Microsoft Enterprise Cube

BPM Solutions for Today’s Business Needs

Prepared For [customer name]

Date

•Agenda Item 1•Agenda Item 2•Agenda Item 3

Today’s OSS/BSS Reality in CSPs

Business Intelligenc

e

Collaboration & Tactics Server

Portal Server

Network Monitor

Tagging System

ETL

Search Engine 2

Search Engine

ERP

RDBMS

Security Connector

Rich Media Store

Document Manageme

nt

E-mail Search

Employee

RDBMS

Communicator

Enterprise Data

Integration

Federated Servers

CRM

KM

Oracle

Teradata

End User

MEC: Excellence in Decision MakingMEC provides a clear picture of business

performance through Business Intelligence and Integration

Existing Data Warehouse

Enterprise Cubes

Data Mart

Data Integration

Analysis Cubes

Executive Management

Business Analysts Web PortalField Manager

Windows Workflow

Foundation

Reporting Services

CRM, Billing, etc.

Microsoft Enterprise Cube is a standards-based

business performance solution that empowers

organizations to:

Microsoft Enterprise CubeValue Proposition

Improve revenue management

Increase insights into existing processes

Collaborate with their worldwide offices and workers with flexible modular solutions

Why Microsoft Enterprise Cube?MEC is the only packaged end-to-end BI offering at Microsoft

MEC framework enables modularity, quick installation, quick time-to-market

Leverage Microsoft BI product stack to report, analyze, trend and forecast business data without effecting live operational systems

Why Move to the Microsoft BI Solution?1. Many customers have many BI tools,

but not the solution to the problem. MEC is the pain point solution using BI.

2. Does not need to displace other BI tools

3. TCO and quick ROI4. Industry best & good practices

baked right in for workflow and KPIs5. Ready-to-go in production

environment in under 16 weeks at a fixed price

6. Low learning curve using Microsoft Office best-of-breed information worker tools

 

What’s Different from My Existing Applications?

Superior TCO, technology stack based on proof points and third-party analysisFully integrated turnkey approachIndustry-specific solutions with analytics (cubes, data models, reports, KPIs, charts) out-of-the-box

Revenue Managemen

tIdentify revenue leakage areas and concerns.

Plan actions and view trends in

order to increase revenue

Based on common MEC data schemaVisibility into customer churn analysisExplore revenue predictive analytics and trend reportsUses familiar MS Office interfaces

Customer Segmentatio

nIncrease marketing

efficiencies by identifying customer

segments and expected buying

behaviorInteractive data mining with trend reportsDrill-down reports for discovery of customer patternsAd-hoc queries enable identification of new or changing buying patterns

Profitability Managemen

tIdentification and

analysis of customer

accounts by most and least

profitable or ARPU

Detail summary reports of top & bottom accountsDrill-down reports on causes of non-profitable customersWorkflow-enabled to interactive with existing CRM systems

Enterprise Cube Module Solutions

Churn Analysis

Identify, reduce and prevent

voluntary customer

attrition through proactive and

reactive measures

Root cause analysis of voluntary customer attritionAssess existing customer churn scoreExplore customer clustering and what-if scenarios to determine course of action

Enterprise Cube

Microsoft solution to analyze, plan, monitor, scorecard, budget and model business processesPowerful analytical tools for enterprise -ready businessesDemocratization of critical data across at all levelsFlexible workflow integrationStandardization of existing tools using Microsoft Office

Framework core components

Enterprise

Cube

Business Process

Management

Content Management

Data Integration

Business Intelligence

The Microsoft End-to-End BI Product Offering

END USER TOOLS & PERFORMANCE MANAGEMENT APPS

ExcelPerformancePoint

Server

BI PLATFORM

SQL Server Reporting Services

SQL Server Analysis Services

SQL Server DBMS

SQL Server Integration Services

SharePoint Server

DELIVERY

Reports Dashboards Excel Workbooks

AnalyticViews Scorecards Plans

Monitor and Manage Business Performance Anywhere

• New MEC UI for Mobile available soon• View Executive dashboard on the-go in real time• Clicking on a KPI allows a person to send a message back through Sharepoint to notify analyst of :

