MIE presentatie First user feedback path to purchase podium
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Transcript of MIE presentatie First user feedback path to purchase podium
![Page 1: MIE presentatie First user feedback path to purchase podium](https://reader034.fdocuments.in/reader034/viewer/2022051818/549f1c9dac79591f768b4915/html5/thumbnails/1.jpg)
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Kom proeven
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Even terug in de tijd
Idee ! Conceptonderzoek Productontwikkeling Producten testen Design ontwerp Design testen Reclamebureau briefen Communicatie onderzoek Media inkopen
Retail gesprekken
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Introductie van Holy Soda
intro 1e
evaluatie
2e
evaluatie
wk1 wk12 wk26
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Harde data:
• Ex factory volume
• Nielsen volume, distributie, rotatie
• Gfk penetratie en herhaalaankoop
Beschikbare stuurinformatie
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Softe data Ad hoc onderzoek
Mogelijkheden
te vluchtig, & weinig diepgaand te vroeg & kostbaar in introductiefase
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Dat moet anders kunnen
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Holy Soda in Social Media
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Holy Soda in Social Media
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Het platform
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Aanbieding app gebruikers
28% 19%
Dicht op het
moment van
aankoop en
gebruik
Vrouw
26-35
met kinderen
<25
25-34 35-44
45> man
vrouw
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• Sanity check: hoe doen we het ‘in het echt’
• ‘Softe’ data maar met meer body
Wat levert het op?
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Output voorbeeld op verzoek
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Output voorbeeld op verzoek
![Page 17: MIE presentatie First user feedback path to purchase podium](https://reader034.fdocuments.in/reader034/viewer/2022051818/549f1c9dac79591f768b4915/html5/thumbnails/17.jpg)
• Input gesprek met retailers • Reviews als testimonial • Word of mouth stimuleren • Bijsturen marketingcommunicatie
En wat kun je ermee?