Mike Jones' Little Book of Internet Marketing

Copyright 2012 Mike Jones

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Mike Jones’Little Guide to Internet Marketing

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Terms and ConditionsCOPYRIGHT NOTICECopyright 2012 Mike Jones. All rights reserved.

Cover design by Mike Jones. Book design by Mike Jones

No part of this book may be reproduced in any form or by any electronic or

mechanical means including information storage and retrieval systems, without

permission in writing from the author. The only exception is by a reviewer, who

may quote short excerpts in a review.

LEGAL NOTICEThe Publisher has strived to be as accurate and complete as possible in the

creation of this report, notwithstanding the fact that he does not warrant or

represent at any time that the contents within are accurate due to the rapidly

changing nature of the Internet. While all attempts have been made to verify

information provided in this publication, the Publisher assumes no responsibility

for errors, omissions, or contrary interpretation of the subject matter herein. Any

perceived slights of specific persons, peoples, or organizations are unintentional.

In practical advice books, like anything else in life, there are no guarantees of

income made. Readers are cautioned to reply on their own judgment about their

individual circumstances to act accordingly. This book is not intended for use as

a source of legal, business, accounting or financial advice. All readers are advised

to seek services of competent professionals in legal, business, accounting and

finance fields. You are encouraged to print this book for easy reading.

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Table of Contents

Are You Already Marketing On The Internet?

Internet Marketing for Beginners

Internet Marketing: How Difficult Is It?

Internet Marketing - Advantages and Disadvantages

Internet Marketing Strategy - Are You Too Busy to Take Action?

How To Run A Powerful Internet Marketing Campaign




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Are You Already Marketing On The Internet?

Have you already been marketing your business online without even

knowing it? Well, it is quite possible that your answer may be “yes.”

This is because there are several ways of promoting your website

online without even knowing it, and all of these strategies add up to

the term “Internet marketing” even if you are not doing it consciously.

So let us see some of the ways in which you may already be promoting

your site on the web world.

Nowadays it's common for anyone and everyone to have their own

website which holds product details, contact numbers and other such

information. So, often without even realizing or consciously doing so

one has already promoted/advertised their product on the Internet.

This is so because any person surfing the web might chance upon

your website and become a client, or possibly at least spread the word

to others.

Taking an active part in forums which discuss issues related to

business and items related to your industry is another way of

advertising your product without even trying to. Such forums handle

discussions which can ultimately lead to a chance to talk about your

product, when it just might be the solution someone needs for a given

problem.

Many discussion forums will allow a “signature file” in which you can

list your website address and perhaps a short blurb at the bottom of

every posting you make. Something this simple can get your site

noticed, especially when you participate in discussions about

problems to which your product can offer a solution.




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All such participation, whether for fun or not, is a indirect way of

marketing your own product or web page, without even knowing that

you are marketing it.

While building your website, have you made it a point to include in it

all the essential keywords which define your product? Well then you

have already started marketing on the Internet. If you keep repeating

some essential keywords in the website over and over along with

closely related other words, then the position of your website will be

higher.

This means the according to the SEO techniques your website will

have higher keyword density, thereby putting it amongst the top most

search results when anyone searches for related products or

information. So whether you have done it because you thought it

necessary for the website or just obvious to emphasize the key points,

you have unconsciously marketed your product very well.

If you are conducting your business online and are asking your

customers to write back to you with their views and criticisms, then

you are marketing online. It is a fact that all smart business owners

want to get feedback, but since you are doing it over the Internet you

are making your site and the discussions more visible, therefore

promoting your site in accordance with the Internet marketing

strategies..

Finally, for those who want to do more than “accidental” marketing,

and want to have a full scale online campaign for your business and

product, it's advisable to do more than the above mentioned

activities. Though effective, these are not thorough. What you should

do is appoint an expert who will make the best of opportunities, and

then market your product according to the market and the demand.




