Midea Kitchen Appliances Division Vacuum Cleaner Company Introduction.
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Transcript of Midea Kitchen Appliances Division Vacuum Cleaner Company Introduction.
Midea Kitchen Appliances DivisionVacuum Cleaner Company Introduction
Midea Group Structure
Strategy & Planning
Strategy & Planning
Admin & HR
Admin & HR
Auditing Dept
Auditing Dept
Technology& Quality Dept.
Technology& Quality Dept. FinanceFinance ITIT LegalLegal
Residential A
C D
ivisionR
esidential AC
Division
Com
mercial A
CD
ivisionC
omm
ercial AC
Division
Refrigeration D
ivisionR
efrigeration D
ivision
LaundryD
ivisionLaundryD
ivision
Dishw
asher D
ivisionD
ishwasher
Division
Environm
ental Appliances
Environm
ental Appliances
Water H
eating Co.
Water H
eating Co.
Lighting Appliance C
oLighting A
ppliance Co
Board of DirectorsBoard of Directors
Executive CommitteeExecutive Committee
Kitchen A
ppliances Division
Kitchen A
ppliances Division
Sm
all Dom
estic Appliance
Co.
Sm
all Dom
estic Appliance
Co.
Com
pressor Appliance C
o
Com
pressor Appliance C
o
Motors A
ppliance Co
Motors A
ppliance Co
International (MID
) International (M
ID)
Midea Kitchen and Electrical Appliances Division
Kitchen Appliances Division Structure
Kitchen Appliances DivisionKitchen Appliances Division
Operations and
Human Resources Dept.
Operations and
Human Resources Dept.
Financial Management
Dept.
Financial Management
Dept.
Overse
as S
ale
s &
Marke
ting C
om
pany
Overse
as S
ale
s &
Marke
ting C
om
pany
Dom
estic S
ale
s &
Marke
ting C
om
pany
Dom
estic S
ale
s &
Marke
ting C
om
pany
Micro
wave O
ven
Com
pany
Micro
wave O
ven
Com
pany
Cookin
g A
pplia
nce
s C
om
pany
Cookin
g A
pplia
nce
s C
om
pany
Vacu
um
Cle
aner
Com
pany
Vacu
um
Cle
aner
Com
pany
R &
D C
ente
rR
& D
Cente
r
Industria
l Desig
n
Dept.
Industria
l Desig
n
Dept.
Supply
Chain
M
anagem
ent D
ept.
Supply
Chain
M
anagem
ent D
ept.
Quality
Managem
ent
Dept.
Quality
Managem
ent
Dept.
Organization Structure
Vacuum Cleaner CompanyVacuum Cleaner Company
Overse
as S
ale
s &
Marke
ting C
om
pan
yO
verse
as S
ale
s &
Marke
ting C
om
pan
y
Dom
estic S
ale
s &
Marke
ting C
om
pan
yD
om
estic S
ale
s &
Marke
ting C
om
pan
y
Mold
ing
Facto
ryM
old
ing
Facto
ry
Man
ufa
cturin
g Fa
ctory
Man
ufa
cturin
g Fa
ctory
R&
D D
epartm
ent
R&
D D
epartm
ent
Qu
ality
Man
ag
em
ent
Dept.
Qu
ality
Man
ag
em
ent
Dept.
Su
pply
Chain
M
an
ag
em
ent D
ep
t.Su
pply
Chain
M
an
ag
em
ent D
ep
t.
Fin
ancia
l Managem
ent
Dept.
Fin
ancia
l Managem
ent
Dept.
HR
and O
pera
tion
Departm
ent
HR
and O
pera
tion
Departm
ent
Development History
2008Established partnership with Bissell
2005
Joint venture with Midea
Group, named Midea
Chunhua Electric Appliance
Co., Ltd.
1981Establishment the1st VC Company
2012Merged into Kitchen Appliances Division
2000Horned “China’s Best Known VC Brand”
2007
Established
Partnership with
Dyson
2010
VC was sold more
than 6 million units.
Sales Growth
Vacuum Cleaner Business growth 2006 to 2013
Global Network
Vacuum Cleaner CompanyCompanyCompany Overview
New Base
Current Base
Midea VC Company, as a subsidiary corporation of Kitchen Appliances Division of Midea Group, has grown into an
outstanding VC manufacturer. Sticking to “open, harmonious, pragmatic and innovative” enterprise spirit, Midea VC Company
has been pursued by large number of talents with its “Passion, Professional and Participate” talent concept. Boasting an
integrated system of product development, manufacturing and quality control, the company now owns annual capacity of 8
million VCs and 10 million motors with more than 250 technical and professional managerial staff fully engaged.
At present, Midea VC Company has launched its new manufacturing base project in Caohu, Suzhou with the annual
capacity of 20 million VCs. With the extraordinary market developing strength and resource advantages of Midea Brand,
Midea VC Company has been dedicated to enhance its medium-and-long-term core competence, and to be the leading
vacuum cleaner supplier in the world within 3 years.