• Actual KPI value or• Task for researching

the reason for value

With MEC Mobile UI

Identify, analyze and manage your customer's

profitability

Better understand your customers and your revenue

sourcesInteractive drill down analysis provides real time insights into your business performance

Identify and Analyze Areas of Revenue Leakage

Microsoft Enterprise Cube - Solution Overview

Pre-defined WorkflowsProduct Integration

Domain DB Schema Planning Services

Man

ag

em

en

t To

ol

Microsoft Enterprise Cube

Additional modules available

as add-on for purchase as product matures

Product Integration: Interconnect various Microsoft products together

Pre-defined Workflows: Pre-built process-centric workflows based on the industry standards

Domain DB Schema: Extendable Data Model based on industry recognized framework

Planning Services: Forms and templates for planning, budgeting, forecasting, consolidation

Analytics Foundation: Analytics

Foundation

Expose functionalities with Service Oriented Architecture

Customer Segmentation

Revenue Management

Customer Profit Analysis

Churn Analysis

API / SOA

Customization LayerCustomer-specific customization – Reports, KPIs, tables, configurations, etc.

Microsoft Product Stack

Enterprise Cube Solution Core Tenets

Framework for BPM vertical solutions. Pluggable data models, processes, KPIs and reports based on industry standards Implementation roadmap provided. Allow for custom workflows and analytics.

ASP.NET 2.0 utilized to extend SharePoint (SPS) and UI Performance Point Server (PPS) makes extended data model and reports easy Web services output available to SOA consumers

Fully integrates Microsoft BI stack: PPS, SPS, OfficeUtilizes SQL Server 2005 with SSAS, SSIS, SSRSPreconfigured with existing business rules based on industry standards

Integrated

Repeatable

Extendable

Map Your Infrastructure JourneyImprove business insight with Business Intelligence

IT is a more efficient cost

center

IT is a business enabler

IT is a cost center

IT is a strategic

asset

Data silos, custom and IT

dependent reporting,

Limited automation

of data management

Disconnected scorecards and IT dependant reporting and analysis on

subject-oriented dataAutomation of data loading

Infrastructure for enterprise-

wide centralized

scorecards and self-service reporting

Centralized data

management

Federated document and records mgmt

within and outside

enterprise. Single search

across desktop,

enterprise content and LOB

Delivering on customer needs

Performance ManagementApplications, models, workflows to align, measure and track “the business”

Reporting & AnalysisTools for reporting, analyzing and sharing information on data, trending and forecasting

Data WarehousingServers and tools for integrating, storing and querying vast amounts of data

Reporting and Analysis

PerformanceManagement

Data Warehousing

MEC BPIO Core Tenets

Case Study: Customer ProfitabilityLarge telecommunication company in the US, with more than 61 million subscribers and the nation's largest digital voice and data

network

Customer Business Challenge

Challenges identifying current premium and non-profitable customers Process is error prone and consistently exceeds their 16 day SLANo in-depth visibility/analysis on customers profitabilityDifficulties tracking customers profitability history

Customer Results/Benefits

Potential savings of US 1 million per monthBetter customer service by reducing customer misclassification errorsSignificant reduction on manual effortAutomate report generationDashboards and analytical drill-down tools on portalSingle Portal view

Solution

End-to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005Near real-time” access to customer profitability analysisEnhanced user experience using Microsoft Office 2007 suite

Case Study: Customer SegmentationLeading provider of mobile (3G/4G) and

advanced multimedia services in South Korea

Customer Business Challenge

Marketing investments made without fully understanding their customer segmentsSimple analysis on product lifecycle, profitability, customer purchasing patters and personas

Customer Results/Benefits

Better use of marketing resources by targeting the right set of customersTargeted marketing campaign (vs. traditional campaign) improvement over 110%Better marketing/ customer care of high premium customers (top 1% that brings over 43% all revenue)Clear and insightful reports for business decision makers

Solution

End-to-end customer segmentation powered by Enterprise Cube analytic algorithmsSingle portal for customer segmentation informationCross/up sell analytic dataNear real time marketing campaign feedback

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.