Need for Flexibility

Fear of past messed up

projects

Hate Process…..process

kill creativity

Until now the brand was more

important

56

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media

Forces Governing Adoption1. Operations Complexity2. Marketing Ecosystem3. Technologically Ready4. Need for KPI’s & Actionable

Data5. Acquisition v. Retention

Spend

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media

Forces Governing Adoption1. Operations Complexity2. Marketing Ecosystem3. Technologically Ready4. Need for KPI’s & Actionable

Data5. Acquisition v. Retention

Spend