Nov. 9, 2002 Chan-Hyun Youn Information and Communications University Grid Middleware Service.
Microsoft Mobile Service Platform Empowering The Agile Service Provider Ronald Chan Business...
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Microsoft Mobile Service PlatformMicrosoft Mobile Service PlatformEmpowering The Agile Service ProviderEmpowering The Agile Service Provider
Ronald ChanRonald ChanBusiness Development ManagerBusiness Development ManagerNetwork Service ProvidersNetwork Service ProvidersMicrosoft Greater China RegionMicrosoft Greater China Region
CompetitionCompetition
GlobalizationGlobalization MarketplaceMarketplace
MacroeconomicsMacroeconomics Regulation/ Regulation/ DeregulationDeregulation
Customer ExpectationsCustomer Expectations
TechnologyTechnology
The Reality of ChangeThe Reality of ChangeBusiness Success is a Moving TargetBusiness Success is a Moving Target
Agility is the Critical Success MetricAgility is the Critical Success Metric
Grow Market ShareGrow Market ShareReduce Operational Costs Reduce Operational Costs
Increase ARPUIncrease ARPULaunch New ServicesLaunch New Services
Leverage New ChannelsLeverage New ChannelsExtend Existing Assets Extend Existing Assets
Reduce Debt BurdenReduce Debt Burden
The old business modelThe old business model
Mobile operator
Handset vendor
Customer
Subscription /access fee /service chargeBulk handset
purchase
Handsetsubsidies
Things just got a whole lot Things just got a whole lot more complicatedmore complicated
Mobile operator
Terminal vendor
Customer
Subscription /access fee /servicecharge
Smaller order for each type/model
OtherIncentives/rebat
AdvertiserRetailer,
m-commercemerchant
Transactionroyalty
Bank/financialservice
provider
Site fee
Application hoster/3rd-party portal
Pays for hosting/portal service
Content provider
Site fee
Site fee
EnterpriseMobile Intranet
Portal
Site fee Pays for hosting/portal service
And/orrevenue sharing
Transaction fee sharing
And/orrevenue sharing
Key Success factorsKey Success factors
Availability and support of Different Availability and support of Different DevicesDevices
An ecosystem for application An ecosystem for application developmentdevelopment
Widely accessible portal service that Widely accessible portal service that can enable all applicationscan enable all applications
UMTS Forum 2001 Report No. 16UMTS Forum 2001 Report No. 16
Microsoft .Net Vision Microsoft .Net Vision
To empower our To empower our customers through great customers through great software, anytime, software, anytime, anywhere, and on any anywhere, and on any devicesdevices
Microsoft .NETMicrosoft .NET
Integ
rated
Integ
rated
To
ols
To
olsIntegrated ServicesIntegrated Services
Integrated PlatformIntegrated Platform
Integrated ExperiencesIntegrated Experiences
The Agile Service Delivery PlatformThe Agile Service Delivery Platform
DigitalDigitalCommunicationsCommunications
ServicesServices
Third Third party party
Operated Operated ServicesServices
DigitalDigitalMedia Media
ServicesServices
DigitalDigitalBusinessBusinessServicesServices
Existing Existing ServicesServices
Exposing The Infrastructure Exposing The Infrastructure Web Services Operating EnvironmentWeb Services Operating Environment
Integrated Third Party Integrated Third Party Web ServicesWeb Services
Develo
per T
ools
Develo
per T
ools
Network/Data Center InfrastructureNetwork/Data Center Infrastructure
Web Services-BasedWeb Services-Based
Automated OperationsAutomated Operations
OSS/BSS & Line of Business SystemsOSS/BSS & Line of Business SystemsExisting SystemsExisting Systems
Requirements / Design GoalsRequirements / Design Goals Extensible Business ModelExtensible Business Model
Access to comprehensive innovative consumer content from 3rd partyAccess to comprehensive innovative consumer content from 3rd party Hosting platform for MVNO, large enterpriseHosting platform for MVNO, large enterprise
Integrated billing and chargingIntegrated billing and charging Separate payment processor, which is capable of supporting prepaid, post-Separate payment processor, which is capable of supporting prepaid, post-
paid credit card paymentspaid credit card payments Proven 3G rating engine, which is capable of supporting real-time rating as Proven 3G rating engine, which is capable of supporting real-time rating as
well as defining rating tariffs for each event typewell as defining rating tariffs for each event type Effective ICP managementEffective ICP management
Work-flow driven approach for application registration, submission, Work-flow driven approach for application registration, submission, verificationverification
Built-in EAI for streamlined business process, process status monitoringBuilt-in EAI for streamlined business process, process status monitoring Application certification (similar to Windows logo)Application certification (similar to Windows logo)
Latest TechnologyLatest Technology XML web servicesXML web services xHTML Mobile/Web Browser xHTML Mobile/Web Browser High performance streaming engine which optimize bandwidthHigh performance streaming engine which optimize bandwidth
High performance, availability, scalability, manageabilityHigh performance, availability, scalability, manageability
Enabling technologyEnabling technology
Content Content managementmanagement
Billing supportBilling support NotificationNotification Location based Location based
serviceservice PersonalizationPersonalization Device managementDevice management
Catalog and Catalog and subscription subscription managementmanagement
Subscriber profile Subscriber profile managementmanagement
Security, auditSecurity, audit Digital Dashboard, Digital Dashboard,
DatawarehouseDatawarehouse
Solution ArchitectureSolution Architecture
Application and 3rd party web services
Enterprise Applications, Consumer contents
Enabling Technology and application servers
Flexible billing and subscription model, Application hosting for Enterprise,
plug-n-play 3rd applications
Co
ntin
uo
usly A
vailability,
Scalab
ility & M
anag
eablity
Integ
rated O
SS
/BS
SA
gility, time-to-m
arket,C
ustomer satisifaction
Services Creation EnvironmentWindows developers, Visual tools developers,
XML web service development
PCs andPCs andSmartSmart
DevicesDevices
Network InfrastructureNetwork InfrastructurePortal Access Services
(Device management, AAA, Single Sign-on)
Times of Change Create Times of Change Create Opportunity Opportunity Opportunity for new leadersOpportunity for new leaders Opportunity to redefine marketsOpportunity to redefine markets
Microsoft’s CommitmentMicrosoft’s CommitmentEmpower service providers to win Empower service providers to win
leadership in new markets and leadership in new markets and unparalleled profitabilityunparalleled profitability
. . . Through Agility. . . Through Agility
Thank YouThank You