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Internet Marketing for Beginners

Now with the Gen Y coming along, everything is online and in the

web world, therefore advertising online can be most beneficial. But

just because online marketing can be highly profitable, it does not

mean it is easy. One has to have a thorough know-how of the Internet,

its policies, and ways, to be able to foray into the world of Internet

marketing.

I've listed some steps below which will help you know the world of

Internet marketing a little better and thus push you in the direction of

unmatchable profits.

The most primary, yet the most effective step of Internet marketing is

creating a website of your own. There are many designing softwares

available on the net with which you can make your web page

interesting. Make sure the website is well designed and striking to the

eye, easily accessible, and not convoluted. This is because the main

aim is to catch the attention of the net surfer. If you want to make

sure your website looks professional, then seek the help of a

professional web designer.

Putting elaborate ads on top of any website, along with smaller

affiliated ones in other places is also another method of promoting

your product or business. Called “banner ads”, these are very effective

in catching the browser’s eye and therefore increasing the chances of

making money with your site. By way of using animations, attractively

placed texts, and striking artwork, these banner ads are your perfect

machinery for advertisements.

Use of the newsletter format, which has relevant information, articles,

pointers, advertisements in them over the email is also another




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effective Internet marketing option. Though as is often the case, being

too aggressive in the marketing becomes a turn off for many, so be

subtle and objective about it, so that it does not get taken as spam.

Using email as a marketing strategy is another feasible option. You an

send mails to groups with information on your product so that they

can b alerted to your presence, but do make sure that you don’t send

it too often and with too much of self advertisement so as to prevent it

from getting marked off as spam. Make sure that the email is of

quality and is not to overt, and try and create a specific mailing list

which has only people who might have an interest in your product.

The last point worth mentioning and crucial for online marketing is

making full use of your website. In fact, the SEO (search engine

optimization) is a technique which you must have a grasp over. Since

search results show up according to the relevance of the article to

searched subject, repeating and spreading your keywords over the

article or webpage will help your site become one of the top results

when someone searches any topic related to yours, thereby increasing

your chances of a larger profit.




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Internet Marketing On A Budget

The growing popularity of the Internet is helping promotion of

business and it is often very cheap as well, compared to the “brick and

mortor” world. The fast movement of the Internet is the deciding

factor while taking marketing in the Internet world. There is a lot of

time that is required between the advertising and the time involved in

the renewed advertising efforts.

There is a direct cause and effect relation. If you invest more time in

marketing, you would find a large market, brand and name

recognition, and your products will gain more popularity. This

process is not mysterious.

If you want, you can run an out eCommerce website that would help

your business. You also have the option of promoting your product on

your blog. Whatever you may do, you have to assure that people are

aware of your web site and product, and ultimately, a good many will

visit your website.

When you start your marketing, you should remember a common

point, i.e. the target audience. If you are aware of your targeted

audience you know where and how to carry out your campaign.

Start by first article submission, then posting in messages forums and

newsgroups, and the ever-popular online classifieds. These options

are either free or are very cheap.

Usually you would find that the nature of the classified is similar to

the ads in the print media. A lot of care should be taken while posting

article or messages in the forum. Make sure that you stick to the




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details related to your work. Make sure that you highlight the

differences and make the audience aware of how distinct your

business is. You should be aware of the fact that online communities

are friendly place where no rudeness is entertained. It’s important

that via your professional attitude, you can make a good reputation

for yourself.

If you think you have made the right marketing choice, then you don’t

have to wait for long for the right result to appear. Many people go

wrong here.

They expect immediate results. There may be a chance that you do

the right thing the first time and also expect results. But in case your

plan fails to work out, then your fault may lie in your marketing

strategy. So, if you feel that you have failed in a certain strategy then

discontinue it.

However, don't let this discourage you. Through a little trial and

error, you will learn the methods of Internet marketing. You will learn

to respond fast. If you have perseverance and a little patience, then

you will learn the Internet marketing strategy.




