March 13-15, 2017Milwaukee, Wisconsin

www.everythingfoodservice.org

www.everythingfoodservice.org608.270.9950 • expo@wirestaurant.org

Local businesses to large national suppliers (including manufacturers, distributors, food brokers, dealers and equipment reps) from over 19 states are represented throughout the show floor.

Attendees were able to select up to three operation types. Figures based on attendees that identified themselves as a food and beverage outlet for the 2016 Midwest Foodservice Expo. Exhibitors, students, media, etc. are NOT included in statistics.

Banquet/Catering/Mobile/Vending 21%

Clubs/Recreation/Lodging/Entertainment

Bars/Lounges 15%

Colleges/Schools/Universities

Coffee House

Bakery/Pastry

Healthcare/Hospital/Correctional

Grocery/Deli/C-Store 6%Pizzeria

Restaurant & Take-Out 46%

15%13%

10%

7%8%

6%

A Show for AllAttendees of the Midwest Foodservice Expo consistently represent every aspect of foodservice.

The Midwest Foodservice Expo is a high energy business-to-business event where thousands of industry professionals find everything foodservice under one roof. Produced by the Wisconsin Restaurant Association, this Expo is designed to connect suppliers like you with high-level F&B decision-makers. Exhibit at a trade show that’s proven to be an essential way to reach new buyers, close deals, strengthen your brand and keep you in front of your key customers in the Midwest foodservice marketplace.

Owner/Partner/President/GM’s 32%

Other Management/Corporate Execs 28%

Chef/Pastry Chef/Executive Chef 16%

Employees 13%

Industry Guests& Educators

6%Culinary Students

5%

Power Among Us

www.everythingfoodservice.org608.270.9950 • expo@wirestaurant.org

A sample of 2016 Expo buyers from a diverse mix of businesses including restaurants, large-scale dining, bakery, catering, hotel, recreational attractions, grocery and more!

RestaurantsA&W RestaurantsApple Holler RestaurantBartolotta Restaurant GroupBenvenuto's Italian GrillBlack Shoe HospitalityCousin's SubsCulver Franchising System, Inc.Dairy QueenDeRosa CorporationDraganetti'sElsa's on the ParkFood Fight Restaurant GroupGeorge Webb CorporationIan's PizzaLowlands GroupMerrill & Houston's Steak JointMr Brews TaphouseOutback SteakhouseRoaring Fork Restaurant GroupRocky RococoSteren ManagementSURG Restaurant GroupThe Nitty GrittyTwisted WillowWard's House of PrimeWisconsin Hospitality Group

CateringBunzel's Meat Market & CateringElite CateringFood for ThoughtGreat ExpectationsSaz's Hospitality GroupShully's Catering

Attractions/RecreationBrookfield Hills Golf ClubChula Vista ResortDubuque River RidesFireside Dinner TheatreLake Express LLCMilwaukee Brewers Baseball ClubMilwaukee ZooRoad AmericaWestmoor Country ClubWisconsin FestivalsYogi Bear's Jellystone Park

Grocery/DeliGoodharvest MarketHy-VeeOutpost Natural FoodsWhole Foods Market

Large-Scale DiningAurora Health CareA'viands Food and

Services ManagementFood Services Inc.Froedtert HospitalHeritage Senior LivingMadison CollegeSodexoUniversity of Wisconsin

Restaurant OperationsUW AthleticsUW Hospital & ClinicsWisconsin Department

of Corrections

BakeryGrebe's BakeryNeato's BakeshoppeSlice Custom Cakes LLCTamara's the Cake Guru

Hotel/ResortBenchmark HospitalityRadisson HotelsConcourse HotelEdgewater HotelGeneva National ResortsGrand Geneva ResortHampton InnHilton Hotels & ResortsHoliday InnHyatt Hotels & ResortsIDM Hospitality ManagementMarcus Hotels & ResortsMarriott InternationalStone Harbor Resort

66%

Independent Single Location

24%

Independent Multiple Location

10%Chain &

Franchise

Business sector broken down:

www.everythingfoodservice.org608.270.9950 • expo@wirestaurant.org

Show HoursMonday, March 13 • 11am-5pmTuesday, March 14 • 10am-4pmWednesday, March 15 • 10am-3pm

Same Low RatesStandard Rate: $21.75 per sq. ft.WRA Supplier Member Rate: $20.75 per sq. ft.

Reserve Your BoothMidwest Foodservice ExpoWisconsin Restaurant Associationwww.everythingfoodservice.org(608) 270-9950

March 13-15, 2017Wisconsin Center • Milwaukee, Wisconsin

Exhibit PackageIncluded with your Exhibit SpaceExhibit at a leading regional trade show offering the conveniences, personal attention and flexibility not all shows are able to offer.

“We made contact with so many new businesses that we wouldn't have if we had not been at the Midwest Foodservice Expo...  We made contact with a grocery store line and a school system as well as many  restaurants that said we are just what they are looking for.  I would recommend this show for those looking to grow and build…”

Mary Beth Richardson, MiSa gluten-free

• Hand-picked location • Back and side drape • Option to bring furnishings

and use your own labor • 24 hour freezer and

refrigeration storage

• Exhibitor badge allotment • Ice Service • Product promotion package • Opportunity to sell on showfloor • Social channels exposure