Microsoft Confidential About this deck This presentation is intended to be used by agencies that...

Microsoft Confidential

About this deck

This presentation is intended to be used by agencies that want to help their clients better understand the value of using Bing Ads to place search ads on Bing and Yahoo.You’ll need to review the slides prior to your presentation and: • Add your logo to the placeholder on every slide• Update slide 18 with information about your services • Slide 19 contains pointers to help you prepare for your presentation • Delete slides 1 and 19 and all red instructional boxes before presenting

If you have any questions about this deck or our agency services, please contact us at 1-800-985-4671. http://advertise.bingads.microsoft.com/en-ca/agency

IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

http://advertise.bingads.microsoft.com/en-ca/agency

Grow you business by reaching more customers through Bing Ads

IMPORTANT: Replace the Picture Placeholder above with your logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

Click icon to add Your Logo

Name

Title

Learn how you can

Reach your ideal audience on Bing and Yahoo.

Find searchers who are local, global and mobile – and spend more online.

Use powerful Bing Ads features to create ads that inspire action.

Take advantage of our responsive support and services.

IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.


The Bing storyBing is the search engine that brings web results together to help you spend less time searching and more time doing.

Bing is brought to you by Microsoft and is available on PCs, mobile phones and tablets.

Bing partnered with Yahoo to create a larger search ad marketplace that displays ads on Bing, Yahoo and their partner sites.


Windows Phone Windows 8.1 Xbox Apple – iOS and Spotlight on MacOS

Kindle Fire HD and Fire Phone

Our growth strategy continues to drive audience volumeDevice integration brings Bing to the searchers.

Partnerships deliver Bing infrastructure to strategic properties.


Bing integration continues to pave the way

Microsoft Lumia

Sway Word Online

“Microsoft is a mobile-first, cloud-first company.”– Satya Nadella, Microsoft CEO


Net Marketshare December 2014.

1.5 billion people use Windows every day.

Windows 10 download available for free for one year to current Windows users.

Windows operating system has 75% market share globally.


Bing integration continues to pave the way

17Munique

searchers

12%share

449Mmonthly searches

Bing powers 12% of all searches in Canada

comScore qSearch (custom), June 2015; includes Microsoft and Yahoo Core Search sites in Canada.


Our unique searchers also spend 18% more online than the average Internet searcher and 6% more than Google searchers in Canada.2


Find your audience anytime, anywhereReach a high-quality audience with ads that reach searchers across all devices

At homeTarget by location, time, demographics, age and gender, and even by device to find your perfect customer.

On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.



We spend where we liveIt is now essential for small businesses to have a local search strategy

Mobile76% of smartphone searchers have used a store locator or location extension in search results to help them find and visit a local store.1 Three out of four purchases resulting from a mobile search take place in a physical store.2

Tablet81% of tablet owners use those devices for local searches.3

1. Nielsen, The Digital Consumer Report, 2014. 2. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 2014. 3. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014. Click icon to add

Your Logo


Applicable to all types of businessesBing Ads delivers a substantial share of paid clicks by vertical

comScore qSearch (custom), U.S., June 2015; industry categories based on comScore classifications.

Technology

42%

Telecom

39%

Retail

36%

Travel (Airlines)

Health

42%

41%

Automotive

Education

35%

Financial services

43% 42%



Access searchers not reached on Google

17MAutomotive

12M Telecom

33MBusiness/Finance

27MTravel

53M Retail

23MEducation

comScore qSearch (custom), U.S., June 2015. Industry categories based on comScore classifications.


Yahoo is the default search engine for Firefox, helping it to gain ground in search market shareLet’s put search where people are, instead of expecting them to come to the search box.


Features to refine your marketsBing Ads has powerful features that help you target searchers.

Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a specific device. Target searchers within a city, zip/postal code, designated market area (DMA), or a combination of targets. Click icon to add

Your Logo

Features that increase conversionsUse these features to help your ads generate more traffic.


Enhanced SitelinksAdd up to two lines of descriptive text under your Sitelink Extensions.

With Enhanced Sitelinks you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size. This allows you to create richer, more relevant ads that take up even more real estate on the search results page.

1. Microsoft Internal Data, 2014.

Users average 22% higher click-through rates when compared to ads without Enhanced Sitelinks1


What’s the bottom line?

Connect with Bing and Yahoo searchers who spend more online than the average Internet searcher.

Reach potential customers anytime, anywhere and on any device.

Let us help you create compelling ads that maximize conversions and grow your business.

Get more from your ads – an introduction to our services

Agency background

• Agency history and expertise• Agency size (employees, billings)• Specific vertical industry/location experience

Agency staffing

• Biographies of key executives and potential members of your account team and their relevant experiences

• Call out certification and accreditation of individual team members

Client references

• Examples of agency experience in the vertical market• Case studies with results• Client portfolio (average tenure, retention rate)

Pricing and contract terms

• Billing policies and terms• Pricing structure (i.e. retainer, commission, time, spend or

performance based)• Higher value services and fees

Customer support

• SLA terms• Frequency of team phone calls, on-site visits and reports• Training and onboarding services


Prepare for your meeting

• Understand your client’s organisation and industry structure.• Understand their immediate needs and current marketing initiatives.• Understand their potential customers’ characteristics, demographics and

relevant actions you expect from them (media consumption, purchase, sign-ups, brand awareness, etc.).

• Understand the scope of work and success metrics for the project.• Analyse the competitive landscape and opportunities for improvement.• Be prepared to answer how can you help your client achieve their goals

effectively and efficiently with Bing Ads.• Be prepared to describe your unique abilities to deliver best results.• Use relevant past experiences with results achieved.

© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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