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Internet Marketing: How Difficult Is It?

Internet marketing is a little different from that of any other sector.

You cannot really apply the same marketing principal that you would

apply in the case of a “brick and mortar” store. To understand this

you have to understand that you have applied new techniques in new

marketing environment.

In many “brick and mortar” stores, you will find that many

businessmen build their business by developing a sound mailing list.

This list consists of people who have shown interest in the business.

When you are a site owner, you will find that there are people who

will show keen interest in getting the email addresses. These

addresses help to provide specific information.

Owners of the online stores develop the newsletter that helps the

customers. These newsletters give details about the business that help

the relationship develop between the customer and the site owners. If

you are consistent in doing this, you will find that your business will

flourish.

Online business takes some of the principals of “brick and mortar”

businesses to achieve success. One bonus point of the online business

is that email distribution is so much less expensive compared to

physical mailings. The delivery of these reports is instantaneous and

the pre recorded welcome messages help.

Online stores are very cost effective, unlike the “brick and mortar”

stores. The cost of adding an online store is much less compared to

standard businesses in the “real world”.




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The brick and motor stores report better sales when it comes to their

online business. Some businesses recorded about 75% of their profit

from their online business.

If you have the concept of marketing clear, then you would find that it

is much better marketing in the online fields. Your obtained

knowledge would help you to work better.

Ultimately you will find that a good marketing strategy will help you

to make a proper business that would yield good profit at the end of

the year.




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Internet Marketing - Advantages and Disadvantages

New Internet marketing is quite a craze. People are showing a lot of

interest in this sphere. They are trying to make their business a

success and trying to make their business be a part of the Internet

from where they could conduct their business.

But in this race they usually forget to answer certain important

questions to themselves before they plunge into this. They need to

answer what they are doing in this Internet world. What are their

expectations from this sector and how they think they will meet those

expectations.

Using the Internet correctly will consolidate your grounds and make

you competent enough to compete against larger companies. You may

also find that other companies may have more money to invest in

advertisements. So keep in mind some tips that would be helpful in

marketing strategy.

The most important advantage related to the Internet business is that

your business is open 24 hrs a days, 7 days a week. Further more you

have the advantage to cater to a larger group of customers. They can

shop any time. There is hardly any cost involved while spreading your

message.

You would find that the cost of emailing subscription is hardly

anything compared to the cost of physically mailing them. And even

updating can be done via email. Visitors to your website can be

monitored. In case you have a sale your customer can have the

advantage of discount as soon as they access the Internet.




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In case you have an information sensitive business then you could

directly email valuable information. This is seen in the case of law

firms and print media.

You should be aware of the fact that online marketing is not free. It

could involve a lot of expenditure when it comes to cost of software,

hardware, wed site design, maintenance of your site, online

distribution costs, and of course, time and this is important, the cost

of production.

Internet is still regarded for its information source. Many people

believe that live interaction is needed before they purchase

something. If you have outdated information then this may be against

you, so have timely updates.

There really is no replacement for good customer service. Many

websites are designed in such a way that they don't help the customer.

This may be a result why your website may be poorly rated.

Be careful that your web site is safe and secure. Make sure that your

customers are aware of the security that your website offers.

You should know that your customers have no time to waste so make

sure that you have fewer links to reach the product that they are

looking for. There are lots of competitors already in the market. Make

sure that you are aware of, and act upon, all the pros and cons of

Internet marketing as this would help you to flourish your business.




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Internet Marketing Strategy - Are You Too Busy to Take

Action?

It may sound crazy to ask whether you are too busy to take action.

Even if it sounds crazy, it’s still valid that you should be asking

yourself. You may find that you are too busy and tied up with work.

Let’s talk about the difference of being busy and actually taking

action.

Let's look at some examples that may help you to find whether you

are actually taking actions.

