Middle East Electricity 2013 Day 3

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Confidence in the region’s power sector demonstrated at MEE 2013 M iddle East Electricity closes today with both visitor and exhibitor numbers up, reflecting growing optimism within the region’s power and energy markets. Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity, said, “There is a lot of dynamic activity going on across the GCC’s power sector and with approximately US$46bn worth of power projects with completion dates within the next two years it will continue its grow. “Whether it is the increasing population, a growing number of infrastructure developments, or an increase in energy demand, there have been many factors driving investments in the power sector, and that has been reflected in the way Middle East Electricity has been growing.” Visitor figures for the first day of Middle East Electricity 2012 demonstrated a 28 per cent year-on-year increase compared to the 2012 edition of the show, which Mathew’s described as a “phenomenal increase” in event traffic. This year’s show saw the introduction of the Solar Middle East exhibition, providing suppliers and manufacturers of solar and PV equipment with a dedicated platform to promote their products and services. “Solar has always been a part of MEE, but we thought it best to have a dedicated platform for the solar and PV sector,” Mathews noted. “There has been a growing emphasis on solar and renewable projects across the MENA region and we wanted to make it easier for companies to promote their solar range at MEE by creating a separate platform for them.” Mathews said that the co-located exhibition had enjoyed a very good start in terms of exhibitor uptake, with close to 100 companies opting to exhibit at the new solar platform. MEE 2013 also saw the launch of the Green Energy Conference. Set up in partnership with Dubai Municipality the conference provided a platform for the Municipality to promote its green building codes. Looking forward 12 months, Mathews said that the focus of MEE 2014 would be on building on current sectors. “MEE has for the past few years averaged five to 10 per cent growth in spite of the economic slowdown and the show has continued growing, which we hope to achieve in 2014 and beyond,” she remarked. “We launched Solar Middle East this year and our objective is to grow that further for the next edition. We’ve had a very good response from exhibitors and visitors alike for the event and for the 2014 event we expect this to grow further.” The build-up to MEE 2014 is already well underway with Mathews noting that within an hour of opening on the first day, a number of exhibitors had asked to rebook for bigger stands next year. “It is a very positive sign that exhibitors have been coming to us and saying they would like to secure their presence at the next edition of the show,” concluded Mathews. Scenes from the show Check out latest the images from Middle East Electricity Page 15 GCC intensifies solar focus Renewable integration on the agenda for the Gulf region Page 9 Aramco explores new roles Oil giant targets opportunities in the power generation sector Pages 12-13 Free solar workshop Page 14 Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity. UNLIMITED ENERGY: UNLIMITED OPPORTUNITY Doing Global Business the Power of Good Published by ..................................................................................... ............................................................. MEE 2013 DAY THREE Open Daily: 10am - 6pm 17 - 19 FEBRUARY 2013 www.middleeastelectricity.com INSIDE

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Middle East Electricity 2013 Day 3

Transcript of Middle East Electricity 2013 Day 3

Page 1: Middle East Electricity 2013 Day 3

Confidence in the region’spower sector demonstratedat MEE 2013

Middle East Electricity closes todaywith both visitor and exhibitornumbers up, reflecting growing

optimism within the region’s power andenergy markets.

Anita Mathews, Director of Informa EnergyGroup, organisers of Middle East Electricity,said, “There is a lot of dynamic activity goingon across the GCC’s power sector and withapproximately US$46bn worth of powerprojects with completion dates within thenext two years it will continue its grow.

“Whether it is the increasing population, a growing number of infrastructuredevelopments, or an increase in energydemand, there have been many factorsdriving investments in the power sector,and that has been reflected in the way

Middle East Electricity has been growing.”Visitor figures for the first day of Middle

East Electricity 2012 demonstrated a 28 percent year-on-year increase compared to the2012 edition of the show, which Mathew’sdescribed as a “phenomenal increase” inevent traffic.

This year’s show saw the introduction of theSolar Middle East exhibition, providingsuppliers and manufacturers of solar and PVequipment with a dedicated platform topromote their products and services.

“Solar has always been a part of MEE, but wethought it best to have a dedicated platformfor the solar and PV sector,” Mathews noted.

“There has been a growing emphasis onsolar and renewable projects across theMENA region and we wanted to make it

easier for companies to promote theirsolar range at MEE by creating a separateplatform for them.”

Mathews said that the co-located exhibitionhad enjoyed a very good start in terms ofexhibitor uptake, with close to 100companies opting to exhibit at the new solar platform.

MEE 2013 also saw the launch of the GreenEnergy Conference. Set up in partnershipwith Dubai Municipality the conferenceprovided a platform for the Municipality topromote its green building codes.

Looking forward 12 months, Mathews saidthat the focus of MEE 2014 would be onbuilding on current sectors.

“MEE has for the past few years averagedfive to 10 per cent growth in spite of the

economic slowdown and the show hascontinued growing, which we hope toachieve in 2014 and beyond,” she remarked.

“We launched Solar Middle East this yearand our objective is to grow that further forthe next edition. We’ve had a very goodresponse from exhibitors and visitors alike forthe event and for the 2014 event we expectthis to grow further.”

The build-up to MEE 2014 is already wellunderway with Mathews noting that withinan hour of opening on the first day, a numberof exhibitors had asked to rebook for biggerstands next year.

“It is a very positive sign that exhibitors havebeen coming to us and saying they would liketo secure their presence at the next edition ofthe show,” concluded Mathews.

Scenes from the showCheck out latest the images from Middle East ElectricityPage 15

GCC intensifies solar focusRenewable integration on theagenda for the Gulf regionPage 9

Aramco explores new rolesOil giant targets opportunities inthe power generation sector Pages 12-13

Free solar workshopPage 14

Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity.

UNLIMITED ENERGY: UNLIMITED OPPORTUNITY

Doing Global Business the Power of Good

Published by

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MEE 2013 DAY THREE

Open Daily: 10am - 6pm

17 - 19 FEBRUARY 2013www.middleeastelectricity.com

I N S I D E

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C&S Electric has had a strong presence atMiddle East Electricity this year and hasbeen showing off a host of new productsfor the electrical market.

Navneet Sharma, vice president ofexport at C&S Electric, spoke to MiddleEast Electricity Dailies about theimportance of the new products for theMiddle East market.

The company has been showcasing itsnew circuit breakers, which form part of

the new accessories that have come fromthe firm’s acquisition of Netherlands-based Etacom.

The new range includes power resin castbusbars, both medium and low voltage upto 24kV, which according to Sharmameans C&S Electric has one of the largestranges of busbars in the world.

The firm has also launched newcontactors with inbuilt two aux contacts, isolated phase busduct up to

24kV, genset panels and new mouldedcase circuit breakers.

“We are great supporters of MEE as it isvery customer orientated and productfocused. It is not too conceptual and it ismore grounded. Whenever we come toMiddle East Electricity we come away withnew business,” commented Sharma.

“Over the last year we have sustainedgood company growth during a difficultpatch. We have introduced new products

and entered new markets and have set up operations in China and Belgium,”he added.

The Middle East is a very important region for C&S Electric and is a crucialmarket for exports.

The UAE and Qatar are the firm’s biggestmarkets and it is looking to expand itsoperations in Saudi Arabia, where there isthe biggest demand in the region forbusbars, noted Sharma.

C&S Electric showcasing a host of new products at MEE

The Faraday Centre, one of the UK’sleading electrical training providers, hasbeen looking for further opportunitiesacross the Middle East at MEE 2013,while promoting safety issues within thepower industry.

The company, which has a trainingfacility in Cyprus, has now attended MEEfour times and has been using this year’sexhibition to meet potential clients andincrease its exposure across the region.

Specialising in competency-based,high-voltage and low-voltage training,Faraday is keen to play a role in raisingawareness of safety issues relating to thepower industry, utilising its experience ofthe well-regulated UK market.

Training facility manager GrahamWilson said, “We don’t really have muchcompetition in the Middle East andwhat we offer is quite niche as there arenot really any other training providersout here.

“We also send training staff abroad towork with companies at their facilities,which often sets us apart from thecompetition. We have quite a broadglobal reach and in cases where we donot have an instructor who can speakthe local language we hire interpreters,”he added.

