Go-to-Market Startegyfor Microtica.com BLUE OCEAN

Go-to-Market Strategy for Microtica.comby DoXTeam

Adrijana Atanasova,E-business

David Pavloski,Developer

Gjorgji Pejkovski, Designer

Mila Milivoevikj,E-business

Ana Dimkovska,

Marketing

Contacted Early Contacted Early Adopters via:Adopters via:

Problems, Risks & Problems, Risks & SolutionsSolutions

Trust Trust IssuesIssues

Lack of Lack of InformationInformation

Fear od Fear od MigrationMigration

Maintenance guarantyMaintenance guarantyData privacyData privacySource code ownershipSource code ownership

Ideal Buying PesonaIdeal Buying PesonaAge: 35Education: Computer Science (or other related field)Roles: IT Executive ManagerGoals: Support the company’s IT strategyChallenges: Reduced IT budget. Multiple IT platforms. Old IT systems. Company is afraid to change and, therefore, he is afraid to move solutions due to fear of failure. 

Tom,Executive manager of

IT company

Key ValuesKey Values

Pre-packed Pre-packed solutionssolutions

CustomizCustomizationation

Technical Technical SupportSupport

Multiple programming languages Multiple programming languages Cloud Cloud SolutionSolution

Competitor AnalysisCompetitor Analysis

PriciPricingng

Number of Number of microservirmicroservir

cesces

Third Third partiesparties

Internet Marketing StrategyInternet Marketing Strategy

SEO

Display

Network

ContentMarketing

AdWords - Display AdWords - Display NetworkNetwork

AdWords - Display AdWords - Display NetworkNetwork

AdWords - Display AdWords - Display NetworkNetwork

Facebook AdsFacebook Ads

Linked In AdsLinked In Ads