / Intercom / Mailchimp
Sketch / Photoshop / Illustrator Google Docs / Quip
Mixpanel / Optimizely / AppCues …
Agile / Design Thinking
Tools in your Kit
CIRCAVISO // @michaelmayes
…
Strategy & Roadmap Customer Experience
Requirements Gathering Design sprints
Prototypes / UX Product - Market fit
Analytics Growth hacking
Stuff you do every day
CIRCAVISO // @michaelmayes
…
Do marketing HTML/CSS
Build spreadsheets Growth hack
Create prototypes Design
Write copy Know sql, hadoop, postgres
Some product people…
CIRCAVISO // @michaelmayes
…
Be a design thinker. Solve problems. Help people.
Develop your kit of parts
CIRCAVISO // @michaelmayes
Customer experience maps for
buying a phone vs
operating trains
CIRCAVISO // @michaelmayesSource http://blog.uxeria.com/wp-content/uploads/2015/09/8.jpg http://www.servicedesigntools.org/sites/default/files/res_images/Workshopslides_jeu-8_0.jpg
ARR / MRR Freemium Conversion %
Users per acct Purchase abandon rate
Avg purchase $ Repeat users
Avg contract value CAC LTV
User Analytics
CIRCAVISO // @michaelmayes
…
Active users Photos posted
Posts liked Shopping cart abandon rate
Avg purchase $ Repeat users
CPM CAC LTV
Be a design thinker. Solve problems. Help people.
Develop your kit of parts
CIRCAVISO // @michaelmayes
User onboarding Profile management Upset from freemium Photo uploads Sharing and permissions Commenting Creating content
Develop your kit of parts
CIRCAVISO // @michaelmayes
Email preferences Credit card mgmt Shopping cart flow Search Browse Navigation Messaging / Inboxes
User onboarding Profile management Upset from freemium Photo uploads Sharing and permissions Commenting Creating content
Develop your kit of parts
CIRCAVISO // @michaelmayes
Email preferences Credit card mgmt Shopping cart flow Search Browse Navigation Messaging / Inboxes
Context Empathy Voice of the Customer
Develop your kit of parts
CIRCAVISO // @michaelmayes
Intent Goals Measurement
Upcoming Courses
Los Angeles
Apply Atwww.productschool.com
Weeknight cohort (Santa Monica):
November 29 - February 2 Tuesdays and Thursdays from 6:30pm to 9:00pm
Weekend cohort (Downtown LA):
December 3 - February 11 Saturdays from 9:30am to 3:30pm
www.productschool.com
www.productschool.com
Upcoming Workshops
Sept 29: How to become a Product Manager (Downtown LA)
Oct 5: Prototyping: How to create a website or mobile app without coding
Oct 6: How to become a Product Manager (Santa Monica)
Oct 12: How to become a Product Manager (Santa Monica)
Oct 13: The Rise of the Digital Nomad
RSVP on Eventbrite