1.Welcome P r o d u c tpresentati InnovationA Presentation by Revolution CreativeoAgne n cy

2. 3 3. The Assignment KRISTEN To create an innovative product within the teacategory that will give us loyal consumers People are bored with the current products,need something exciting to spice up their day 4. Insight s 5. Does it make sense? 6. What are tea drinkers looking for? 7. What can a tea brand offer their consumer? 8. Research Question & InsightsKRISTEN & ARI1.Does it make sense to enter the loose teamarket? Alreadycrowded with too many of the same products,going for niche instead2. What are tea drinkers looking for? A pureexperience, our research showed that teadrinkers are forming their own caf culture3. What do tea drinkers want from their brand? Environmentallyfriendly, aesthetically pleasing, fitsinto their busy schedules, something new (movedquickly to loose leaf tea) 9. Details 10. Why Our Product Will BeSuccessful: ARI Flaws of tea currently in market: Currenttea bags (crushed tea, poorly made, waste) Loose Leaf (inconvenient) Raw innovated all of the shortcomings in the currentmarket 11. Why Our Product Will BeSuccessful: ARI Current blooming tea is falling short: Expensive ($100 including equiptment) Poorly made (floats to top, falls apart) No awareness of product (not widely distributed,poorly marketed) 12. Why Our Product Will BeSuccessful: ARI Niche Market Were going after a very specific niche market of inner directed consumers who want this type of experience from their products 13. Competition: KRISTEN Primary Primary Competitors: Blooming tea at Teavana, sold as specialty in somegrocery stores Secondary: Looseleaf teas and gourmet teas (Tazo, Teavana,Twinnings, Lipton, Yogi, Bigelow) 14. This product providesme with a sense ofexperienceii. i.This product is not easilyaccessible or convenient This product is easilyaccessible andconvenient iii. iv. This product providesme with no sense ofexperience 15. Perceptual Map(KRISTEN) Accessibility:Current blooming tea inRaw Tea! High accessibilitymarket: similarly high and high experienceexperience but difficult tofind/expensiveExperience:Horrible tea optionsLipton Tea: easily accessible but poor experience 16. Introduce Product JEN Raw Tea: basic principle: tea back to the basics,still in its flower form Size of a marble, drop into cup of hot water andwatch it bloom. Can be used 5-6 times beforethrowing away. Ideal for on the go or recyclableuser friendly Show canister here, reference clear mugs andtumblers Talk about attractive appearance, weighted sodoesnt fall while drinking, marble exterior 17. Ta r g e tMarket 18. Target Audience SHANNON Inner-directed people Enjoy pleasurable/new experiences Trendsetters: on the cusp of latest and greatest (does this conflict with inner-directed people?) Psycographics: eco friendly, yogi, fashionable Enjoys trying new foods Crafty Chlo Bradstreet Example of Chloes FB and Purse 19. Target Audience: SHANNON Purse Video Mood Board 20. Produc t 21. Product Lines JEN First introducing Originality Line with 3 teas. 3months later coming out with rarity Name all flavors of both lines Two sizes in each flavor Convenient packaging where flavor wont escape.Eco-friendly. No waste. Accessories description here? 22. Product Design SHANNON or JEN How it relates to our target market Colors Design Eco-friendly Accessoriesdescription here? 23. Placement and Distribution ARI Cost: $14.99 Distribution: Trader Joes Target WholeFoods End of aisle display for after product launch Online (refills, customer comments, etc) *options reflect accessibility, every city has at least 1 of these stores 24. Category Definition We are not in the tea businessbut thebusiness of adding pleasing aesthetics?? toyour everyday life. Its about the simplepleasures What about the experience?? 25. Three things you absolutelyca n no tForget! 26. 3 Key Points:SHANNON1.Weve identified a growing niche we candominate with this product.2.Were presenting a product tea drinkers didntrealize they were missing out on.3.Our product embodies an experience, imageand personality that is currently non-existentin the tea market. 27. RThank you!