MicroStrategy™ Professional Services

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GET THE MOST

FROM WHAT

YOU OWN.

We help businesses unleash the value of their

MicroStrategy technology.

MicroStrategy Professional Services works with you to set up,

manage, and creatively apply our industry-leading business

intelligence platform in ways that empower decision makers.

“We were impressed with the breadth and

understanding of MicroStrategy’s consultants, the

company’s vision and its ability to deliver complex

analysis intuitively.”

- Lowe’s Companies

OUR APPROACH

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1. 2. 4. 5.

PREPAREDocument business

needs, define

conceptual solution,

and establish scope.

PLANMap out

engagement and

approach, define

requirements, and

plan deployment.

DESIGNDesign solution

(including

storyboards),

architecture,

and data access

per business

requirements.

DEVELOPDevelop solution,

conduct testing,

and create training

courses and

materials.

LAUNCHOptimize

performance,

launch solution,

communicate

changes, and train

users.

LET’S GO >>

3.

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MICROStRAtEGy tECHNOLOGy ENAbLEMENt SERVICES

Our technology enablement services are designed to get MicroStrategy up

and running quickly, with a focus on enabling business users to achieve

strategic results.

INSTALLATION AND CONFIGURATION

Determine which MicroStrategy components to use, and set them up based

on reporting needs, number of users, and other requirements.

APPLICATION INTEGRATION

Integrate your MicroStrategy application with data sources, portals, security

systems, single sign on/identity management systems, or other third-party

products.

CUSTOMIZATION

Change MicroStrategy functionality or add new functionality not addressed

in our out-of-the-box BI technology.

CONVERSION TO MICROSTRATEGY

Convert your BI system from another technology platform to MicroStrategy.

CLOUD INTELLIGENCE

Prepare for, implement, and manage your use of MicroStrategy Cloud.

BI TECHNOLOGY IMPLEMENTATION

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CLOUD INTELLIGENCE FOR HYBRIDS

This auto manufacturer was testing a fleet of hybrid

electric vehicles at their facilities. Each vehicle was

outfitted with sensors capturing roughly 100 pieces

of data about itself. We proposed to transmit test

data to a single collection point, encrypt it, and

relay it over the internet to a data warehouse in the

cloud. We would then capture, decrypt, transform,

and load the data for engineers to examine using

MicroStrategy reporting and analytics tools. With this

solution, the company avoided what would otherwise

have been a yearlong implementation effort.

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PERFORMANCE OPTIMIZATION

Improve MicroStrategy response times by applying best practices and

technology improvements.

UPGRADES AND MIGRATIONS

Change your BI application from one version of MicroStrategy to another,

or move your MicroStrategy application from one operating system to a

different one.

CAPACITY PLANNING

Determine how your MicroStrategy platform and infrastructure should be

configured to handle future BI requirements.

DISASTER RECOVERY

Develop a process to protect and regain access to your MicroStrategy data

under multiple failure scenarios.

BI HEALTH CHECK Make your BI initiatives more effective by identifying potential business or

technology roadblocks and recommending ways to overcome them.

APPLICATION LIFECYCLE MANAGEMENT (ALM)

Handle MicroStrategy administration, incident management, and change

management on your behalf.

PREMIUM TECHNICAL SUPPORT

Provide a range of MicroStrategy product support, including knowledge base

access, new software releases and updates, and 24x7 assistance.

BI TECHNOLOGY MANAGEMENT

MICROStRAtEGy tECHNOLOGy ENAbLEMENt SERVICES

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BI PERFORMANCE IN HARDWARE

Over 16,000 home improvement store employees

needed to review key performance indicators critical

to business operations. To minimize database impact,

we opted to build the dashboards on Intelligent

Cubes with in-memory relational online analytical

processing (ROLAP). As a result, store managers

enjoyed reliable access to hundreds of metrics and

information from dozens of reports, with query

response times four times faster than expected. This

high level of performance encouraged managers

to make BI a part of their everyday workflow.

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DATA MANAGEMENT STRATEGY

Determine your data requirements and define procedures to acquire and

manage data assets.

DATA WAREHOUSE ARCHITECTURE

Create a model for integrating different data sources into a single,

comprehensive resource for MicroStrategy reporting and analysis.

EXTRACT, TRANSFORM, AND LOAD (ETL)

Collect data from multiple sources, adapt it for your MicroStrategy

application, and load it into a target system such as a data warehouse.

MOBILE INTELLIGENCE SERVICES

Enable your BI users to access meaningful and timely data anytime,

anywhere, via mobile internet access.

TRANSACTION SERVICES

Enable your BI users to initiate actions and transactions within their business

intelligence applications.

