Re-Inventing Learning at Motel 6 Debbie Ascenzo, Sr. Manager, eLearning Learning: Re-Imagined.
Microsoft Services Sports re-imagined · Sports re-imagined. ... business performance, and improve...
Transcript of Microsoft Services Sports re-imagined · Sports re-imagined. ... business performance, and improve...
Microsoft Services
Sports re-imagined05
Professional sports—a $90 billion industry—count over 7 billion fans worldwide
Sport is a matter of love,passion and greatness.It touches our daily lives and creates a depth of human engagement unmatched in the modern world.
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Time consuming sport on laptops and mobile devicesHOURS PER WEEK
7.57.7
10.115.5
18.4
BRIT
AIN
USA
SPAI
N
UAE
Unite
d Ar
ab e
mira
tes
IND
IA
In the United States the time spent consuming sport has grown from 6.2 to 7.7 hours per week while an even more rapid growth, from 5.9 to 10.1 hours, has been noted in Spain. In Britain, the rise goes from 6.0 to 7.5 hours, but it is in the fast-growing sports markets of the United Arab Emirates and India where media consumption of sport is at its highest. The figure for India is 18.4 hours a week and 15.5 hours in the UAE.
Source: Deloitte. Football Money League 2016. Microsoft
New digital services are providing clubs with the capacity to reach global
audiences, generate digital experiences and create
new revenue opportunities.22%
43%
35%
MAT
CH D
AY
COM
MER
CIAL
BRO
ADCA
STIN
G
DIG
ITAL
Sports revenues
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The digital revolution has unlocked new opportunities for
clubs, leagues and federations to challenge the convention to re-think how sports is played,
coached, watched, and experienced
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Microsoft empowers sportsorganizations to do moreby accelerating the valueimagined and realized fromtheir digital experiences.Fan EngagementCreate deeper levels of fan engagement on match day and throughout the year, connecting fans around the world with teams, players and each other through fan profiles, marketing campaigns, and must see content.
Player and TeamPerformanceEmpower coaches and staff to maximizeplayer and team performance throughanalysis of game, team and player data,including video and wearable devices.
Operations andProductivityDevelop a 360 degree view of each fan,integrate marketing campaigns, monitorbusiness performance, and improve insight into operations and team performance.
Smart VenueMaximize enjoyment and safety in thevenue, including fast access to concessions, socializing in the venue, interactive exhibits, augmented reality tours, and unique suite experiences.
BUSINESS DASHBOARDS
CRM Segmentation
Fan Engagement
Platform Health & Usage
MANAGED SERVICES T2-3
Business Services
Integration Services
Deployment
ALM
By working together, to unlock opportunities where business, experience, and technology intersect
SPORTS AS A DIGITAL SERVICE
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BUSINESS OPERATIONSDigital Strategy
CRM Business Intelligence & Analytics
Data Management
Campaign Management
Membership & Loyalty Programs
Content Management
Other Capabilities
THIRD PARTY APPS CONSUMER APPS WEB SOCIALBets Games … Win iOs Android Web Online Store Social Video
THIRD PARTY APPS CORE SDK VIDEO COMPONENTSTOK Shout Cisco Win iOs Android Player DRM
MICROSOFT CLOUD PLATFORM
DIGITAL PLATFORM
SERVICES API
Venue Access Payments External
PurchasesTeam
Players Info
Loyalty & Membership CRM Social
ListeningMarketing Campaigns
Ticketing Retail F&B Notifications Content Stats
Identity Profiles Gamification Localization
VIDEO PLATFORM
SERVICES API
WORLWIDE DISTRIBUTION
Integration Services Subscriptions Channels
Platform Integration Search Ads
Ingestion Tagging
Approval Workflow
Encoding Packaging
DATA SOURCES
OPTA Content … ACTIONS CRM BI …
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Creating unique, novel experiences for number one fan Luca
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Helping the team reach its potential to compete in the
championship
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Bringing to life Advik’s dream
of becoming the greatest cricket
player ever
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Elevating Jade’s volleyball league to the level of merit it deserves
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Optimizing the performance of an ambitious runner to that of an insatiable triathlete
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Operating smarter, more
secure, and connected
stadiums
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Re-thinking fanengagement
FROM
We’re not well enough engaged with our fans to be a valuable part
of their daily lives.
Our fans struggle with accessing our games, finding merchandise,
obtaining services, and socializing with the team and other fans.
We don’t know enough about our fans to offer them personalized
services, custom offers, and media.
At our venue, fans cannot quickly find the services and products they
want, and can’t access real-time match and team information to be
closer to the action.
TO
Our connection to our fans aroundthe world has extended our reach,engaged more fans, and increasedrevenue.
We leverage data managed bymany different organizations to better understand our fans, target offers to them, and promote the franchise and partner businesses.
We have compelling services and make our fans feel that they are an important and strategic part of the action, whether at the venue or around the world.
