Mig Introduction 2011
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Transcript of Mig Introduction 2011
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For more information contact [email protected] or tel: 0207 921 5388
Greg Snook
Business Development Executive
Mobile Interactive Group
mCommerce Presentation
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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast
interactive mobile services
Privately owned (£78m revenue in 2009) and 160 employees
Regional offices in UK: London, Manchester and Newton Abbott
Offices in the US, Canada, Australia and South Africa
100% owned proprietary mobile technology covering the entire mobile services value chain
Our Technology
February 24, 2011
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Enterprise Communications
MIG Enterprise enables cross
platform marcomms (SMS, MMS,
mobile web, app, email)
Messaging and payments
High speed messaging gateway
Mobile payments on all UK
operators
Loyalty solutions
Customer retention and
acquisition
Data capture and analysis
Specialist mobile loyalty tools
Mobile publishing
Kilrush mobile web platform
Flexible solution for mCommerce
Applications
Dedicated UK based application team
Specialist capability across iOS, RIM, Android,
Nokia, others
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Our Clients
Our Mobile Business
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Premium SMS Payments
In-App Payments
Direct Mobile Billing
Voting Credits
Cross Platform Loyalty
Customer Retention and Acquisition
Data Capture and Analysis
Specialist Mobile Loyalty Tools
Mobile Advertising Platform
Media Sales & Campaign Management
Rich Media Innovation
Creative Build & Development
Payments
CRM & Loyalty
Mobile Design &
Build
Advertising
Mobile Web & Apps
Interactivity & Voting
mCommerce & Payments
Mobile Marketing & Strategy
Design & User Experience
Our core Skillsets
MOBILE STRATEGY
• We help clients understand how to use the many elements of the mobile ecosystem to help them achieve their business goals and objectives
INTEGRATION
• We help clients integrate mobile platforms into their existing systems and business processes
DESIGN / UX
• We have an in-house design and UX team focussed on delivering the ultimate consumer experience across multiple mobile platforms
BUILD & DELIVERY
• We build and develop award winning mobile applications and mobile websites
PROMOTION
• We use our understanding of the mobile advertising marketplace, mobile search and the use of SMS to drive uptake of your mobile products and services
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Our Services and Platforms
Cross Platform Digital Delivery: all your digital requirements
delivered and built to your be-spoke requirements, using our component based
platform. Delivering a cost effort solution every time and making it easier to
manager
Publishing: mobile internet and application publishing platform, capable of
delivering premium applications and mobile sites working across all
application stores and devices
Campaign Management: a choice of self or managed service for all
your mobile messaging requirements using a proven online tool
Value Creation Team: A dedicated interactive team who support in the
design and ideas process of clients proposition and constantly review our
offering
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Case Studies - Transactional clients
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M&S
M&S has grown into a significant
partnership for MIG. For one of our
early projects MIG spent considerable
time with M&S designing a site that
enables users to navigate 30,000
products on their mobile. The result has
been a huge success with impressive
conversion rates and monthly revenues
My O2
The My O2 application is one of the
most successful applications O2 has
launched to date. Currently more
customers use the application to
check their phone bill than via the O2
website with further enhancements
to come.
ITV
MIG delivered a brand new voting web app
for ITV’s Dancing on Ice 2011.
The web app, built using MIG’s Interactive
Broadcast Platform (IBP), is an industry
first allowing consumers to purchase
credits for votes on shows via their internet
connected mobile devices. 11
Case Studies - Mobile operator clients
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Vodafone Marcomms
All Vodafone marketing mobile sites,
web apps, iPhone apps and
messages are generated from MIG.
Our Kilrush platform was used in
order to detect the users device and
supply a site or service that works
perfectly and makes the most of the
device capabilities
O2 Priority
O2 runs an extremely successful
services that lets its customers
get priority access to concert
tickets. MIG’s platform is used to
manage the mobile web site that
powers that element of the
service
My Page
MIG runs this popular mobile
web service for Vodafone that
enables customers to
personalise their mobile web
homepage and choose content
and services they want to
easily access.
Case Studies – Mobile marketing clients
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Rimmel
Rimmel work with MIG to manage all
their mobile marketing services.
Their brief to us was to launch a
service that seamlessly detected a
users phone and served a site that
rendered perfectly for them and
enabled them to enter details and
request products
Barclaycard Freedom
MIG works with Barclaycard for
everything from strategy and
innovation, consulting through to
implementation. Barclaycard uses
MIG’s Kilrush platform to build its
sites such as the recent Freedom
site
Walkers
The Pepsico Group is one of MIG’s
largest partnerships. All Walkers
campaigns are supported by a
cross platform digital offering with
all mobile services managed via the
Kilrush platform.
Case Studies - Content publishing clients
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Perform Group
Perform Group are the leading
online provider of sports video
content. MIG powers their mobile
sites including most recently the
launch of Chelsea FC on mobile
web and iPhone app
News International
MIG is New International’s
dedicated application partner. Most
recently MIG developed a
proprietary publishing system to
support a premium iPad app for
The Sun that is updated daily
Ministry of Sound
MIG worked with MOS to develop a
highly accessible app design that is
fully integrated into their transactional
ticketing system , radio and social
networking pages
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Thank you for taking time to look through the presentation, if you would like any
further information or would like to book an appointment to talk more about your
company’s mobile strategy and how MIG can help your company, contact us on;
Greg Snook
Business Development Executive
Email – [email protected]
Tel – 0207 921 5388 dd