To be precise, find out whether you are doing research on the

keywords or are you doing enough to get hold of the keywords that

would help you to get paid.

Are you wasting your time or are you reading old information when

you could be implementing new strategies? Are you checking your

email a number of times to see the "you've been paid" messages?

The idea of being busy can be compared to the kindergarten days

where the teacher can keep you busy by giving you work that would

exercise control over both your mind and fingers. But unfortunately

your being busy does not necessarily help to bring in sales.

So the question is, how do you shift from being busy to doing concrete

action? It may sound like an easy question but believe me, you can get

quite off track if you don’t have an laser targeted vision where you

know exactly what you are doing and what you are going to do.




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This is here that the complication may start as there are so many

directions in which you may get detoured while working to make

money online. You may see that you are actually moving in direction

which leads you nowhere. If you have a vision and a well planned

strategy, you would find that you are on track. You may require these

steps that would help you to make your own marketing strategies.

Make sure that you have a smart goal that is planned and directed.

That simply means that your goals are specific, measurable,

attainable, realistic and targeted.

If you are sure about the direction you are moving at then it will help

you to move forward. You may have a particular target and make sure

that you accomplish it. You will see that your work is being paid and

the results will show.

If you have smart goals you will end up accomplishing them before a

target time period. You will be able to do them in a systematic

manner.

This would help you to answer the simple question whether you are

just doing a work or staying busy.

Make sure that you actually have your goal printed. That will help you

to stay focused.

You will be more than happy to see that your goals are being fulfilled.




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This is a very effective way to formulate your strategies that will help

you.

Everyone has a different marketing plan, therefore this is helpful.

This may just be a skeleton of a successful plan, but once you have

tried this, it may reward you for your efforts.




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How To Run A Powerful Internet Marketing Campaign

When a company becomes lax with their marketing strategy and takes

their success for granted, is when the real trouble begins. The value of

an Internet marketing campaign is yet to be understood. It can work

wonders for your business.

Make sure that your company is continuously involved in marketing.

There is cut throat competition on the Internet and you need to know

how to run a successful marketing campaign.

The first step you should take is to think like one of the really

successful businessmen. There is no shame in coping a successful

business strategy if you think that your competitors are doing better

than you. For this reason you may also take a step ahead. You need to

run a successful marketing strategy of your own.

You are in a business where your objective is to make money, so the

more you do the better it is for you. After all, the success is decided by

the profit you make. In case you are not seeing the desired profit, it is

because of the marketing strategy.

Start by branding your company. This is a first step to successful

Internet marketing. If you want recognition from potential customers

you need to make this move.

Good branding involves a good catch line that attracts the customers.

You don’t really want to entertain any confusion regarding this.




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The Internet has brought about a revelation when it has come to

business. The Internet offers a huge customer base that can be

marketed to around the globe. Marketing is an integral part of a

business. The best thing is that an online business is easily affordable

for a company of any size.

Your Internet campaign may have newsletters, mail outs, and word of

mouth. Make sure that your company’s name never gets out of the

limelight.

The Internet marketing campaign involves your strategy. There is

some important marketing strategy to keep in mind while carrying

out your marketing strategy.

Make sure that you are in the company of successful marketers.

Success breeds success.

Make sure you grab the opportunity of Valentines Day, Christmas,

Easter, and even Tax time that would provide excellent marketing

time. Offer them something free and you will see how they change

from mere visitors to customers.

The key to success is analytics. Strategic difference brings about all

the success. You get about 1 % rebate for certain cards if you know

how they work.

You would find that an adverse situation will be of your help. you will

now know what you should not do while you make a marketing

strategy. Success may cultivate laziness, and if it does, you must do

away with it.




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Accept change as it comes your way. This brings about variety.

Remember that a successful Internet marketing campaign can bring

about your own success story.



Mike Jones' Little Book of Internet Marketing

Business

Transcript of Mike Jones' Little Book of Internet Marketing