Midea VC Company, as a subsidiary corporation of Kitchen Appliances Division of Midea Group, has grown into an
outstanding VC manufacturer. Sticking to “open, harmonious, pragmatic and innovative” enterprise spirit, Midea VC Company
has been pursued by large number of talents with its “Passion, Professional and Participate” talent concept. Boasting an
integrated system of product development, manufacturing and quality control, the company now owns annual capacity of 8
million VCs and 10 million motors with more than 250 technical and professional managerial staff fully engaged.
At present, Midea VC Company has launched its new manufacturing base project in Caohu, Suzhou with the annual
capacity of 20 million VCs. With the extraordinary market developing strength and resource advantages of Midea Brand,
Midea VC Company has been dedicated to enhance its medium-and-long-term core competence, and to be the leading
vacuum cleaner supplier in the world within 3 years.
Vacuum Cleaner Production facilitiesNew Production Base
- Total Investment: 600 million RMB- Devoted to be No. 1 manufacturing base for
Vacuum Cleaner
- Have the lead in design and products
New Base Expectation
New Base Expectation
New Base Expectation
Caohu New Base – Milestone of Midea VC Company,
is expected to be completed before Sep., 2014.
Caohu New Base – Milestone of Midea VC Company,
is expected to be completed before Sep., 2014.
It covers 110,000 square meter with the building area of 84,000
square meter, which includes plant, administration building, R&D building
and Staff Centre.
Injection and Motor would be 100% self-supplied with the annual
output 20 million units.
Staff care, technology orientated, informationization, high efficiency
and environmental protection would be the 5 focus, through which the
new base will be the leading manufacturing based 3 years ahead of VC
industry.Environmentally Friendly Industrial Park•floor heating system
•photovoltaic power generation
•rainwater recycling and wastewater treatment
system
Production facilitiesProduction facility – Total 11 million units capacity
Motor Plant
Vacuum Motors Annual Production Capability: 10 million units
Vacuum Cleaner Plant
Building Area: 54,300 Sq. m
Vacuum Cleaner Assembly line: 10 Lines
Annual Production Capacity: 4.5 million units
Injection Plant
20 Injection machines
Factory for Bissell Project
Building Area: 38,300 Sq. m
Annual capacity: 4 million units
Testing center
Free Area for New Project
Building Area: 20,000 Sq. m
Available lines: 5 Lines
Annual Production Capacity: 2.5 million units
R&D center
Development Planning
Cost Leadership Strategy
Appropriate Scale Oriented; Key Account Focus; Key Market
Breakthrough
Whole-Category & Omni-Channel Cover; Strive to be No. 1 both in
Overseas and Domestic Sales
Scheme medium-and-long term core competence; Devoted to be
the best VC supplier of the world
3-year Technology Planning
ECO
-Pick up-Noise
-Efficiency-Power
-Power(W)-Noise
Technology
Low noise
Pick up
Emission
Input power
2013
2014
2015
-Noise-Emission
Noise(dBA)
Pick up
Grade C,D A,B A,A+
New tool development
Bag
Bagless
1200W / 900W / 700W
New tool & New design-1ST
New design
62 61 60
80 72 67
CarpetFloor
80 82 85
103 108 110
New tool & New design-2nd
900W/700W
Technology Innovation
High EfficiencyFiltration System
Multi-stage Silence System
Intellectual Technology
Novel MaterialsDeep Clean and Steam Sterilization
Miticide Device
Single and Multi Cyclone System
Technology Easy to use Hygienic
BLDC+Battery+Fan Easy moving structure
Industrial Chain Review
Design
R&D Manufacturing Sales
Industry Design
R&DConsumer Tooling Development and
Manufacture
Agency Testing
MoldingManufacture
Motor Development
and Manufacture
AssemblyWarehouseLogistic
Silver Award included
Industrial Design Company has become a professional, international team, which can complete all des
ign aspects from “Concept to production”. We are committed to providing high-quality products for cus
tomers and consumers both home and abroad. Our design concepts and innovation have won various in
ternational design awards. Midea Industrial design company has gradually become one of China’s top de
sign leaders. In the future, we will continue to innovate and develop, cutting edge products with the ai
m of becoming a world-class design team.
70 domestic designer + 7 South Korea/USA/Italy expert
Industry Design
System Construction
Midea Products have passed UL 、 CE 、 CB 、 GS 、 LCIE 、 EMC 、 CCC, etc.
ISO90001 QC080000ISO40001
Information Construction
Comprehensive informatization management system in the company
provides strong support to the production management, by taking Enterprise
Resource Planning(ERP) as the core.
Order driven
Process analysis
Statem
ent optim
izationM
ulti-language upgrade
ERP
Overview of R&D
Devoted to improve the quality of human life, Midea VC company is making great
efforts on the research and development of new technologies, such as cyclone, high
efficiency, silence system and ECO design tec. with the prior consideration of energy
saving, environment protection, and intelligence technology.
These years, many joint projects were established with Nanjing University,
Zhejiang University, Huazhong University of Science and Technology. With more than
150 national and international patent, Midea VC Company is honored National Post-
Doctoral Research Center, Provincial R&D Center, Engineering Technology Center and
High and New Tech Enterprise.