Visit The Faraday Centre on Stand 2F16

Faraday lookingto expandpresence acrossMiddle East

Matrix Comsec, a leading Indian manufacturer of telecom and security solutions, has partneredwith Integrated Trading Services (ITRADS) to expand its operations in Saudi Arabia.

Matrix Comsec’s collaboration with ITRADS, which offers licensing and software solutions andis based in Saudi Arabia, began in August 2012.

Abhay Joshi, business manager of international security sales for Matrix Comsec, said, “We atMatrix are excited by our partnership with ITRADS to develop our business in Saudi Arabia.

“Together we plan on providing comprehensive and feature-rich access control and time-attendance solutions for all businesses to increase security and improve productivity.”

Meanwhile, Mohammed Hasan, senior business development manager at ITRADS, added, “Weat ITRADS are extremely happy to associate with world-class security solutions company Matrix.

“[The company] provides outstanding product software and customer support that is helpingour enterprise customers in the Kingdom of Saudi Arabia to experience the best security systems,which help build sound human resources systems and beyond.”

Established in 1991 in Vadodara, India, Matrix has accumulated more than 350,000 customersacross a range of industries and countries.

Visit Matrix Comsec at Stand 2G20

Matrix Comsec is looking tomake its mark within theSaudi Arabian market

Matrix Comsec is looking to make its mark within the Saudi Arabian market.

Yamuna Cable has won its biggest single order in Saudi Arabiain a deal with Saudi Electricity Company (SEC).

The two-year contract with SEC could eventually lead toYamuna Densons setting up a manufacturing line in the regionin order to serve its growing customer base more efficiently.

"Saudi Arabia and the Gulf region has always been one of ourmajor markets and a real target area for us," noted Ravi Sardana,managing director of Yamuna Densons.

Yamuna Densons has worked with SEC in the past but this newdeal is its biggest win so far. The deal covers the whole Kingdomthrough SEC’s centralised purchase and distribution system.

Sardana added that the deal with SEC puts the company in abetter negotiation position with its raw material suppliers andmachinery manufacturers as the requirements in the Gulf regionfor better quality products is rising steadily.

The company's local Saudi Arabian partner, KANOO, played akey role in helping facilitate the deal.

Sardana remarked, "We do not see SEC’s growth in the nextfive years slowing down and we are very bullish about theSaudi market.”

The sheer size of the business in Saudi Arabia and the volumesinvolved means prices remain highly competitive, which is whythis deal with SEC will help Yamuna Densons keep up with itscompetitors. The firm will be focusing more and more on theautomation of its assembly process, which will help increase itsproduction capacity.

Yamuna Densons is a manufacturer and supplier of power cablejointing accessories based in India. www.yamunadensons.com

Visit Yamuna Cable on Stand 2D01

Yamuna Cable wins its biggest single order in Saudi Arabia

Yamuna Cable has won a two-year contract with Saudi Electricity Company.

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Middle East Electricity 3

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Dubai Electricity and Water Authority(DEWA)CEO and Managing Director, His Excellency Saeed Mohammed Al Tayer,was named as Power Personality of theYear at the Middle East Electricity Awards, which returned for the secondyear running.

More than 1,000 people attended theawards ceremony, held in DubaiInternational Convention and ExhibitionCentre, which celebrated the industrybest in the region’s power, lighting,renewable, and nuclear sector.

Solar projects scored big on the night,with Trojan Battery Company and InconGeneral Contracting taking home theSolar Project of the Year Award for theirrole in developing the UAE’s first eversolar lighting project for rural area roads.

Commissioned by the UAE Ministry ofPublic Works in January 2012, the projecthas led to the installation of solar-powered road lighting along an 11kmstretch of road in the Wadi Sadr area,inland from the port town of Khor Fakkan.

His Excellency Saeed Mohammed Al Tayer, CEO of DEWA, received the PowerPersonality of the Year award inacknowledgment of his leadership rolebehind DEWA’s contribution to theeconomic development of Dubai.

Among the other solar projects namedas award winners were Dubai Municipality

and ALSA Solar Systems Ltd who tookhome the Best Innovation/Technology of the Year Award for their Solar PumpingSystems project, which is currently being implemented at 34 roundaboutsacross Dubai.

The project consists of a cost-effectiveand environmentally sustainable dripirrigation system that combines solarenergy and Treated Sewage Effluent (TSE).

Anita Mathews, Director of InformaEnergy Group, organisers of Middle EastElectricity, said, “The Middle EastElectricity Awards are an excellentreference to pay tribute to theoutstanding achievements of individuals,departments, teams and organisationsthat have contributed to the growth anddevelopment of the regional energyindustry across the region.

“The Middle East energy sectorcontinues to grow with new excitingprojects, innovations, and developmentsbeing announced every year throughoutthe region and tonight is our chance to recognise, appreciate and celebratethese accomplishments.”

Other winners from the eveningincluded FAMCO, who won the BestCampaign award, with Al FanarConstructions coming out on top in thePower Project category for its work on HallPower Plant III.

Industry’s best celebratedat MEE 2013 Awards

The winners of the second Middle East Electricity Awards celebrate at the Dubai InternationalConvention and Exhibition Centre.

Middle East Electricity Awards Winners

Category Winner Project

CSR Initiative Society of Engineers – UAE CSR Initiative

HSE Project or Initiative RasLaffan Power Company Visible commitments towards HSE

Power Project Al Fanar Constructions Hall Power Plant III

Lighting Project Bahri & Mazroei Trading Co LED lighting and solar PV implementation

Power & Water Utility QPower QSC Ras Laffan Water & Power Plant

Best Innovation / Technology ALSA Solar Systems Ltd &Dubai Municipality

Solar Pumping Systems

Solar Project Trojan Battery Company &Incon General Contracting

First solar lighting for roads in UAE ruralareas

Special Recognition Awards Winners

Category Winner

Green Energy Partner Dubai Municipality

Power Personality of the Year His Excellency Saeed Mohammad Al Tayer

Best Campaign FAMCO

Environmental Partner. Environmental Center for Arab Towers (ECAT)

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Middle East Specialised Cables Co. (MESC)officially received certification from the EmiratesAuthority for Standardisation & Metrology(ESMA) at yesterday’s Middle East Electricity.

A signing ceremony took place when H.E.Eng. Mohammad Saleh Badri, director generalof ESMA, visited MESC’s stand and signed thecertificate alongside MESC group president,AbdulAziz A. Al Duailej.

MESC vice president of marketing andsales Chew Tan said, “There’s a growingrequirement for third party certification sothis is another confirmation of our standardsand quality that they’ve given us so we’revery happy. We’re a local company and we’re

committed to the quality here.”The official backing of the standards and

regulations body forms a further boost for theSaudi Arabian cable specialist and followsESMA’s stringent auditing programme.

“We have received the Emirates quality markfrom ESMA and have received the certificationafter they came and audited our factory, saw allof our products and have seen themanufacturing quality of all of them,” saidSylesh C.G., MESC sales manager. “The processtook four to five months because they hadmany audits going on.”

MESC is a leading manufacturer ofinstrumentation and control cables, which are

widely used in the oil and gas sector, and hasfactories in Saudi Arabia, Jordan and the UAE.

Visit MESC on Stand 7E20

Megger has been showcasing its newFREJA 400-series of relay testing equipmentat this year’s MEE.

The instruments in the series offer acombination of high-compliance voltageand high currents to test allelectromechanical, solid-state andnumerical-based overcurrent relays,including voltage controlled, voltagerestraint and directional overcurrent. Withthree current generators and four voltagegenerators, the IEC 61850-standard FREJA400-series provides a complete three-phase test system for the commissioningof three-phase protection systems.

Featured in the series is the FREJA 406,which generates six currents, alongside theFREJA 409, which generates nine currentsfor transformer differential testing.