DASHBOARD SERVICES

Provide access to key information from your MicroStrategy system via a user-

centric, easy-to-interpret graphical display.

REPORT SERVICES

Build, test, and deploy standard business intelligence reports – scheduled or

on demand – for key business processes.

BI DATA MANAGEMENT

BI PRESENTATION AND DELIVERY

MICROStRAtEGy tECHNOLOGy ENAbLEMENt SERVICES

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MOBILE INTELLIGENCE FOR MULTIMEDIA

This communication firm needed more mobility for its

executive BI users, but had doubts about whether it

was feasible for the small iPhone screen. We developed

an application that enabled business users to select

a specific business unit, magazine, TV network, or

other property. With this application, managers could

connect to the internal company network and view

related financial reports and graphs. In the end, all

concerns were quelled when everyone saw how the

right application can make screen size irrelevant.

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EDUCATION SOLUTIONS

MICROSTRATEGY TRAINING

MicroStrategy’s education services help technical and end users alike discover

ways that business intelligence can improve their unique contributions to the

enterprise.

ADOPTION MANAGEMENT

Design a program of training, change management, and follow-up that

influences people to use BI in their day-to-day work.

TRAINING PROGRAM MANAGEMENT

Design and carry out a comprehensive BI training program tailored to your

staff development needs.

CUSTOM BUSINESS CURRICULUM

Create materials that show end users the “why” and “how” of your BI

process, using examples specific to your business.

INSTRUCTOR-LED TRAINING

Provide users of all skill levels with live hands-on instruction on your

premises, at a MicroStrategy regional center, or via distance learning.

MULTI-MEDIA TRAINING

Educate people at the immediate point of use with self-paced automated

tutorials, short narrated videos, and embedded at-a-glance guides.

TECHNICAL CERTIFICATION PROGRAMS

Provide developers in specific roles with the knowledge to build BI

applications on the MicroStrategy platform.

MICROStRAtEGy EDUCAtION SERVICES

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BI ADOPTION IN SOCIAL NETWORKING

A social media company’s employees had little

patience for manuals and eight-hour training

classes. In this fast-moving environment, how could

MicroStrategy make the new BI system “known,

successful, and loved”? We began by targeting

groups whose use of BI could have maximum impact

to the business. Then we created short, engaging

lessons in a variety of media and embedded them

in key forums, such as internal wikis and orientation

classes for new hires. This “just in time” approach

to training enabled users to get relevant guidance at

the point of need, in a way that blended seamlessly

with their informal, high-energy culture.

Scan to browse the Education course catalog.

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STRATEGY AND PLANNING

Our business intelligence advisory services bridge the gap between IT and

business functions. We help you build a strong vision of what you want

to accomplish with BI, then work with you to deliver that vision to your

stakeholders.

BI ASSESSMENT AND ROADMAP

Develop a business-oriented strategic roadmap of business intelligence

initiatives, tied to key organizational objectives and values.

BI CENTER OF EXCELLENCE (CoE)

Create a BI delivery model based on effectively deployed technology,

organized and trained staff, and a defined set of processes.

BALANCED SCORECARD

Develop a balanced scorecard business model, best practice key performance

indicators (KPIs), and strategy maps along with change leadership.

ADVANCED ANALYTICS

Provide ways to predict and simulate business events based on insights

derived from your business intelligence systems.

bUSINESS INtELLIGENCE ADVISORy SERVICES

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CENTER OF EXCELLENCE IN TECHNOLOGY SERVICES

This IT services provider was deeply involved in a long-

term project to modernize a customer’s technology

infrastructure. With hundreds of thousands of

computers, servers, and other assets to replace, the

company needed a way to track all the associated

activity. MicroStrategy’s approach was to build a BI

center from scratch. We defined key roles, processes,

and governance standards. Next, we set up supporting

technology and identified ways to close gaps in the

center’s capabilities. In the end, the company had a

BI operation capable of providing timely, data-driven

insights to the rest of the enterprise, along with a

stepwise plan to further evolve their BI competency.

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MARKETING AND SALES PRODUCT INSIGHT

Understand product performance across channels, brokers, distribution,

and sales, including how your customers combine products at the point of

purchase (market basket analysis).

CUSTOMER INSIGHT

Improve your ability to target groups of customers for promotions and other

activity.

ENTERPRISE SOCIAL INTELLIGENCE

Convert data from a social graph to a relational database via Wisdom

Enterprise Edition in order to identify market segments among your

organization’s Facebook fans.

