Microsoft corp
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Transcript of Microsoft corp
Singular
Plural
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Microsoft
Corporate Level S.
Business level S.
Functional Level S.
About us
■ Faiyad Bin Khaled■ Sajedul Haque■ Imroj Ahmed■ Farhan Abid Chowdhury■ Joyanta Sen■ Mushfiqur Rahman
Farazi■ Farabi Amin
Industry Analysis
History
About us
4P analysis
Recommendations
History
1989 1990
19801975Bill gates & Paul
AllenSoftware and OS
1995 2001
Product
OSWindows OS
Laptops
Tablets
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
S T E
EP
Social FactorsTechnological
STEEP Analysis
Environmental
EconomicPolitical & Legal
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Porter’s five forces
PIZZA
Threats of new entrants
Low
Power of buyer
LowThreats of substitute
Low
Power of supplier
Moderate
Intensity of rivalry
High
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Competitor Analysis
I I IImmediate competitor Impending competitor Invisible competitor
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
SWOT Analysis
S W
O T
• Huge customer base• Customized product• User friendly OS• Strong distribution• Gaming industry• High financial strength
• Dependency on hardware mfg.
• Lack of innovation• Poor acquisition• Late entry in smartphone• Compensation gap
• Cloud based computer• Developing new feature• Growing by acquisition• Partnership with
mobile device mfgr.• Increase employee
facility
• Changing customer needs
• Open source software• Intense competition
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Value Chain Analysis
InboundLogistic
Operations OutboundLogistic
Sales &Marketing
Service
Primary activities
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Value Chain Analysis
Administrative Human Resource
Product &TechnologyDevelopment
Procurement
Support activities
Situation Analysis
HistoryAbout usCorporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Corporate Level Strategy
Windows Division
Business Division
Server and Tools Division
Online Service Division
Entertainment and Device
Situation Analysis
HistoryAbout usCorporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Strategic Relation
(NOKIA, Dell, hp, eBay)
Forward Vertical
Integration
Vertical Integration
(Acquisition)
Product Development
Outsourcing
Corporate Level Strategy
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Business Level Strategy
Cost Leadership Integrated
Cost Leadership &
Differentiation
Differentiation
Focused Cost Leadership
Focused Differentiation
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Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Business Level Strategy
DOMINO’S PIZZA
Cost Leadership
Integrated Cost Leadership &
Differentiation
Differentiation
Focused Cost Leadership
Focused Differentiation
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Functional Level Strategy
Business Developm
ent
Marketing
Human Resource
Evangelism
Engineering
Value Creation
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Functional Level Strategy
Value Creatio
n
Efficiency
Customer Responsive
nessQuality
Innovation
Product conceptualization and innovation
Excellence in cloud services
Datacenter operations
Manufacturing and supply chain
Best quality ResourcesMost skilled Engineers
Efficient operational strategy
Integrated Innovation
Monopolization
Research & Development
Merging and acquisition
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
4P Analysis
PP P P• Mission• Vision• values
Position Priorities• Serving with
great value• Customer
connection• Globalization• Trustworthy
computing
Payment• Research and
development• Product
development
• Developed New cloud apps
• Developed existing Products
• Increased Revenue and efficiency
Performance
Situation Analysis
HistoryAbout us Corporate Level Strategy
Business level Strategy
Functional Level Strategy
4P analysis
Recommendations
Recommendation
Reduce dependency on hardware manufacturer
Software for daily life
Cloud computing security
New Xbox model
New smartphones
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