The FREJA series of products also includesthe Megger FREJA Win software, enablingthe user to control the test sets via a PC. The‘wizard’-based functionality of the softwareallows the user to set up the instrument forroutine tests simply by answering a series ofstraightforward questions. It then providesguidance during the performance of thetest, flagging up unexpected conditions andresults and providing clear advice onappropriate remedial action. A furtheradvantage of the FREJA 400-series is itscapability of generating clear andcomprehensive reports in a format thatallows test results to be conveniently shared.

Visit Megger on Stand 4B01

Cummins Generator Technologiesconfirmed the development of itsCorePlus Motor Generator forcommercial vehicle applications inSeptember 2012.

The Cummins CorePlus MotorGenerator is available with power, torqueand performance characteristics and issuitable for hybrid systems, electricvehicle designs, range extendersolutions and electrical powergeneration in vehicles. The technologycan also be used in consumer marineand standalone generating setapplications.

Vikrant Aggarwal, executive director ofCummins Generator Technologies, said,“The class leading performance of the

Cummins CorePlus Motor Generator hasa typical peak power of 90 kW andefficiencies greater than 95 per cent.

“The electric machine iscomplemented by power electronicswith Cummins’s embedded controlalgorithms to further extendperformance and capability. Alternatepower and performance nodes can bedeveloped cost-effectively to meetspecific customer needs,” he added.

Cummins Generator Technologiesmanufactures AC generators from 0.6 to20,000 kVA under the MARKON,STAMFORD and AvK brands.

Visit Cummins Generator Technologiesat Stand S3D40

Cummins unveils CorePlusMotor Generator

Megger's newFREJA 400-series.

MeggershowcasesFREJA 400relay testingseries

MESC gains ESMA backing at MEE

AbdulAziz Al Duaiej and H.E Eng MohammadSaleh Badri at the signing ceremony.

Italian generator manufacturer and hirecompany Visa SpA is experiencing anotherstrong year, despite the ongoing globalfinancial slowdown, and is set to release a newproduct line. Marco Barro, president of VisaSpA, explained that the company hadcontinued to thrive, although marketconditions have continued to be testing.

“Despite the global financial situation, 2012was a record year for us so we’re very happywith that in terms of turnover and ourmanufacturing numbers,” he said. “Thisobviously though was done with great sacrificeand commitment on Visa’s part; the financialinstitutions and credit insurance companies,

that should help businesses to grow, have beenvery prudent in supporting client needs.”

Barro puts the company’s ongoing successdown to a number of key factors.

“Visa’s strength during these difficultfinancial times that we find ourselves in is, webelieve, due to the consistent high quality ofour products and innovation, which meansthe products are always being improved andbettered in some way to meet client needsand requirements,” said Barro. “The thirdaspect, and this is above all, is that we takeour clients very seriously in the sense that weare committed to them just as they arecommitted to us. We are in it for the long haul

and we walk the walk together with them.”Barro then revealed that Visa SpA is on the

verge of releasing a new product range,ensuring that the company remains ahead ofthe competition.

“We’re working on a new product line thatincorporates very strong and sturdy gensets,with stage IIIA emission engines and lownoise levels, and their accessories for the hiremarket,” said Barro. “This is something thatwe’re planning to launch at the Plantworxexhibition in the UK in May. We’re looking toget into a new niche area with this product.”

Visit Visa SpA on Stand S3D01

Visa follows record year with new line

French genset maker SDMO has singled out the Middle East as a majorbusiness opportunity, taking steps to beef up its localfootprint in anticipation of future demand.

The company is in the process of expanding itsaftercare and service capabilities out of its Dubai hub,and has recently opened a new office in the Egyptiancapital, Cairo.

And there are plenty of other markets opening uptoo, reckons SDMO communications departmentmanager Philippe Forest. “Saudi Arabia especially is abig market for us right now,” he explained.

The energy solutions provider is at MEE 2013 toshowcase its new APM 802 control panel, the latestevolution of SDMO’s power plants management suiteof products.

The latest launch offers customers great versatility,enabling easy extension of an existing power plant bythe addition of a new genset, for instance.

The system is ideally suited for data centres, banks, hospitals, as wellas the oil and gas and mining industries, and the IPPsegment.

According to Forest, the APM 802 is a fail-safesystem, and easy to use, with a fully touch-sensitivescreen. The Man and Machine Interface has beendesigned in collaboration with a specialisedergonomics company.

Forest sees great potential for the new controlpanel across the Middle East.

Like other SDMO products there is a strong focuson high level engineering.

“We have a very strong dealer here and there are alot of projects,” he said. “It’s a good region for us butthere are a lot of competitors, and they are focusingon the price.”

Visit SDMO on Stand S3C20

SDMO unveils fail-safe APM 802 control panel

SDMO’s Philippe Forest and Jean-François de Sallier Dupin with the newAPM 802 control panel.

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Dr Raed Ahmad Bkayrat is head of the TechnologyApplication and Advancement Group (TAAG) at KingAbdullah University of Science & Technology (KAUST) inSaudi Arabia. Dr Bkayrat gave the presentation, ‘DevelopingSolutions for the Environmental Challenges to Deploying PVPlants in Desert Areas’ and also chaired the paneldiscussion ‘MENA Solar Energy Quality Infrastructure’ atyesterday’s inaugural Solar Middle East conference. TAAGis a group of skilled engineers, technology and businessdevelopment specialists that work on advanced, late stagetechnologies that are ready for market penetration. Dr.Bkayrat is keen to develop innovative renewable energysystems that integrate different technologies with a focuson overall system optimisation and performance.

MEE DAILY: How developed is the internationalstandards, testing and certificationenvironment? Are many standards bodiesinvolved?

Dr Raed Ahmad Bkayrat: There are welldeveloped standards that are frominternational organisations such as UL(Underwriters Laboratories), IEC (InternationalElectrotechnical Commission) and others thatare well recognised by the solar industry. Thereare local country standards that basicallyfollow the main standards of theseinternational organisations. The challenge is totry and maintain one direction that everyonewill follow. This is needed as there are manyareas of solar technologies that are notcovered well from a standardisations andcertification standpoint and there are newtechnologies that continuously keepdeveloping all the time. Added to that is thefact that the existing standards for the mostpart do not cover the climatic details of newlyemerging markets such as the Middle East anddesert and coastal areas in particular.

MEE DAILY: How important is their role inaiding the growth of the emerging solar energyindustry in the Middle East?

Dr Raed Ahmad Bkayrat: It is essential to setforth proper standards and guidelines tofollow in any new emerging markets. Badexperiences happen as soon as the flood gatesopen, with say a FIT (feed-in tariff) in SaudiArabia for example, and will set the market inwrong directions, scare off local investors inparticular and cause unnecessary delays. Thatis the risk of kicking off a market and industrywithout having proper guidelines in place toguarantee performance, proper quality andyield. There are all sorts of low quality moduleson the market place that are really cheap andcan cause issues to any new market, based ontheir level of penetration, which cannot be

Interview

QAcontrolled without proper standards andguidelines in place.

MEE DAILY: How inclusive is standardisationand testing? Do all the main players in theindustry have a voice in standards development?

Dr Raed Ahmad Bkayrat: There are two mainpoints here: There are areas that require moreemphasis such as CPV (concentratedphotovoltaics), trackers, BOS (balance ofsystem) items, CSP (concentrated solar power),thin film PV in general, especially newemerging technologies such as OPV (organicphotovoltaics), DSPV (dye-sensitisedphotovoltaics) etc. There are also existingstandards that need to be expanded andmodified to include local conditions of newmarkets, for example Saudi Arabia. This is veryimportant as we do not want local markets tostart reinventing the wheel and developingtheir own standards that will be mandated onindustry to follow for accessing local FITs. Thiswill be an added cost and a burden to industryand will not help kick off a healthy market in atimely manner. Hence, existing internationalorganisations should work on this area and dotheir due diligence in a timely manner. I thinklocal certification and standardisation bodiesin new markets need to voice their needs andopinions more aggressively and push forupdating existing and creating new standardsthat cover their interests and needs.

MEE DAILY: Is there any unnecessaryduplication? Can the system be streamlined?Dr Raed Ahmad Bkayrat: I am not sure ifunnecessary duplication is the issue as muchas focus is needed. It would be useful toconsider, for example, that eachstandardisation body would consider focusingon one area, say to develop a proper set ofstandards for CSP as opposed to trying to coverall technologies that are out there, which noone body can or has so far.

