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Pittsburgh: Mighty. Beautiful. Celebrated.

2017 IABC Heritage Region Conference

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2017 SponsorshipProspectus

12th AnnualIABC Heritage Region Conference

November 5-7, 2017

Omni William Penn Hotel, Pittsburgh

+The IABC Heritage Region

n Pittsburgh will be the host city for the 12th Annual International Association of Business Communicators (IABC) Heritage Region Conference November 5-7, 2017, at Omni William Penn Hotel in downtown Pittsburgh. The IABC Heritage Region represents more than 2,000 business communicators from 19 chapters throughout the Northeastern, Mid-Atlantic and Midwestern United States.

n Formed in 2005, IABC Heritage Region supports the IABC mission by providing guidance, support and professional development opportunities for chapter leaders and members; fostering regional growth; and serving as a communication conduit between members, chapters and the IABC Executive Board. The geographic area includes: Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C., and West Virginia.

2017 Communication Conference

+IABC Overview

n The International Association of Business Communicators is a vibrant global association with members from around the world, representing many of the Global Fortune 500 companies. At the international, regional and local level, we support our community of professionals with innovative thinking, shared best practices, in-depth learning and career guidance.

n Since its inception in 1970, IABC has grown from a 2,000-member organization to more than 10,000 worldwide and is the only multidisciplinary professional association dedicated to both internal and external communication.

n IABC's global network includes professionals in advertising, community relations, corporate communication, development/donor relations, employee/internal communication, fundraising, graphic design, marketing communication, media relations, multi-media production, public relations, and web design.

n IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication.

The leading voice in the communication field

+Mighty. Beautiful. Celebrated.

n Pittsburgh continues rise to the top of cities worth visiting. It was recently named “One of the 10 best cities for techies” by Huffington Post, the "Best Places to Travel in 2016" byTravel + Leisure, and a city with “The Biggest Bang for the Buck” by Forbes.

n Sponsoring the 12th Annual IABC Heritage Region Conference puts your name in front of top communication professionals, while helping to maintain and solidify the future growth of the Association. By becoming a sponsor, you expand your business reach and increase awareness of your products and services. Choose from one of the prepared packages, or customize a package that will meet your budget goals and needs.

n Conference topics encompass: Corporate Communication, Public Relations, Social Media Management, Employee Communication, Marketing Communication, Member Communications, Social Media and much more.

Why the IABC Heritage Region Conference?

+Good times, old friends and new friends…

IABC connects youto the the world ofcommunicators.

+Presenting Sponsor $15,000

Your organization name and logo added to promotional materials including:

• Exclusive on-site prominence on registration package for all attendees (e.g. bag, portfolio or other item)

• Top billing in all printed programs, direct mail and email communication

• Specialized message in one email communication• Boilerplate recognition in all press releases• Advertisements in electronic communication• Onsite electronic and print event signage• Front page and prominent billing throughout conference website• Prominent acknowledgement on Heritage Region website• Social media promotion• Opportunity to provide promotional information/giveaways• Exhibit in the common area • Additional opportunities if become available (e.g. podcasts, web

videos, etc.)• Opportunity to make welcoming remarks at opening reception or

introduce a keynote speaker and provide a two-minute sponsor pitch• Option to host pre- or post-conference session at additional charge to

conference registrants

Six complimentary full-conference registrations

+Platinum Sponsorships

Platinum Sponsor $10,000 (2 available)

Your organization logo added topromotional materials – including:

• Prominent billing in all printed programs, direct mail and email communication• Inclusion in press release about sponsors•Onsite electronic and print event signage• Prominent billing on conference website• Prominent acknowledgement on Heritage Region website• Social media promotion•Opportunity to introduce a keynote speaker and provide a two-minute sponsor pitch•Opportunity to provide promotional information/giveaways•Exhibit in the common area•Additional opportunities if become available (e.g. podcasts, web videos, etc.)•Five complimentary full-conference registrations

Five full-conference registrations

+Gold Sponsorships

Gold Sponsor $7,500 (2 available)