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Creating a tribe of raving fans
DIGITAL HOTSPOTS
DIGITAL PLATFORM
BEING A PART OF MATCH DAY
STAYING CONNECTED
News Team info and history Live video Socializing Player activities Day-to-day operations
Watching game Second screen Socializing Gathering with nearby friends Analyzing game
Purchase merchandise Interactive activities Personalized offers Socializing Education and community service
Team news and fan events
New players and coaches
Team history and legends
Socialize with team and fans
Training sessions
Press Conference
Team info and
statistics
Players’ activities and interests
On the road
Buy tickets for viewing match online
Receivematch-day info from team
Watch match:use second screen
Discuss game events and outcome
Merchandise and gifts
Interactive social games and activities
Personalized offers from team, sponsors and merchants
Personalized offers from ravel and tourism
Connect with nearby friends and fans
Match analysis
ENGAGEDFANS
RECAP
COMMERCE
SOCIAL MEDIA
SOCIAL& FAN APPS
TARGETED, CONTEXTUAL OFFERS VENUE
MERCH
FOOD
REMOTE
TICKETING
PLANNING VISIT LOCAL BUSINESSES
TRANSPORTATION
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BENEFITS START STOP CONTINUE
Improved connection to fans
Increased fan base
Improved quality of services to fans
Improved team and city image
Increased revenues from product sales to fans
Increased revenues from targeted advertising
Providing fans the information and assistance they need when attending games
Coordinating custom offers among the team and local merchants
Connecting fans with each other and team personnel
Struggling to understand fans and the way the city is impacted by sports
Frustrating nearby businesses who need more information to prosper from sports
Confusing fans and residents with old or generic information
Improving commercewithin the city
Increasing resident and fan satisfaction
Ensuring that fans enjoy their sports experiences before, during, and after games
Seeing through the eyes of the fans
SOCIAL MEDIA
Device, App & Venue Telemetry
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Innovating with business models, services, and solutions that differentiate.
Consistent Fan Experience at every touchpoint
ONLINEWEB, CHAT
TEAM STORE
DIGITALSIGNAGE/KIOSK
DEVICES
CORTANA
PRODUCTIVITY CLOUD
SALES, MARKETING &
SUPPORT Customer
Support Venue
Information Up/Cross
Sell
Personalized Alerts (new apps, team news, special interests)
Contextual Offers (events, specials, etc.)
Recorded games, instant replays and video shorts
Venue insights
Conversational AI Support
CRM ONLINE
SMART AGENTSOFFICE GRAPH
PERSONAL GRAPH
DYNAMICS MARKETING/AX
COGNITIVE SERVICESPOWERAPPS
POWERBI
INTELLIGENT CLOUD
PLAYER
MORE PERSONAL COMPUTIN
G FAN ENGAGEMEN
T
SOCIAL MEDIA
APP INSIGHTS DATA FACTORY
STREAM ANALYTICS NOTIFICATION HUBS AZURE MACHINE LEARNING
MICROSOFT SOCIAL
ENGAGEMENT
HDSTORM HDINSIGHT DATA LAKE EVENT HUBS AZURE SQL DB
TEAM
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The playing fieldis the world
Real Madrid and Microsoft joined together to transform the way the best fútbol club in the world connects with its 450 million international fans. Technology helped change the way Real Madrid fútbol is played, coached, watched, and ultimately experienced. Get an in-depth look at the story HERE.
FEVER PITCHFIFA recognized Real Madrid as the best fútbol club of the 20th century. Now they advance their leadership in the 21st, partnering with Microsoft to bring the stadium experience closer to 450 million fans around the globe
THE POWER OF A MISSION-DRIVEN TEAM TO BRING A GLOBAL DIGITAL EXPERIENCE TO RAVING FANSPowered by a four-year vision, Microsoft Services helped envision the art of the possible by developing an integrated solution to support innovative digital services to serve the club’s global fans, by being able to collect and analyze data, and provide a platform as a service solution to transform fan engagement by opening a genuine two-way dialogue. Changing the way people engage with the game, while enabling fans to have a unique two-way conversation with the team. A digital platform, built on Microsoft technology, will give supporters of Real Madrid access to content and exclusive digital services at the stadium, at home or on the go. The multi-platform app, will provide access to these experiences on phones, tablets and wearable devices, while connecting the Real Madrid faithful to the virtual pitch before, during and after the game
THE VICTORYUsing Microsoft technology, Real Madrid can deliver a unique experience that ignites everyone’s passion as if they were all there. Microsoft is hosting all the data, the real-time insights, and the content that is ultimately served to millions. This is helping Real Madrid transform the business and experience of fútbol to create a self-sustaining cycle of deeper fan engagement and business growth
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Now Real Madrid can createa one-to-one relationshipwith 450 million fans aroundthe world, improving theexperience of being a RealMadrid supporter.
The Microsoft cloud allows us to establish a relationship that is more personal, is more direct with the fans. Now the opportunities we have in front of us are infinite. — RAFAEL DE LOS SANTOS, New Media Director, Real Madrid C.F.
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TECHNOLOGY
Develop innovative solutions to do things that weren’t possible previously
VALUECREATION
EXPERIENCE
Deliver deeper fan engagement, and immersive experiences that differentiate
Delivering business outcomes through your digital transformation.
Engage your fansDrive deeper fan engagement by building natural, tailored experiences that delight Fans and harness data representing a complete view, then drawing actionable insights that can deliver personalization at scale and achieve a segment of one.
Empower your employees Optimize employee effectiveness, team training and performance – one that harnesses digital intelligence to improve experiences and enables the flexibility of mobility, while keeping your organization secure
Optimize your operations Accelerate the responsiveness of your organization, improve service levels, and reduce costs with intelligent processes that anticipate the future and coordinate people and assets more efficiently.
Transform your products Innovating with new business models, services, products and experiences that differentiate, and capture emerging revenue opportunities.
Designingyour digitalstrategyBUSINESS
Innovate with new business models, products and services
Optimize athlete and team performance through analytics & data
Operate smarter,more secure, and connectedstadiums.
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You are reinventing what it means to do sport, and we’re committed to finding the right solutions for you.
Solutions that are disruptivebut robust, delivering real
results at speed.
Together we can reimagine the art of the possible.
microsoft.com/services
Imagine. Realize.Experience.
©2017 Microsoft. All rights reserved.
Microsoft Services empowers organizationsto accelerate the value imagined and realized from their digital experiences.
microsoft.com/sportsolutions