MEE DAILY: Are you optimistic thatstandardisation can keep pace withtechnological breakthroughs given the speedwith which this industry is growing?

Dr Raed Ahmad Bkayrat: The track recordshows that there is a lag or delay this farbetween technology development andstandards covering those technologies. This isalmost typical though of any industry, asthings are not looked at seriously, if you will,until there is enough traction and attentionfrom manufacturers and end users that willbring them together to develop standards forthe industry. I think this can be improvedthough and we can see now what is going tobe mainstream or is already making big jumpsin the market place such as CPV, multijunction cells and thin film PV. Entities andstandardisation organisations can workproactively on developing user groupsleading to standards in the near future. Wehave to keep in mind that it’s a long cycle todevelop proper standards for any technologyas many parties are involved to create a usefuland widely adopted standard.

MEE DAILY: The title of your talk yesterday(Developing Solutions for the EnvironmentalChallenges to Deploying PV Plants in DesertAreas) implied that solar is a double-edgedsword in the Middle East. What sort ofchallenges need to be faced when harnessingsun from the desert? Can technologyovercome them?

Dr Raed Ahmad Bkayrat: It’s basically dustand temperature. Temperature is a challengeto PV module manufacturers from apackaging stand point and dust is a systemoperator or operations and maintenanceissue. There needs to be a developed andtested set of solutions that cover both dry andwet cleaning for different geographies inSaudi Arabia and the rest of the region.

There are technologies that depend on lowwater usage, such as steam based cleaning andwater capture and recycling, that are more orless available today for commercial application.Dry type cleaning requires some further R&D,such as creating coatings for zero energysurfaces and electrostatic discharge sheets oreven brush based solutions that do notnegatively impact the glass. For temperatureperformance there is work ongoing in terms ofusing alternative sheets for module packagingthat have better heat dissipation and findingalternative cell configurations etc.

I think these challenges can easily be addressedwith proper engineering and the R&D beingput in place, we are already seeing progressand solutions coming out that will soonminimise such impacts to large scale solarprojects in the MENA region.

Middle East Electricity 5

Dr Raed Ahmad Bkayrat.

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6 Middle East Electricity

Following its launch in Qatar in 2012, Al-Futtaim Auto & Machinery Company(FAMCO) is looking to develop itsoperations in the country in 2013.

From its new base in Qatar, the company is now the exclusivedistributor for Linde material handlingequipment, Ingersoll Rand industrial aircompressors and Himoinsa generatorsand lighting towers.

Since its launch in the country, FAMCOhas supplied Himoinsa products toleading construction companies andLinde forklifts to Qatar Duty Free.

Paul Floyd, managing director ofFAMCO, said, “While the Al-Futtaim Grouphas excellent historical business ties inQatar, we felt the time was right for a

dedicated operation in Qatar to servicethe country’s rapidly growingconstruction and logistics industry.

“FAMCO is already known as the leadingsupplier for construction, logistics andindustrial equipment in the UAE, Omanand Saudi Arabia, and with our Qatarbranch we continue our ambition forbecoming the Middle East’s largestequipment distributor,” he added.

The company supplies and servicesheavy vehicles and machinery includingtrucks, buses, construction machinery,marine engines, air compressors, diesel generators and material handlingequipment.

Visit FAMCO at Stand S1H10 A FAMCO facility in UAE emirate of Ras Al Khaimah.

Show News

The new standard for low-voltageswitchgear offers a “passport” for local andregional electrical panel manufacturers tosell their products right across the world.

That was the message from Dirk Muellerof UL Europe, who delivered a technicalpaper on the subject at MEE 2013, to greatinterest from a packed crowd of Gulfelectrical and engineering firms.

First introduced at the start of 2009, thenamended in December 2012, IEC 61439 isthe new benchmark for panels andswitchgear assemblies.

Mueller said compliance with the newstandard can help companies securemarket access, both across the region andthe rest of the world, for their products.

“We can provide global market accessand regional market access to Gulfcountries by providing technical training,testing and certification,” he said.

UL, an independent, certificationorganisation headquartered in Chicagoin the USA, has been testing electricalproducts for public safety for more thana century.

Mueller said UL can work with local panelmanufacturers to advise and test newproducts, and work with them until theyachieve the required certification.

The company, which also offers trainingservices, has an established presence inDubai but is keen to expand its footprintacross the broader Middle East region.

“We are looking at opening other officesin the region,” Mueller added.

Visit UL Europe on Stand 5C01

Dirk Mueller of UL Europe.

Lebanon’s Power Industrial Machinery Co. (PIMco), widely known across the Middle Eastand Africa for its links to Cummins, now has something else to shout about.

At MEE 2013, PIMco is flagging up its new role as exclusive agent right across theregion for US brand Ward Leonard.

The deal gives the American company – which manufactures motors and controls forthe oil and gas, mining and energy industries – access to an immense market, plus awell-connected partner in a fast-growth region.

“In most countries we have somebody we can trust as a representative or distributorfor our generators,” said Bilal M.S. Ruzieh, PIMco projects manager and chief engineer.

With a head office in Beirut, and a large manufacturing presence in southern Lebanon,PIMco - the official Cummins OEM in Lebanon - is a leading supplier of 5kVA to 2,000kVA diesel generators throughout the Middle East and Africa zone.

Major current markets include Saudi Arabia, Kuwait plus an emerging Iraq, accordingto Ruzieh, while in Africa, Angola, Congo and Cameroon are also strong.

Ruzieh said PIMco’s core strength in this diverse region is quality, highlighting theglobal reputation of the Ward Leonard and Cummins brands.

“If you are talking about quality, then you are talking about Cummins and WardLeonard,” he added.

Visit PIMco on Stand S3C45PIMco projects manager and chief engineer BilalM.S. Ruzieh.

PIMco doubles up with newWard Leonard partnership

Raising thestandard

Lucy Switchgear has been focusing on promoting its automation andcontrol technology at this year’s MEE show and Carl Sellick, globalsales and marketing director at Switchgear, told MEE Dailies aboutthe company's new pilot project in the UAE.

Lucy Switchgear has been promoting automation and controls forthe last two to three years and, although take up has been slow, thefirm has a number of pilots and projects up and running in the UAE.

"We have an interesting project with Dubai Electricity and WaterAuthority (DEWA) who have just started a pilot scheme where LucySwitchgear is supplying elements of the pilot scheme to DEWA,"noted Sellick. Lucy Switchgear is now looking to expand it into aproper fledged project, which Sellick said will happen this year.

In addition to the project in Dubai, Lucy Switchgear has a turnkeyproject with Abu Dhabi Distribution Company (ADDC) that has beenrunning for the last two year. It is responsible for the upgrade andrefurbishment of equipment previously installed and they provideremote control and automation facilities.

The project has proved to be a success and Lucy Switchgear hasnegotiated an extension to the contract, which it has just won, toexpand the project from the initial 500 sites ADDC identified aspotential remote control points and which will now be expanded toanother 300 to 400 sites.

Sellick said that Lucy Switchgear was focusing on its brand ofmedium-voltage switchgear called Aegis. The company has alsoheld demos throughout MEE showcasing its automation andcontrol technology.

"This is our main feature at Middle East Electricity and we are tryingto promote the idea of remote control, system efficiency and basicallybetter customer service for utility companies," he remarked.

The power market in the region is buoyant and GCC countries areinvesting in new power stations, which according to Sellick will leadto more demand for power transmissions systems.

"In 2013, we are looking to retain and expanding our market sharein the region. We are looking to expand into North Africa. Saudi Arabiais one of our biggest markets and we have had a very strong couple ofyears in Oman and Bahrain despite the problems there," Sellick added.

Sellick praised the show and said, "MEE provides us with greatvisibility and we have really grown our brand through MEE. It has beenvery helpful to be able to meet visitors from all around the region andworld at one show."

Visit Lucy Switchgear on Stand 2D10

Lucy Switchgear working on pilot project in UAE

Carl Sellick, global sales and marketing director at Switchgear.