Your organization logo added to promotional materials – including:• Prominent billing in all printed programs, direct mail and email communication• Inclusion in press release about sponsors•Onsite electronic and print event signage• Prominent billing on conference website• Prominent acknowledgement on Heritage Region website• Social media promotion•Opportunity to introduce a breakout session speaker •Opportunity to provide promotional information/giveaways•Exhibit in the common area•Four complimentary full-conference registrations

Four full-conference registrations

+Sponsorship Packages

nSilver Sponsor $5,000 (4 available) Your logo added to promotional materials – including:•Billing in printed program•Direct mail and email communication • Inclusion in press release about sponsors•Onsite electronic and print event signage•Billing on conference website•Opportunity to introduce a breakout session speaker•Opportunity to provide promotional information/giveaways•Exhibit in the common area•Three complimentary full-conference registrations

nBronze Sponsor $2,500 (6 available) Your logo added to promotional materials – including:•Billing in printed program•Direct mail and email communication•Billing on conference website•Opportunity to provide promotional information/giveaways•Onsite electronic and print event signage•Two complimentary full-conference registrations

Three, two & one full-conference registrations

+Sponsorship Packages

nConference Supporting Sponsor $1,000 (8 available) Your logo added materials – including:•Billing in printed program•Direct mail and email communication •Conference website •Onsite electronic and print event signage•One complimentary full-conference registration

Three, two & one full-conference registrations

+Event / Networking Opportunities

Sunday Opening Reception Sponsor $2,000(1 available)Your organization name and logo added to promotional materials –including:

• Direct mail and email communication• Onsite electronic and print event signage• Conference website• Program recognition at the Opening Reception• Brief speaking opportunity and welcome to be determined for

reception • Four complimentary opening reception registrations or one

complimentary full-conference registration

Regional Leadership Institute Sponsor $1,500 (1 available)

• Exclusive signage and promotion to IABC Heritage Region leaders

• Recognition on all web-based materials and most printed, onsite materials

• On-site electronic and print signage• An opportunity to provide a leadership speaker at this pre-

conference event

Be front and center

+Event / Networking Opportunities

Monday Networking Reception Sponsor $2,000 (1 available)Your organization name and logo added to promotional materials – including:

• Direct mail and email communication • Onsite electronic and print event signage• Conference website• Theme, giveaways and course of schedule input• Program recognition at Networking Reception

Break Sponsor $500 (3 available) Your organization name and logo added to some promotional materials and break signage.

Be front and center

+2016 Sponsorship MatrixThe complete sponsorship run down

+A Few Words from Our Sponsors

n “It’s the region’s premiere conference if you’re looking to connect with savvy communication professionals. The high calibre of speakers, opportunities to network and the professionalism of the organizers keeps us coming back.” Cyrus Mavalwala, ABC, Founding Partner, Advantis Communications

n “As a long-time member of IABC, I value the opportunity that sponsoring an IABC event can provide, and I look at the organization as a key place to demonstrate support and secure visibility.”D. Mark Schumann, ABC

n “I was really pleased with the vendor experience at the 2016 IABC Heritage Region Conference. Vendors were located in the center of everything -- right in the main lobby, with all the conference rooms around us. Food and beverage service were in the same lobby, ensuring that conference attendees were definitely spending time near our booths. Plus, I don't think there's any conference that better targets professionals in corporate communications and marketing -- exactly who we work with. All in all, it was a great experience for us. Will definitely come back.”Samantha Enslen, President and Owner, Dragonfly Editorial

n “It is our pleasure to sponsor such a fantastic conference for top-notch business communicators.”Melissa Mann; Manager, Advertising and Brand Strategy, Indiana Farm Bureau Insurance

n “My sponsorship with the Heritage Region Conference resulted in a lot of value by giving my company the opportunity to network with the members of IABC. I was impressed by the quality of the events.”Dean Hastings, Multi Print Media, Inc.

The conference team steps up to make it happen

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Connect now on a variety of sponsorship packages:

Forrest Hughes, Co-ChairIABC Heritage Region Conference804-339-5860 / dforrest28@aol.com

Pat Frey, ABC, Co-ChairIABC Heritage Region Conference513-967-9515 / patricia.frey@cchmc.org

Amy MillerChair, IABC Heritage Region / amy.miller@lexisnexis.com

SponsorshipContacts: