Presentation of management

12 -01-2015

Presentation Topic MICROSOFT COMPANY ANALYSIS

Member Name

Name Syeda Aqsa Roll # 28

Introduction DESCRIPTION HISTORY OVERVIEW PRODUCTS SALES, DISTRIBUTION, MARKETING• CEO,S• DISTRIBUTORS AND RESELLERS• ONLINE SWOT ANALYSIS• STRENGTH AND WEAKNESS• THREAT AND OPPORTUNITIES

Description of Microsoft

global computer technology corporation headquarters in Redmond Washington Employs 90% & -60% work in U.S world’s #1 software company

History of Microsoft COMPANY FOUNDED BY BILL GATES AND PAUL ALLEN ON APRIL

4, 1975 WINDOW 3.0 IS A SUCCESS CONTINUED SUCCESS FOR MICROSOFT GATES AWARDED NATIONAL MEDAL OF TECHNOLOGY

History of Microsoft INTERNET BROWSER MSN MSNBC MICROSOFT LAUNCHES ZUNE , XBOX , XBOX 360

DEBUTS BING THE FIRST DECISION SEARCH ENGINE

products Computers Surface All-in-ones desktops Laptop Ultra-books Accessories Tablets convertibles PC games

products WINDOWS   WINDOWS 8 WINDOWS 8 PRO WINDOWS PHONE WINDOWS PHONE FOR AT&T WINDOWS PHONE FOR VERIZON WINDOWS PHONE FOR T-MOBILE.

products Xbox Xbox One Xbox 360 Xbox LIVE Accessories Computer accessories Xbox 360 accessories Windows Phone accessories PC gaming Audio accessories

products Office Office for Windows Office for Mac Office University All Office apps Additional software Visual Studio PC games

Office for apps

APPS

SWOT Analysis Strengths Brand loyalty Brand reputation Easy to use software Strong distribution channels Robust financial performance Acquisition of Skype

SWOT Analysis Weakness Poor acquisitions and investments Dependence on hardware manufacturers Criticism over security flaws Mature PC markets Slow to innovate

SWOT Analysis Opportunities Threats Cloud based services Mobile advertising Mobile device industry Growth through acquisitions

SWOT Analysis Threats Intense competition in software products Changing consumer needs and habits Open source projects Potential lawsuits

The End