CUSTOMER SOCIAL INTELLIGENCE

Develop consumer-oriented applications – based on MicroStrategy’s Emma,

Alert, or Usher technology – that can be paired with enterprise social

intelligence for targeted segmentation.

SOCIAL MEDIA

bUSINESS INtELLIGENCE ADVISORy SERVICES

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SOCIAL INTELLIGENCE FOR APPAREL

With over a million fans, this apparel retailer’s

Facebook page was a popular success. Still, conversion

rates from their social media promotions lagged

behind those of email promotions. MicroStrategy

created a customer-oriented iPhone application that

integrated with the retailer’s loyalty program. With

this, management gained a better understanding

of consumer demographics and behavior,

enabling them to craft promotions that more

accurately reflected their customers’ interests.

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FINANCIAL SERVICES SOLUTIONS CREDIT RISK MANAGEMENT

Use business intelligence to manage the credit lifecycle of bank loan products

more effectively, within the context of a wider enterprise risk management

strategy.

UNDERWRITING ANALYTICS

Improve insurers’ ability to select underwriting risks through real time and

predictive analytics.

CLAIMS OPTIMIZATION AND MOBILIZATION

Anticipate mass insurance claims needs through predictive analysis of claims

patterns.

RETAIL LOSS PREVENTION

Support loss issue prediction, detection, case management, and trend

analysis.

RETAIL VENDOR PORTAL

Enable effective supply chain data collaboration and decision execution

between retailers and merchandise vendors.

REVENUE CYCLE INTELLIGENCE

Monitor and manage hospital billing, cash, remittance data, and forecast

financial performance as well as identify revenue leakage in billing, claim

denials, appeals, and cash flow.

CARE MANAGEMENT

Understand member health status based on data from health care

encounters across the spectrum of care.

RETAIL SOLUTIONS

HEALTH CARE SOLUTIONS

bUSINESS INtELLIGENCE ADVISORy SERVICES

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LOSS PREVENTION IN SUPERMARKETS

Prompted by their industry’s typically thin margins,

this fast-growing supermarket operator decided to

tighten controls around employee theft. But the

audit department had difficulty getting the detail

they needed to be effective. In just two weeks,

MicroStrategy designed a solution using highly

complex scenarios capable of analyzing data at the

lowest level of detail. For the first time, auditors

could examine all transactional data and spot

behavioral anomalies without having to personally

visit each store. The result? Auditors became more

proactive in identifying potential fraudulent activity,

taking corrective action sooner while preserving

the privacy of employees not under suspicion.

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THE GDC IN BRIEF

GDC consultants deliver over 70,000

hours of work per calendar quarter.

Language skills include all major

European languages plus Japanese.

More than 20 GDC consultants are certified

by the Project Management Institute (PMI).

GDC professionals cover projects in all

time zones and provide 24/7 support

(including national holidays).

The Global Delivery Center (GDC) is a hub of several hundred

MicroStrategy developers and engineers in Warsaw. Established in

2006, the GDC is a strategic initiative to make the right resources

available to MicroStrategy clients on demand.

The GDC has well-developed processes related to security, quality

assurance (QA), employee onboarding, and engagement staffing.

It’s also where you’ll find specialists in all of our consulting

competencies plus a dedicated graphic design team.

Come see for yourself. Enjoy the sights of Warsaw’s Old Town,

followed by introductions to GDC professionals, a review of our

business processes, and an office tour.

Scan to requesta GDC visit.

tHE GLObAL DELIVERy CENtER

START NOW.

FINISH SOONER.

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DISCOVER OUR MODEL

Our global delivery model enables on-site and

off-site consultants to work efficiently together

for your benefit. Refined over the last 20 years,

this model has proved to deliver value faster

than a local- or remote-only team. It brings

specialized resources to your project, at the

right time, wherever you may need them.

MEET A FEW OF OUR CLIENTS

Hundreds of organizations depend on

MicroStrategy Professional Services

to help them get the most from their

business intelligence. Here’s a sample of

our clients from around the world.

LET US HEAR FROM YOU

ENGAGEMENT LEADServes on-site as primary liaison.

EDUCATIONtrains It and business users.

TECHNOLOGYGets system up and running.

ADVISORYApplies industry best practices.

GDCProvides specialized skills as needed.

advisors@microstrategy.com www.microstrategy.com/services

GLObAL SERVICE DELIVERy

Copyright InformationAll Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved.

Trademark InformationMicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.

All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development.

Patent InformationThis product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782 and 8,005,870. Other patent applications are pending.

MicroStrategy Incorporated • 1850 Towers Crescent Plaza • Tysons Corner, VA 22182 • 1.888.537.8135 • www.microstrategy.comCOLL-1049 1211