R&D Professionals
Xin Xianshan (Korean) Design Specialist
Profession Experience: 16 Years
Rinaldo (Italy) Design Specialist
Profession Experience: 10 Years
William (USA) Design Specialist
Profession Experience: 8 Years
R&D Professionals
BYUNGSUN YANG (Korean)VC R&D Specialist
Profession Experience: 25 Years
大谷利夫 (Japanese)Motor R&D Specialist
Profession Experience: 38 Years
CHANGDO PARK(Korean)VC R&D Specialist
Profession Experience: 22 Years
KYUNG CHUL KIM (Korean)VC R&D Specialist
Profession Experience: 28 Years
Position: R&D Technology ExpertJoined in Jan., 2013
Years of working:25 years in VC Industry
Engineering Experience
• 1988-2012 , LG electronics , Director for R&D
Department
R&D Experience
• Bagtype/Stick/Steam/Wet & dry/Motor/Power
Nozzle/Hose/Robot/upright(Bagless)/Bagless ( cyclon
e)
Award
• Good Design award
• New Technique award
• Red dot award
BYUNGSUN YANG (Korean)
R&D abilitiesHUMAN RESOURSES
R&D abilitiesHUMAN RESOURSES
Position: R&D Technology ExpertJoined in Feb., 2013
Years of working:22 years in VC Industry
Engineering Experience
• 1991-2012 , LG electronics , Director for R&D
Department
R&D Experience
• motor/Bag/low noise bag/SRM bagless/Robot/RK2 dev.
modify models/Bedding cleaner
Award
• Good Design award
• New Technique award
• Red dot award
• 6sigma Black Belt
CHANGDO PARK(Korean)
Position: R&D Technology ExpertJoined in Jan. 2013
Years of working:28 years in VC Industry
Engineering Experience
• 1984-2009 , engineer in LG (25 years)
• 2010-2012 , SEILSA , Director for R&D Department
R&D Experience
• Wet & dry/Up-Right/Low noise/stick/Robot
Award
• Good Design award
KYUNG CHUL KIM (Korean)
R&D abilitiesHUMAN RESOURSES
Position: Motor Technology ExpertJoined in Feb., 2010
Years of working:38 years in VC Industry
Engineering Experience
• 1974-2006 , SANYO , motor Research and design
(32 years)
• 2006-2008 , Shanghai Xingpen , New product
research
• 2009-2010 , Suzhou EUP, new product
development
R&D Experience
• Minor motor/high efficiency/Low noise
Award
• JEMA(Japanese Motor Industry Association) progress
prize
大谷利夫 (Japanese)
R&D abilitiesHUMAN RESOURSES
Position: Motor Manufacturing Technology ExpertJoined in MAR., 2013
Years of working:23 years in VC Industry
Engineering Experience
• 1990-2007 , DAEWOO , motor Research and design
(17 years)
• 2007-2008 , Imperial Goldrich Hongkong , General
Manager
• 2008-2012 ,慧仁 CITY( 株 ) research laboratory, Director
R&D Experience
• Wet & Dry/Up-Righ/high efficiency/Low noise
Award
• KS(Korea Standard) committee member
SOAK PARK(Korean)
R&D abilitiesHUMAN RESOURSES
Agency Testing
Midea Testing Center is highly equipped with more than 50ea testing
machines. Testing capacity covers more than 400 items, including performance,
safety, reliability, and precision testing for components etc.
What’s more, Midea Testing Center was accepted and authorized by
Bissell and TTI.
Sound Testing Performance Testing
Life Testing
Life Test for Components
UE Room Precision Measurement
Materials Testing Lab
Cleaning Performance
Midea Testing Center is recognized by many international certification
organizations, such as UL, TUV, SUD, TUV, Rhineland, Intertek, BV-LCIE etc.,
which is available to testing witness on IEC/EN60335-1 、 60335-2-
2 、 60335-2-54 、 60335-2-10 、 UL1017.
Once participate the edition and revision of National Standard related
to home appliance, especially for Vacuum Cleaner.
Agency Testing
Molding Manufacture
High efficiency of more than 40ea injection machines fully support 40%
self-supplying unit assembly manufacturing.
Besides, Highly equipped prototype processing center offer strong
support for design and evaluation testing.
Motor Development and Manufacture
Independent Development and Manufacturing of VC Motors
Assembly Manufacture
Manufacture : 20 assembly lines , 3 flexible lines, Annual output
of 10 million.
Lean Production : automation equipment and informatization
system would be brought to support the JIT lean production
Quality Control : 2~3 inspecting positions have been placed when
produced, to ensure 100% pass rate.
Warehouse & Logistics
Large Capacity Warehouse with 150, 000 capacity; shipment quantity
per day can reach 50, 000 with 2 loading stages.
Customer Value
• Customized
Offers and
Solutions
• go beyond your
expectation
Technical Innovation
Lean Manufacturi
ng
Quality Oriented
• Opportunity and
Trend Research
• Development in
New Technology • Learn through
New Technology
• Automation
• High Quality
• Eco-friendly
• Reliable Quality
Control
• Brand Quality
Value
Care for Staffs
Thank You !