Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf ·...

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Miguel Ahumada, Sun Belle Inc.

Transcript of Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf ·...

Page 1: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Miguel Ahumada, Sun Belle Inc.

Page 2: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

2013 in Ventura

◦ $187 million

◦ #3 crop

#3 berry in US per capita consumption

Can be highly profitable

◦ $20K-$60K typical profit per acre

◦ Winter prices can be 3x more than summer

Page 3: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

High production cost ◦ $60K-$70K per 2-year crop cycle

Complex cropping system ◦ Multi-cycle production ◦ Few varieties, adaptability issues ◦ Fruit quality

Research and innovation still needed ◦ Trellising systems ◦ Pest and Disesase management ◦ Fertigation, Substrate, Plastics/mulches

Mexico

Page 4: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Cool Shoots - Warm Roots

Roots 75oF

Shoots 59oF- 68oF

Page 5: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Wind

Reduces plant growth and development

Fruit damage: rubbing, abrasion, punctures

Rain/Humidity

Increased fungus

Sun

Sun burn, white drupelets

Page 6: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Higher productivity Lower productivity

Page 7: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption
Page 8: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

French Tunnel Sidewalls and Doors

Page 9: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Lower cost than tunnel For windless areas

Page 10: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Public ◦ Diamond Jubilee – Berryworld Plus, UK ◦ Imara - Advanced Genetics, Netherlands ◦ Kwanza - Advanced Genetics, Netherlands ◦ Vintage - USDA ARS Oregon

Proprietary ◦ Adelita - Planasa ◦ Alicia - Driscolls ◦ Erika – Sun Belle (in Americas)

Others

Page 11: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Adelita Erika

Page 12: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Carbon Dioxide Enrichment May Increase Yield of Field-grown Red Raspberry under High Tunnels

Mochizuki et al 2010

Page 13: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Overcrowding in highly photosynthetic area

Page 14: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Sonsteby & Heide, 2009

Page 15: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Didymella applanata Yield Loss

Page 16: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Flower abortion Cane botrytis

Page 17: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Fruit Quality ◦ Size and Sugars

Disease incidence

Insect control ◦ Spray penetration

UV light damage

Harvest Speed

Yield ◦ Fruit size

◦ Fruit per laterals

◦ Laterals per canes

◦ Numbers of canes

Page 18: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Soft Fruit

Rot

Small Size

Crumbly Fruit

Overripe

Insect damage

White cells

Page 19: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Narrow bed Wide bed

Page 20: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

“T” posts V Wide-bed

Page 21: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Shift system pre bloom Post bloom

Page 22: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Wide bed More light

Page 23: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

1st crop on primocane 2nd crop on floricane

Page 24: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Cutback and Mow Down Low Down and Cutback

Page 25: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Carew et al. 2000

Page 26: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption
Page 27: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Predictability Full control=max growth

Page 28: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

3-5 acre foot per season

1 acre foot = 326,000 gallons

978,000 to 1,630.000 gallons

Use evapotranspiration (ET) to monitoring plants use or other methods

Education of irrigators

Page 29: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

Cover crops may have many benefits

Add organic matter and N to soil

Reduced pesticide and soil runoff in winter

Reduced dust may reduce mites

Reduced weeds

Page 30: Miguel Ahumada, Sun Belle Inc. - Santa Barbara Countycesantabarbara.ucanr.edu/files/182259.pdf · 2014-01-31 · 2013 in Ventura $187 million #3 crop #3 berry in US per capita consumption

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(805)415-5242

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