March 2nd – 11th

Mid-Semester Module to Japan Emory University

Goizueta Business School

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Theme

Exploring the uniqueness of Japan

Learning to manage adversity

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Why Japan ???• Economic Giant

• The 3rd largest GDP• The 2nd largest contribution to the United Nations• The 4th largest country within the world trade context

• Unique history and culture• The 1st emperor ascend to the throne in B.C. 600.• About 20 temples and shrines in Kyoto and Nara as the

World Heritage• Always fight with adversities such as earthquake

• Your Future• You may be working in Japan or in Japanese firms, or most

likely, working with Japanese firms so whatever you learn about Japan will serve for your future career.

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Companies to visit～ Japan as NO.1 ～• Toyota

The world’s largest automotive manufacturer Owned Lexus and Prius brands Employed approximately 316,000 people worldwide “Just in time” and “Kaizen” method

• Nintendo The world largest gaming company Super-innovative in amusement (Wii,

Pokemon) More than $ 8 billion revenue and about

5,000 employees.

• JR Central Known as “Shinkansen” - Bullet Train High quality - "clean", "eco-friendly", "safety",

and "punctual" - transportation More than $40 billion revenue and 40,000

employees• Uniqlo (Fast retailing)

The world 4th fashion industry Excellent operation system (SPA) High quality and fashion-leader Strong marketing strategy Operating 1,000 stores in NY, Shanghai, Taipei,

London, Moscow, Japan...

Companies to visit～ Japanese distinctive business ～

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• Walt Disney Supervising “Tokyo Disney Resort” licensing “Disney” Got into Japanese market in 1970’s

• Coca-Cola The first Coca-Cola sold in 1920 Selling coffee drinks and tea drinks

in addition to sodas Manufactured and sold by bottling

companies

Companies to visit～ Non-J companies in Japan ～

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Criteria for grade

Pre-Assignment:• Readings: Japan economic environment, culture, and

company background• 1 or 2 meetings

- Introduction about Japan (people and culture)- Company introduction

Deliverable:• 1 page report about thoughts and insights after the trip

Grading: Pass/Fail DS, HP or PS

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ScheduleMarch 2nd through March 11th in 2013

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Schedule (March 2013)

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Estimated Cost~$3,300

• All accommodation cost• Transportations and group mealsIncluded

• Airfare (tell us if you need a help)• Expense for your free time

including optional tours• Cost for applying VISA

Not included

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Prof. Manish Tripathi

Assistant Professor of Marketing

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Day 1 - TokyoMid-Semester Module starts.

All participants will meet in Tokyo.

Day 2 - TokyoWe go for a guided tour to the Tokyo Sky Tree

and other must-see places such as the Emperor palace and the diet building .

Emperor Palace The diet buildingTokyo Sky Tree

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Day 5 & 6 - KyotoA guided tour and optional tours

(Kyoto, Hiroshima, Koya-san, Osaka)

Day 3 & 4- Tokyo

Company Visit, two for each day

Golden TempleMaiko Itsukushima Temple Koya-san

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Day 7 - NagoyaCompany visit to TOYOTA

LEXUS factoryPRIUS

Shinkansen

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Day 8 - Tokyo

Day 9 & 10 - Tokyo

Company Visit, Alumni Dinner

Free time in Tokyo, Wrap-up, and Good-bye!

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Need to KnowTour policy:• Need to attend all of our schedule• No refund after you pay full amount• Maximum # of participants - 35 people

Spouse:• Take your significant others, but don’t take many boy or girl friends!!

Vegetarian:• Almost all of Japanese restaurants can’t serve vegetarian foods

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Reference

• You Tube• Search for “yokoso japan”, “Japan The Strange Country” or “visit japan campaign”

• JAPAN-GUIDE.COM• Organized by non-Japanese• Created for non-Japanese travelers

• Students!• 2nd year – Aki, Tatsu, Tom M• 1st year – Takashi, Rocky, Keita, Kenji, Shinji, Tom T, Ted• 1 year-PGM － Tomoaki, Yuki

• Presentation will be posted on the conference

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Thank you for your attention!

Q & A