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Presented by: Nikolai Nanov – Innova Consult Date: 17-Nov-2007

EFFECTIVE BUSINESS DASHBOARDS

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There are Four Categories of Business Dashboards, Each Providing Different Kinds of Business Value

1. Traditional Performance Summary Dashboards

2. Traditional Metrics Dashboards

3. Dynamic ContentDashboards

4. Dynamic Visualization Dashboards

Ben

efits

Dashboard Sophistication

IncreasedUser Adoption

Operational Performance

Transparency

OrganizationalAlignment

Better / FasterDecision-making

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1. Traditional Performance Summary Dashboards

Presents Several Sets of Data in Tables and Graphs

Provides At-a-Glance Comprehension of Information

Category 1 – Traditional Performance Summary DashboardsIdeal for Communicating Summary Information and Alerts

Ideal for Communicating Summary Performance Information and Alerts to Managers

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Business Application of Performance Summary Dashboards: Provides a Consolidated View from Across the Enterprise

Operational Databases(e.g., CRM, Website, Supply Chain)

Data WarehouseSAP BW CubesHyperion Essbase CubesMicrosoft Analysis Cubes

Managers andExecutives

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Category 2 – Traditional Metrics Dashboards Ideal for Aligning Organizations to Common Goals

2. Traditional Metrics Dashboards

Displays Lists of Metrics

Compares Actual to Goals

Conveys Status and Trends with Graphical Indicators

Ideal for Aligning Organizations to Common Goals and Tracking Progress Toward Goals

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Business Application of Traditional Metrics Dashboards Cascades Common Goals Throughout an Enterprise

One Metric Dashboard Design

Dashboard Content Is Tailored for Each DepartmentC

onte

nt Is

Tai

lore

d fo

r E

ach

Leve

l

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Category 3 – Dynamic Content Dashboards Ideal for Making Better and Faster Decisions

3. Dynamic Content Dashboards

Synchronizes Many Reports within a Single Dashboard

Allows Users to Interactively Change Context of Analysis

Embeds Analytic Workflow to Assist Decision-making

Ideal for Making Better and Faster Decisions

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4. Dynamic Visualization Dashboards

Category 4 – Dynamic Visualization Dashboards Ideal for Conveying More Information to a Business User

Displays More Data in Less Space with Advanced Visualizations

Conveys Changes over Time through Animated Graphs

Provide Analysis Control to the Users via Interactivity

Ideal for Making Better Decisions by Making the Information More Easier to Grasp

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Business Application of Dynamic Dashboards Supports Decision-making by Converging the Insight from Many Reports into a Single Dashboard

Several Reports

Executed Sequentially and Repeatedly By

The User

Single Dynamic Dashboard

Synchronized Views of the Data Augmented

with Embedded Workflow

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Example: Effective Dynamic Business DashboardsSales Management Dashboard

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Effective Dashboard Organization (1 of 2) Dashboard Design Should Mirror the User’s Analytical Workflow

1. Scan the KPIs

Look for exceptions by scanning multiple reports daily

2. Isolate the Problem Look through several reports that

contain detailed data to determine which specific area needs attention

3. Determine the Root Cause

Conduct OLAP analysis to analyze related dimensions to determine root cause of the problem

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Effective Dashboard Organization (2 of 2)

Dashboard Design Should Mirror the User’s Analytical Workflow

Tabs Provide Detail on Additional Dimensions

1. Scan KPIs

2. Isolate the Problem

(Includes OLAP Analysis on Dashboard)

3. Determine the Root Cause

Drill Directly to Detailed Reports

ROLAP “Drill Anywhere” Through All Dimensions of the Data Warehouse

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Empowering Business Users Beyond the Basic Dashboard1. OLAP Capability Available Automatically on Any Dashboard

OLAP Capability Is Available for All Tabular Grids

• Pivot Columns

• Sort Data

• Add Subtotals

• Insert Derived Metrics

• Add Percent to Total

• Add Rankings

• Outline View

• Scroll Bars

• Lock Headers

OLAP Capability Is Available for All Tabular Grids

• Pivot Columns

• Sort Data

• Add Subtotals

• Insert Derived Metrics

• Add Percent to Total

• Add Rankings

• Outline View

• Scroll Bars

• Lock Headers

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Empowering Business Users Beyond the Basic Dashboard2. Drill to Full Dedicated OLAP Window

Users Can Drill to Full Dedicated ROLAP Window

Users Can Drill to Full Dedicated ROLAP Window

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Empowering Business Users Beyond the Basic Dashboard3. WYSIWYG Design Capability Directly on the Dashboard