FAMCO launches operations in Qatar

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Truly Global, Fully Reliable

Middle East Electricity 7

Show News

Kunz Power is at Middle East Electricity 2013on Stand S2E20-Sheikh Saeed Hall.

Kunz Power is committed to providing a widerange of generating sets of outstanding quality,which would meet our customers worldwide.

Kunz Power supplies:

● Stationary diesel aggregates (9 to 2250 kVA)● Mobile diesel aggregates (20 to 500 kVA)● Flood light systems (9 to 100 kVA)● Solar generators (with hybrid diesel option)● Solar mobile flood light ● Ground power units (45, 90 and 150 kVA)

www.kunz-GmbH.net

Predictable Power is the name of the game for Atlas Copco at MEE 2013.The new corporate theme - clearly evident from the huge 16 tonnes generator set towering

above the firm’s stand this year - reflects a big group-wide strategy push.Atlas Copco’s Julio Tome, product manager, generators, explained that the company has now

turned its growing generating business segment into a core area.“We are very serious about this business,” he said.The company can provide power plants up to “multi megawatts” in scale, he added.Atlas Copco also underlined its sustainable business credentials at this year’s show, unveiling

its new Solar LED Lighting Tower.

The sun-powered portable lighting system is expected to be popular with the region’scontractors for use on civil construction works.

The first consignment of towers is currently making its way to the Gulf, said Michael Sagermann,MENA regional business manager of the company’s portable energy division.

Atlas Copco was named one of the world’s most sustainable companies in an annual Global100 list presented at the World Economic Forum in Davos, Switzerland last month.

“If customers are looking for a quality product then we are a good partner,” Sagermann added

Visit Atlas Copco on Stand S3D25

Predictable Power: Atlas Copco marks shift to generator business

Staunch Machinery has launched a new hybridenergy light tower at Middle East Electricity. TheLebanese company’s new product can cut fuelconsumption by up to 80 per cent.

“It’s a combination of engine and battery, it’sjust like a hybrid car basically,” said HamzaHijazi, Staunch Machinery’s marketing andsales manager. “The engine turns on andcharges the battery, once the battery is fullycharged, the engine shuts down and thebattery takes over and gives power.”

The battery can provide over five hours ofcontinuous power before the engine turnsback on and another charging cycle begins.

“Using this technology you reduce fuelconsumption by 50 to 60 per cent,” revealedHijazi. “You can also add a solar charger to it soyou can reduce your fuel consumption by upto 80 per cent.

“We were one of the first people to make thistechnology in Lebanon and we’re revealing ithere today.”

Staunch Machinery was established in 1979and started business by manufacturingconcrete mixers and other small constructionequipment and now exports its products toaround 60 countries. The company startedmanufacturing gensets relatively recently buthas made rapid progress.

“We made our first generator about four yearsago,” said Hijazi. “But we’ve been amanufacturer since 1979 so we already had theexpertise to manufacture products. The powergeneration division has now taken overbusiness by 40 to 50 per cent.”

Hijazi added that the company has recentlyexpanded operations to deal with theincreased demand for its products, which arecertified to stringent Australian standards.

“We just recently opened our new facilitythat’s about 42,000 sqm and it’s already toosmall for us,” he said.

Visit Staunch on Stand S1J01 Staunch Machinery marketing and sales manager Hamza Hijazi.

Staunch launches new hybrid tower

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Show News

Dubai Cable Company (Ducab) is going fromstrength to strength and with a raft of projectwins under its belt the UAE-based company isnow producing new copper products forspecialist sectors that will help the companybecome more resilient, Colin McKay generalmanager sales and marketing at Ducab told theMEE Dailies.

McKay explained that Ducab was looking todifferentiate itself and it was launching newhigher performance cables for different sectorsthat will help it diversify the sectors andgeographies it produces for.

“What we want in five years’ time is to be a bitmore resilient so we can deal better with aregional recession than we did this timearound,” he noted.

At MEE, Ducab introduced a new range of TuffDuFlex wires and cables, which means the firmis the only BASEC-approved cable and wire

manufacturer to offer wires operating instringent conditions ranging from -40 degreescelsius to 105 degrees celsius.

An area that Ducab is really pushing is fire-protective products and the firm was showingits FlamBICC fire resistant cables for residentialand industrial use at the show as well.

"Fire protective cables are growing inimportance, especially with the number of fireincidents that took place in the UAE and Qatarlast year. We see far more sensitivity to inferiorand poor quality cables than before," McKaypointed out.

This is why there is a greater interest incertification and Ducab has been consultingfirms that whenever they put in new cablesthey should have them certified and verified.

Ducab is working on a new initiative withDEWA and Dubai’s Civil Defence to launch aroadshow and educate people in the UAE

about the need to specify the right cable. Thiswill be rolled out in the next two months.

Ducab is spreading the range of cables itproduces into new markets and McKay sees therenewable market as a real opportunity.

"We see renewable energy as a growth areaand we are looking to roll out this to NorthAfrica as well," added McKay.

The firm now has some reference points andlast year they worked on a successful projectfor the Shams 2 solar project in Abu Dhabi,where they supplied the Spanish contractorworking on the plant it with all of the cablesthat moved the mirrors at the solar CSP plant.The company will also be working on theDEWA solar PV Park which First Solar has beencontracted to work on and they will supply thelow-voltage cables for it.

Visit Ducab on Stand 7E10

Ducab enters new sectors

AKSA Jenerator to showcase its wide range of solutionsTurkish-based AKSA Jenerator San A.S.specialises in gasoline, diesel, natural gas andmarine generating sets along with lightingtowers and accessories.

As well as manufacturing its own enginesand alternators, AKSA gensets also featureengines produced by OEMs such asCummins, Perkins, Mitsubishi, Doosan, John

Deere and alternators from Meccalte and Stamford.

The company also offers a variety ofaccessories, including soundproof canopies,containers, synchronisation panels and trailers.

AKSA’s natural gas powered gensetsremove problems associated with fueltransportation costs and storage and reduce

both noise and environmental pollution.The company also provides co-generation

systems to customers with motor types from100kW to 15MW, which provide bothelectricity and useful heat energysimultaneously from a single fuel.

Through its 10 offices abroad and 20 AKSAPower Centers in Turkey, AKSA is able to

provide comprehensive services to its globalcustomer base.

The company’s overseas offices are located in Algeria, China, Dubai, Iraq, the UK, Iran, Kazakhstan, Kyrgyzstan, Nigeriaand Singapore.

Visit AKSA Jenerator on Stand S3C15

Making the right connections: MahindraPowerol showcases e-FSR technology

Shashank Watane, deputy general managerand head of Mahindra Powerol’s internationalpower business.

METS Energyreleases newlong-runninggeneratorMETS Energy has unveiled its new generatorat Middle East Electricity. The Lebanon-based company’s new Ranger genset is along-running, low-maintenance unit.

“It has long-run characteristics and can runfor 1,000 hours without any maintenance,”said Houssam N. Debeissy, METS Energy’sadministration and HR director.

The company, which was originallyformed 26 years ago, plans a controlled yetsubstantial growth during the coming years,according to Debeissy.

“We are present in 15 countries around theglobe through our distribution networkcalled PowerMet,” he said. “Our group isaiming to be present in a further 15countries, so we are targeting being presentin a total of 30 within the next two years.”

Debeissy added that METS Energy wouldensure that it lived up to its slogan of ‘Wetrust, you care, we deliver’, by focusing onthe correct aspects of its business, itsproducts and its care for clients.

“This business has been witnessing lots ofentrants from all around the world and Ihope that consumers remain qualityoriented, seeking genuine components,seeking good after sales service and notbeing price oriented,” he said. “Because as thesaying goes, what you buy cheaper todaywill become more expensive tomorrow.”

Visit METS on Stands S3A15 and S3B15

METS Energy administration and HR directorHoussam N. Debeissy on the company’s standat MEE.

CESI invests in new solar cell technology

Floris Schulze, managing director of CESIMiddle East.

