Microsoft Media Network. 2 =+ Combining two great networks To build 1 industry-leading platform...
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Transcript of Microsoft Media Network. 2 =+ Combining two great networks To build 1 industry-leading platform...
Microsoft Media Network
2
=+ Combining two great networks
To build 1 industry-leading platform
Microsoft Media NetworkThe right impression. Every time.
DRIVEpm MSDR/Targeting
3
+
Performance Selling
Deliver specific performance goals
Network Performance
Audience Selling
Find & reach your target audience
Network Targeting
An Integrated Proposition
+
Engage users through contextual
and branded environment
Site Selling
MA Brands & Media Partners
Microsoft Media Network
4
Delivering The Impressions You Need
• Premium inventory from the Europe’s No.1 portal
• Media partners Facebook, PICZO + 800 of the top online sites
• Fully IASH accredited network (UK Quality label)
• Top Quality Third Party Inventory
• Accessing 118m UU across 72% market reach on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE)
• Guaranteeing the best access to the right audience at the right time
5
With The Capabilities You Expect
Integration of performance & targeting capabilities into one combined technology platform
Microsoft Media Network
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To Reveal A Better Direction
• Access to Windows Live ID data across 105 million Unique Users on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE)
• Data informed by demographic, location, time, domain and connection
• Access to user activity, including keyword searches, URLs visited and online purchases
• Performance indexed by vertical industry and seasonality
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Giving Continual Insight
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Through A Service Of Expertise
Provide bespoke analysis based on live campaign data
Full access across industry experts
whatever your need
Active within the IAB and other trade
bodies
Dedicated team of Media Performance & Targeting
Specialists
Working with you to develop the
right schedule
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Customer
Purchase intent
Desire to purchase
Brand recognition
The Solution To Suit You
Brand building
Conversions
Awareness
Performance and Targeting
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Delivering maximum ROI
Offering A Direct Response
A range of flexible pricing options
Scale and reach without compromise
Automated optimisation technology
Insightful analytics
Pro
du
cts
wh
ich
de
live
r re
sults
0 Performance 100
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When Performance Matters…
100% Pay-for-Performance media auction
Online media auction
From traffic-driving to lead-generation and conversion
Campaign optimised automatically on a daily basis with 7 day look back period
Identifies the most effective creative/time/placement combinations
Greatest ‘share of voice’ allocated pro rata to Advertiser with ‘highest bid’ based on effective CPM’
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Through Flexible Deal Terms
• Offering a range of pricing options
• CPA, Hybrid (CPA/CPC), CPC
• Delivering performance against different purchase cycles, commercial metrics and conversion volumes
• The best ROI
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Find The Right Audience
Eliminating media waste
Define and identify your users
Advanced analytics to enable testing, refining and optimisation of audience.
Advanced cookie recognition technology
guarantees premium access
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• Who are your customers
• Targeted based on key facts about users
• Build socio-demographic audience segment
• Offering In large volumes
Profile Targeting
Age Gender Geography Time
Connection speed
Agent / browser
Domain Operating system
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• Feature your message and brand within a contextual environment.
• Scale and capability to group specific inventory together to create “virtual” channels
• Provide access to users outside of cluttered and competitive placements
• Access high volume mass reach through Net Blocks or Channel Take-Overs
Category Targeting
Travel
FinancialAutomotive
Leisure
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MMN5m Unique Users across Automotive
MSN Autos Channel Take-over1.5m Unique Users
Extend activity across a wide yet still targeted user
base.
Extend Your Campaign Reach & Impact
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• Identify and engage in market buyers
• Access data on what users are reading, searching for and asking for.
• Understand user behaviour patterns to segment audiences
• Make informed decisions on most appropriate audience to target
Behavioural Targeting
Travel researcher
Luxury car buyer Gamer
Family Mortgage buyers
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• Talk to an audience that has interacted with your site/creative/keyword...
• Maintain constant contact until desired action is completed
• Drive Customer Retention and New User Acquisition.
• Build brand affinity though ongoing communication.
Re-messaging
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Maintain An Ongoing Experience
Rich media ad on MSN messenger.
User interacts by watching video clip.
Follow-up message served across MMN.
1-1 communication increases brand awareness and purchase intent.
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Powered by an advanced optimisation & targeting technologyMicrosoft Media Network
The right impression. Every time.
In Summary
A unique media property
Informed by quantified &
scalable analytics
Supported by a dedicated
specialist team
Flexibility. Scalability. Performance.