Microsoft Localizing the Portal
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Localizing The Portal Scott Moore Executive Producer, MSN, Microsoft Cyrus Krohn Director, Local Programming, MSN
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Scott Moore Cyrus Krohn Localizing The Portal
Transcript of Microsoft Localizing the Portal
Localizing The Portal
Scott Moore
Executive Producer, MSN, Microsoft
Cyrus Krohn
Director, Local Programming, MSN
ANNOUNCEMENTS
• MSN Announces Partnerships with NBC Universal and Hearst Corporation
– Partnerships will provide MSN Local Edition over 3,000 video clips a week across 36 U.S. markets from their local news broadcasts.
– Available early 2010.
• More details available on our bloghttp://msnblog.msn.com/
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Local: 1995-2010
Neighborhood Layers
Portal & Search Synergy
1 -WebVisible and Nielsen/Netratings, 2009
2. The basics are frequently searched for.
Of those that have searched for a local service
vendor in the last 90 days:
39% - Medical Services
33% - Automotive services
27% - Home or office repair
25% - Financial services
12% - Legal services
9% - landscaping services
1. People stay near their location when visiting
local businesses.
3. People care nearly as much about what’s
going on in their neighborhood as their country
(8 point gap).
How Important is it for you to find out what’s happening in:
Local Online Is Lucrative• Online spending on
local advertising will grow at a compound annual growth rate of 13 percent to $10 billion in 2013 – Jupiter Research to $6.5B in 2012.
Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) ©
2008 Jupiter Research, LLC
Predictions
• Is hyper-local hyper-hype?
•Portals: compete with or compliment local content?
•Consolidation is inevitable