CESI sees a bright future for solar energy in the region and at MEE ithas been presenting the latest technology on CESI’s multi-junctionsolar cells that are very well suited to the region.MEE Dailies spoke with Francesco Fraisopi, CESI’s director of businessdevelopment for solar cells, and Floris Schulze, managing director ofCESI Middle East, about the growth of solar energy in the region.

Schulze said, “It is important to be part of Middle East Electricitybecause we are very active in the region and we want to discuss ournew developments and show that we are investing in the region.

“We’re here to present the best High Concentration Photo Voltaictechnology available in the field,” said Francesco Fraisopi.

“This is a great opportunity for us to demonstrate technology thatis perfectly suited to the Middle East and could change how electricityis generated in the local market.

Schulze added, “Solar is an important development in the Middle

East and it will become more and more crucial in the future as Middle East countries search for ways to reduce their energyconsumption in order to have more oil for export.” He believes thatwithin a year the industry will see the roll out of these solardevelopments in the region.

CESI also announced that it had established in Germany the largestindependent high permanent current test laboratory in the world. It can runs tests up to 50,000 amps at any power frequency from 15 Hz to 65 Hz.

“This is a unique offering and it means clients around the world, alsoin the Middle East are able to test their equipment. It could be a hugeadvantage for Middle East utilities and manufactures to have theirequipment tested in these kinds of environments,” Schulze commented.

Visit CESI on Stand 5B30

Nominated for the Best Innovation orTechnology of the Year award at MEE 2013,Mahindra Powerol is redefining field datacollection – and saving customers vital cash too.

In a country as large as India, where the firm’se-FSR (e-Field Service Report) technology isnow proving itself, that’s quite something.

Part of India’s Mahindra & Mahindra group,Mahindra Powerol has annual maintenancecontracts for over 100,000 diesel gensets in India alone.

The e-FSR has been specifically designed tohelp telecoms providers maintain the integrityof these facilities in support of their networksthat span this vast nation.

“The health of the network decides therevenue that is earned or lost by telecomscompanies,” said Shashank Watane, deputygeneral manager and head of MahindraPowerol’s international power business.

But how do you connect so many thousandsof installations across such a big area?

The e-FSR solution deploys a simple handsetto collect data from service technicians, whichis fed through in an instant to an onlineMahindra platform.

Although it requires a change of mindsetamong the technicians – who use a mobileapplication to feed in data rather than a pieceof paper - the e-FSR doesn’t require any otherspecial field skills.

The lightning quick system improvesinformation speeds and accessibility to enablebetter and more informed system monitoring.

This can result in important cost savingswhere potential faults are detected earlier.

“Within seconds you can look at the fieldreport,” said Watane.

Plus it saves a mountain of paperwork too:the company estimates that based on 100,000generators, the system saves the equivalent of4.8mn sheets of A4 paper per year.

Visit Mahindra Powerol on Stand S2F39

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Feature

The International Renewable EnergyAgency (IRENA) has estimated thatGCC countries could achieve up to

US$200bn in returns as early as 2030through renewable energy integration.Countries in the Gulf region continue toestablish many ambitious clean energyprojects which are supported byinnovative research and development aswell as investment.

IRENA reports that there are currently30 such projects that are in planningstage, under construction or have beencompleted in the region. The trend marksa shift in the demand for new resourcesof energy to developing countries.

IRENA has added momentum to therecent increase in investment in renewableenergy with the roll out of the firstallotment of its $350mn funding cycle inconjunction with the Abu Dhabi Fund forDevelopment (ADFD). The two Abu Dhabi-based institutions are working together toincentivise innovative renewable energyprojects in developing countries. IRENA

recently closed applications from suchprojects for $50mn in ADFD concessionalloans in the first of its seven funding cycles.

“This financing from ADFD, administeredwith the support of IRENA, will helpprojects that are innovative and replicableto get off the ground,” said IRENA’s DeputyDirector-General, Frank Wouters, speakingahead of the recent third session of theIRENA Assembly, which gathered delegatesfrom the agency’s nearly 160 member orparticipating countries. “By making suchprojects bankable, we believe we cancreate substantial growth opportunities forrenewables in energy-poor countries.”

The unprecedented rise in recentinvestment is injecting a much neededimpetus to the clean energy sector. Globalinvestment in clean energy in the thirdquarter of 2012 has totalled $56.6bnaccording to Bloomberg New EnergyFinance, with many new projects beinglocated in emerging markets.

It has been widely reported that Qatar iscurrently working on a solar energy project

which will account for 16 per cent of thecountry’s total electrical output by 2018,while Saudi Arabia is seeking investors fora $109bn solar energy programme whichwill provide a third of electricity needs by2032 to add to their planned nuclear, windand geothermal output. The King AbdullahCity for Atomic and Renewable Energy(KACARE) has concluded that the Kingdomshould try to build nearly 41 GW of solarenergy capacity, 16 GW of photovoltaicsolar power and 25 GW of concentratingsolar thermal power. To place the figures incontext, Saudi Arabia’s current solar powercapacity stands at just 50 MW.

The news of such major regionalrenewable energy developments comesagainst the backdrop of figures USgovernment’s Carbon Dioxide InformationAnalysis Centre that place all six states ofthe Gulf Co-operation Council – Bahrain,Kuwait, Oman, Qatar, Saudi Arabia, and theUAE – among the world’s top 13 polluters.The figures, based on data from 2009,placed Qatar as the world’s highest per

capita carbon emitter of the 215 countriessurveyed, with Kuwait fourth, the UAE sixthand Bahrain eighth.

Rather than merely paying lip service topeople’s environmental concerns, analystsbelieve that rapid economic growth in theregion and the resulting increase indomestic energy demand mean thatcountries’ declaring their investment andbelief in renewable energy is far from thecreation of ‘greenwash’.

“The driver in Saudi Arabia and Dubai isvery much economic and energy security,”Robin Mills, analyst at Manaar EnergyConsulting in the UAE was quoted assaying by the Financial Times. “[The efforts]have quite solid foundations – they arecertainly not PR affairs.”

While the UAE has announced plans toinstall 5.6 GW of nuclear power toincrease electricity generating capacity,Abu Dhabi has announced plans togenerate seven per cent of its capacityfrom renewables by 2020 while Dubai hasset a target of five per cent by 2030. The100 MW Shams 1 solar project can beseen as an indication of the UAE’swillingness to embrace renewables. Qatar,meanwhile, plans to install 1.8 GW of solarcapacity by 2014.

A threat to any renewables revolution inthe Middle East could come in the form ofincreased shale oil and gas production.Wouters has gone on record as saying thatthe exploitation of unconventionalhydrocarbons in the region is unlikely,however, due to logistical issues and thelimited supply of the fresh water requiredto extract them.

If electricity demand slows this could alsolimit the growth of renewables, but there islittle evidence to suggest such a reductionis likely and renewable energy, solar inparticular, looks set to play a key role inmeeting the region’s future energy needs.

With many GCC countries announcing ambitiousrenewable energy targets, solar power looks set to play a key role in satisfying the region’s energyneeds. While there are a variety of potentialobstacles that may arise, a greater focus on solarand other renewables may also reap substantialfinancial, as well as environmental, rewards.

Will the solarrevolution meet theregion’s energy needs?

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Schrack Technik GmbH is a leader in low-voltage energy and data technology systems.The products incorporate the latest technological developments for energy and data

distribution boards and low-voltage distributors used in industrial and commercialinstallations. These devices have proven their reliability as simple distributors in privateapartments, as well as distribution systems in hospitals, banks, power plants, machinecontrols and production lines.

Schrack said that by exhibiting at the show, it hopes to attract long-term and bindingcollaboration agreements with other companies in the region to forge a distributionchannel in the Middle East. The company is therefore seeking a distributor who has good contacts within the electrical industry, distributor manufacturers andelectrical engineers.

Outside Austria, Schrack is present through its subsidiaries in 11 other countries, withpartner companies present in 40 countries. Although based mainly in Central Europe,the company intends to expand in to the Middle East.

Schrack Technik GmbHSheikh Saeed Hall 1, Stand E30

10 Middle East Electricity

Country Pavilion Profiles

Isovolta AG is a leading manufacturer of electrical insulation materials, technical laminates andcomposite materials, focusing on customer-oriented developments, durable products and thecommitment to continually improve quality and technology.