• All Text Fields/Labels• All Attribute/ Metric fields• Format Text and Numbers• Borders, Colors, Shading• Alignment / Distribution• Spacing and Overlap• Ruler / Snap to Grid

• All Text Fields/Labels• All Attribute/ Metric fields• Format Text and Numbers• Borders, Colors, Shading• Alignment / Distribution• Spacing and Overlap• Ruler / Snap to Grid

WYSISYG Element Formatting

• Insert Tables• Insert Charts• Insert Data Fields• Specify Color Gradients• Specify Layout Treatments

• Insert Tables• Insert Charts• Insert Data Fields• Specify Color Gradients• Specify Layout Treatments

WYSISYG Data Visualization Design• Objects on/off the Layout

• Create New Metrics• Add more data sets• Include data from

multidimensional sources

• Objects on/off the Layout• Create New Metrics• Add more data sets• Include data from

multidimensional sources

Drag-n-drop to Change the Data

• Drag-n-drop New Groups• Create New Selector

Controls• Create Data Panels and

Tabs

• Drag-n-drop New Groups• Create New Selector

Controls• Create Data Panels and

Tabs

Add New Data Controls

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Empowering Business Users Beyond the Basic Dashboard4. E-mail Distribution and Offline Analysis with Dashboards

E-mail Distributions Can Be Triggered by Schedules or by Exception Conditions

Dashboard Embedded in E-mail Body Dashboard as File Attachment

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Empowering Business Users Beyond the Basic Dashboard5. Offline Analysis with Dashboard Embedded in Microsoft Office Documents

Users can run dashboards directly from within their Office applications Office documents retain full dashboard interactivity and all data offline Users can refresh the data in the dashboard anytime with a single command

Word

Excel

PowerPoint

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Dashboards are One of 5 Styles of BI Applications

ANALYSIS

REPORTING

MONITORING

Incr

easi

ng

An

aly

tics

& U

ser

Inte

rac

tivi

ty

Advanced Analysis & Ad Hoc

OLAP Analysis

Reporting

Scorecards &Dashboards

Alerting & Proactive Notification

Increasing Number & Range of UsersInformation Analysts • Business Managers • All Workers • Extranets • Customers

• Ad Hoc Analysis• Predictive Analysis• Data Mining

• Slice & Dice Investigative Analysis• Root Cause Determination

• Page-perfect Operational Reporting• Pixel-perfect Business Reporting• Print-perfect Statements & Invoices

• Performance Dashboards• Metrics Dashboards• Dynamic Dashboards

• Massive Report Distribution• Exception-based Alerts

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents ToAny Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Save New Reports for Personal Use

Share New Reports with Others

Full Security Automatically Applies

MicroStrategy’s Powerful ROLAP Engine Allows Users to “Surf and Save” Hundreds of Reports without Requiring IT to Build the Reports

ROLAP Engine Delivers the Most Powerful Parameterization Any Attribute (unique to ROLAP) Any Metric (unique to ROLAP) Any Aggregation (unique to ROLAP) Any Filter Any Format Auto Styles

ROLAP Drill AnywhereLets users surf to any place in the database, dynamically generating new reports, never before designed.

Users Can Save and Share Their New Reports

Like book marking a web page

Auto PersonalizationAutomatically tailors the content presented to every user based on their security profile.

FROM A SINGLEREPORT

DEFINITION

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Shared Reports

Dynamic Dashboards Provide A Powerful Way to Consolidate The Most Useful and Highly Used Reports into Convenient Packages

Users Can “Surf and Save” Hundreds of Useful Reports Using ROLAP Drill-anywhere

MicroStrategy Enterprise Manager Allows You to Identify Reports That are Run Frequently Together So that they Can Be Consolidated into Dashboards

FROM A SINGLEREPORT

DEFINITION

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents ToAny Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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MicroStrategy’s New Dynamic Enterprise Dashboards Are An Integral Component of the Unified MicroStrategy 8 Architeecture

Industrial-strength Platform

1. Highest User Scalability

2. Highest Data Scalability

3. High performance

4. Sophisticated Analytics

5. World-class Security Arch.

6. Rapid Development

7. Powerful Administration

8. Easy Maintainability

Cube Databases

DataMart

DataWarehouse

OperationalDatabase

(CRM, RFID)

OperationalDatabase

(ERP)

Integrated Backplane

Services Oriented Architecture

Scor

ecar

ds&

Das

hboa

rds

Rep

ortin

g

OLA

P

Adv

ance

d A

naly

sis

& A

d-H

oc

Ale

rts

& P

roac

tive

Not

ifica

tion

Unified Web Interface

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents ToAny Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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www.microstrategy.com/dynamicdashboards

www.innovacons.com

Thank you