Mig Introduction 10 Feb
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Transcript of Mig Introduction 10 Feb
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For more information contact [email protected] or tel: 0207 921 5388
Greg SnookBusiness Development Executive
Mobile Interactive GroupmCommerce Presentation
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Mobile Interactive Group (MIG) is the market leading provider of Mobile Technology and Marketing platforms and solutions
Offices in the UK, US, Canada, Australia and South Africa with160 employees
£100m revenue in 2011
100% owned proprietary mobile technology covering the entire mobile services value chain
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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services
Privately owned (£78m revenue in 2009) and 160 employees
Regional offices in UK: London, Manchester and Newton Abbott
Offices in the US, Canada, Australia and South Africa
100% owned proprietary mobile technology covering the entire mobile services value chain
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Our Technology
April 10, 2023
Enterprise CommunicationsMIG Enterprise enables cross platform marcomms (SMS, MMS, mobile web, app, email)
Messaging and payments High speed messaging gatewayMobile payments on all UK operators
Loyalty solutions Customer retention and acquisitionData capture and analysisSpecialist mobile loyalty tools
Mobile publishing Kilrush mobile web platformFlexible solution for mCommerce
ApplicationsDedicated UK based application teamSpecialist capability across iOS, RIM, Android, Nokia, others
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Our Clients
Our Mobile Business
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Premium SMS Payments
In-App Payments
Direct Mobile Billing
Voting Credits
Cross Platform LoyaltyCustomer Retention and AcquisitionData Capture and AnalysisSpecialist Mobile Loyalty Tools
Mobile Advertising Platform
Media Sales & Campaign Management
Rich Media Innovation
Creative Build & Development
Payments
CRM & Loyalty
Mobile Design & Build
Advertising
Mobile Web & Apps
Interactivity & Voting
mCommerce & Payments
Mobile Marketing & Strategy
Design & User Experience
Our core Skillsets
MOBILE
STRATEGY
•We help clients understand how to use the many elements of the mobile ecosystem to help them achieve their business goals and objectives
INTEGRATIO
N
•We help clients integrate mobile platforms into their existing systems and business processes
DESIGN / UX
•We have an in-house design and UX team focussed on delivering the ultimate consumer experience across multiple mobile platforms
BUILD &
DELIVERY
•We build and develop award winning mobile applications and mobile websites
PROMOTI
ON
•We use our understanding of the mobile advertising marketplace, mobile search and the use of SMS to drive uptake of your mobile products and services
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Our Services and Platforms
Cross Platform Digital Delivery: all your digital requirements delivered and built to your be-spoke requirements, using our component based platform. Delivering a cost effort solution every time and making it easier to manager
Publishing: mobile internet and application publishing platform, capable of delivering premium applications and mobile sites working across all application stores and devices
Campaign Management: a choice of self or managed service for all your mobile messaging requirements using a proven online tool
Value Creation Team: A dedicated interactive team who support in the design and ideas process of clients proposition and constantly review our offering
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Case Studies - Mobile operator clients
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Vodafone Marcomms
All Vodafone marketing mobile sites, web apps, iPhone apps and messages are generated from MIG. Our Kilrush platform was used in order to detect the users device and supply a site or service that works perfectly and makes the most of the device capabilities
O2 Priority
O2 runs an extremely successful services that lets its customers get priority access to concert tickets. MIG’s platform is used to manage the mobile web site that powers that element of the service
My Page
MIG runs this popular mobile web service for Vodafone that enables customers to personalise their mobile web homepage and choose content and services they want to easily access.
Case Studies – Mobile marketing clients
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Rimmel
Rimmel work with MIG to manage all their mobile marketing services. Their brief to us was to launch a service that seamlessly detected a users phone and served a site that rendered perfectly for them and enabled them to enter details and request products
Barclaycard Freedom
MIG works with Barclaycard for everything from strategy and innovation, consulting through to implementation. Barclaycard uses MIG’s Kilrush platform to build its sites such as the recent Freedom site
Walkers
The Pepsico Group is one of MIG’s largest partnerships. All Walkers campaigns are supported by a cross platform digital offering with all mobile services managed via the Kilrush platform.
Case Studies - Content publishing clients
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Perform Group
Perform Group are the leading online provider of sports video content. MIG powers their mobile sites including most recently the launch of Chelsea FC on mobile web and iPhone app
News International
MIG is New International’s dedicated application partner. Most recently MIG developed a proprietary publishing system to support a premium iPad app for The Sun that is updated daily
Ministry of Sound
MIG worked with MOS to develop a highly accessible app design that is fully integrated into their transactional ticketing system , radio and social networking pages
Case Studies - Transactional clients
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M&S
M&S has grown into a significant partnership for MIG. For one of our early projects MIG spent considerable time with M&S designing a site that enables users to navigate 30,000 products on their mobile. The result has been a huge success with impressive conversion rates and monthly revenues
My O2
The My O2 application is one of the most successful applications O2 has launched to date. Currently more customers use the application to check their phone bill than via the O2 website with further enhancements to come.
ITV
MIG delivered a brand new voting web app for ITV’s Dancing on Ice 2011. The web app, built using MIG’s Interactive Broadcast Platform (IBP), is an industry first allowing consumers to purchase credits for votes on shows via their internet connected mobile devices. 11
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Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your companies mobile strategy and how MIG can help your company, contact us on;
Greg SnookBusiness Development ExecutiveEmail – [email protected] – 0207 921 5388 dd