The company has customers across a range of sectors, including the electrical and electronicindustries and the tool-making, sport and leisure industries as well as the automobile, railway,marine and aviation industries.

By exhibiting at the show, Isovolta hopes to further expand its activities in the Middle East. Thecompany will be showcasing its electrical insulation materials and pre-pregs for oil-filledtransformers, dry-type transformers, traction transformers and instrument transformers up to andincluding temperature class H.

A focal point will also be Isovolta’s electrical insulation materials and pre-pregs for low- and high-voltage electric motors and generators along with mica tapes for fire-resistant cables.

The company currently has 18 production and sales locations located in 12 countries acrossthree continents.

Isovolta AGSheikh Saeed Hall 1, Stand E12

EPRO Gallspach GmbH produces a range of equipment for the high-voltage industry sector.Products include toroidal cores, standard voltage transformers, standard current transformers,

test transformers, feed-in-transformers, busbar current meters and cast resin insulators.The main focus of the company’s stand will be the launch of the brand new EPRO measurement

system, integrating all tests and measurements in the laboratory or in the factory. All test resultsare integrated under one system to ease control of the equipment under test (EUT) and to reducemanpower. The system also offers a modern graphical user interface, the option of creating theuser’s test routines and the possibility of refitting existing EPRO measurement systems. The systemis open to the implementation of further measurements such as turn ratio and PD.

Christoph Denk, director of sales and marketing at the company, said, “Our products are quiteunique. EPRO supplies the most exact standard transformers and test bay equipment worldwide.”

EPRO Gallspach GmbH Sheikh Saeed Hall 1, Stand E15

Austrianexcellence on displayThe Austria Pavilion is offering visitors thechance to learn about the latest and mostexciting technologies and products thathave been developed in Austria and whichare now being debuted in the Middle East.We have selected a range of the mostexciting exhibitors set to appear on thepavilion with a brief synopsis of theinnovative products they will be showcasing.

The Austrian Pavilion at Middle East Electricity is located in Hall 1 of theDubai International Exhibition and Conference Centre.

PC Electric GmbH counts itself among the leading firms for the development and productionof industrial plugs and sockets, with an export quota of more than 90 per cent.

PC Electric, which is ISO 9001:2008 certified, offers an extensive range of high-gradeproducts for a variety of electrical installation applications. Its high-quality products,flexibility and readiness to innovate are the most important factors for the company'scustomer-oriented strategy.

The company is also renowned for its efficient production methods and ordering systems,which result in prompt and reliable delivery times.

In recent years, the company has gone through a phase of rapid development and is nowone the world's leading suppliers of CEE plugs and sockets in the industry.

In addition to the standard products, the company can also produce customer-specific configurations.

By exhibiting at Middle East Electricity, the company hopes to acquire new customers inthe installation and electrical industries across the MENA region.

PC Electric GmbHHall 1, Stand E28

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Country Pavilion Profiles

BAUR Prüf-und Messtechnik GmbH is an expert in the field of high-voltage testing andmeasurement technology. Its products and services ensure the quality of electricalinsulating materials and plant for power supply.

The company’s testing and measurement technology prevents damage to networksand systems, allows for accurate planning of investments for maintenance, and locatesfaults as precisely and quickly as possible.

Among the products exhibited by BAUR will be cable fault location systems, whichdetermine failures in cable systems quickly and precisely by means of efficient pre-location and post-location methods.

Meanwhile, the company’s cable testing and diagnostics solutions are used for safetesting and confirmed analysis, comprehensive status evaluation, and maintenanceplanning of cable networks.

The company also offers insulating oil testing for the precise analysis of insulatingmaterials, and to protect electrical systems against damage and failure.

BAUR customers include power station companies, network operators, public utilitycompanies as well as industrial and service companies around the world.

BAUR Prüf-und Messtechnik GmbHSheikh Saeed Hall 1, Stand E18

EPRO Gallspach GmbH produces a range of equipment for the high-voltage industry sector.Products include toroidal cores, standard voltage transformers, standard current

transformers, test transformers, feed-in-transformers, busbar current meters and castresin insulators.

The main focus of the company’s stand will be the launch of the brand new EPROmeasurement system, integrating all tests and measurements in the laboratory or in thefactory. All test results are integrated under one system to ease control of the equipmentunder test (EUT) and to reduce manpower. The system also offers a modern graphical userinterface, the option of creating the user’s test routines and the possibility of refitting existingEPRO measurement systems. The system is open to the implementation of furthermeasurements such as turn ratio and PD.

Christoph Denk, director of sales and marketing at the company, said, “Our productsare quite unique. EPRO supplies the most exact standard transformers and test bayequipment worldwide.”

Benedict GmbHSheikh Saeed Hall 1, Stand E19

Sprecher Automation GmbH develops and provides switchgears and automationsolutions, offering a complete product range for automation of high-voltagesubstations. These include station gateways, bay-control units, combined protectionand control units (IED) and visualisation.

Sprecher’s uniform hardware and software platform covers the areas of stationcontrol, power system protection, telecontrol, power plant control, SCADA and smartgrid solutions.

Following its recent market entry in Turkey, the company said it is exhibiting at theshow to find new partners in the region for sales and solution integration along withshowcasing its new platform for substation control and protection.

Peter Wach, area sales manager of the company, said, “The difference of Sprecher tothe competition (Siemens, ABB, GE, Alstom) is that we use the same hardware platformfor different applications.

“Sprecher is the leading supplier to electrical utilities in Austria and number two inGermany, with all four major German transmission utilities as customers.

“Moreover, Sprecher is active internationally in Central Europe and Russia with morethen 1,000 references in substation automation projects with our SPRECON E systemand we plan to expand to various countries in the Middle East,” Wach added.

Sprecher Automation GmbHSheikh Saeed Hall 1, Stand E24

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Feature

Aramco worked on a two-year project to develop a groundbreaking power generation concept at theBerri gas plant.

The world’s biggest oilproducer, Saudi Aramco, isnow exploring a whole newbusiness area in powergeneration and, as a result,is discovering a whole host of opportunities that comewith new responsibilities,writes Martin Clark.

Oil giantexploresnew role

State-owned Saudi Arabian oil company,Saudi Aramco is keen to roll-out extragenerating capacity not just to ease the

nation’s energy crunch, but to guaranteeelectricity supply to its own huge network ofoil and gas facilities and infrastructure up anddown the country. With spare upstream crudeoil production capacity available for the worldmarket if required, it has allowed the companyto take on new projects across the energyspectrum, including more downstream workin refining and petrochemicals, as well aspower generation. It is a role that Aramco isbeing urged to take, with officials increasinglyfocused on domestic issues, including raisingthe availability of power supply, utilities andother services for a fast growing economy anda youthful, aspiring population.

Getting to grips with the nation’s domesticenergy challenges will also take some of thepressure off state power utility SaudiElectricity Corporation (SEC), which is leadinga massive roll-out of new generatinginfrastructure. A growing population meansgrowing consumption, which means thedomestic demand for energy could double by2030, according to some projections.

Jizan projectRight now, Aramco is moving ahead on a largegeneration project, worth around US$2bn,that will help supply the 400,000 bpd Jizanrefinery, in the Kingdom's southwest. The2,400 MW power project is to be built toprovide 500 MW of electricity to the $7bn

heavy oil refinery, which is now underconstruction at a nearby site. The surpluscapacity will be available for otherdownstream and industrial projects to be builtat the new Jizan Economic City.

Aramco appointed KBR to lead the front-endengineering and design (FEED) work on thenew Integrated Gasification Combined Cycle(IGCC) project. The US-based contractor is alsoworking on the associated Jizan refineryproject. It is a huge, state-of-the-artundertaking for the oil company and its team.

Once complete, it will be the largest gasifier-based power facility built in the world. TheIGCC complex will convert vacuum residue toelectricity and utilities for industries aroundthe Jazan Economic City and the surroundingregion. Aramco's CEO Khalid al-Falih said therefinery and associated infrastructure will bethe nucleus for the Jizan economic city andwill play a major role in the development ofone of the Kingdom’s poorer regions.

Growing portfolioThe Jizan power project marks a big step upfor Aramco in the electricity generation sector,but it is certainly not a one off. In fact, thegroup’s involvement in the power sector datesback more than a decade with the formationof Marafiq, the power and water utilitycompany for Jubail and Yanbu, back in 2000.This Aramco venture - which groups it withthe Royal Commission for Jubail and Yanbu,Saudi Basic Industries Corp. (SABIC) and thePublic Investment Fund (PIF) - produces and

distributes electricity and potable water to thesurrounding area as well as supplyingseawater to industry and treating industrialwastewater.

Fast-forward to 2013, and a number of othernew projects are now rapidly advancing. Atthe end of 2012, contractors filed bids forthree new Aramco co-generation power andsteam plants at Abqaiq, Hawiyah and RasTanura. It’s a different and much smallerproposition than Jizan, with a total capacityfrom all three installations of around 700 MW,but these new projects will collectively propelAramco into a key - and growing - powersector player in the Saudi Arabian market.

At present, the oil company has anestimated 2,000 MW of installed generatingpower capacity internally, but it sees this risingto over 5,000 MW by 2015 as new projectscome onstream. More is likely to follow withAramco broadening its involvement in allareas of the energy chain.

Renewables interestNaturally that will include some participationin the Kingdom’s high potential, but lightlydeveloped solar and renewables sector. SaudiAramco president and chief executive KhalidA. al-Falih recently inaugurated a 3.5 MW solarenergy field in Riyadh at the King AbdullahPetroleum Studies and Research Centre(KAPSARC).

The solar energy field was built over an areaof 55,000 sqm, making it the biggest ground-mounted solar installation linked to the

electricity grid in the country. The facility willsupply about 5,800 MW hours of electricalenergy annually, and offset carbon (CO2)emissions by about 4,900 tonnes every year.

The flagship installation, which underscoresSaudi Arabia’s immense solar energypotential, uses 12,684 fixed-anglePolycrystalline PV panels provided by Suntechwith 14.4 per cent efficiency, and maximumpower of 280 watts at standard testconditions. The DC power generated by thepanels is collected and inverted to AC powerthrough four inverters.

Ahead of this project, Aramco also built theworld’s largest solar energy generation unit ona car park roof with a capacity of 10 MW. Andin King Abdullah University of Science andTechnology, on the Kingdom’s western coast,it has put together another facility with acapacity of 2 MW. These pilot projects putsAramco in a strong position to exploit otheremerging opportunities in the renewableenergy segment and understand better thekey technologies involved.

InnovationThe landmark Riyadh solar field alsohighlights how Aramco’s power business iskeen on innovation and breaking newground, a role it has taken on admirably foryears in the oil and gas sector. The potential inthe solar sector alone is simply immense.

The Kingdom experiences roughly 3,000hours of sunshine each year, emitting about7,000 watts of energy per sqm, among the

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Middle East Electricity 13

Feature

highest in the world, showing how great thepotential for further renewables development.In addition, there are vast open spaces ofdesert, where large solar farms can beestablished on relatively cheap real estate. TheKingdom is also blessed with deposits of quartzwhich can be used in the manufacture ofpolysilicon and photovoltaic cells.

Outside the renewables segment, thecompany is also exploring innovative newpower solutions to safeguard the integrity ofits huge oil and gas infrastructure, thelifeblood of the Saudi Arabian economy. Inone example, Aramoc worked withMitsubishi Heavy Industries of Japan and SECon a two-year project to develop agroundbreaking power generation conceptat the Berri gas plant.

The Berri ‘islanding’ system, as it is known,means the plant can continue operatingunder its own power generation despiteinterruptions in electricity supply from theutility company. The concept involvesisolating the plant and its generators from thelocal power grid.

Previously, any disturbance from the gridcould cause a blackout, disrupting operationsand causing revenue loss and making flaringnecessary. The new system means that plantgenerators can now withstand any potentialdisturbance to the power supply.

Performance and efficiency It seems Aramco is intent on doing things the right way too, utilising state-of-the-arttechnology to reach for the best performance.

At a recent industry conference, Ziyad al-Shiha, executive director of power systems atAramco, said this meant delivering the veryhighest levels of performance from all of itsgenerating plant.

“We will try to generate the additionalpower in the most efficient way, reachingefficiency levels of 75 per cent; this iscompared with levels of 39 per cent in OECDcountries,” he said.

Saudi Arabian demand for electricity hasincreased by about seven to eight per centannually for the past five years, which meansbeing energy efficient in all areas of theindustry is a national priority. It will mark abreak from the past, however, with evenSaudi Arabia’s oil minister Ali Naimi flaggingup the country’s dismal energy efficiencylevels up till now. Even bolstering Aramco’sown power supply capacity could ease thecountry’s alarming dependence on its own oilfor generation.

According to some forecasts, the Kingdommay need to burn as much as three million bpd by 2020 to generate power if it doesn’t improve efficiency; the figure may already reach as high as onemillion bpd, according to some estimates. The growth in local power and water demand is huge, and the investmentsrequired are huge.

These are big challenges for all concerned,but now Saudi Arabia’s state oil giant isstepping up to the plate to ease at least someof the burden. It is a welcome new participantin such a challenging environment.

“Smart grids will improvenetwork resilience and reliability

and result in energy saving”

The Jizan refinery.

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14 Middle East Electricity

Exhibition Map/Workshop

Middle East Electricity 2013Facility Overview

17 - 19 February 2013 | Dubai World Trade Centre

10.00am Module 1 – Why Go Solar

• Energy diversity

• Reduce reliance on fossil fuels

• Jobs

• Environmental

• Investment with predictable returns

• Increase property value

• Marketing (customer)

11.00am Module 2 – Customer Diagnosis

• Customer education

• Getting customer interested

• What is the goal of going solar

• What is the budget

• Is there area for solar – roof or land

• What are the customer’s operating costs – reduction?

• ROI

• Property value

• Marketing and positive public image

• Customer qualified

12:00am Modules 3 – Site Evaluation

• Pre-visit remote analysis

• Pre-visit conceptual design

• Who is at the evaluation

• Tools

• Purpose

• Customer needs and wants (verify)

• Energy analysis – obtain documents

• Mounting location

• Solar resource

• Electrical information

• Structural information – blue. prints/as built, wind load

1.00pm Module 4 – System Design

• Available space / array layout

• Equipment location

• Hardware – modules, racking, inverters

• Monitoring

• Meeting customers needs / desires

2.00pm – 2.30pm BREAK

2.30pm Module 5 – Incentives

• Feed in Tariff (FIT)

• Net Metering

• Subsidies

• Tax Exemptions

• SRECs

• What will work

3.30pm Module 6 - Financing

• Solar Purchase

• Solar Loan

• Solar Lease

• Power Purchase Agreement (PPA)

• ROI

• Community Solar Gardens

4.30pm Module 7 – Proposals

• System break down (equipment, monitoring, etc)

• Labour costs

• Maintenance (equipment repair, cleaning modules)

• Total System cost (cost/watt)

• Incentives

• Final System cost

• ROI

• Timeline

5.30pm Module 8 – Wrap up

SOLAR MIDDLE EAST WORKSHOP TUESDAY 19TH FEBRUARY 2013

Free to attend workshop hosted by Everblue in SheikhMaktoum Hall - all visitors are invited to attend

Speaker: John Conde, Everblue

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Middle East Electricity 15

Photo Gallery

The MEEGalleryA selection of images from acrossMiddle East Electricity 2013

Above: Dubai Municipality showcases solar solutions at the Solar Middle East exhibition.

Right: Middle East Electricity provides valuable networkingopportunities, as witnessed at Yanmar’s stand.

Bottom Left: DEWA CEO and Managing Director, His ExcellencySaeed Mohammed Al Tayer, receives his Power Personality of theYear award from Informa ExhibitionsCEO Will Morris.

Bottom Right: Caterpillar are among the world’s leading powerbrands that are exhibiting at MEE.

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Page 16: Middle East Electricity 2013 Day 3

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